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Influencer marketing platforms like Social Cat have gained popularity thanks to features such as marketplace access, gifted collaborations, and affordable entry pricing around $99/month, complete with a 7-day free trial.
However, a number of dissatisfied users are increasingly seeking alternatives due to influencers not delivering the promised content, unauthorized charges and account blocks when brands dispute billing. When it comes to standout alternatives, Influencer Hero ranks highest. It delivers advanced CRM tools and automated outreach plus robust affiliate and UGC collection capabilities, making campaign management far more streamlined. Unlike Social Cat, Influencer Hero also offers broad platform coverage, ensuring brands reach larger, more diverse audiences.
In this article, we’ll navigate the top 10 Social Cat alternatives comparing standout features, pricing, pros, and cons, to ensure you make an informed decision that best fit your needs and budget.
Top 10 Social Cat alternatives:
With Social Cat, brands can connect with micro-influencers for gifted collaborations in just a few clicks, making it a go-to for early-stage influencer campaigns. So, why look for alternatives?
Here are four key reasons driving users to seek alternatives to Social Cat:
Brands and creators frequently report receiving subpar content, no-shows, or even ghosting after product delivery. Some users have experienced influencers taking free products without delivering any content.
Some users allege Social Cat has charged them without explicit consent and then locked accounts when they contested the charges.
The majority of campaigns are “gifted” only, with few paid opportunities available. When paid gigs do appear, they’re often low-value or misaligned with creator niches.
Platform feedback highlights unresponsive support, poor analytics, and a steep learning curve, making it hard to track ROI or troubleshoot issues.
These are some recurring challenges that are pushing users to explore more reliable and feature-rich solutions.
Our comparison focuses on several key aspects:
Platform Coverage: Supports Instagram and TikTok, focusing on micro and nano influencers for visual-first campaigns.
Best For: Small to medium-sized brands starting or scaling influencer marketing efforts without needing complex or enterprise-level tools.
Pricing:
Review: 4.3 / 5.0 (Trustpilot)
User Experience (UX/UI): Beginner-friendly, with a clean interface tailored for manual collaboration management and campaign creation.
Customer Service: Email support available on all plans, with priority support for Pro users.
Platform Coverage: Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X, and Twitch.
Best For: Brands seeking a full-scale influencer marketing solution that blends CRM capabilities with straightforward and transparent pricing.
Pricing:
Review: 5.0 / 5.0 (Capterra.com)
User Experience (UX/UI): The tool features an intuitive and sleek design, offering automated workflows and customizable email templates that streamline campaign management and day-to-day tasks.
Customer Support: Influencer Hero provides 24/7 support via live chat with real agents, email, and a comprehensive Help Center that includes both written and video tutorials. Every pricing plan includes a dedicated account manager from the start. Premium users also gain access to a private Slack channel for faster assistance, along with optional strategic consultation calls.
Social Cat is built for small to mid-sized brands looking for a simple, affordable way to manage influencer gifting and UGC campaigns. It offers application-based collaborations, in-app messaging, and usage rights across all plans, ideal for hands-on teams focused on Instagram and TikTok.
Influencer Hero stands out for its broader social media platform coverage, supporting more platforms than Social Cat. It is ideal for brands looking to scale, offering a robust creator database, advanced campaign tracking, affiliate tools, and automation. While Social Cat starts at $99/month, Influencer Hero's plans begin at $649/month, making it a more comprehensive solution for managing large-scale outreach.
Platform Coverage: Instagram, TikTok, YouTube, and offers profile recognition for platforms like X, Snapchat, and others.
Best For: Designed for businesses looking to expand their influencer marketing efforts using in-depth audience analytics and comprehensive performance tracking.
Pricing: Modash offers free trials to both their Essentials and Performance plan.
Reviews: 4.9 / 5.0(Capterra.com)
User Experience (UX/UI): The platform features a straightforward and modern interface, although some of its more sophisticated functions may take time for new users to fully grasp.
