Discover the Top 8 Later (Formerly Maverck) Alternatives for Influencer Marketing | Review & Pricing

February 21, 2024
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17 Min
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Peter Nettesheim
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Top 8 Later (Formerly Maverick) Alternatives for Effective Influencer Marketing

In the realm of influencer marketing, finding the right software can make a significant difference in the effectiveness and efficiency of your campaigns. Later.com has been a popular choice for many due to its comprehensive suite of tools. However, with diverse needs and preferences, it's essential to explore alternatives that might better suit specific requirements. In this article, we delve into some of the top Later.com alternatives, considering various criteria including platform coverage, features, and additional services such as agency support.

<img src="later-lp.png" alt="Later software landing page">

Criteria for Suggesting Later Alternatives

Our comparison focuses on several key aspects:

SaaS and Agency Services

Platforms offering both software solutions and agency services provide a blend of technology and expert management.

Social Media Platform Coverage

The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.

Key Features

Including influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing capabilities.

Pricing and Commitments

Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.

<img src="Later-alternatives.png" alt="Later software pricing comparison with top 8 alternatives">
Top 9 Influencer Software: price, commitment, and reviews

8 Alternatives to Later for Effective Influencer Marketing:

  1. Influencer Hero
  2. Upfluence
  3. Traackr
  4. CreatorIQ
  5. Grin
  6. Tagger
  7. Aspire IQ
  8. Klear
<img src="Later-alternatives.png" alt="Later software social media coverage comparison with top 8 alternatives">
Top 9 Influencer Software: Social Media Coverage

<img src="Later-alternatives.png" alt="Later software features comparison with top 8 alternatives">
Top 9 Influencer Software: Features

1. Influencer Hero

<img src="Influencer-hero-software.png" alt="Influencer hero software landing page">

Services offered:

Yes, including agency services.

Platform coverage:

Instagram, YouTube, TikTok, Facebook, Pinterest.

Key features:

Influencer Hero stands out with a comprehensive suite of features such as an influencer finder, CRM, automated outreach, detailed reporting and analytics, influencer gifting, content and UGC collection, and affiliate payments.

Later vs. Influencer Hero:

Influencer Hero offers a broader range of influencer marketing tools compared to Later, including affiliate payments and a more extensive influencer CRM system. It covers all the features and platforms, providing a more robust solution for those looking to manage their influencer marketing campaigns comprehensively. The platform's additional agency services offer a hands-on approach for businesses needing extra support.

2. Upfluence

<img src="Upfluence-software.png" alt="Upfluence software landing page">

Services offered:

Yes, including agency services.

Platform coverage:  

Instagram, YouTube, TikTok, Pinterest.

Key features:

Upfluence excels with its influencer discovery, CRM, outreach, analytics, gifting, content collection, and affiliate payment features. It's notable for its powerful search capabilities and extensive database.

Later vs. Upfluence:

Upfluence, with its emphasis on influencer discovery and analytics, serves businesses looking for deep insights and extensive reach across social platforms. Unlike Later, it focuses more on the influencer relationship aspect and offers more detailed performance analytics, making it suitable for brands prioritizing influencer partnerships and ROI measurement.

3. Traackr

<img src="Traackr-software.png" alt="Traackr software landing page">

Services offered:  

Software platform only.

Platform coverage:

Instagram, YouTube, Facebook, Pinterest.

Key features:  

Traackr is recognized for its influencer finder, CRM, reporting, and analytics. It specializes in influencer relationship management and performance tracking.

Later vs. Traackr:

Traackr is more focused on influencer management and analytics, providing a platform that excels in building and maintaining influencer relationships. Unlike Later, it does not offer content scheduling but instead provides a more targeted approach to influencer analytics and management, catering to brands that prioritize deep insights and influencer engagement.

4. CreatorIQ

<img src="CreatorIQ-software.png" alt="CreatorIQ software landing page">

Services offered:

Yes, including agency services.

Platform coverage:  

Instagram, YouTube, TikTok, Facebook, Pinterest.

Key features:

CreatorIQ integrates influencer discovery, CRM, outreach, reporting and analytics, gifting, content collection, and affiliate payments, focusing on enterprise-level solutions.

Later vs. CreatorIQ:

CreatorIQ offers a comprehensive solution similar to Later but with a greater focus on enterprise needs and analytics. Its robust CRM and analytics tools surpass Later's scheduling focus, making it ideal for larger organizations seeking detailed campaign insights and influencer management.

