Top 10 Modash Alternatives: Features, Pricing and Review [Updated 2025]
Influencer Marketing is now a must for companies looking to build trust and reach highly engaged audiences and platforms like Modash have emerged to help brands make real impact. With a growing database of over 350M creator profiles across Instagram TikTok and YouTube, Modash offers powerful tools to discover influencers, vet their authenticity with fake followers checkers and measure campaign ROI .
However, as influencers and brands keep working together and influencer strategies become more complex, Modash shows some limitations: it only integrates with Shopify, lacks built-in tools for UGC licensing, does not support repurposing workflows and offers limited CRM capabilities which makes large-scale campaign management more challenging.
If you are looking for a more complete solution, Influencer Hero stands out as a top Modash alternative. It combines advanced audience insights, transparent pricing, multiplatform support and all in one workflow that’s ideal for scaling campaigns.
Platform integrations, limitations in analytics depth, size of the database or pricing flexibility can be key factors in determining which platform to use. Here’s a list of the Top 10 Modash alternatives:
Influencer Hero
Upfluence
Captive8
Hypeauditor
CreatorIQ
Later
Traackr
Aspire
Grin
SproutSocial
In this article we’ll explore these platforms more in depth so you can get a clearer picture of what each one has to offer and decide which one is the best fit for your brand and influencer marketing goals. Let’s dive in!
Why Look For Modash Alternatives?
Even though Modash is a powerful tool, it has some limitations that can make brands look for alternatives.
Limited eCommerce Integrations
Modash integration with Shopify is great, but of no use if your brand is not on Shopify. If you sell your products on platforms like WooCommerce, Magento and even custom built stores some key features like gifting, code generation, affiliate tracking and automated payouts are not going to be available for you.
No Ad & UGC Licensing Capabilities
While with Modash you can track influencer’s posts and see how they performed, there are no built-in tools for content licensing. This means that if you want to repurpose some content in ads or other social media platforms, you'll have to manually negotiate terms with each creator.
Influencer Quality May Vary
Although Modash has one of the biggest influencer databases with over 350M profiles, some users reported some issues, especially when working with more niche markets.
Criteria for Selecting Modash Alternatives
Our comparison focuses on several key aspects:
Social Media Platform Coverage: The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.
Reviews: G2/Capterra/Shopify
Pricing and Commitments: Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.
Ease of Use (UX/UI): The overall user experience, including dashboard design, navigation, and onboarding, especially important for teams with limited time or tech support.
Customer Support: Availability and responsiveness of support channels, including live chat, email, onboarding assistance, and resolution speed for technical or billing issues.
Key Features: Including influencer discovery, outreach, CRM, reporting, gifting, UGC / content collection, affiliate & payments, storefronts, application page, and AI capabilities.
Standout Features: Those unique or innovative features that differentiate each platform (e.g. live tracking dashboards, creator benchmarking, TikTok email finders, etc.).
Brand Overview
Modash is end-to-end influencer marketing for Shopify. The platform allows you to run your entire marketing campaign in one place, from recruiting influencers, to sending products, tracking campaign performance and more.
Best for: Brands looking for large scale discovery and Shopify based campaigns.
Platform Coverage:
Instagram
TikTok
YouTube
Limited support (basically profile recognition) for X, Snapchat and others. No campaign features available.
Pricing & Commitment: There are different plans and options.
Essential Plan: Starts at $199/month (is paid annually). Allows you to contact up to 100 creators a month.
Performance Plan: Starts at $499/month (is paid annually). Allows you to contact up to 250 creators a month and gives you access to the Shopify integration.
Enterprise Plan: Custom pricing based on your brand needs.
Reviews:4.9 / 5.0 (Capterra- based on discovery and data depth)
Ease of Use (UX/UI): Modash has a clean, intuitive interface with powerful search filters. However, some advanced features may require a learning curve.
Customer Support: Modash support is fast and responsive, with built-in direct messages and help desk and a strong onboarding process. However, lower-tier users occasionally report slower replies.
Modash Standout Features:
Influencer Discovery: Search with filters like niche, demographics, engagement rate, hashtags, and AI-powered visual or lookalike discovery tools.
Outreach & CRM: Bulk email outreach with Gmail/Outlook integration, and a basic pipeline to tag creators by status (e.g. “contacted,” “negotiating”).
Tracking & Affiliate: Real-time dashboards for campaign performance, affiliate tracking with code-based sales attribution, and Shopify-only gifting and payouts.
AI powered creator discovery: You can use different text prompts such as "aesthetic fashion influencers in the US”, or upload a reference image to get highly relevant influencer suggestions.
Find Your Fans Feature: The platform automatically identifies creators who are already following your brand and therefore are more likely to partner with you.
Massive Creator Database: Because the platform is based on public data, they hold a database of over 350M profiles. This broad number of creators can be great for global campaigns.
Real-time Campaign Content Tracking: All influencer content made around your campaign is collected and analyzed live.
