Upfluence Alternatives: Top 10 Competitors in 2025
With the influencer marketing industry expected to reach $24 billion by 2025, brands are continuously devoting trust on influencer partnerships. Founded in 2013, Upfluence is one of the leading, full service influencer agencies who helps over 1,600 clients to streamline their influencer marketing efforts and turn customers into powerful brand partners. However, many brands are now seeking alternatives due to common challenges that include high pricing tiers, contract lock-ins, and a lack of flexibility for smaller brands or agencies.
Even though Upfluence is particularly strong for Shopify or Amazon-centric e-commerce brands, Influencer Hero is the best alternative for both brands and agencies seeking end-to-end campaign management. It offers tools like automated outreach, advanced influencer filtering, and campaign reporting dashboards, making it easier to manage campaigns efficiently. With personalized support for smaller brands and flexible pricing, Influencer Hero provides a more affordable solution for businesses of all sizes.
In this article, we’ll explore the top 10 Upfluence alternatives comparing stand out features, customer reviews, pricing, and more, to help you determine which platform best fits your influencer marketing needs.
Top 10 Upfluence alternatives:
Influencer Hero
Modash
Captive8
Hypeauditor
CreatorIQ
Later
Traackr
Aspire
GRIN
SproutSocial
Why Look For Upfluence Alternatives?
From scaling campaigns to managing affiliate programs, Upfluence covers many brand needs when it comes to influencer marketing. So, why is searching for alternatives necessary? Because some businesses may prioritize affordability, transparent pricing, and cancel-anytime policies.
No Free Trial or Monthly Plan
With no free trial or monthly payments available, brands are not able to test the platform before committing, and are then left with an annual, costly contract.
Predatory Billing Practices and Contract Lock-ins
Upfluence reviews highlight predatory billing practices and contract lock-ins that leave brands feeling trapped in agreements they no longer want or need, and are met with insufficient help when raising these complaints.
Poor Customer Support
Many users report unresponsive or unhelpful customer service, which can be especially frustrating when dealing with billing issues or technical problems. This can impact campaign timelines and overall experience.
This lack of flexibility can be a dealbreaker, especially for smaller brands. Comparing Upfluence with similar alternatives allows you to choose the one platform who best supports your goals while aligning with your budget.
Criteria For Suggesting Upfluence Alternatives
Our comparison focuses on several key aspects:
Social Media Platform Coverage: The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.
Reviews: G2/Capterra/Shopify
Pricing and Commitments: Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.
Ease of Use (UX/UI): The overall user experience, including dashboard design, navigation, and onboarding, especially important for teams with limited time or tech support.
Customer Support: Availability and responsiveness of support channels, including live chat, email, onboarding assistance, and resolution speed for technical or billing issues.
Key Features: Including influencer discovery, outreach, CRM, reporting, gifting, UGC / content collection, affiliate & payments, storefronts, application page, and AI capabilities.
Standout Features: Those unique or innovative features that differentiate each platform (e.g. live tracking dashboards, creator benchmarking, TikTok email finders, etc.).
Best For: eCommerce brands on Shopify or Amazon looking to scale influencer and affiliate campaigns.
Check out our in-depth GRIN vs Upfluence vs Influencer Hero comparison to discover which influencer marketing platform is the best fit for your brand in 2025.
Pricing: All plans are customizable. Total monthly costs, committing to a full year of service, start around $2,000, which would represent a total yearly cost of $24,000.
A $399/month payment tool can also be disabled if unused (e.g., if a brand only does gifting and does not need to pay influencers), and they may offer possible discounts for upfront yearly payments.
Reviews: 4.3 / 5.0 (Capterra.com)
Ease of Use (UX/UI): Features a unified and professional dashboard designed to centralize influencer campaign management. Some users find the interface initially complex and have noted occasional lags.
Customer Support: Offers structured onboarding and account-dedicated representatives. However, users have mentioned response times and billing transparency can sometimes be inconsistent.
Upfluence’s Standout Features:
Influencer Discovery: Provides access to a database of 12 million + influencer profiles for brands to collaborate with, plus, a social listening tool to recruit users mentioning a brand organically.
AI-Powered Outreach: Brands can automate outreach at scale with Upfluence’s AI companion “Jace AI” after setting up a campaign brief.
CRM: Includes a built-in CRM to save time and effectively organize communications, with customizable relationship statuses and table views.
Find Customers that are Influencers: Via their Shopify integration, Upfluence can find customers who are influencers, which they state is between a 1% to 3%. According to their data, turning influencer customers into affiliates can drive ROI between 14x and 19x.
Strong for Shopify and Amazon Sellers: Integrates seamlessly with Shopify and Amazon to track sales and do affiliation on both platforms.
Social Listening Tool: With their social listening tool, Upfluence tracks conversations, trends, and top performing content featuring specific brands or their competitors, enabling market research.
Upload Past Creators: Brands can upload creators from past collaborations without them signing up, and access their latest analytics, to then add them to a campaign.
