Top 14 Hypeauditor Alternatives for Effective Influencer Marketing | Pricing & Reviews

March 4, 2024
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Peter Nettesheim
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Top 14 Hypeauditor Alternatives for Effective Influencer Marketing

Hypeauditor has emerged as a key player, offering insightful analytics and influencer discovery tools. However, the landscape is competitive, and businesses are constantly on the lookout for Hypeauditor alternatives that might better suit their unique needs. With the influencer marketing industry set to grow even further, exploring these alternatives becomes crucial for staying ahead. This article delves into the top alternatives to Hypeauditor, providing a comprehensive guide for brands seeking to enhance their influencer marketing strategies.

<img src="hypeauditor-lp.png" alt="Hypeauditor software landing page">

Criteria for Suggesting Hypeauditor Alternatives

Our comparison focuses on several key aspects:

SaaS and Agency Services

Platforms offering both software solutions and agency services provide a blend of technology and expert management.

Social Media Platform Coverage

The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.

Key Features

Including influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing capabilities.

Pricing and Commitments

Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.

<img src="HypeAuditor-alternatives.png" alt="HypeAuditor software pricing comparison with top 14 alternatives">
Top 15 Influencer Software: price, commitment, and revie

14 Alternatives to Hypeauditor for Effective Influencer Marketing:

  1. Influencer Hero
  2. Upfluence
  3. Traackr 
  4. CreatorIQ 
  5. Later (formerly Mavrck) 
  6. Grin
  7. Tagger
  8. Aspire
  9. Klear
  10. Influencity
  11. Shopify Collabs
  12. Modash
  13. Refersion
  14. Saral
Top 15 Influencer Software: price, commitment, and reviews
Top 15 Influencer Software: Social Media Coverage

<img src="HypeAuditor-alternatives.png" alt="HypeAuditor software features comparison with top 14 alternatives">
Top 15 Influencer Software: Features


1. Influencer Hero

<img src="Influencer-hero-software.png" alt="Influencer hero software landing page">

Services Offered:

SaaS and Agency Services

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, Pinterest.

Key Features:

Influencer Hero offers a comprehensive set of features for influencer marketing, including an influencer finder, CRM, automated outreach, reporting and analytics, gifting, content and UGC collection, and affiliate marketing. This suite of tools is designed to cover all aspects of influencer marketing, from discovery to analysis.

Hypeauditor vs Influencer Hero:

Compared to Hypeauditor, Influencer Hero presents itself as a more all-encompassing solution, covering a wide range of features that Hypeauditor offers and more. Influencer Hero covers all the features compared to other platforms, emphasizing its completeness. This suggests that for businesses looking for a one-stop solution for influencer marketing, Influencer Hero could be a compelling choice. The platform's commitment to providing a broad spectrum of services, including both SaaS and agency services, positions it as a versatile option for brands of various sizes and needs.

2. Upfluence

<img src="Upfluence-software.png" alt="Upfluence software landing page">

Services Offered:

Upfluence provides both software solutions and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Pinterest.

Key Features:

Upfluence provides a strong set of features including influencer discovery, CRM, outreach, reporting and analytics, gifting, content collection, and affiliate payments. The platform is designed to facilitate efficient influencer marketing campaigns with tools for managing and analyzing influencer relationships and performance.

Hypeauditor vs. Upfluence:

Upfluence and Hypeauditor share similarities in terms of platform coverage and key features. However, Upfluence distinguishes itself with its emphasis on eCommerce integration and robust analytics. The platform's ability to cover most features and its particular strength in eCommerce integration might appeal to brands with a strong online retail presence. The common complaint about slow customer service could be a consideration for companies prioritizing support responsiveness.

3.  Traackr

<img src="Traackr-software.png" alt="Traackr software landing page">

Services Offered:

SaaS platform only.

Platform Coverage:

Instagram, YouTube, Facebook, Pinterest.

Key Features:

Traackr focuses on influencer discovery, CRM, reporting and analytics, offering a streamlined set of tools for brands focusing on these aspects of influencer marketing. The platform is tailored towards businesses looking for detailed insights and management capabilities over a wide influencer network.

Hypeauditor vs. Traackr: 

Traackr is positioned differently from Hypeauditor, with a focus more on relationship management and analytics over broader platform coverage. The absence of features like influencer gifting and content collection may make Traackr more suitable for brands that prioritize influencer relationships and performance metrics. Its distinct usage focus caters to businesses looking for in-depth analytics and influencer management tools.