Shopify Centric Affiliate Automation: If your business runs on Shopify, you can manage all in one place. Set up gifting campaigns, creating discount codes and affiliate links and managing payouts.
Modash Pros & Cons
Pros
Cons
Access to 350M+ creator profiles (no opt-in needed)
Only integrates with Shopify
Advanced filters + AI & lookalike search
No built-in content licensing tools
Bulk outreach and affiliate automation
No support for paid ads or whitelisting
Built-in analytics and “Find Your Fans” tool
Limited eCommerce integrations beyond Shopify
Top 10 Alternatives
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Influencer Discovery
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Influencer Hero
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Upfluence
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Captiv8
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Hypeauditor
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CreatorIQ
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Later
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Traackr
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Aspire
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Grin
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SproutSocial
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1. Influencer Hero
Influencer Hero is the all-in-one influencer marketing platform.
Best for: Brands looking for an all-in-one platform for insights and scaling campaigns.
Platform coverage:
Instagram
TikTok
YouTube
Facebook
Pinterest
Snapchat
X (Twitter)
Twitch
Pricing & Commitment: There are different plans and options.
Standard Plan: Starts at $649/month. Allows you to contact up to 1,000 creators a month.
Pro Plan: Starts at $1,049/month. Allows you to contact up to 5,000 creators a month.
Business Plan: Starts at $2,490/month. Allows you to contact up to 10,000 creators a month.
Custom & Agency: Custom pricing based on your brand needs.
Ease of Use (UX/UI): Users find Influencer Hero intuitive and efficient. The platform offers a clean dashboard, automated workflows, and email templates that save hours on search and outreach.
Customer Support: Influencer hero support is highly rated with responsive onboarding, live chat, email help, and detailed help articles for both brands and creators, plus a seamless in-platform help desk .
Key Features:
Influencer Discovery: Influencer Hero offers robust search filters like demographics, location, interests, audience quality and fake follower detection, lookalikes and brand following influencers. You can also use the Chrome extension or AI tool to add more ways for searching the right creators for your campaign.
Outreach: The platform offers automated campaigns with different templates and AI-generated personalized content and full email automation for one-one or bulk messaging.
CRM: Influencer Hero has its unique built-in influencer relationship boards track communication status, content, and campaign progression
Reporting: The platform offers real-time dashboards to collect all the information regarding the creator’s posts, such as, clicks, affiliate sales, UGC downloads and ROI metrics.
Gifting: Influencer Hero has a Shopify and WooCommerce integration to automate product seeding, shipping links, and fulfillment tracking. The platform also offers the option to track sales from non-Shopify websites in a straightforward way by simply installing a script in the brand’s website.
UGC / Content Collection: The platform collects and saves creator’s content so you can download the best ones. In order to reuse it for marketing purposes, you’ll have to agree on terms which influencers first.
Affiliate & Payments: Offers integrated affiliate management with personalized links, commission tracking, and payment automation via connected stores
Storefronts: Influencer Hero enables creators to build fully customizable storefronts where they can showcase curated product selections. As a brand you can get your influencers to include your product into their shop to automate your influencer marketing.
Application Page: The platform supports application pages so you can showcase your products and ideas and creators can apply directly if they are interested in partnering with you.
AI Application: Influencer Hero uses AI to assist you during multiple stages of your campaign: from suggestion potential matches, to generating personalized outreach copys and predicting campaign success based on historical data.
Influencer Hero Standout Features
AI Workflow Optimization: From discovery to outreach the platform uses AI to streamline every stage of your campaign. By making influence suggestions, auto-generating personalized sentences for outreach and predicting likely outcomes, the manual work is seriously reduced.
Multi-Platform eCommerce Support: Unlike most platforms that only host Shopify integration, Influencer Hero not only also supports WooCommerce but also has a feature to add a script to different ecommerce platforms and track clicks.
Automated Personalized Outreach: You can set up email sequences that feel personal. There are AI suggestions that help you tailor messages better, improving response rates.
Chrome Extension: You can download the chrome extension for real time statistics like engagement rate, audience breakdown and follower growth, as you are browsing through different social media platforms. You can also directly add any influencer to your campaign in just one click.
Influencer List Feature: You can see which influencers are following or engaging with your brand, increasing the chances of a successful partnership.
Influencer Hero Pros & Cons
Pros
Cons
All-in-one platform with 8-channel coverage (IG, TikTok, YouTube, etc.)
Higher starting price ($649/month)
Robust discovery with AI tools, lookalikes, and brand followers
UGC reuse requires manual agreement with creators
Full outreach automation with AI-personalized messaging
Pricing plans may not suit small teams or early-stage brands
CRM, gifting, affiliate tracking, and payments all built-in
No built-in paid ad whitelisting
Supports Shopify, WooCommerce, and custom eCommerce via script
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Real-time reporting, ROI tracking, UGC collection, and creator storefronts
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Modash vs. Influencer Hero
Both Modash and Influencer Hero provide comprehensive tools to streamline influencer marketing. However, they cater to brand needs in different ways.