Upfluence Pros and Cons
Pros
Cons
E-commerce Integrations: Integrates with Shopify and Amazon to track sales, affiliate programs, customer-influencer identification.
High Cost and Annual Commitment: Costly and with limited contract flexibility. Annual payment only and no free trial.
No Commission Fees: Does not charge based on sales or outreach scale.
Complex Setup for Beginners: While robust, new users may experience a learning curve.
Best Fro: all-in-one influencer marketing with transparent pricing and CRM integration.
Pricing:
Standard Plan: Begins at $649/month, supporting outreach to up to 1,000 creators.
Pro Plan: Priced from $1,049/month, allowing engagement with 5,000 creators monthly.
Business Plan: Starts at $2,490/month, giving access to contact 10,000 creators.
Custom & Agency Solutions: Tailored pricing based on unique business requirements.
Reviews: 5.0 / 5.0 (Capterra.com)
Ease of Use (UX/UI): Praised for its intuitive design and user-friendly interface. It features a streamlined dashboard, automated workflows, and customizable email templates, reducing time spent on influencer outreach.
Customer Support: Delivers 24/7 real-human live chat, responsive email support, and an extensive Help Center filled with written and video tutorials. Every plan includes a dedicated account manager from day one, with optional strategy consultations available to help guide growth. Pro plan users also receive access to a private Slack channel for quicker, continuous support
Influencer Hero Standout Features
AI-Powered Campaign Automation: Influencer Hero streamlines campaign execution using artificial intelligence to find lookalike creators, tailor outreach efforts, and predict campaign results. It reduces manual workload through smart tools like automated messaging, content personalization, and advanced creator matching.
All-in-One Influencer CRM: Manage influencer partnerships at scale with built-in CRM boards that track communication history, content stages, campaign timelines, and performance data. Influencers can apply through customizable forms, while brands get visibility into their followers and engagement to foster more authentic relationships.
Influencer Discovery & Outreach: Use advanced filters, including audience credibility, demographics, and geography—, to find ideal influencers, supported by a Chrome extension for instant insights and AI-assisted bulk or personalized outreach. Creators can be added to campaigns on the fly, with real-time message customization.
eCommerce and Affiliate Integration: With support for Shopify, WooCommerce, and other platforms, Influencer Hero simplifies product seeding, affiliate tracking, and fulfillment, no Shopify store required. Brands can automate shipping, monitor link performance, and manage payouts to creators from a centralized interface.
UGC Handling & Influencer Storefronts: Easily collect user-generated content with licensing rights and repurpose it across campaigns. Creators can launch branded storefronts to showcase products, while brands feature their items, turning influencer content into shoppable experiences.
Influencer Hero Pros and Cons
Pros
Cons
Multichannel Coverage: Works across various social media channels.
No Paid Ad Whitelisting: Lacks built-in support for running paid ads through influencer accounts (no whitelisting tools).
Advanced Email Automations: Provides email automation capabilities often praised by users. This saves time and streamlines communications.
Learning Curve: Despite being user-friendly, new users could face challenges in setting up or navigating the platform.
eCommerce Integrations: Supports seamless integration with Shopify, WooCommerce, and custom stores via script.
Performance Tracking: Real-time reporting, ROI analytics, UGC collection, and customizable creator storefronts.
Upfluence vs Influencer Hero
Upfluence and Influencer Hero both offer strong influencer marketing solutions, but they differ in focus and value.
Upfluence offers a premium influencer marketing platform with deep integrations, notably with Shopify and Amazon, making it ideal for brands wanting to track sales and turn customers into affiliates. It includes tools for influencer discovery, outreach, CRM, and reporting, but starts at around $2,000/month billed annually, best suited for larger brands with bigger budgets.
Influencer Hero, on the other hand, is a more accessible and cost-effective alternative. It provides free influencer tools, a UGC library, advanced search filters, and outreach features through a user-friendly interface. For $649/month it is a flexible and budget-friendly option for brands looking for simplicity and effective campaign management without high upfront costs.
2. Modash
Platform Coverage: Instagram, TikTok, YouTube, profile recognition for X, Snapchat and more.
Best For: quickly discovering influencers at scale with detailed audience analytics.
Pricing: Modash offers free trials to both their Essentials and Performance plan.
Essentials: $299/month or $199/month, billed annually
Performance: $499/month, billed annually
Enterprise: Customized.
Reviews: 4.9 / 5.0 (Capterra.com)
Ease of Use (UX/UI): Modash features a clean and intuitive interface, equipped with powerful search filters. However, some of its more advanced tools may come with a learning curve.
Customer Support: Modash provides quick and responsive support, with built-in direct messaging, a help desk, and a strong onboarding process. Users on lower-tier plans occasionally report slower response times.
Modash Standout Features
Influencer Discovery: Modash lets you pinpoint ideal creators using advanced filters and unique AI tools like image-based search and lookalike matching to find influencers with similar content styles.
