Influencer Hero Brand Identity Guidelines
In this document, you’ll be able to find Influencer Hero’s brand elements to use them consistently and effectively across all communications. We’ve broken it down into three key pillars: Logo, Typography and Color.
01. Logo
We use two logo variations—a full logo for most placements and a simplified icon for compact spaces like avatars or app icons.
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To keep our brand looking sharp and professional, follow these key rules:
Don’t stretch, squish, or distort the logo in any way.
Avoid adding effects like drop shadows, glows, or outlines.
Never change the logo’s colors or rearrange its elements.
Make sure the logo always has enough clear space and is placed on a legible background.
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02. Typography
Typography plays a key role in shaping our brand voice.
Primary Font: Lato
Clean, modern, and highly readable—Lato is our go-to font for all brand communications, from headlines to body text. It reflects our approachable and professional tone.
03. Color
Our color system is designed to feel modern, confident, and clear—allowing content to stand out while guiding the user's attention with intention.
Accent Colors: Use bright tones strategically.
Orange is reserved for key actions—think buttons, links, and interactive elements that need to stand out.
Deep Blue brings structure and contrast—ideal for headers, section dividers, or bold elements that convey trust and focus. Bright blue complements it as a secondary tone, ideal for subtle details and accent highlights.
Backgrounds: Stick to neutral and light tones to keep the layout clean, breathable, and content-focused.
Pro tip: When in doubt, lead with clarity. Let layouts breathe, let content speak, and let blue do the heavy lifting for emphasis.
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