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ShopMy offers a streamlined influencer marketing solution with a focus on affiliate-driven sales, featuring subscription plans starting at $399/month for brands and flexible commission structures. While it provides essential tools for influencer partnerships and eCommerce integration, some users find its transaction fees and limited advanced automation less ideal for scaling complex campaigns.
In 2025, Influencer Hero appears as the top ShopMy alternative by delivering powerful AI-driven influencer discovery, automated outreach, and seamless eCommerce integrations that enhance campaign efficiency and scalability. Backed by premium support and a user-friendly platform, Influencer Hero enables brands to execute sophisticated influencer programs without the high costs or operational friction.
As the influencer marketing landscape evolves across Instagram, TikTok, and YouTube, this article reviews the best ShopMy alternatives, comparing pricing, standout features, and usability. Whether you’re a growing DTC brand or an established marketer, this guide will help you identify the platform that best fits your influencer marketing goals and budget in 2025.
Top 10 Alternatives to ShopMy
ShopMy has gained popularity as a platform that blends storefront-style affiliate marketing with streamlined brand-creator collaboration. Especially strong in fashion, beauty, and lifestyle niches, it offers access to thousands of creators and features like automated gifting and Shopify integration. However, as the influencer space matures, not all marketers find ShopMy to be the best long-term fit—particularly when looking for scalable, transparent partnerships across diverse categories.
Here are four key reasons brands are exploring alternatives to ShopMy:
While ShopMy is loved by some small creators, many influencers have raised serious concerns about lack of payment transparency and delayed or missing commissions. This has led to a growing hesitation among influencers to join or remain active on the platform, especially outside of brand-sponsored seeding campaigns. For brands, this directly impacts the quantity and quality of creators available to partner with—and could result in limited engagement or lower content output.
ShopMy performs best within the fashion, beauty, and lifestyle sectors. If your brand sits outside these niches—such as in tech, wellness, or sustainability—you may struggle to find aligned creators. The platform's algorithm and community have not been optimized for broader industry verticals, which could limit reach and audience relevance for niche campaigns.
Unlike some platforms where creators can onboard instantly, ShopMy requires an application or invitation process. While this adds a layer of vetting, it also creates a waitlist bottleneck—especially for emerging influencers. From a brand’s perspective, this delays potential partnerships and restricts the agility needed for fast-turnaround campaigns.
While ShopMy offers a clean, professional storefront, it lacks the customization flexibility some brands need for tailoring campaigns. The one-size-fits-all aesthetic may clash with your brand’s visual identity or specific promotional goals. Brands that prioritize bespoke experiences or need advanced creative control may find the platform’s templates and layouts restrictive.
To compare the different platforms, we focused on central criteria that all must meet:
Platform Coverage: Instagram, TikTok, YouTube, Pinterest, and external affiliate platforms
Best For: Fashion, beauty, and lifestyle brands focused on affiliate storefronts, seeding campaigns, and building direct creator relationships
Pricing: ShopMy offers tiered pricing depending on how brands engage with the platform:
Reviews: 4.5/5.0 (Capterra)
Ease of Use (UX/UI): Users praise ShopMy’s clean, intuitive storefront design and built-in messaging tools. However, some creators report tech glitches related to payments and account linking.
Customer Support: Mixed reviews—brands report timely support, while some creators have raised serious concerns about lack of payment resolution and communication breakdowns.
Platform Coverage: Influencer Hero supports Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X (formerly Twitter), and Twitch.
Pricing & Commitment
Reviews 5.0 / 5.0 (Capterra)
Ease of Use (UX/UI): Influencer Hero is designed for smooth navigation and operational clarity. Its modern interface allows users to effortlessly manage influencer relationships, launch campaigns, and review analytics—all within a centralized dashboard. Pre-built templates, drag-and-drop tools, and guided workflows minimize complexity, helping teams execute faster without a steep learning curve.