Outreach & CRM: Email outreach is supported with bulk sending, templates, and Gmail/Outlook sync, while a simple CRM helps track influencer progress through each stage of collaboration.
Campaign Tracking & Affiliates: You can monitor campaign performance with real-time data, run commission-based programs using discount codes, and manage product gifting—though Shopify is required for fulfillment.
Find Your Fans Feature: Modash can automatically identify influencers who are already following your brand. The likelihood of successful collaborations is increased because these creators are probably more likely to interact with and promote your products.
AI-Powered Creator Discovery: AI allows brands to upload an image or enter text prompts to get recommendations for highly relevant influencers. This feature guarantees that your search for creators is both focused and effective.
Real-Time Campaign Content Tracking: Brands can track the effectiveness of the influencers' content right away because every piece of content created for your campaign is gathered and examined in real-time.
Modash Pros and Cons
Pros
Cons
Extensive Creator Database: Access to 350M+ creator profiles (no opt-in needed)
Discovery Tools: Advanced filters, AI search, and lookalike discovery
Limited Content Rights Management: Limited built-in content licensing tools.
Scalable Outreach: Enables bulk outreach and automates affiliate workflows for efficient campaign scaling.
No Paid Media Integration: No support for paid ads or whitelisting.
Integrated Analytics and Audience Insights: Built-in performance tracking and the “Find Your Fans” tool.
Upfluence vs Modash
When comparing Upfluence and Modash, both platforms offer comprehensive influencer marketing solutions, yet they diverge significantly in terms of features, usability, pricing, and overall value, depending on brand needs.
Modash is built for lean, performance-driven teams focused on discovery, outreach, Shopify-based gifting, and affiliate tracking. It offers access to over 350 million public creator profiles without opt-in, advanced filters, real-time audience data, and direct Shopify integration for automated gifting and payouts.
While limited mainly to Instagram, TikTok, and YouTube, it delivers focused, scalable campaign tools for $199/month, billed annually.
Upfluence, on the other hand, provides a broader, enterprise-level solution covering more platforms like Twitch and Pinterest. It includes AI outreach flows, social listening, Amazon tracking, and a CRM for influencer relationships. Though priced higher at around $2,000/month with annual contracts, it's better suited for brands needing full omnichannel control and deeper creator management.
3. Captiv8
Platform coverage: Instagram, TikTok, Facebook, YouTube, X, and Twitch.
Best For: Enterprise-level campaigns focused on storytelling, diversity, and influencer insights.
Pricing: $25.000 yearly, with an annual commitment required, plus a $3.000 onboarding fee.
Reviews: 4.7/5.0 (G2)
User Experience (UX/UI): Provides a robust and highly configurable dashboard. Its depth and sophistication may feel too complex for smaller teams seeking a simpler setup.
Customer Support: Currently, support is offered via email. Enhanced support and faster response times available for enterprise-level customers.
Captiv8’s Standout Features
Influencer Discovery: Captiv8 provides access to a global database of over 15M creators, enhanced by AI tools that help assess brand fit and streamline filtering by audience traits, engagement, and more.
Outreach & Campaign Tools: Brands can manage creator communication via email or DM, track all interactions in-platform, and use a full CRM to support campaign execution from pitch to post.
Content & Commerce: Run large-scale affiliate campaigns (starting at ~$20K/month), negotiate UGC rights with built-in contract tools, and build custom storefronts for influencers and brands to promote products.
Campaign Budget Allocation: The platform allows brands to set and manage budgets for each influencer partnership. It automatically suggests budget allocations based on past performance data and estimated ROI, optimizing spend for maximum impact.
Shareable Reports: Supports public sharing of campaign analytics via accessible report links, making it easy for external collaborators, clients, or other team members.
Customizable Dashboards: Brands can tailor performance dashboards by selecting and rearranging key metrics, enabling them to monitor exactly what matters most.
Reusable Search Criteria: To streamline influencer discovery, Captiv8 lets users save their preferred filter settings, like audience demographics, platform, and content category.
Captiv8 Pros and Cons
Pros
Cons
Global Monitoring: Tracks competitor performance and global brand mentions to inform strategy.
High Annual-Only Pricing: Expensive plans starting at $25K+ per year, with no monthly payment flexibility.
Customizable Reporting Interface: Filter locking and drag-and-drop widgets allow for tailored, intuitive analytics dashboards.
Payment Reliability Issues: Ongoing issues reported with creator and brand payments within the platform
In-Depth Campaign Analytics: Robust tracking for ROAS, EMV, keyword word clouds, and other advanced performance metrics.
Upfluence vs Captiv8
When comparing Upfluence and Captiv8, both platforms offer robust influencer marketing capabilities, but they differ notably in scope, usability, pricing, and overall strategic fit for brands.
