Influencer Gifting Platform
Save time by dispatching products to creators directly from our Influencer CRM. We integrate seamlessly with your CMS (Shopify, Woo Commerce etc.) saving you time so you can focus on running your business.
Streamline influencer gifting
Ideal for product seeding and influencer gifting campaigns
Simply type in the name of SKU of your products and click on dispatch. Our system integrates with your CMS (Shopify & WooCommerce)
The tracking link will automatically pull into your CRM so you can easily monitor the shipping process and see when your influencer received the product.
Through an integration with your store our system creates a $0 order so it won't impact your analytics.
All Data in one place
Gather all your influencer data in one central page
Conveniently track your influencer affiliate marketing performance through one central influencer page.
Gather all your influencer specific data and manage the partnership from the deal page. Dispatch products and automatically access all posts.
All communication is synched within the influencer page so you can keep track and automate communication using automated follow ups and ChatGPT.
Benefits of an effective Influencer Gifting Campaign
Below are some of the most important benefits of an effective influencer gifting program.
What is important to understand is that typically the performance and ROI is driven by a smaller group of influencers. It is the perfect example for the 80/20 principle which is even more profound as we typically see that around 5-10% of the influencers our users and clients work with generate over 80% of the sales.
When offering free products to influencers the influencer typically perceives the product you are offering for free at retail price. The cost for you as the merchant or brand is the cost of good sold.
By using products to negotiate exposure on an influencers social media you will be increasing your inventory orders and turning your inventory into advertising. By increasing your orders you can reduce your cost by leveraging economies of scale. A lot of vendors and suppliers offer better pricing when quantities increase.
If you have an attractive product it is often a strategic advantage to use your product to negotiate better terms with influencers. As they are already interested in getting your product they often lower their typical fees as you are able to provide them with a product which they might had to otherwise purchase themselves.
The Most efficient Influencer Gifting Platform
"The automatic send out feature has been a life saver for us. We love the Shopify integration which automatically updates our stock and no more spreadsheets!" Head of Marketing Minzo Japan
Simply select the product and click on send to dispatch products to influencers
Once you click on send the system will create a $0 order in your e-commerce store (e.g. Shopify, WooCommerce)
The tracking link is automatically updated into the deal page so you can share it with the influencer
Add as many products as you want and dispatch them directly to influencers
Once the product has been send the deal page will automatically move to the next stage
The system works through an integration with your e-commerce CMS (e.g. Shopify, WooCommerce)
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FAQ & Competitor Comparison
Influencer gifting involves brands sending free products or services to influencers with the expectation that the influencers will showcase or promote them on their social media platforms. This can be part of a broader influencer marketing strategy aimed at increasing brand visibility and reaching a targeted audience through authentic endorsements by influencers.
The rules for gifting influencers vary depending on the jurisdiction and the platform's guidelines. However, some common guidelines include ensuring transparency by disclosing the gifted nature of the product or service, maintaining authenticity by allowing influencers to express their genuine opinions, and complying with relevant advertising and disclosure regulations such as the FTC guidelines in the United States.
Yes, influencers often receive free gifts from brands as part of collaborations or partnerships. These gifts can include products, services, or experiences that brands provide to influencers in exchange for promotion or exposure on their social media channels. Influencers may also negotiate compensation in addition to or instead of receiving free gifts.
In many jurisdictions, influencers are required to report gifted items as taxable income if they receive them in exchange for promotional activities or endorsements. The value of the gifted items may need to be declared on their tax returns, and they may be subject to income tax based on their jurisdiction's tax laws. It's essential for influencers to consult with tax professionals to understand their tax obligations regarding gifted items.
To gift a product to an influencer, you can start by identifying influencers who align with your brand and target audience. Reach out to them through email or direct messaging on social media platforms, expressing your interest in collaborating and offering to send them your product for consideration. Be clear about your expectations, such as the type of content you'd like them to create and any specific hashtags or mentions you'd like them to include. Ensure transparency by discussing any compensation or disclosure requirements upfront. You can also use Influencer platforms like Influencer Hero which integrate with your CMS like Shopify or WooCommerce and allow you to directly dispatch products to influencers through a centralised Influencer CRM.
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