Customer Service: Support is available via live chat, complemented by an extensive knowledge base for users who prefer finding answers independently. Onboarding help is offered, though users on lower-tier plans might experience slower response times compared to those on premium subscriptions.
Check out the top 10 Modash alternatives that offer wider functionality, competitive pricing structures, and fresh 2025 reviews to strengthen your influencer marketing strategy.
Social Cat is built for small to mid-sized brands that want a simple, cost-effective way to manage influencer collaborations, especially gifting and UGC campaigns. While it lacks AI matching and in-depth analytics, its focus on opted-in micro and nano influencers makes it highly relevant for hands-on brands starting or scaling gradually.
Modash, on the other hand, is a robust, end-to-end solution suited for brands managing multi-market campaigns at scale. It offers powerful discovery tools across Instagram, TikTok, and YouTube, Shopify integration for gifting and affiliate tracking, real-time performance dashboards, and AI-powered search.
In terms of pricing, Social Cat starts at $99/month, while Modash’s plans begin at $199/month and go up to $499/month, reflecting their difference in scalability and depth of features.
Platform Compatibility: Instagram, TikTok, YouTube, X, Pinterest, Twitch, and also connects with WordPress blogs.
Best For: Designed for eCommerce brands, particularly those operating on Shopify or Amazon, looking to expand their influencer and affiliate marketing efforts at scale.
Pricing: Customizable plans. Around $2,000/month with an annual contract, bringing the total to approximately $24,000 per year. Optional creator payment tools are available for $399/month and discounts may apply for annual upfront payments.
Reviews: 4.3 / 5.0 (Capterra.com)
User Experience (UX/UI): The platform caters to experienced users, offering a wide range of sophisticated tools that may take some time to master. Some users have reported occasional slow loading or responsiveness issues.
Customer Service: Upfluence provides onboarding assistance and access to dedicated account managers. However, user feedback has been mixed, especially concerning response times and clarity around billing practices.
Explore the top 10 alternatives to Upfluence to improve your influencer marketing strategy, compare essential features, and discover platforms better suited for your 2025 goals.
Social Cat is ideal for small to medium-sized brands that want to keep influencer marketing simple and cost-efficient. Its interface is beginner-friendly and focuses on Instagram and TikTok micro/nano influencers. However, it lacks in-depth analytics, AI discovery, and multi-platform capabilities.
Upfluence, by contrast, is a premium end-to-end platform built for larger-scale brands, particularly e-commerce sellers on Shopify or Amazon. It combines influencer discovery, AI-powered outreach, affiliate tracking, sales attribution, and bulk payments in one place. In terms of pricing, Social Cat starts at just $99/month, while Upfluence starts at $1,276/month on annual terms, reflecting its advanced features and enterprise-grade integrations.
Platform Coverage: GRIN supports leading influencer channels, including Instagram, TikTok, YouTube, X (Twitter), Twitch, and Snapchat, giving brands broad visibility across key social platforms.
Best For: Ideal for direct-to-consumer (DTC) businesses in need of an all-in-one platform to manage influencer marketing campaigns from initiation to completion.
Pricing Structure: GRIN’s plans typically range from $2,500 to over $10,000 per month, depending on the features and support level. All plans require an annual contract.
Review: 4.5 / 5.0 (G2)
User Experience (UX/UI): GRIN is frequently commended for its intuitive design that simplifies campaign workflows. However, some users report slower performance when handling large volumes of data or executing bulk tasks.
Customer Support: Support offerings include onboarding, live chat, and email assistance. Premium customers also gain access to a dedicated strategist for personalized help. While many users appreciate the team’s responsiveness, there are ongoing complaints about slow replies and confusion regarding billing.
Explore our in-depth GRIN vs Influencer Hero comparison to find a more cost-effective solution that still delivers on essential capabilities.