5. Grin

<img src="Grin-software.png" alt="Grin software landing page">

Services offered:

SaaS only. 

Platform coverage:

Later caters to Instagram, Facebook, Twitter, and Pinterest, whereas Grin focuses on Instagram, YouTube, and TikTok. 

Key features:

Later offers influencer discovery, campaign management, scheduling, analytics, and content management tools. Grin excels in influencer CRM, outreach, reporting & analytics, gifting, content & UGC collection, and affiliate payments, but lacks an influencer finder feature. 

Later vs. Grin:

Later's platform emphasizes content scheduling and management across various social media platforms, making it suitable for brands with diverse content needs. In contrast, Grin specializes in managing existing influencer relationships and optimizing campaign efficiency, particularly on Instagram, YouTube, and TikTok. While Later provides comprehensive tools for influencer discovery, Grin focuses on maximizing the impact of established influencer networks.

6. Tagger

<img src="Tagger-software.png" alt="Tagger software landing page">

Services offered:

Both Tagger and Later provide influencer marketing software platforms. 

Platform coverage:

Tagger covers Instagram, YouTube, TikTok, and Facebook, while Later focuses on Instagram, Facebook, Twitter, and Pinterest. 

Key features:

Tagger offers a comprehensive suite, including influencer discovery, CRM, outreach, reporting & analytics, gifting, content & UGC collection, and affiliate payments. Later's features include influencer discovery, campaign management, scheduling, analytics, and content management tools. 

Later vs. Tagger:

Tagger presents a robust, integrated approach to influencer marketing, combining deep analytics with broad social media management capabilities. This integration provides a seamless blend of influencer marketing with broader social media strategy. Later, on the other hand, focuses on scheduling and content management alongside influencer marketing tools. While Tagger offers a more extensive platform coverage, Later offers a simpler, more streamlined experience particularly tailored for Instagram-centric influencer marketing campaigns.

7. AspireIQ

<img src="AspireIQ-software.png" alt="AspireIQ software landing page">

Services offered:

Yes, including agency services.

Platform coverage:

Later focuses on Instagram, Facebook, Twitter, and Pinterest, while AspireIQ extends its coverage to Instagram, YouTube, TikTok, Facebook, and Pinterest. 

Key features:

Later offers influencer discovery, campaign management, scheduling, analytics, and content management tools. AspireIQ provides a complete suite of features, including influencer finder, CRM, outreach, reporting, gifting, content & UGC collection, and affiliate payments. 

Later vs. AspireIQ:

Later emphasizes content scheduling and management across various social media platforms, catering to brands with diverse content needs. AspireIQ, on the other hand, stands out for its flexibility in outreach and campaign management, although it may be slightly limited compared to Later. Additionally, AspireIQ's dual offering of software and agency services provides brands with the option for guided campaign management, making it a versatile choice for those seeking both a powerful platform and expert assistance.

8. Klear

<img src="Klear-software.png" alt="Klear software landing page">

Services offered:

Both Later and Klear offer software platforms for influencer marketing. 

Platform coverage:

Later focuses on Instagram, Facebook, Twitter, and Pinterest, while Klear covers Instagram, YouTube, and TikTok. 

Key features:

Later provides influencer discovery, campaign management, scheduling, analytics, and content management tools. Klear excels in influencer finder, CRM, outreach, reporting & analytics, gifting, content & UGC collection, affiliate payments, and offers unique social listening capabilities. 

Later vs. Klear:

Later emphasizes content scheduling and management across various social media platforms, catering to brands with diverse content needs. Klear, on the other hand, stands out with its social listening tools, enabling brands to set filtered alerts for influencer content. This focus on analytics and listening tools positions Klear as a more data-driven alternative to Later, suitable for brands prioritizing influencer selection and campaign monitoring based on comprehensive analytics.

Choose Your Influence Marketing Platform Wisely

While Later.com offers a solid foundation for influencer marketing, alternatives like Influencer Hero and CreatorIQ provide compelling features, especially for businesses looking for additional services like agency support. Each platform has its strengths, catering to different use cases, from in-depth analytics with Traackr to comprehensive campaign management with Influencer Hero. The choice ultimately depends on your specific marketing needs, budget, and preferred level of support.

FAQs
What are the top alternatives to Later.com (Formerly Mavrck) for influencer marketing?
How do I choose the best influencer marketing platform for my business?
Can I manage influencer campaigns on multiple social media platforms with these alternatives?
Do these platforms offer analytics and reporting features?
Are there flexible pricing options available among Later.com alternatives?

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