4.  CreatorIQ

<img src="CreatorIQ-software.png" alt="CreatorIQ software landing page">

Services Offered:

CreatorIQ includes both software and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, Pinterest.

Key Features:

CreatorIQ offers a comprehensive toolkit for influencer marketing, including discovery, CRM, outreach, reporting and analytics, gifting, and content collection. The platform is designed for businesses seeking an all-in-one solution for managing influencer campaigns and relationships.

Hypeauditor vs. CreatorIQ: 

CreatorIQ and Hypeauditor are similar in their comprehensive feature sets and platform coverage. However, CreatorIQ's lack of public information could make it harder for potential clients to gauge its full capabilities compared to Hypeauditor. For businesses that value transparency and detailed insights into platform capabilities, this could be a significant factor in their decision-making process.

5. Later (formerly Mavrck)

<img src="Later-software.png" alt="Later software landing page">

Services Offered:

Later provides both software solutions and agency services

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, Pinterest.

Key Features:

Later focuses on influencer discovery, CRM, outreach, reporting and analytics, gifting, content collection, and affiliate payments. The platform is unique in its integration with the TikTok Creator Marketplace and its emphasis on budget-friendly solutions for small to medium-sized businesses.

Hypeauditor vs. Later:

Later offers a distinctive approach compared to Hypeauditor by integrating directly with the TikTok Creator Marketplace and providing budget-friendly options. This focus on affordability and specific platform integration makes Later an attractive option for SMBs and those with a significant interest in TikTok marketing. The platform's comprehensive feature set, coupled with its budget-conscious positioning, presents a compelling alternative to Hypeauditor for a different segment of the market.

6. Grin

<img src="Grin-software.png" alt="Grin software landing page">

Services Offered:

SaaS platform only.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Grin specializes in influencer CRM, outreach, reporting and analytics, gifting, content collection, and affiliate payments. Unlike Hypeauditor, Grin does not offer a dedicated influencer finder tool but focuses heavily on managing relationships with influencers already identified by brands.

Hypeauditor vs. Grin:

Grin differentiates itself from Hypeauditor by emphasizing CRM and the management of influencer relationships over the initial discovery phase. Its approach, which requires brands to request a list for influencer searches, suggests a more personalized but potentially less autonomous search process compared to Hypeauditor's analytics-driven platform. This might appeal to brands that already have a clear idea of the influencers they want to work with and are looking for robust tools to manage those relationships.

7. Tagger

<img src="Tagger-software.png" alt="Tagger software landing page">

Services Offered:

Tagger provides a software platform without agency services, focusing on influencer marketing tools and analytics.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook.

Key Features:

Tagger offers influencer discovery, CRM, outreach, reporting and analytics, gifting, and content collection. Recently acquired by Sprout Social, Tagger integrates deeply with social media management, providing a unified platform for both influencer marketing and broader social media strategies.

Hypeauditor vs. Tagger:

The acquisition of Tagger by Sprout Social could signify an enhanced suite of tools and integration capabilities not directly available through Hypeauditor. This synergy may offer unique advantages, particularly for brands that use Sprout Social for their social media management, seeking to seamlessly integrate influencer marketing into their overall strategy.

8. Aspire

<img src="Aspire-software.png" alt="Aspire software landing page">

Services Offered:

Aspire offers both a software platform and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, Pinterest.

Key Features:

Aspire covers influencer discovery, CRM, outreach, reporting and analytics, gifting, and content collection. It also emphasizes affiliate payments, making it a comprehensive solution for influencer marketing campaigns.

Hypeauditor vs. Aspire :

Aspire provides a broad range of features similar to Hypeauditor but with the added benefit of offering agency services. This dual approach could make Aspire more appealing to brands looking for hands-on assistance with their influencer campaigns, in addition to robust software solutions. Its slight limitation in outreach capabilities might require consideration for brands with a strong focus on influencer recruitment.

9. Klear

<img src="Klear-software.png" alt="Klear software landing page">

Services Offered:

Klear provides a software platform without agency services, focusing on influencer marketing analytics and discovery.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Klear excels in influencer discovery, CRM, outreach, reporting and analytics, gifting, and content collection. Unique features include social listening and the ability to set filtered alerts for more strategic influencer engagement.

Hypeauditor vs. Klear:

Klear's standout features, such as social listening and filtered alerts, offer functionalities that extend beyond the typical influencer marketing platform, potentially providing deeper insights into influencer performance and audience engagement. These tools may offer a competitive edge for brands focused on leveraging social media insights to inform their influencer marketing strategies.