Upfluence offers a comprehensive solution tailored to performance-driven, eCommerce-focused brands, with tools for influencer discovery (12M+ opt-in profiles), AI outreach (Jace AI), and integrated campaign management across affiliate, gifting, and payment workflows. With pricing starting at around $2,000/month (billed annually), it’s positioned for mid-sized to large teams seeking ROI-focused execution without extra charges for influencer volume.
Captiv8, in contrast, caters to enterprise-level needs with deeper audience segmentation, advanced filters like sentiment and political content analysis, and integrations with Looker Studio and Google Analytics. With a higher base price of $25,000/year and optional $20–30K/month for commerce tools, it's ideal for large organizations prioritizing brand safety, global reach, and layered reporting.
4. HypeAuditor
Platform Coverage: HypeAuditor supports Instagram, TikTok, YouTube, Twitch, X (Twitter), and Snapchat.
Best For: Brands needing fraud detection and data-driven influencer vetting.
Pricing: Flexible usage-based pricing, with Business plans starting at around $10,000/year and Enterprise reaching up to $60,000/year.
Reviews: 4.8/5.0 (Capterra)
Ease of Use (UX/UI): Features a clean and modern interface. However, some of its advanced filtering options may feel complex or intimidating to new users.
Customer Support: Provides customer support through live chat, email, and onboarding assistance. Additionally, users can access a comprehensive Help Center that includes guides, FAQs, and campaign tutorials.
HypeAuditor’s Standout Features
Influencer Discovery: Search across a massive pool of 200M+ creators with filters covering everything from region and audience size to brand safety and keyword relevance—powered by AI that scans captions, bios, and media.
Outreach & Management: Engage influencers via built-in messaging or email, manage assets like contracts and briefs within each profile, and organize relationships through a centralized CRM.
Campaign Tools: Track gifting and affiliate performance through eCommerce integrations, approve and collect UGC in-platform, and share downloadable or link-based campaign reports with detailed performance insights.
Fraud Detection: HypeAuditor uses AI to identify fake followers and engagement, ensuring that your campaigns reach real and engaged audiences.
Audience Insights: Analyze influencer audiences with detailed demographic data to ensure they align with your target market, helping you find high-quality partnerships.
Customizable Reporting: Create and share detailed reports that track performance, including sales and conversion metrics tied to each influencer.
Competitor and Brand Monitoring: Use social listening to find influencers who mention your brand or competitors organically, ideal for uncovering authentic advocates.
Hypeauditor Pros and Cons
Pros
Cons
Customizable Pricing & Free Trial: Offers a 24/48h free trial and modular pricing.
High Entry Price for Standard Plan: Standard “Business” plan starts at $10,000/year
Influencer Discovery Tools: Offers advanced filtering, AI-powered search, lookalike tools, and social listening to find relevant influencers across platforms.
Limited Creator Database: Only 200K influencers are registered and available for direct applications, versus the 200M+ database.
Influencer Outreach Tools: Can contact creators via email, DM, or a built-in CRM, send briefs/contracts, and approve drafts.
Complex for Beginners: May require onboarding or training to fully utilize
Upfluence vs Hypeauditor
Upfluence and HypeAuditor are both powerful influencer marketing platforms, but they differ significantly in focus and functionality.
Upfluence is built for eCommerce-focused brands, offering end-to-end influencer campaign execution with integrations for Shopify and Amazon to track sales and affiliate performance. HypeAuditor stands out for its AI-powered discovery and audience authenticity tools, including granular filters, lookalike searches, and social listening features for competitive benchmarking.
Both platforms offer campaign management, contracts, and outreach tools, but Upfluence leans into automation with Jace AI and robust affiliate tracking. HypeAuditor supports content approval workflows, PayPal payouts, and flexible reporting.
Pricing-wise, Upfluence starts around $2,000/month with annual commitments, while HypeAuditor begins around $10K/year based on usage, making it a more scalable option for data-driven teams.
5. CreatorIQ
Platform Coverage: CreatorIQ supports Instagram, TikTok, YouTube, Facebook, Pinterest, Twitch, and X (Twitter).
Best For: Global brands managing large-scale, data-heavy influencer ecosystems.
Pricing:
Basic: $35,000/year (1,000 creators and 3 seats)
Standard: $50,000/year (2,500 creators and 5 seats)
Professional: $90,000/year (5,000 creators and 10 seats)
Enterprise: $200,000/year (7,500 creators and 20 seats)
An optional “Creator Connect” feature available for an additional $15,000 per year.
Reviews: 4.4/5.0 (Capterra)
User Experience (UX/UI): Creator IQ features an intuitive, well-organized dashboard that’s both visually appealing and easy to navigate.
Customer Support: Offers a dedicated manager and ongoing customer success team. Support includes onboarding assistance, quarterly strategic check-ins, and help setting up campaigns.
CreatorIQ’s Standout Features
Influencer Discovery: Search and filter public creator profiles using AI, keyword targeting, and detailed audience insights - including brand mentions and verified status - for highly specific results.