Modash stands out for its massive creator database, advanced discovery filters, and smooth Shopify integration for gifting, affiliate tracking, and payouts. It starts at $199/month, which may appeal to smaller brands. However, its entry plan is very limited, and most users find they need to upgrade quickly to unlock essential features, making it more expensive over time. It also supports only Shopify, lacks built-in UGC licensing or repurposing tools, and has limited CRM capabilities, making large-scale campaign management challenging. Overall, Modash remains a highly search-focused tool rather than an all-in-one platform.
Influencer Hero, meanwhile, provides a more complete, all-in-one solution. It supports more social platforms, works with Shopify, WooCommerce, and even custom eCommerce sites, includes storefronts, application pages, and built-in tools for content licensing, affiliate tracking, and real-time reporting. While its pricing starts higher at $649/month, it delivers far greater flexibility and scalability. For brands looking for a full end-to-end workflow and campaign automation across multiple platforms, Influencer Hero is the more versatile and robust choice.
2. Upfluence
Upfluence helps you turn creators into revenue by building valuable partnerships to grow your business.
Best for: Brands looking for turning customers into creators.
Platform coverage:
Instagram
TikTok
YouTube
X (Twitter)
Pinterest
Twitch
WordPress
Pricing & Commitment: All plans are custom made, so you pay only for what you need and nothing else. There’s a minimum full year of service you have to commit to with monthly payments. On average plans start around $2,000/month ($24,000 yearly)
Ease of Use (UX/UI): Upfluence has a clean, all-in-one dashboard that users find powerful but sometimes overwhelming at first. Some report lags during bulk tasks.
Customer Support: Offers solid onboarding, weekly Q&A sessions, and dedicated reps, though response times and billing clarity can be inconsistent.
Upfluence Standout Features:
Influencer Discovery: Access a database of 12M+ profiles, plus a social listening tool to find creators already talking about your brand.
Outreach & CRM: Automate outreach with AI assistant “Jace” and manage influencer relationships through a built-in CRM with stage tracking.
Content & Affiliates: Track organic and sponsored posts, generate downloadable reports, manage gifting, and run affiliate campaigns with Stripe and Amazon integrations.
Application Page: Both interested creators and customers can reach out to collaborate from Upfluence landing pages.
Find Customers that are Influencers: Via their Shopify integration, Upfluence can find customers who are influencers, which they state is between a 1% to 3%.
Social Listening Tool: With their social listening tool, Upfluence tracks conversations, trends, and top performing content featuring specific brands or their competitors, enabling market research.
Strong for Shopify and Amazon Sellers: Integrates seamlessly with Shopify and Amazon to track sales and do affiliation on both platforms.
Upload Past Creators: Brands can upload creators from past collaborations without them signing up, and access their latest analytics, to then add them to a campaign.
Upfluence Pros & Cons
Pros
Cons
E-commerce Integrations: Integrates with Shopify and Amazon to track sales, affiliate programs, customer-influencer identification.
High Cost and Annual Commitment: Costly and with limited contract flexibility. Annual payment only and no free trial.
No Commission Fees: Does not charge based on sales or outreach scale.
Complex Setup for Beginners: While robust, new users may experience a learning curve.
Limited Flexibility to Cancel: No cancel-anytime policies, users remain tied to the full-year payment.
Modash vs. Upfluence (H4)
Both Modash and Upfluence offer comprehensive influencer marketing solutions but with distinct areas of strength.
Modash excels in large-scale creator discovery with over 350M public profiles and advanced filters, plus deep Shopify integration for gifting, affiliate tracking, and automated payouts. It’s ideal for brands focused on fast, high-volume outreach and performance-driven campaigns—but lacks multi-platform eCommerce support and built-in UGC licensing or ad tools.
Upfluence offers a more holistic solution, combining influencer marketing with broader eCommerce features. It covers more platforms, helps identify influencers within your customer base, supports both Shopify and Amazon, and includes tools for affiliate tracking, secure payments, and campaign sales attribution. Upfluence’s plans are fully customized with a minimum one-year commitment, typically starting around $2,000/month, making it a more versatile choice for brands aiming to integrate influencer efforts across their entire sales funnel.
3. Captiv8
Captiv8 unifies creators, commerce, and campaign performance. They provide enterprise-grade software so you can run creator campaigns with confidence.
Best for: Brands looking for multicultural or Gen Z audiences.
Platform coverage:
Instagram
TikTok
Facebook
YouTube
X (Twitter)
Twitch
Pricing & Commitment: All plans are custom made, so you pay only for what you need and nothing else. Plans usually start at $25,000/year, there's an annual commitment needed. There’s also a $3,000 onboarding fee.