Customer Support: Influencer Hero offers responsive support tailored to marketing teams’ day-to-day needs. Brands can access live chat, email assistance, and a robust help center packed with how-to articles and video tutorials. Whether you’re troubleshooting a data issue or exploring a new feature, the support team is quick to assist with detailed, actionable guidance.
ShopMy stands out for its sleek affiliate storefronts and popularity among fashion, beauty, and lifestyle creators. With pricing starting at $399/month for affiliate tools (plus 3.9% GMV fees and creator commissions), it's accessible for brands running smaller-scale affiliate campaigns. However, ShopMy’s limited customization, approval-only creator access, and ongoing payment concerns raised by influencers may affect long-term scalability and creator trust.
Influencer Hero, by contrast, starts at $649/month and is built for brands that want deeper campaign control, automation, and data-driven performance. Even the entry plan allows contact with up to 1,000 creators, with scalable tiers up to 10,000 contacts or more. Its standout features—like AI-powered discovery, eCommerce tracking, built-in outreach sequences, and centralized UGC management—go far beyond what ShopMy offers.
While ShopMy is ideal for affiliate-focused brands in niche verticals, Influencer Hero is better suited for teams running full-funnel campaigns—including paid collaborations, product seeding, and performance-based activations. For brands seeking a more comprehensive, scalable influencer marketing solution with greater strategic control, Influencer Hero offers stronger long-term ROI.
Platform coverage: Modash covers Instagram, YouTube and TikTok. You can access influencers from Snapchat and X, but with limited functionality.
Pricing: Modash starts at $199 per month, with a medium tier plan fixed at a $499 rate. The enterprise level plan has custom pricing.
Reviews: 4.9/5.0 (G2)
Best For: Modash is a strong fit for lean marketing teams and DTC brands that prioritize fast influencer discovery and data-backed decisions. It's ideal for those who want powerful creator search capabilities without getting locked into long-term contracts or navigating complex setup processes.
Ease of Use (UX/UI): Modash features a sleek and straightforward design, allowing users to quickly explore creators across Instagram, TikTok, and YouTube. Basic workflows are intuitive, but tapping into its more advanced AI filters and campaign tools may require a bit of exploration. For teams used to plug-and-play solutions, there’s a short learning curve—but it pays off with precision targeting.
Customer Support: Modash provides responsive chat support and a guided onboarding experience for new users. While users on entry-level plans may experience occasional delays, premium subscribers generally receive quicker help and personalized assistance. The help center includes tutorials and setup guides to troubleshoot independently when needed.
ShopMy is built around affiliate-driven campaigns, offering a platform where creators curate shoppable pages and earn commission. Its pricing starts at $399/month, with an additional 3.9% GMV transaction fee and separate payouts to creators—making it a great match for brands focused on affiliate partnerships and gifting. However, its Shopify-centric integration and limited creator search functionality may restrict brands needing broader campaign tools.
Modash, on the other hand, is a data-rich discovery and outreach platform starting at just $199/month. It gives brands access to 350M+ creator profiles across Instagram, TikTok, and YouTube—no opt-in required. With AI-powered search filters, real-time performance tracking, and built-in bulk messaging, Modash enables faster, more scalable influencer campaigns without platform lock-in.
If your priority is direct creator payouts and affiliate sales through curated storefronts, ShopMy fits the bill. But if you're looking for a more flexible, full-funnel solution with advanced discovery and outreach tools at a lower entry price, Modash is the better long-term investment.
Platform coverage: Upfluence covers Instagram, TikTok, YouTube, X, Twitch, Pinterest, and WordPress blogs.
Pricing: Starts at $2.000/month, with discounts available for yearly payments.
Reviews: 4.3/5.0 (Capterra)
Best For: Upfluence is ideal for eCommerce brands and mid-to-large teams focused on driving sales through influencer partnerships. Its data-driven system works best for those who want to align influencer performance with actual revenue impact.