Campaign Execution: Build real-time dashboards using direct API integrations, manage gifting and shipping within Shopify, and run affiliate payments—all while auto-collecting and organizing campaign content.
Workflow Management: Streamline outreach with bulk personalized emails, auto-generated briefs, and a private CRM to track creator data, past collaborations, and communication history.
Deep Data Integrations: Real-time, API-connected data from major platforms ensures accurate and compliant reporting.
Trusted by Top Global Brands: Proven scalability with clients like Disney, Lululemon, H&M, and Unilever.
Granular Discovery & AI Search: Enables searches like “tennis dads” or “Vietnamese foodies” through a combination of keyword and audience filtering.
Branded One-Sheets & Live Approvals: Review creator profiles with key metrics, preview content, and gather feedback from stakeholders without requiring a login.
Support & Strategic Expertise: Includes implementation managers and customer success managers, plus hands-on help with onboarding, campaign strategy, and quarterly planning.
CreatorIQ Pros and Cons
Pros
Cons
API Integrations: Reliable data through direct API integrations with Meta, TikTok, and YouTube, plus early access to new platform features like YouTube Shorts or TikTok updates.
Limited Automation for Affiliate Tracking: Affiliate conversion tracking is manual rather than automated.
Custom Reporting: Fully customizable dashboards and share live, no-login-required links.
No Free Trial: Users must commit to a 12-month contract based on demos or sales calls.
Strong Customer Support: Support from an implementation manager and customer success team for onboarding, strategy, and planning.
Annual Contracts Only: Rigid contract structure, no monthly plans available.
Upfluence vs CreatorIQ
Upfluence and CreatorIQ both offer full influencer marketing solutions, but differ in focus and depth.
Upfluence and CreatorIQ both provide comprehensive influencer marketing platforms but cater to different needs. Upfluence stands out for e-commerce brands, with AI-powered influencer discovery (12M+ profiles), affiliate tracking, and seamless Shopify and Amazon integrations. It automates outreach and focuses on ROI, with customizable plans starting at $2,000/month under an annual contract.
CreatorIQ targets large enterprises with features like semantic AI search, real-time reporting through direct API integrations, and strong internal collaboration tools. It offers payment processing, tax compliance, and strategic onboarding. Pricing is also customized and includes a 2% fee on payouts above $100K/year.
Best For: Visually planning content and managing influencer collaborations on Instagram and TikTok.
Pricing:
Essentials: $28.500/yearly
Pro: $42.000/yearly
Premier: $60.000/yearly
A $5,000 one-time onboarding fee is charged for all new customers.
Reviews: 4.4 / 5.0 (Capterra)
Ease of Use (UX/UI): Features a user-friendly interface that simplifies influencer discovery, outreach, and reporting. Includes built-in templates and automation tools to streamline workflows. However, the full onboarding process typically takes between 4 to 6 weeks.
Customer Support: Later provides support tailored to each plan. This includes up to three onboarding sessions and a dedicated account manager. Depending on the subscription tier, users can access live chat, regular check-ins, and hands-on assistance with campaign execution.
Later’s Standout Features:
Influencer Discovery: Browse a 15M+ creator database with AI-powered keyword search and brand safety filters to quickly identify top-fit influencers.
Outreach & CRM: Handle messaging and campaign data in-platform, with customizable, automated email flows and a built-in CRM to track all communication stages.
Campaign Tools: Leverage real-time API data for performance tracking, automate gifting through Shopify, and monitor affiliate results via unique links—while storing all campaign content in organized media grids.
AI-assisted Discovery: Leverages AI to help brands identify the best creators for their campaigns based on keyword-searching, audience demographics, and content style.
Advanced Sourcing: Brands can request influencer sourcing directly from Later’s experienced team based on a campaign brief. Allowing them to search creators for you.
Hybrid Flexibility: Later offers a hybrid campaign management model, where users can either manage campaigns themselves using Later’s tools, or opt for hands-on support from dedicated account managers.
Later Pros and Cons
Pros
Cons
Robust Brand Safety Tools: Advanced filters with flagged content previews help ensure brand-safe collaborations.
Long Onboarding Timeline: Getting from onboarding to live campaigns can take 4 to 6 weeks, slowing time to value.
Custom Creator Application Pages: Branded application forms enhance creator experience and reflect your brand identity.
Missing Paid Media Support: No built-in tools or features for whitelisting or running paid ads with creator content.
Scalable Campaign Management: Offers self-serve, hybrid, and fully managed campaign options to match different team needs and budgets.
Upfluence vs Later
Upfluence and Later are both end-to-end influencer marketing platforms, but they cater to different brand needs and campaign styles.
Upfluence is tailored for e-commerce brands, offering Shopify and Amazon integrations to track ROI from sales, run affiliate campaigns, and identify influencer-customers. Its AI-powered discovery and “Jace AI” assistant help automate outreach and emails, making it ideal for performance-driven teams.