Social Cat and GRIN both support influencer discovery and campaign management, but they serve very different audiences.
Social Cat is ideal for small to mid-sized brands looking for a simple, application-based system to manage collaborations, especially on Instagram and TikTok. It provides in-app messaging, product seeding workflows, and built-in usage rights. GRIN, on the other hand, is built for enterprise eCommerce brands needing an all-in-one platform that combines influencer CRM, AI-powered discovery, affiliate tracking, content libraries, and integrated payments.
The pricing and scalability highlight their different positioning: Social Cat starts at $99/month and caps at $299/month, making it accessible for brands starting out or growing gradually. GRIN starts at $25,000/year, with custom plans that can exceed $10K/month.
Ultimately, Social Cat focuses on simplicity and affordability, while GRIN offers a powerful, end-to-end stack for brands managing influencer marketing at scale.
Platform Coverage: Instagram, TikTok, YouTube, Twitch, X (formerly Twitter), and Snapchat.
Best For: Ideal for marketing teams focused on verifying audience authenticity, analyzing follower behavior, and preventing influencer fraud before launching campaigns.
Pricing: Flexible usage-based pricing, with Business plans starting at around $10,000/year and Enterprise reaching up to $60,000/year.
Reviews: 4.8 / 5.0 (Capterra.com)
User Experience (UX/UI): The platform boasts a modern, polished design. However, certain advanced features can be complex and may require time and training to master.
Customer Support: Users benefit from onboarding support, as well as access to assistance via live chat and email. A comprehensive Help Center is also available, offering tutorials and step-by-step guides for self-service troubleshooting.
Check out the top 10 HypeAuditor alternatives to discover platforms that deliver robust analytics, simple pricing models, and advanced influencer search tools to boost your 2025 strategy.
Social Cat is designed for small to mid-sized brands seeking a simple, application-based workflow for managing influencer collaborations, mainly on Instagram and TikTok. It includes campaign creation, in-app messaging, product seeding, and usage rights, all in a beginner-friendly setup. HypeAuditor, on the other hand, is a data-driven platform with advanced discovery, AI-powered search, social listening, and multi-platform campaign tracking.
Pricing reflects their focus: Social Cat starts at $99/month, while HypeAuditor’s customizable plans begin around $10,000/year. Social Cat offers an affordable, hands-on solution, while HypeAuditor is built for teams prioritizing deep analytics and scale.
Platform Coverage: SproutSocial supports Instagram, TikTok, and YouTube, focusing on core social channels for content publishing, analytics, and influencer collaboration.
Best For: Perfect for marketing teams that need sophisticated tools for content scheduling, detailed performance analysis, and ensuring influencer partnerships reflect the brand’s voice and values.
Pricing: Starts at $1,599/month per user. Each extra seat is $600/month, billed annually.
Reviews: 4.5 / 5.0 (Capterra.com)
User Experience (UX/UI): SproutSocial is widely recognized for its intuitive layout. Features like the Smart Inbox and visual content calendar are especially praised for improving workflow and being easy to use.
Customer Support: Support is available on weekdays through live chat and phone, with onboarding guidance and an extensive Help Center. Reddit users frequently commend the support team for being responsive, helpful, and solution-focused.
Social Cat and Sprout Social both support influencer campaign workflows, but their target audiences and feature sets differ greatly.
Social Cat focuses on simplicity and accessibility for small to mid-sized brands, offering influencer applications, in-app messaging, product seeding, and built-in content usage rights for Instagram and TikTok collaborations. In contrast, Sprout Social is a premium platform tailored for enterprise teams, offering advanced filters, AI-powered Brand Fit Scores, brand safety checks, Shopify gifting integration, and deep reporting like EMV and competitive benchmarking.
Pricing reflects the gap in scale: Social Cat starts at $99/month, while Sprout Social begins at $1,599/month per user with a 12-month commitment. While Social Cat is best for hands-on teams growing UGC and micro-influencer campaigns, Sprout Social is geared toward data-rich, brand-safe influencer programs run by large organizations.