Reviews: 4.7/5.0 (G2)
Ease of Use (UX/UI): Captiv8 offers a powerful, highly customizable dashboard with strong reporting and collaboration tools, but the complexity can be overwhelming for smaller teams.
Customer Support: Customer service is a major drawback. They offer support via email and many users report poor support for both brands and creators.
Captiv8 Standout Features:
Influencer Discovery: Search 15M+ creators with detailed filters like audience interests, location, and engagement rate, plus brand-fit scores powered by AI.
Outreach & CRM: Reach out via email or DM, and manage campaigns from outreach to reporting through integrated CRM/IRM tools.
Content & Monetization: Collect UGC with repurposing rights, create customizable storefronts, and run affiliate programs (available with higher-tier investment).
Email & DM Briefing: With Captiv8, you can send all the requirements and templates for the influencer to create the content via Instagram private messages or email. Being able to contact them via email is useful in cases where you partner with an influencer for a platform different from Instagram, as reaching them through DMs can be more complex in those cases.
Save Filters: If you've already used filters that were effective or are essential for your campaigns, such as niche, follower count, and location, you can lock them and use them again at any time. This means you don't have to start all your searches from scratch.
Custom Reports: The reports not only provide near-real-time information but are also customizable. You can drag and drop metrics to create reports to your liking.
Public Report Links: You can share public Captiv8 report links (no Captiv8 license needed to access) so the rest of your team or other members of your brand can see them.
Captiv8 Pros & Cons
Pros
Cons
Competitive tracking + global brand mentions
Expensive annual-only pricing ($25K+)
Team-friendly campaign collaboration tools
Frequent complaints about customer support
Deep campaign tracking (ROAS, EMV, word clouds, etc.)
Ongoing payment issues reported by creators and brands
Filter locking and drag-and-drop metrics
Limited eCommerce integrations beyond Shopify and Refersion
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Not suitable for small or growing businesses
Modash vs. Captive8
Modash and Captiv8 are tailored to different strategic needs and budgets.
Modash is built for scale, offering access to 350M+ public creator profiles and powerful search filters, along with tight Shopify integration for gifting, affiliate tracking, and payouts. It’s ideal for brands focused on fast discovery and streamlined affiliate campaigns, but it lacks UGC licensing tools, paid ad features, and support for non-Shopify stores.
Captiv8, by contrast, is a premium platform offering deep audience segmentation, safety scoring, collaborative workflows, creator storefronts, and full affiliate programs. Plans typically start around $25,000 per year plus a $3,000 onboarding fee. With robust data tools and multi-platform support, it’s a better fit for large teams and enterprise brands seeking advanced campaign control and eCommerce capabilities beyond Shopify.
4. HypeAuditor
HypeAuditor is an influencer marketing platform designed to find, vet, and activate creators, analyze competitors, and leverage emerging trends to create winning campaigns.
Best for: Brands looking for audience quality and fraud detection.
Platform coverage:
Instagram
TikTok
YouTube
X (Twitter)
Twitch
Snapchat
Pricing & Commitment: All plans are custom made, so you pay only for what you need and nothing else. Plans usually start at $10,000/year, there’s an annual commitment needed.
Reviews: 4.8/5.0 (Capterra)
Ease of Use (UX/UI): HypeAuditor offers a clean interface but some advanced filters can be overwhelming for beginners.
Customer Support: HypeAuditor offers support via live chat, email and onboarding assistance. There’s also a Help Center where users can get access to guides and campaign tutorials.
HypeAuditor Standout Features:
AI-Powered Discovery: Access over 200M profiles using advanced filters and AI that analyzes bios, captions, and media to surface high-quality, brand-safe creators.
Outreach & CRM: Contact influencers via public email, DM, or in-platform messaging, and manage contracts, briefs, and approvals in one central place.
Tracking & Affiliates: Measure engagement and ROI, track promo codes and affiliate links, and download full PDF reports with performance and sales data.
Social Listening & Competitor Tracking: Find influencers organically talking about your brand or competitors to build strategic partnerships.
Flexible Campaign Setup: Everything from email outreach to payments and reporting happens within the platform, and eCommerce integration supports promo code and sales tracking.
Lookalike Search: Easily scale campaigns by finding creators with similar profiles or audiences to top performers.
Shareable Reporting: Export reports in PDF or share links directly with stakeholders, including eCommerce metrics like revenue and conversion rate per influencer.
HypeAuditor Pros & Cons
Pros
Cons
Customizable Pricing & Free Trial: Offers a 24/48h free trial and modular pricing.
High Entry Price for Standard Plan: Standard “Business” plan starts at $10,000/year
Influencer Discovery Tools: Offers advanced filtering, AI-powered search, lookalike tools, and social listening to find relevant influencers across platforms.
Limited Creator Database: Only 200K influencers are registered and available for direct applications, versus the 200M+ database.
Influencer Outreach Tools: Can contact creators via email, DM, or a built-in CRM, send briefs/contracts, and approve drafts.