Later blends influencer marketing with social media management and supports brands with flexible service models, self-serve, hybrid, or full-service. It offers a larger creator database (15M+), advanced brand safety tools, visual campaign builders, and branded creator application pages.
While Upfluence pricing starts around $2,000/month billed annually, Later’s pricing begins at $28,500/year, scaling to $50–60K with managed services.
Best For: brands focused on influencer performance benchmarking and budget optimization.
Pricing:
Standard: $32,500/yearly
Plus: $55,000/yearly
Enterprise: Undisclosed
Reviews: 4.3 / 5.0 (G2)
Ease of Use (UX/UI): Offers a user-friendly interface featuring streamlined workflows for influencer discovery, management, and reporting. While intuitive, some users report occasional delays in loading times and note its features may require a learning curve.
Customer Support: Traackr’s customer support is well-regarded, providing prompt onboarding assistance and responsive technical help.
Traackr Standout Features:
Influencer Discovery: Access a global network of over 6M influencers, with filters and branded application pages to help brands recruit at scale.
Performance & Payments: Track in-depth campaign metrics including CPC and ROI, monitor gifting and delivery status, and run affiliate programs with built-in link tracking and payouts.
Relationship & Workflow Tools: Manage influencer relationships through a full-featured CRM with shared notes, custom tags, and integrated email outreach using personalized templates.
Budget Calculator: Traackr provides brands a budget calculator so they can evaluate what to invest on each creator based on their past performance data.
Cost-Per Metrics Analysis: Tracks spend efficiency metrics like cost-per-click, cost-per-engagement, cost-per-view, and cost-per-story-view, to compare ROI across creator collaborators.
Brand Vitality Score: This Traackr insight combines visibility, impact, and brand trust into a single score for brands to determine their market position compared to their competitors.
Traackr Pros and Cons
Pros
Cons
User-Friendly UI: Clean layout and intuitive workflow simplify campaign management after onboarding.
Expensive & Inflexible: Starts at $32K/year with annual billing, not ideal for smaller teams or short-term use.
Robust Analytics: Offers in-depth metrics like cost per post/view and the proprietary Brand Vitality Score (VIT).
Performance Issues: Bugs, slow load times, and lag in campaign syncing (especially Stories).
Full Campaign Support: Covers the entire influencer lifecycle, from discovery to reporting.
Unreliable Demographics: Estimated age, gender, and location data can be inaccurate, particularly on Reddit.
Excellent Support: Strong onboarding, responsive customer success, and strategic guidance.
Steep Learning Curve: Advanced features can overwhelm new users.
Enterprise-Ready: Designed for global brands with multi-market and multilingual needs.
Limited Niche Creator Access: Lacks depth in micro- and emerging influencer segments.
Upfluence vs Traackr
Upfluence and Traackr both offer end-to-end influencer marketing solutions but serve different brand needs.
Upfluence is built for performance-driven campaigns, offering robust Shopify and Amazon integrations, affiliate tracking, and an AI-powered outreach assistant, ideal for e-commerce brands focused on ROI and customer conversion. Its pricing starts at around $2,000/month with annual commitments, totaling approximately $24,000/year.
Traackr, on the other hand, is designed for brands prioritizing influencer relationship management and strategic investment. With strong benchmarking, brand safety tools, and audience quality insights, it's best for global brands managing long-term, data-driven influencer partnerships.
The choice depends on whether the goal is scalable ROI or high-touch relationship management and performance benchmarking.
Best For: scaling influencer and UGC campaigns with built-in product gifting and creator marketplace.
Pricing: Customizable pricing. Includes 12-month subscriptions starting around $2,299 per month (totaling $27,588) and a one-time onboarding fee of $2,000.
Reviews: 4.0 /5.0 (Capterra.com)
Ease of Use (UX/UI): Offers a clean and intuitive interface that is easy to navigate. Aome users have mentioned experiencing slower loading speeds at times.
Customer Support: Aspire provides support through a variety of channels, including comprehensive help articles for both brands and creators, live chat, and email communication.
Aspire Standout Features
Creator Discovery Options: Aspire combines a searchable creator database with a built-in marketplace where influencers can proactively apply to brand campaigns. AI suggestions also help surface top-performing or similar creators.
Campaign Execution: Brands can automate outreach, manage milestones, and approve content from a centralized dashboard, while digital term sheets simplify content licensing and reuse.
Commerce & Monetization: Through Shopify and PayPal integrations, Aspire enables product gifting, affiliate tracking with tiered commissions, and personalized CreatorStores for influencer-led product promotion.
Robust UGC Licensing: Built-in digital terms ensure clear legal rights for reusing influencer-generated content.
Social Listening & Affiliate Discovery: Aspire identifies brand fans and top affiliate performers to foster long-term, stronger partnerships.
“Creator Stores”: Unique storefronts enable influencers to curate branded products, which can lead to increased conversions.
Aspire Pros and Cons
Pros
Cons
Flexible Influencer Discovery Options: Dual discovery model combining robust influencer search with a Creator Marketplace for inbound applications.
