Influencer CRM
Manage all your campaigns and relationships through one centralised CRM. Track performance, payouts, UGC and product send outs all from one deal page. Leave your competition behind using our ALL-IN-ONE Creator Management Platform.
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all your data in one place
Each of your influencers have their own "deal page" with all data centralised
Easily access past performance of each individual influencer through the deal page enabling you to allocate budgets accordingly.
Not only access all creative assets through our content library but also see influencer specific posts through their respective deal page.
Gather contact details, address, previous notes in one centralised deal page and dispatch products with a click of a button through our store integration.
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Campaign Management
Manage influencers at scale through our Influencer CRM
The deals will move automatically from left to write based on action points like replies, product send out and received post
To work with new influencers your campaign board is structured as a funnel from left to right making it easy to track progress and manage your team.
Use separate boards for long lasting partnerships and continue to work with your best performing influencers.
The Role of CRM in
Influencer marketing
Customer Relationship Management (CRM) has been traditionally used for companies to interact with existing customers as well as prospect. It involves various automation aspects and streamlines the process. This same structure is being used within influencer marketing often referring to an IRM - Influencer Relationship Management.
Most important Elements of an effective influencer CRM
Below are some of the most important aspects of managing a sophisticated influencer program which makes an effective CRM crucial.
A good influencer relationship management platform should also cover sophisticated search capabilities to identify the right influencers to partner with. With Influencer Hero for example you can browse through a large pool of influencers using sophisticated filters based on both influencer level as well as audience level. E.g. Find influencer in the United States, with >70% followers in the US, >60% female audience and between the age of 25 - 30.
An important part of building up an influencer program is vetting and contacting new influencers. Influencer Hero supports users by offering automated drip campaigns streamlining the outreach process while guaranteeing hyper personalised emails using an Ai generated personalised sentence and placeholders. To manage new influencers we offer outreach campaign boards as shown above to make it easier to manage your campaigns when working with larger teams.
Once the influencer has posted the first time you can conveniently drag your influencer into a new relationship board tailor made to continue to nurture your new relationships. In fact your top performing influencers are the ones which generate the majority of your ROI. Having the right tools in place to effectively manage and nurture these relationships is a crucial part a good influencer CRM should offer.
If you are looking to maximise ROI seasonality campaigns are great way to achieve this. Invite your top performing influencers to share about a specific promotion to drive conversions. A good influencer marketing CRM provides the right tools to facilitate such a campaign. With Influencer Hero you can manage these campaigns within your influencer relationship boards.
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FAQ & Competitor Comparison
An Influencer CRM software is a specialized tool designed to help businesses manage their relationships with influencers effectively. It allows users to track communication, monitor campaign performance, and streamline influencer management processes.
While traditional CRM focuses on managing customer relationships, influencer CRM is tailored specifically for managing relationships with influencers. It includes features such as influencer discovery, outreach, campaign tracking, and performance analytics, which are unique to influencer marketing.
Key features of influencer CRM software include influencer discovery tools, communication management, campaign tracking, performance analytics, content approval workflows, and influencer payment management. These features help businesses streamline their influencer marketing efforts and maximize ROI.
Influencer CRM software helps businesses improve their influencer marketing strategies by providing insights into influencer performance, optimizing campaign ROI, streamlining communication with influencers, ensuring compliance with FTC guidelines, and facilitating long-term relationship building with influencers.
Some popular influencer CRM software options include Influencer Hero, AspireIQ, CreatorIQ, Mavrck, and Traackr. These platforms offer a range of features to help businesses effectively manage their influencer relationships and campaigns.
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