Platform Coverage: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitch, and X.
Best For: Designed for large-scale enterprises that oversee complex influencer marketing initiatives needing in-depth analytics, compliance adherence, and high-level customization options.
Pricing:
An optional “Creator Connect” feature available for an additional $15,000 per year.
Reviews: 4.4 / 5.0 (Capterra)
User Experience (UX/UI): TCreatorIQ features a sleek, modern interface that’s intuitive and user-friendly, helping teams manage campaigns smoothly and effectively.
Customer Support: Support includes one-on-one assistance via an assigned account manager, onboarding sessions, quarterly strategic check-ins, and prompt everyday support.
Want to see how it stacks up against the competition? Explore our Influencer Hero vs. CreatorIQ comparison to assess differences in pricing, tools, and user satisfaction.
Social Cat is built for smaller teams seeking a lightweight, application-based platform that simplifies influencer discovery, messaging, and product seeding, especially for Instagram and TikTok. In contrast, CreatorIQ is a robust enterprise solution used by brands like Disney and Coca-Cola, offering AI-powered discovery, CRM, Shopify gifting, affiliate tracking, content libraries, custom reporting, and tax-compliant payouts.
Pricing reflects this divide: Social Cat starts at $99/month, while CreatorIQ’s Basic plan ranges from $2,000 to $5,000/month on annual contracts. Social Cat is best for growing brands needing structure without the overhead, while CreatorIQ is built for large-scale, multi-platform campaigns requiring deep integrations and advanced team support.
Platform Coverage: Instagram, TikTok, YouTube, Facebook, and Pinterest
Best For: Perfect for businesses aiming to scale both their influencer marketing and UGC initiatives. Aspire comes equipped with robust tools for affiliate tracking, product gifting, and direct collaboration with content creators.
Pricing: Customizable pricing. Includes 12-month subscriptions starting around $2,299 per month (totaling $27,588) and a one-time onboarding fee of $2,000.
Reviews: 4.0 / 5.0 (Capterra.com)
User Experience (UX/UI): Aspire is known for its sleek and intuitive platform, making it easy for users to navigate and manage campaigns. However, some users have noted occasional system lags or brief slowdowns.
Customer Support: Support is available via live chat, email, and a comprehensive Help Center for both creators and brand users. Regardless of the subscription plan, most users report receiving quick and reliable help.
Explore the top 10 Aspire alternatives in our in-depth guide to influencer marketing platforms, built to help you align your toolset with campaign needs.
Social Cat and Aspire both help brands manage influencer campaigns end to end, but they differ in complexity and scale.
Social Cat is ideal for small to mid-sized brands that need a simple, affordable solution to launch gifting and UGC collaborations. Aspire, by contrast, supports larger teams with more complex workflows, offering advanced automation, Shopify gifting, first-party data integrations, and a robust inbound creator marketplace with over 1 million opt-in influencers.
In terms of pricing, Social Cat starts at $99/month, while Aspire’s mid-tier plans begin around $2,300/month, reflecting its deeper integrations, automation, and support infrastructure. Social Cat is best for hands-on teams growing influencer efforts gradually, while Aspire suits brands looking to scale fast with built-in structure and a larger creator pipeline.
Platform Coverage: Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X , Twitch, and LinkedIn.
Best For: Traackr is best suited for marketing teams focused on tracking ROI, optimizing budget spend, and evaluating metrics across multiple influencer campaigns.
Pricing:
Reviews: 4.3 / 5.0 (G2)
User Experience (UX/UI): Features a clean, efficiency-focused interface tailored to influencer analytics, discovery, and campaign execution. While generally easy to navigate, some users note that certain features can be slow to load and require a learning curve for full proficiency.
Customer Support: Receives positive feedback for its responsive and well-informed support team. Onboarding and ongoing technical support are available to all users, regardless of their subscription tier.