High Entry Cost: Higher starting price, around $2,000/month on an annual contract, which may be prohibitive for smaller brands.
End-to-End Campaign Management: Built-in UGC licensing, content approvals, CRM, and customizable campaign workflows.
Occasional Performance Issues: Some users report slow page load times and minor integration glitches.
eCommerce & Social Integration: Supports Shopify product gifting, affiliate tracking, CreatorStores, and social listening tools.
Upfluence vs Aspire
Upfluence and Aspire are both robust influencer marketing platforms, but they differ in usability, creator collaboration models, and strengths in e-commerce integrations.
With AI-powered search, automated outreach, and native integrations with Shopify and Amazon, Upfluence is tailored for brands focused on conversions and ROI. It also helps identify influential customers and supports affiliate and gifting campaigns. Pricing starts around $2,000/month with a full-year commitment.
Aspire focuses more on creator relationship management and content workflows. It offers branded application pages, whitelisting, UGC tracking, and a CRM for content approvals. Its Shopify integration supports product seeding, making it ideal for DTC brands building long-term partnerships.
While both platforms support affiliate strategies, Aspire is better suited for brands prioritizing community and UGC collaboration.
9. GRIN
Platform Coverage: GRIN supports major platforms including Instagram, TikTok, YouTube, X (Twitter), Twitch, and Snapchat.
Best For: DTC brands managing end-to-end influencer relationships from a unified platform.
Pricing: Starts between$2,500 to over $10,000 monthly, on annual contracts.
Reviews: 4.5/5.0 (G2)
Ease of Use (UX/UI): User-friendly interface that streamlines influencer discovery, campaign setup, content approvals, and affiliate tracking. Some users express the platform can feel slow when handling bulk actions.
Customer Support: GRIN's customer support is generally considered responsive and helpful, with many users highlighting the team's quick response times and effective assistance. Still, a few users have reported occasional delays and lack of follow-up.
GRIN’s Standout Features
Creator Discovery Suite: GRIN helps brands search and vet influencers using detailed filters for audience data, platform, and brand fit, with smart search features and keyword targeting.
Relationship & Workflow Tools: From creator tagging and status updates to personalized portals for content, briefs, and contracts—GRIN centralizes every step of collaboration.
eCommerce Integration & Reporting: With direct integrations to major eComm platforms and PayPal, brands can manage product seeding, payouts, and affiliate commissions, while tracking campaign performance through real-time analytics.
Integrations: Seamlessly integrates with Shopify, Klaviyo, PayPal, DocuSign, Slack, Gmail, Outlook, and more, consolidating your marketing tools into a single platform.
Dedicated Support: GRIN provides optional creator strategists to assist with onboarding, execution, and optimization, acting as an extension of your team.
eCommerce Native: Supports workflows from product seeding to sales-based commissions, making it ideal for brands with large product catalogs
GRIN Pros and Cons
Pros
Cons
E-commerce & ROI Tracking: Integrates with Shopify, WooCommerce, and Magento to auto-track sales and affiliate links, showing clear ROI (e.g., 183%).
High Cost & Rigid Terms: Starts around $2–2.5K/month with annual contracts, limiting flexibility—especially for small teams.
All-in-One Workflow: Manages the full influencer campaign process—discovery to payment—in one platform, saving time and scaling easily.
Unreliable Creator Search & Discovery: Inaccurate influencer matches, duplicates, and missing search features frustrate users.
Content and Communication Tools: Offers centralized email, content library, whitelisting, and briefs—highly rated by marketers for ease and efficiency.
Inconsistent Support: Some users report delayed responses, unresolved issues, and billing problems.
Upfluence vs GRIN
Upfluence and GRIN are both robust influencer marketing platforms, but they differ in integrations, campaign management, and approach to influencer relationships.
Upfluence and GRIN are both comprehensive influencer marketing platforms, but they differ in focus and integrations. Upfluence is ideal for ROI-driven brands, especially in e-commerce, with standout features like Shopify and Amazon integrations, affiliate tracking, and AI-powered outreach. Pricing starts around $2,000/month billed annually.
GRIN, on the other hand, emphasizes long-term influencer relationships and offers a customizable creator CRM, robust product seeding, and native integrations with platforms like Shopify, WooCommerce, and Magento. It gives brands full control over creator programs, covering discovery, contracts, and payments, without relying on a public influencer marketplace.
The right choice depends on whether a brand is looking for performance-driven growth or relationship-based influencer marketing.
10. SproutSocial
Platform coverage: Instagram, TikTok, YouTube
Best For: social media teams needing robust publishing, analytics, and social listening tools.
Pricing: Its “Base Plan” starts at $1,599/month per user, with an additional seat for $600/month. Users can pay monthly or annually, with an annual commitment required.
Reviews: 4.5 / 5.0 (Capterra)
User Experience (UX/UI): Clean layout with standout features like Smart Inbox and publishing calendar. Tools like the Smart Inbox and publishing calendar stand out for their ease of use.
