Case Study: How TCL Reached 1.6M+ People Using Influencer Hero to Power an In-Store Influencer Campaign in the UAE
When global electronics brand TCL needed to execute a fast-turnaround influencer campaign to promote their 75”+ TVs and new 2-year warranty in the UAE, they turned to NC Media to lead the strategy — and Influencer Hero to manage discovery, outreach, and performance tracking.
By combining Influencer Hero’s all-in-one platform with agency execution, the TCL team scaled an integrated campaign during the busiest retail period of the year — and built a framework for future activations, including their partnership with Arsenal FC.
Build awareness of TCL’s 2-year warranty across the UAE market
Promote large-screen TVs for sports and gaming experiences
Leverage retail store visits to drive trust and real-world product context
Launch and complete the campaign within four weeks ahead of Black Friday & holiday sales
The Challenge: Scale Fast, with Precision
With a four-week window from kickoff to delivery, the campaign needed:
Rapid influencer identification
Seamless outreach and negotiation
Store visit coordination and content creation
Real-time tracking of post performance and deliverables
Clear messaging around a high-involvement, premium product
TCL needed a platform that could automate the backend so the agency team could focus on execution and creative strategy.
Results
In just four weeks, the campaign generated:
1.64M+ impressions
59K+ engagements
30+ content assets across Instagram Reels, Stories, and Feed posts
15+ influencer visits to TCL retail stores across the UAE
The Solution: Powered by Influencer Hero, Executed by NC Media
To meet the timeline and ensure quality delivery, NC Media used Influencer Hero’s all-in-one platform to manage the campaign from end to end. The platform streamlined discovery, automated influencer outreach, and provided real-time tracking to measure performance and content delivery.
How Influencer Hero Enabled Success
1. Advanced Influencer Discovery for Niche Targeting
Using Influencer Hero’s location and niche filters, NC Media identified sports and gaming creators based in the UAE, focusing on:
Audience alignment with tech and home entertainment
Prior brand collaborations
Clean engagement rates and audience credibility
Proximity to partner store locations
The team narrowed down 150+ candidates and selected a mix of macro and mid-tier creators who could deliver reach and relatability.
2. Automated Outreach with Personalization at Scale
Each creator was given a detailed brief via Influencer Hero’s collaboration workspace, including:
Key features to highlight (warranty, display quality, sports/gaming use cases)
Suggested visuals and framing tips
Brand tone and positioning
This ensured that content was on-message but still authentic to the creator’s voice — resulting in a mix of storytelling, reviews, and lifestyle angles.
5. Real-Time Tracking and Post Analytics
Once posts went live, Influencer Hero automatically tracked:
Instagram Reels, Stories, and Feed posts
Views, reach, saves, shares, and likes
Performance breakdown by creator and content type
Asset downloads and delivery confirmation
The team also paired this with custom tracking links provided by TCL, giving both platform and conversion insights in parallel.
6. Follow-Up Campaign: Arsenal FC Activation
Due to strong performance in the initial campaign, TCL launched a follow-up influencer activation tied to their partnership with Arsenal FC.
2 top-performing influencers from the initial campaign were re-engaged
They attended a meet-and-greet with Arsenal players in Dubai
Created 1 Reel and 2 Story sets per creator
Delivered 400K+ additional impressions with a CPM of $11
Using tags in Influencer Hero’s CRM, the team was able to identify and activate past high-performers quickly — saving time and ensuring quality.
Campaign Results: Performance by the Numbers
In just four weeks, the TCL UAE campaign — powered by Influencer Hero and executed by NC Media — delivered outstanding results in both reach and cost-efficiency, especially for a high-involvement consumer electronics product.
Metric
Result
Total Impressions
1,644,947
Total Engagements
59,352
Cost Per View (CPV)
$0.007
Cost Per Engagement
$0.21
Cost Per Mille (CPM)
$7.68
Content Delivered
30 total assets (Reels, Stories, Feed posts)
Retail Activations
15+ in-store visits across 4 UAE locations
Content Performance Highlights
@mahmud.tarik (221K followers): UAE-based creator whose Reel reached 50K+ users and generated 77K+ video views, driving awareness in a high-priority local market.