Ease of Use (UX/UI): Upfluence offers a powerful dashboard that brings discovery, outreach, payments, and analytics under one roof. While intuitive for experienced users, beginners may need time to adapt due to the depth and breadth of features.
Customer Support: Users benefit from structured onboarding that includes weekly live Q&As and tutorials. The support team is known for its responsiveness during implementation, but ongoing assistance may depend on your plan tier.
ShopMy offers a more lightweight, creator-friendly solution that’s particularly well-suited for affiliate-based influencer programs. Its Affiliate package starts at $399/month, with an additional 3.9% GMV transaction fee and creator commission payouts. Brands using the broader ShopMy network pay the same monthly fee but enjoy a lower 2.9% GMV fee.
Upfluence, by contrast, is a full-scale influencer marketing suite built for eCommerce brands, especially those selling through Shopify or Amazon. With pricing starting around $2,000/month (billed annually), it offers customer-based influencer discovery, AI-powered outreach, affiliate sales tracking, and automated payments—all within a unified dashboard.
While ShopMy shines in simplicity and affiliate activation, Upfluence delivers enterprise-grade depth with stronger integrations and automation. For brands looking to scale influencer efforts and tightly align them with performance data, Upfluence offers a more powerful and integrated solution.
Platform coverage: Instagram, TikTok, Facebook, YouTube, X (formerly Twitter) and Twitch.
Pricing: $25.000 Annually (Annual commitment needed). Plus a $3.000 onboarding fee.
Reviews: 4.5/5.0 (G2)
Best for: Captiv8 is best for brands and agencies managing high-budget, large-scale influencer campaigns with a focus on detailed analytics and media planning.
Ease of Use (UX/UI): Captiv8 provides a sophisticated platform ideal for data-heavy influencer campaigns. Its interface offers extensive tools for discovery, reporting, and outreach, but teams new to advanced marketing suites may find the system complex without proper onboarding.
Customer Support: Support includes personalized onboarding, strategic business reviews, and access to a dedicated success manager. While the platform also offers managed services, some users have experienced delays in support responsiveness and case follow-up.
ShopMy and Captiv8 serve very different use cases in the influencer marketing space. ShopMy is tailored for brands looking to streamline product seeding, affiliate partnerships, and creator storefronts—making it ideal for lean teams focused on creator-led commerce. Captiv8, on the other hand, is built for enterprise-level campaigns that require advanced media planning, custom analytics, and large-scale influencer activations.
While Captiv8 offers robust tools like drag-and-drop campaign reports, sentiment analysis, and real-time performance dashboards, ShopMy keeps things simple with tools that prioritize gifting workflows, affiliate tracking, and direct collaborations with creators. Captiv8 supports complex data needs and large teams, whereas ShopMy is better suited for performance-driven brands that value speed and simplicity.
Pricing-wise, ShopMy starts at $399/month, plus affiliate commissions, making it accessible to growing eCommerce brands. Captiv8 begins at approximately $25,000/year, positioning it as a premium option for organizations with larger budgets and strategic influencer initiatives. For teams seeking enterprise-grade customization, Captiv8 delivers more depth, while ShopMy remains a powerful choice for scalable affiliate and creator management.
Platform Coverage: HypeAuditor supports Instagram, TikTok, YouTube, Twitch, X (Twitter), and Snapchat.
Pricing: The “Business” plan starts at $10,000/year (Yearly commitment required). Other plans are customizable, and so is their pricing.
Reviews: 4.6/5.0 (G2)
Best For: Teams focused on ensuring data accuracy, identifying influencer fraud, and benchmarking competitors across multiple social platforms.
Ease of Use (UX/UI): HypeAuditor features a sleek, visually engaging interface that is generally user-friendly. However, some advanced filtering options may be challenging for newcomers without previous experience in influencer marketing platforms.
Customer Support: The platform provides live chat and email assistance, along with comprehensive onboarding support to help launch campaigns quickly. Additionally, HypeAuditor offers an extensive self-service Help Center, filled with tutorials and detailed guides on analytics and campaign execution.