10. Influencity

<img src="Influencity-software.png" alt="Influencity software landing page">

Services Offered:

Influencity offers a software platform focused on influencer marketing without agency services.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Influencity focuses on influencer discovery, CRM, and reporting and analytics. While it does not offer influencer gifting or content collection features, it is noted for having search capabilities at par with other leading platforms.

Hypeauditor vs. Influencity:

As one of the newer players in the market, Influencity competes with Hypeauditor by offering comparable search capabilities and emphasizing affordability, with a monthly commitment option that may appeal to smaller businesses or those with variable influencer marketing needs. This focus on accessible, high-quality search functionality and flexible pricing makes Influencity an attractive option for brands seeking effective influencer discovery and management tools without long-term commitments.

11. Shopify Collabs

<img src="shopify-collabs-software.png" alt="Shopify Collabs software landing page">

Services Offered:

SaaS platform only.

Platform Coverage:

Instagram, TikTok.

Key Features:

Shopify Collabs offers influencer discovery and reporting and analytics, with a specific focus on influencer gifting and affiliate payments. It is tailored towards eCommerce brands using Shopify, looking to integrate influencer marketing directly with their online store.

Hypeauditor vs. Shopify Collabs:

Shopify Collabs, with its limited search capabilities and focus on eCommerce, offers a niche solution compared to Hypeauditor. It's best suited for Shopify store owners seeking to leverage influencer marketing within their existing ecosystem. The platform's relatively low price point and monthly commitment offer an accessible entry for small to medium-sized businesses.

12. Modash

<img src="modash-software.png" alt="Modash software landing page">

Services Offered:

SaaS platform.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Modash provides influencer discovery, CRM, and content collection. Noted for being one of the newer players, its CRM feature is highlighted as very new and evolving, suggesting ongoing development and improvement.

Hypeauditor vs. Modash:

Modash positions itself as a dynamic and evolving platform, focusing on discovery and CRM capabilities. Compared to Hypeauditor's more established suite of analytics and discovery tools, Modash might appeal to brands looking for fresh approaches and the flexibility to adapt to the rapidly changing influencer landscape. The platform's pricing and monthly commitment also make it attractive for businesses seeking cost-effective solutions.

13. Refersion

<img src="refersion-software.png" alt="Refersion software landing page">

Services Offered:

SaaS platform.

Platform Coverage:

N/A for social platforms; focuses on affiliate marketing.

Key Features:

Refersion is distinct from the others, focusing exclusively on affiliate marketing and payments. It does not offer traditional influencer marketing tools but is designed to manage and track affiliate programs effectively.

Hypeauditor vs. Refersion:

Refersion represents a different approach compared to Hypeauditor, focusing solely on the affiliate aspect of influencer marketing. This specialization makes it a suitable choice for businesses prioritizing the management and optimization of affiliate programs over broader influencer campaign management.

14. Saral (GetSaral)

<img src="saral-software.png" alt="Saral software landing page">

Services Offered:

SaaS platform.

Platform Coverage:

Instagram, YouTube, TikTok.

Key Features:

Saral offers influencer discovery, CRM, outreach, reporting and analytics, and gifting. As one of the newer players based in India, Saral is noted for its robust CRM and localized influencer database, offering unique advantages for businesses targeting the Indian market.

Hypeauditor vs. Saral:

Saral's strong CRM focus and emphasis on the Indian market distinguish it from Hypeauditor. For businesses looking for influencer marketing tools with a strong local focus and comprehensive CRM capabilities, Saral could provide a compelling solution. Its monthly pricing and commitment offer flexibility for businesses scaling their influencer marketing efforts.

A Look at Other Options Besides HypeAuditor in Influencer Marketing Platforms

In conclusion, the influencer marketing landscape is rich with alternatives to Hypeauditor, each offering unique features and benefits. Whether you're seeking comprehensive platform coverage, specialized services like agency support, or budget-friendly options for small businesses, there's a solution tailored to meet your needs. Platforms like Influencer Hero stand out for their all-encompassing features, while others like Shopify Collabs cater specifically to eCommerce businesses. Choosing the right platform involves assessing your specific requirements, including desired social media coverage, key features, and pricing. This exploration of Hypeauditor alternatives equips you with the knowledge to select the best platform for your influencer marketing strategies.

FAQs
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