Explore the differences between Traackr vs CreatorIQ vs Influencer Hero in this detailed comparison designed to help you find the best influencer marketing platform for your brand.
Social Cat and Traackr both support influencer campaign management, but they cater to very different types of teams.
Social Cat offers influencer applications, in-app messaging, product seeding, and built-in content usage rights across all plans. Traackr, in contrast, is an enterprise-grade platform focused on data-rich influencer performance benchmarking, cost-per-metric tracking (CPC, CPE, CPV), and ROI-driven decision-making with proprietary tools like the Brand Vitality Score and budget optimization calculators.
Pricing reflects their positioning: Social Cat starts at just $99/month, while Traackr’s standard plan begins at $32,500/year. While Social Cat is ideal for brands launching or scaling modest campaigns, Traackr is built for global teams seeking deep analytics, real-time benchmarking, and strategic performance tracking at scale.
Platform Coverage: Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, LinkedIn, and X.
Best For: Suited for brands that focus heavily on visual content and want to simplify both content scheduling and influencer marketing workflows on social platforms like TikTok and Instagram.
Pricing:
A $5,000 one-time onboarding fee is charged for all new customers.
Reviews: 4.4 /5.0 (Capterra.com)
User Experience (UX/UI): Later features a clean and intuitive interface that makes it easier for teams to coordinate with influencers and plan content. Most users complete onboarding within four to six weeks.
Customer Support: Depending on the selected plan, users gain access to varying levels of support, from basic live chat and onboarding assistance to a dedicated account manager for premium tiers.
Explore the top 10 Later alternatives for influencer marketing, featuring a wide range of prices, features, and analytics options to streamline your marketing efforts.
Social Cat and Later both offer influencer campaign management tools, but they differ in scope and complexity. Later is a larger platform with a 15M+ creator database, strong brand safety filters, AI-assisted discovery, and optional agency-style services for brands needing support with creator sourcing or campaign execution.
Social Cat is ideal for growing brands launching UGC or gifting collaborations, while Later suits teams with bigger budgets and the need for scalable support or more advanced campaign oversight. Pricing reflects this difference: Social Cat starts at $99/month, while Later’s Essentials self-serve package begins at approximately $28,500/year, with full-service plans ranging up to $60K/year.
When evaluating the top alternatives to Social Cat, it’s clear that each platform offers a unique set of strengths, from analytics and automation to creator discovery and gifting workflows.
However, for brands looking to scale their influencer marketing with robust CRM capabilities, seamless outreach, and multi-platform support, Influencer Hero stands out. Its blend of automation, performance tracking, and hands-on support makes it especially appealing to teams ready to move beyond basic gifting. Whether you're growing an eCommerce presence or managing large campaigns, Influencer Hero offers the versatility and depth Social Cat often lacks.
Yes, Influencer Hero supports outreach to micro and nano influencers across platforms like Instagram, TikTok, and YouTube. It also lets brands segment creators by niche, location, and engagement, similar to Social Cat, while adding automation tools that streamline the process as you scale.
While Social Cat focuses on Instagram and TikTok, Influencer Hero supports Instagram, YouTube, TikTok, Facebook, Pinterest, and Twitter. This multi-platform reach is ideal for brands with diverse channel strategies
While Social Cat is great for getting started with gifting collaborations, it lacks the automation and analytics needed for high-volume outreach. Influencer Hero includes advanced CRM, AI-powered outreach, and multi-platform support.
Several alternatives in the list, including Influencer Hero, Aspire, and Upfluence, offer built-in affiliate tracking. These tools allow brands to manage commission structures, track conversions, and integrate with platforms like Shopify for seamless performance monitoring.
Influencer Hero is frequently highlighted for its top-tier support. It offers 24/7 live chat, email assistance, a dedicated account manager from day one, and even private Slack channels for faster resolution, outperforming many others in this category.
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