ShopMy and HypeAuditor cater to different segments within influencer marketing, each with distinct strengths. ShopMy focuses on enabling brands to efficiently manage affiliate programs, product gifting, and creator storefronts, making it well-suited for growing brands and teams looking for straightforward campaign execution.
HypeAuditor emphasizes data accuracy, fraud detection, and advanced AI-powered influencer discovery, appealing more to brands that prioritize analytics and strategic oversight. In terms of pricing, ShopMy starts at $399 per month, offering a more accessible entry point for smaller to mid-sized teams. HypeAuditor’s business plans begin around $10,000 annually, reflecting its enterprise-level feature set and focus on in-depth data and compliance.
Brands that need robust fraud prevention and competitive insights may find HypeAuditor a strong choice, while those focused on affiliate marketing and streamlined creator management may prefer ShopMy’s simplicity and cost-effectiveness.
Platform Coverage: CreatorIQ supports Instagram, TikTok, YouTube, Facebook, Pinterest, Twitch, and X (Twitter).
Pricing: CreatorIQ’s plans start at $35K/year, but an annual commitment is required. Additional fees might be applied for extra services and features.
Reviews: 4.6/5.0 (G2)
Best For: Enterprise-level brands that need powerful data governance, customizable workflows, and detailed influencer analytics across global markets.
Ease of Use (UX/UI): CreatorIQ provides a polished, user-friendly platform that simplifies influencer discovery, campaign management, and analytics. While the interface is professional and sleek, teams unfamiliar with data-intensive tools may need onboarding to fully leverage its capabilities.
Customer Support: Clients receive premium, white-glove service including dedicated implementation specialists and success managers. Support covers onboarding, quarterly performance reviews, and real-time assistance during active campaigns, positioning CreatorIQ as a strategic partner rather than just a software provider.
ShopMy and CreatorIQ serve different brand needs and budgets within influencer marketing. ShopMy offers a practical platform focused on affiliate marketing, gifting, and creator storefronts, making it well-suited for growing brands and small to mid-sized teams. CreatorIQ is built for enterprise clients who require advanced AI-driven influencer discovery, real-time API data integrations, and comprehensive campaign management.
Pricing is a key differentiator: ShopMy starts at $399 per month, providing a more accessible option for brands looking to scale influencer programs cost-effectively. CreatorIQ’s pricing begins around $35,000 per year, reflecting its enterprise-level capabilities and white-glove service model.
While ShopMy offers simplicity and affordability, CreatorIQ delivers deeper automation, detailed analytics, and strategic support for brands with complex, large-scale influencer marketing needs.
Platform Coverage: Supports influencer marketing on Instagram, TikTok, YouTube, Facebook, Pinterest, X (formerly Twitter), Snapchat, Twitch, and LinkedIn.
Best For: Works best for brands who want to optimize influencer spend and benchmark performance across regions or campaigns.
Pricing: Traackr’s pricing begins at $32,500 annually with the entry-level “Standard” plan. It also offers custom plans that go from $55,000 or more annually.
Reviews: 4.3 /5.0 (G2).
Ease of Use (UX/UI): Traackr offers a clean, professional interface with intuitive workflows designed for influencer discovery, relationship management, and data analysis. While navigation is generally straightforward, mastering its advanced features may require dedicated training.
Customer Support: The platform is well-regarded for responsive and personalized customer service. Brands benefit from tailored onboarding, ongoing technical support, and strategic guidance throughout campaign lifecycles.
ShopMy and Traackr cater to different segments of the influencer marketing landscape, with ShopMy focused on accessible affiliate marketing and Traackr targeting enterprise brands needing deep analytics. ShopMy provides features like creator storefronts, affiliate tracking, and gifting, while Traackr excels in comprehensive influencer benchmarking and campaign management tools.