Complex for Beginners: May require onboarding or training to fully utilize
Modash vs. HypeAuditor
Modash is built for fast, high-volume influencer discovery with access to 350M+ public profiles and powerful search filters. It integrates well with Shopify for gifting and affiliate tracking, making it ideal for brands focused on streamlined outreach and performance. Pricing is more accessible for growing teams, starting at $199/month for essential features and moving to $499/month for more advanced plans.
HypeAuditor, on the other hand, offers a more robust audit and campaign suite with deeper fraud detection, AI-powered search, social listening, and branded application pages. It supports multiple platforms, integrated contracts, e-signatures, and PayPal payments, making it a better fit for teams needing advanced analytics and formalized campaign management. It’s designed for teams that need sophisticated analytics and more formalized campaign controls, with plans typically starting around $10,000 per year under an annual commitment.
5. CreatorIQ
CreatorIQ combines enterprise workflows and data-driven insights to deliver scalable creator marketing solutions.
Best for: Brands looking for running complex and enterprise-level campaigns.
Platform coverage:
Instagram
TikTok
YouTube
X (Twitter)
Twitch
Snapchat
Pricing & Commitment: There are different plans and options.
Basic Plan: Starts at $35,000/year. Includes 1,000 contact creators per month
Standard Plan: Starts at $50,000/year. Includes 2,500 contact creators per month
Professional Plan: Starts at $90,000/year. Includes 5,000 contact creators per month
Enterprise Plan: Starts at $200,000/year. Includes 7,500 contact creators per month
Reviews: 4.4/5.0 (Capterra)
Ease of Use (UX/UI): Creator IQ offers a clean and well-structured dashboard.
CustomerSupport: Creator IQ offers support through dedicated implementation managers and customer success teams. Includes onboarding, quarterly strategic check-ins, and campaign setup help.
CreatorIQ Standout Features
Influencer Discovery: Search creators with advanced filters, semantic keywords, and AI to predict brand fit based on audience and content analysis.
Outreach & CRM: Send bulk emails with auto-generated briefs, and manage creator relationships through a private CRM with notes, tags, and history.
Tracking & Payments: Track real-time performance across platforms, run affiliate campaigns, collect UGC, and pay creators directly with built-in tax compliance.
Application Page: CreatorIQ offers an add-on called “Creator Connect,” which lets creators apply to work with your brand via a custom-branded form.
Branded One-Sheets & Live Approvals: CreatorIQ allows review creator profiles with metrics, preview content, and gather stakeholder feedback—no login required.
Integrated Payments & Tax Compliance: You can manage payments inside the platform with one-click payouts with full documentation, lightening the load on finance teams.
Deep Data API Integrations: Real-time, API-connected data from all major platforms ensures compliance and accuracy in reporting.
Strategic Support: Includes implementation managers, onboarding help, and quarterly planning support.
CreatorIQ Pros & Cons
Pros
Cons
API Integrations: Reliable data through direct API integrations with Meta, TikTok, and YouTube, plus early access to new platform features like YouTube Shorts or TikTok updates.
Limited Automation for Affiliate Tracking: Affiliate conversion tracking is manual rather than automated.
Custom Reporting: Fully customizable dashboards and share live, no-login-required links.
No Free Trial: Users must commit to a 12-month contract based on demos or sales calls.
Strong Customer Support: Support from an implementation manager and customer success team for onboarding, strategy, and planning.
Annual Contracts Only: Rigid contract structure, no monthly plans available.
Modash vs. CreatorIQ
CreatorIQ and Modash both deliver robust influencer marketing platforms but serve different needs.
Modash focuses on scale and simplicity, offering access to over 350M creators, powerful discovery filters, lookalike tools, and tight Shopify integration to automate gifting, affiliate tracking, and payouts. It’s a strong fit for brands running performance-driven campaigns, with plans starting at $199/month and reaching $499/month depending on features.
CreatorIQ is geared toward large, multi-channel campaigns with advanced AI search, deep API integrations across Instagram, TikTok, YouTube, and more, plus built-in CRM, content approvals and tax-compliant payments with plans starting at $35,000/year for basic usage and scaling up to $200,000/year for full enterprise needs. making it ideal for global brands managing complex programs.
6. Later
Later is a platform that helps brands discover creators, manage campaigns, and measure performance.
Best for: Brands looking for influencer discovery and social media management platforms.
Platform coverage:
Instagram
TikTok
YouTube
Facebook
Pinterest
X (twitter)
Snapchat
LinkedIn
Pricing & Commitment: All plans come with an additional one-time onboarding fee of $5,000 for all new customers.
Essentials Plan: Starts at $28,500/year. Best for brands starting in influencer marketing.
Pro Plan: Starts at $42,000/year. Best for data and automation to make your campaigns run faster and achieve better ROI.