@saurabh.kishu (68K followers): Tech influencer from Dubai whose video surpassed 200K views with an engagement rate of 2.8%, ranking among the top-performing creators in the campaign.
Creators delivered bonus content beyond agreed deliverables — a result of strong relationships, clear briefs, and streamlined communication via Influencer Hero’s CRM.
Follow-Up Campaign Results (Arsenal Activation)
Metric
Value
Additional Impressions
400,000+
CPM
$11
Influencers Re-engaged
2 (from initial TCL campaign)
New Content
1 Reel + 2 Stories per creator
Campaign content featured exclusive behind-the-scenes access to the Arsenal team in Dubai, amplifying brand association with premium sports entertainment.
Bonus posts were shared organically — reinforcing the strength of creator-brand alignment.
Key Takeaways from the TCL Campaign
Speed and scale are possible with the right platform: Using Influencer Hero, the team sourced, vetted, and onboarded 10 creators in under a week — critical for a fast-turnaround campaign.
Automated outreach maximized response and minimized effort: Email flows and follow-up sequences helped convert top creators without manual chasing, freeing up agency time for creative direction and logistics.
In-store content elevated trust and intent: With store visit coordination tracked in-platform, creators were able to produce immersive, real-world content that built audience confidence in TCL’s product offering.
Real-time tracking empowered better decisions: Instant visibility into content delivery and performance allowed the team to flag top posts, optimize usage, and prepare for the next wave of creator collaborations.
Tagging and CRM drove long-term reactivation: Top creators from the first campaign were easily re-engaged for the Arsenal activation — proof that tagging and organized campaign data extend the ROI well beyond a single push.
Final Thoughts
TCL’s UAE campaign is a standout example of how technology and execution strategy work hand in hand to deliver results — even in high-pressure, short-window scenarios.
With NC Media leading the creative and logistics, and Influencer Hero powering the backend, the team was able to:
Activate influencers in multiple cities
Coordinate in-store content creation
Track every asset
And extend the value of their program with just-in-time re-engagement
From Black Friday to a global sports partnership, TCL now has a repeatable framework to launch, manage, and scale influencer activations with confidence.
Ready to scale influencer campaigns without the chaos? Whether you're an agency or a brand, Influencer Hero gives you the tools to launch, manage, and optimize influencer campaigns — all in one place. Book your free demo and see how we can help power your next campaign.
FAQs
What is a paid influencer campaign, and how does it differ from gifting or affiliate models?
In a paid influencer campaign, creators receive monetary compensation in exchange for producing specific content deliverables — such as Reels, Stories, or in-store activations. Unlike gifting or affiliate models, paid campaigns offer more control over timelines, messaging, and creative expectations, which is crucial for product launches or retail-focused campaigns like TCL's.
How do I choose the right influencers for a time-sensitive campaign?
For fast-turnaround campaigns, focus on creators who are:
Located near activation points (e.g., stores or events)
Responsive and experienced with branded content
Aligned with your product category or audience
In the TCL campaign, sports and gaming creators based in the UAE were selected using filters like engagement rate, content quality, and availability — helping the team move from outreach to publishing in just 4 weeks.
What metrics should I track to evaluate campaign success?
Key metrics include:
Impressions and views (for awareness)
Engagement rate (likes, comments, shares)
CPM/CPV/CPE (cost-efficiency)
Traffic and conversions (from affiliate links or landing pages)
Influencer Hero tracked these automatically for the TCL campaign, allowing real-time insights into which creators and content formats performed best.
How do I ensure influencers produce high-quality content?
Set clear guidelines but allow flexibility. Provide a detailed brief that includes:
Key messaging (e.g., product features, benefits)
Creative do’s and don’ts
Delivery timeline and format expectations
In TCL’s case, creators were given freedom to film in-store but were also provided with shot lists and soft scripting. The result? Authentic, high-impact content that still stayed on-brand.
What are common challenges in influencer campaigns, and how can I overcome them?
Some common issues include:
Delays in content delivery
Lack of clarity around expectations
Poor-quality posts
Missed deadlines or ghosting
To avoid these, use tools like Influencer Hero to manage outreach, automate follow-ups, track content, and tag high-performing creators for future use. Clear onboarding, fast communication, and a centralized workflow helped ensure smooth execution in the TCL campaign — even under tight time pressure.