Customer Support: 24/5 live chat and phone support, onboarding, and a robust Help Center. Support is widely regarded as responsive and solution-oriented, including positive mentions on Reddit.
SproutSocial Standout Features
Search & Brand Match: SproutSocial offers a multi-filter search system for identifying creators, enhanced by AI-generated brand fit scores that evaluate alignment beyond surface metrics.
Workflow & Outreach: Email outreach is handled through Gmail and Outlook integrations, while campaign flowboards guide internal teams through stages like review, approval, and launch.
Content & Commerce Tools: From gifting via Shopify to content approvals and affiliate payments through PayPal, the platform supports a full campaign lifecycle—paired with exportable performance reports and competitive benchmarks.
Social Listening: SproutSocial’s social listening tools enable brands to monitor conversations around their industry, competitors, and specific keywords, helping to stay on top of trends and customer sentiment.
Brand Fit & Safety AI: SproutSocial’s affinity scoring system helps brands assess how well creators align with their values and goals, ensuring strategic partnerships.
Advanced Reporting & Analytics: SproutSocial provides in-depth reporting with customizable analytics, helping brands track key metrics like engagement, growth, and ROI, with the ability to generate detailed reports for different campaigns and time frames.
SproutSocial Pros and Cons
Pros
Cons
Influencer Matching & Brand Safety: AI-powered Brand Fit Score combined with advanced brand safety filters for better creator selection.
Costly: High starting cost at $1,599 per user per month, with a required 12-month commitment.
Content Collaboration: Built-in content approval workflows and robust earned media value (EMV) and benchmark reporting.
No Flexible Subscriptions: Only available via annual contracts, no monthly payment plans offered.
Shopify Integration & Reporting: Supports Shopify gifting and offers strong data export and advanced reporting tools.
Limited Creative Tools: Lacks built-in UGC rights management and AI-powered visual search features
Upfluence vs SproutSocial
Upfluence and Sprout Social serve different aspects of a brand's marketing strategy.
Upfluence is built specifically for influencer marketing, offering tools for influencer discovery, campaign management, and sales tracking through e-commerce integrations like Shopify and Amazon. It helps brands identify influencers from their existing customer base, making it ideal for scaling influencer partnerships. Plans are customized, starting at around $2,000 per month with annual billing.
Sprout Social, by contrast, is a broader social media management tool with strong features in scheduling, analytics, and community engagement. While it includes influencer tracking, its focus is on managing multiple social platforms rather than in-depth influencer tools. Pricing starts at $249 per month, with influencer features available at an additional cost.
Upfluence is better for focused influencer campaigns, while Sprout Social is ideal for broader social media management.
Final Thoughts on The Top 10 Upfluence Alternatives
In conclusion, your particular goals are what ultimately determines which influencer marketing platform is your best fit. Alternatives like Influencer Hero, Modash, and GRIN provide clear benefits for companies that value affordability, scalability, and in-depth data-driven strategies, even though Upfluence stands out for its extensive tools for e-commerce brands, especially in integration with Shopify and Amazon.
The flexibility of monthly commitments and more affordable pricing options offered by these alternatives can be advantageous to brands, especially those looking for a more targeted, effective strategy for managing campaigns and finding influencers.
Additionally, although they are more expensive, platforms like Captiv8 and GRIN offer sophisticated features and integrations for businesses wishing to grow their influencer programs and create enduring partnerships.
When seeking influencer marketing software alternatives, leverage these comparisons to access multiple options that meet a range of spending limits and campaign goals, making informed decisions on which best suits your goals.
Ainfluencer is a notable free alternative. It operates on a commission-based model, allowing brands to connect with influencers without upfront costs. Users can send unlimited invitations to influencers within Ainfluencer's database, making it a cost-effective solution for influencer outreach.
Which platform is best for e-commerce brands?
Influencer Hero is an excellent choice for e-commerce brands, offering robust integrations with platforms like Shopify and Refersion. Its user-friendly interface and advanced campaign management tools make it easy to track performance, manage influencer relationships, and run product gifting or affiliate campaigns tailored to e-commerce needs.
Are there tools for detecting fake followers?
Yes, Influencer Hero includes built-in features for fake follower detection, allowing brands to verify influencer authenticity and audit engagement quality. This ensures your campaigns are run with trusted creators and helps safeguard your brand’s reputation.
Can I manage campaigns across multiple social platforms?
Absolutely. Influencer Hero supports multi-platform campaign management across Instagram, TikTok, YouTube, and more. It offers a centralized dashboard for outreach, analytics, and creator communication, streamlining your efforts across all major social media channels.
What factors should I consider when choosing an Upfluence alternative?
When selecting a platform, consider your budget, business size, industry focus, required features (e.g., analytics, CRM, fraud detection), and ease of use. It's essential to choose a platform that aligns with your specific goals and resources to maximize the effectiveness of your influencer marketing campaigns.
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