Premier Plan: Starts at $60,000/year. Everything you need for a scaled influencer program.
Reviews: 4.4 / 5.0 (Capterra)
Ease of Use (UX/UI): Later offers an user-friendly interface for discovery, outreach and reporting. They also have built-in templates and automation to make things faster, however, the onboarding process takes 4-6 weeks.
Customer Support: Later offers 3 onboarding sessions and an account manager. Different plans offer different levels of support, from live chats to weekly check-ins and campaign help.
Later Standout Features:
Influencer Discovery: Search over 15M creators using AI-enhanced filters and keyword targeting to find the best campaign matches.
Outreach & CRM: Manage and customize outreach across campaign stages, with all communications and data centralized in a built-in CRM.
Tracking & Affiliates: Track content and performance via Meta and TikTok APIs, manage Shopify-based gifting, and generate unique affiliate links to measure ROI.
AI-assisted Discovery: Leverages AI to help brands identify the best creators for their campaigns based on keyword-searching, audience demographics, and content style.
Advanced Sourcing: Brands can request influencer sourcing directly from Later’s experienced team based on a campaign brief. Allowing them to search creators for you.
Hybrid Flexibility: Later offers a hybrid campaign management model, where users can either manage campaigns themselves using Later’s tools, or opt for hands-on support from dedicated account managers.
Later Pros and Cons
Pros
Cons
Strong brand safety filters with flagged content previews
Basic features feel similar to other platforms
Centralized platform communication and custom domain outreach
Must upgrade to Pro tier for full service value
Campaign flexibility: gifting, paid, or hybrid setups
Onboarding to live content can take 4–6 weeks
Custom branded application pages for creators
No mention of whitelisting/paid ads support
Scalable options: Self-serve, hybrid, or fully managed campaigns
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Modash vs Later
Later and Modash both provide robust influencer marketing solutions, but they serve distinct brand needs and workflows.
Modash is built for speed and scale, giving brands access to 350M+ creators and powerful tools for discovery, affiliate tracking, and Shopify-based gifting—perfect for teams running high-volume, performance-driven campaigns at a lower cost, with plans starting at $199/month and scaling to $499/month.
Later, on the other hand, offers a more all-in-one solution, combining influencer discovery, campaign tools, and social media management. With 15M+ vetted creators, AI search, custom application pages, and agency-style support, it’s ideal for brands wanting a more managed, multi-platform approach. Later plans start higher, from $28,500/year up to $60,000/year, plus a one-time $5,000 onboarding fee for all new customers.
7. Traackr
Traackr is an influencer marketing platform that helps brands deliver growth with data-driven influencer insights.
Best for: Brands looking for ROI tracking and performance benchmarking.
Platform coverage:
Instagram
TikTok
YouTube
Facebook
Pinterest
X (Twitter)
Snapchat
Twitch
LinkedIn
Pricing & Commitment: All plans are custom made, so you pay only for what you need and nothing else. Plans usually start at $32,500/year.
Reviews: 4.3 / 5.0 (G2)
Ease of Use (UX/UI): Traackr is intuitive, with clean workflows for influencer management, discovery, and reporting. However, some users mention occasional slow load times and a slight learning curve for advanced features.
Customer Support: Traackr support is rated highly, with responsive onboarding and technical help available.
Traackr Standout Features
Influencer Discovery: Browse a global database of 6M+ creators and personalize outreach using customizable templates and follow-ups.
CRM & Campaign Management: Full influencer relationship management with custom fields, notes, and organized collaboration tracking.
Tracking & Affiliates: Track live campaign analytics, manage gifting logistics, and run affiliate programs with in-platform link creation and payments.
Budget Calculator: Traackr provides brands a budget calculator so they can evaluate what to invest on each creator based on their past performance data.
Cost-Per Metrics Analysis: Tracks spend efficiency metrics like cost-per-click, cost-per-engagement, cost-per-view, and cost-per-story-view, to compare ROI across creator collaborators.
Brand Vitality Score: This Traackr insight combines visibility, impact, and brand trust into a single score for brands to determine their market position compared to their competitors.
Traackr Pros and Cons
Pros
Cons
Intuitive UI & Workflow: Users praise its clean layout and logical structure, making influencer management easier once trained.
High Pricing & Rigid Contracts: Starts at ~$32K/year, billed annually. Not ideal for small teams or short-term projects.
Advanced Analytics & Benchmarking: Detailed performance metrics, including cost per post/view, and proprietary metrics like Brand Vitality Score (VIT).
Platform Lag & Performance Issues: Reports of bugs, slow load times, and delays in campaign data syncing (especially Stories).
End-to-End Campaign Management: Supports the full influencer marketing lifecycle: discovery, CRM, campaign setup, and reporting.
Demographic Data Accuracy Concerns: Age, gender, and location data are estimated and often flagged as unreliable, especially on Reddit.
Exceptional Customer Success & Onboarding: Known for top-tier training, responsive support, and strategic consulting.
