Content & UGC Library
Boost sales and increase conversions using our UGC library.
Leverage Social Proof and maximise your ROI!
Automatic post capture
Never miss a post again, reels, story & feed posts included
Our system automatically recognises once an influencer has posted and will upload the post into your CRM.
Our CRM has a dealpage for each influencer you work with. See the posts of every specific influencer and download the HQ file to reuse the content
Content & UGC Library
Access the best posts through our influencer content library.
Through our aggregated influencer content library you will see all influencer UGC and customer posts. Bookmark to favourites and sort based on campaign.
Download your favourite assets directly from your UGC library so you can upload the assets into your ad account or re use the content organically.
Why Should you Invest in UGC?
67% of retailers plan to boost their investment in user-generated content (UGC). Why is this and what are the main benefits of UGC?
Influencer and user generated content (UGC) increases the authenticity and trustability of a brands advertising as it shows real people using and engaging with products and services. In a survey, 62% of respondents indicated that increasing the use of UGC was "highly important" for enhancing brand authenticity. Additionally, 91% of respondents consider UGC to be at least moderately important to them.
Creating content in house can be expensive. UGC is gaining popularity as it is a cost effective way to create new and high performing content. By partnering with influencers you benefit in multiple ways. Not only are you able to tap into their loyal and engaged audience but if you use the right tools you can automatically collect high quality content which can be re distributed on other channels like organic & paid social.
A mix of high quality branded content and more organic and genuine UGC performs best when allocating budgets for paid campaigns. Nearly 9 out of 10 (86%) brands believe that utilizing UGC in their paid and owned media will enhance performance. Using video material of influencers talking to the camera show casing and recommending your product or service increases trust and marketing impact.
How to best use influencer UGC
Increase your ROI on paid social by leveraging HQ influencer UGC.
Level up your social media and re engage your influencers.
Increase your consumer trust by using influencer content on your site.
Double down on email marketing by merging in influencer UGC.
Maximise reach by using influencer content on banners and all your OOH.
Start advertising directly through the influencers handle to improve ROI.
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FAQ & Competitor Comparison
An influencer UGC library is a curated collection of content created by influencers, such as photos, videos, and reviews, that brands can use for marketing purposes. This library allows brands to showcase authentic, user-generated content to enhance their marketing campaigns and build trust with their audience.
Brands can benefit from an influencer UGC library in several ways:
1. Authenticity: UGC adds authenticity to marketing campaigns, as it features real people using and endorsing the products.
2. Cost-Effectiveness: Leveraging existing content created by influencers can be more cost-effective than producing new content from scratch.
3. Increased Engagement: UGC often results in higher engagement rates, as audiences tend to trust and relate to content created by their peers.
4. Variety: Brands can access a diverse range of content styles and formats, which can be used across different marketing channels.
Brands must obtain explicit permission from influencers to use their content. This can be done through:
1. Contracts and Agreements: Including clauses in influencer contracts that specify the usage rights for the content created.
2. Direct Permissions: Requesting permission from influencers on a case-by-case basis for each piece of content.
3. UGC Platforms: Using platforms designed to facilitate the collection and rights management of UGC, which often include built-in permissions and licensing features.
To effectively manage an influencer UGC library, brands should:
1. Organize Content: Use tags, categories, and metadata to organize content for easy searching and retrieval.
2. Maintain Quality: Curate high-quality content that aligns with the brand's image and values.
3. Monitor Usage: Keep track of where and how the content is being used to ensure compliance with usage rights and avoid overuse.
4. Engage with Influencers: Maintain good relationships with influencers by giving them credit and recognizing their contributions.
Brands can measure the impact of influencer UGC by tracking various metrics, including:
1. Engagement Rates: Likes, comments, shares, and overall interactions with the UGC.
2. Conversion Rates: The number of leads or sales generated from campaigns featuring UGC.
3. Reach and Impressions: The number of people who have seen the UGC.
4. Sentiment Analysis: Analyzing the sentiment of comments and feedback to gauge audience perception and satisfaction.
5. Return on Investment (ROI): Comparing the costs associated with sourcing and using UGC to the revenue generated from the campaigns.
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