Learning Curve for Advanced Features: Some users find the platform overwhelming at first, requiring time to fully leverage its capabilities.
Ideal for Global Enterprises: Trusted by global brands in beauty, fashion, and lifestyle; built to support multi-market, multi-language campaigns.
Limited Reach for Niche Creators: Database doesn’t always include emerging or micro-influencers in less mainstream verticals.
Modash vs. Traackr
Modash stands out for fast, large-scale influencer discovery with access to 350M+ creator profiles and seamless Shopify integrations, making it ideal for high-volume, affiliate-focused campaigns.
Traackr, by contrast, is built for data-driven teams needing deeper ROI tracking, with features like cost-per-metric analysis, a Brand Vitality Score, and LinkedIn/Twitch support. Its plans are fully customized based on brand needs, typically starting around $32,500/year, reflecting its focus on advanced strategy and precision over broad-scale outreach.
While Traackr suits brands prioritizing strategy and precision, Modash remains a strong option for scalable, streamlined execution.
8. Aspire
Aspire (formerly AspireIQ) is a platform that focuses on word of mouth commerce to enable brands to build unique influencer programs.
Best for: Brands looking for inbound creator applications and storefronts.
Platform coverage:
Instagram
TikTok
YouTube
Facebook
Pinterest
Pricing & Commitment: All plans are custom made, so you pay only for what you need and nothing else. Plans usually start at $2,000/month, with annual contracts.
Ease of Use (UX/UI): Aspire is user friendly with a clean interface. However, some users report slow load times.
Customer Support: Support includes help articles for both brands and creators, live chat and communication via email.
Aspire Standout Features
Influencer Discovery: Search creators via filters or receive inbound applicants through Aspire’s Creator Marketplace, with AI surfacing top performers.
Outreach & CRM: Automate messaging, manage contracts, track milestones, and centralize approvals in a campaign dashboard.
Content & Monetization: License UGC with digital term sheets, track affiliate sales with tiered commissions, and run Shopify-integrated gifting campaigns.
Dual Discovery Model: Brands can both reach out to influencers and see which ones apply through the marketplace.
CreatorStores: Aspire offers unique storefronts pages for creators to curate brand products, increasing potential conversions.
Robust UGC Licensing: The platform has built-in digital terms that highlight the legal rights of reusing the content generated by influencers.
Social Listening & Affiliate Discovery: Aspire detects brand fans, aka influencers that follow your brand, as well as top affiliate performers to seek longer and better partnerships with them.
Higher starting price (~$2,000/month with annual contract)
Built-in UGC licensing, content approvals, CRM & campaign workflows
No mobile app—managing campaigns on the go can be difficult
Supports Shopify gifting, affiliate tracking, CreatorStores & social listening
Some users report slow page load times and occasional integration hiccups
Modash vs. Aspire
Both Modash and Aspire deliver robust influencer marketing capabilities but prioritize different approaches and strengths.
Modash offers a huge scale with access to over 350M creators across major platforms, ideal for fast discovery and Shopify integration, but lacks content licensing and influencer application features.
Aspire provides a broader, more collaborative platform with tools like a Creator Marketplace, UGC licensing, and social listening, making it better for brands seeking deeper influencer engagement and multi-platform reach. Aspire’s plans are custom tailored with annual contracts, typically starting around $2,000/month, reflecting its focus on managing long-term partnerships and richer content strategies.
9. GRIN
GRIN is a platform made to help brands build and scale world-class creator programs.
Best for: Brands looking for eCommerce product seeding and payouts.
Platform coverage:
Instagram
TikTok
YouTube
Twitch
X (Twitter)
Snapchat
Pricing & Commitment: All plans are custom made, so you pay only for what you need and nothing else. There’s a minimum full year of service you have to commit to with monthly payments. On average plans start around $2,500/month up to $10,000/month.
Reviews: 4.5/5.0 (G2)
Ease of Use (UX/UI):
Customer Support: Support is responsive and helpful, with help articles and onboarding, though a few users mention delays and missed follow-ups.
GRIN Standout Features
Influencer Discovery: Use GRIN’s Creator Discovery Suite to filter by niche, platform, audience data, and brand affinities.
Outreach & CRM: Manage campaigns with automated email sequences, integrated messaging tools, personalized creator portals, and a CRM with tagging, notes, and DocuSign support.
Content & Commerce: Track ROI, conversions, and gifting performance, run affiliate payouts via PayPal, and manage product seeding through Shopify and WooCommerce.
All-in-One Stack Integration: GRIN connects with Shopify, Klaviyo, PayPal, Docusign, Slack, Gmail, Outlook, and more—streamlining your marketing tech stack into one platform.
Creator-Friendly Experience: Personalized creator dashboards make it easy for influencers to access briefs, links, and upload content without logins.
eCommerce Native: Built with eCommerce in mind, GRIN supports end-to-end workflows—from product seeding to sales-based commissions—tailored for brands with large catalogs.
Dedicated Program Support: GRIN offers optional Creator Strategists to assist with onboarding, execution, and optimization—acting as an extension of your team.
High cost and rigid contracts: Pricing often starts at $2–2.5K/month with annual commitments—seen as prohibitive and inflexible, especially for smaller teams
All-in-one campaign workflow: End-to-end management—from influencer discovery and outreach to gifting, contracts, payment, and UGC approval—praised as scalable and time-saving
Unreliable creator search & discovery: Users report weak “curated lists,” duplicates, irrelevant influencer matches and removal of search features
Strong influencer communications & content tools: Centralized email/sequences, content library, whitelisting/paid ad integration and brief templates, scoring highly among marketing teams
Performance issues & bugs: Persistent glitches, slow loading, site crashes, unreliable content uploads and buggy integrations frustrate users
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Uneven support follow-through: While often helpful, some users experienced long delays or unresolved tickets—“no response,” billed for broken feature, couldn’t cancel
Modash vs. Grin
Grin and Modash are both robust influencer marketing platforms but cater to different brand needs and campaign complexities.
Modash offers massive scale with 350M+ creators, AI-driven search, and Shopify-focused automation for quick discovery and payouts, with plans starting at $199/month and going up to $499/month.
Grin suits eCommerce brands with deep integrations (Shopify, WooCommerce, PayPal), multi-platform support, contract management, and personalized creator tools. Its pricing is custom, typically starting around $2,500/month and reaching up to $10,000/month under annual agreements.
While Grin handles complex campaigns and relationships, Modash is best for fast, high-volume Shopify campaigns.
10. SproutSocial
SproutSocial (formerly Taggger) offers several tools to turn social into a strategic powerhouse to drive revenue and transforming your brand's organization.
Best for: Brands looking for content control and brand safety.
Platform coverage:
Instagram
TikTok
YouTube
Pricing & Commitment:
The Base Plan starts at $1,599/month per user. Any additional seat costs $600/month. You can pay monthly or annually, but a full-year commitment is mandatory.
Ease of Use (UX/UI): Sprout Social offers a clean, intuitive interface with powerful dashboards, smart inbox, and seamless campaign workflows.
Customer Support: Sprout Social support is strong. They offer live chat, phone, and a list of help articles for brands and creators They also offer a "system status” page where users can check for any platform issues.
SproutSocial Standout Features
Influencer Discovery: Search creators with advanced filters and evaluate brand alignment using AI-powered affinity scoring.
Outreach & CRM: Email and DM outreach supported by customizable templates, plus in-platform campaign boards to track workflow and content approvals.
Brand Fit &Safety AI: SproutSocial affinity scores on brand alignment help brands ensure strategic selections.
Content Approval Workflow: Creators submit draft content within the platform for review before posting. This gives brands and oversight and final say before anything goes public.
Competitive Benchmarking & EMV Reporting: The platform offers customized dashboards to compare performance with competitors with top-tier analytics like Earned Media Value in real time, audience insights and content approval metrics.
SproutSocial Pros & Cons
Pros
Cons
AI-powered Brand Fit Score and advanced brand safety filters
High entry price ($1,599/user/month) with 12-month minimum commitment
Built-in content approval workflows and detailed EMV/benchmark reporting
No monthly plan; annual contract only
Shopify integration for gifting, plus strong export/reporting tools
No built-in UGC rights management or AI visual search capabilities
Modash vs. SproutSocial
Both Modash and SproutSocial are influencer marketing platforms that stand out, but for different reasons.
Modash shines in large-scale discovery with 350M+ creators, advanced search, and strong Shopify integration for streamlined affiliate campaigns, with pricing ranging from $199 to $499/month. However, it lacks broader brand safety tools and support for multi-platform eCommerce.
SproutSocial offers a broader management suite focused on brand safety, AI-driven analytics, content approval, and competitive benchmarking, though it comes at a higher cost. Its Base Plan starts at $1,599/month per user, with each additional seat at $600/month, all under a required annual commitment.
In short, Modash is ideal for rapid, scale-driven Shopify campaigns, while Sprout fits brands needing tighter content control and advanced reporting.
Final Thoughts
If you are about to navigate the influencer marketing world, relying on a platform might be one of the greatest decisions to make. However, there’s a lot to consider.
Modash would be a great way to go if you are looking for fast discovery, huge database, gifting and affiliate actions through your Shopify site and scalability. But if you want to focus on more advanced filters or AI integration or simply own another eCommerce platform, you might want a more flexible platform.
Influencer Hero is just what you are looking for: your all-in-one influencer marketing platform that supports multiple eCommerce sites, email integration for automated outreach and affiliate tools. All powered by AI audience analytics.
Want to see how you can track engagement, conversions and posts performance in one place? Book a demo and discover how our platform helps you make smarter, data-backed decisions.
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