Pricing highlights a key difference: ShopMy starts at $399 per month, offering an affordable entry point for small to mid-sized brands. Traackr’s pricing begins near $32,000 per year and requires annual commitments, which may be challenging for smaller or rapidly changing teams.
Traackr’s strength lies in its advanced data insights, such as Brand Vitality Score and detailed cost-per-metric reporting, supporting brands with complex, multi-market campaigns. ShopMy offers a more straightforward platform that emphasizes ease of use and affordability, making it a practical choice for brands focused on affiliate programs and creator partnerships at scale.
Platform Coverage: Aspire supports influencer marketing on Instagram, TikTok, YouTube, Facebook, and Pinterest.
Best For: Ideal for brands scaling influencer and UGC efforts, with native product gifting features and access to a creator marketplace.
Pricing: Pricing is tailored to each client, typically beginning at $2,299 per month with a required annual agreement. Custom plans are available. A $2000 onboarding fee is charged only once.
Reviews: 4.0/5.0 (Capterra)
Ease of Use (UX/UI): Aspire offers a polished and intuitive interface that is generally straightforward to use. Some users have noted occasional lag or delays during navigation, but overall the platform is user-friendly.
Customer Support: Brands receive dedicated support including an implementation manager, responsive live chat, and email assistance. Additionally, Aspire provides a comprehensive knowledge base packed with useful guides and resources.
ShopMy and Aspire both cater to brands looking to build influencer marketing programs, but they focus on different priorities. ShopMy offers a more affordable entry point with essential campaign and affiliate tools, while Aspire provides a more robust all-in-one solution with deep commerce integrations and automation.
ShopMy’s pricing starts at $399/month plus commission and transaction fees, making it attractive for brands seeking budget-friendly access to influencer networks. Aspire’s plans begin around $2,000/month and are designed for brands prioritizing Shopify integration, automated workflows, and comprehensive rights management.
Aspire stands out with its AI-driven influencer discovery, dual marketplace model, and seamless campaign automation, ideal for commerce-focused teams. ShopMy provides solid basics for affiliate marketing and influencer collaboration but lacks some of Aspire’s advanced features and automation capabilities.
Platform Coverage: GRIN supports a wide range of social platforms including Instagram, TikTok, YouTube, X (formerly Twitter), Twitch, and Snapchat.
Pricing: GRIN’s yearly pricing starts at $25.000, with monthly payments available at $2.085/month. No discounts for upfront payments.
Best For: Best suited for DTC brands looking to centralize influencer relationship management in one streamlined system.
Reviews: 4.5/5.0 (G2)
Ease of Use (UX/UI): GRIN is tailored for in-house marketing teams, featuring a clean and intuitive interface that simplifies influencer campaign management from discovery to reporting. Its strong eCommerce integrations create efficient workflows for product seeding and performance measurement.
Customer Support: Brands receive dedicated onboarding, responsive live chat, and ongoing support from a customer success team focused on strategic growth. GRIN also provides educational resources and consulting services to help optimize and scale influencer programs.
ShopMy and GRIN both serve brands looking to leverage influencer marketing, but they target different needs and budgets. ShopMy offers an accessible entry point with pricing starting at $399/month plus commission and transaction fees, appealing to brands seeking flexible, commission-based influencer partnerships. GRIN, in contrast, is designed for in-house eCommerce teams with a comprehensive platform that starts around $2,080 per month, offering deep integrations and end-to-end campaign management.
ShopMy’s model emphasizes an affiliate-style network with commission payouts and transaction fees, making it attractive for brands focused on performance-based influencer collaborations. GRIN provides more robust tools for product seeding, centralized influencer communication, and automated payments, ideal for brands prioritizing seamless workflows and measurable ROI in product-driven campaigns.
While ShopMy is budget-friendly and flexible, especially for smaller teams or those new to influencer marketing, GRIN delivers advanced eCommerce-specific features and strategic support, suited for brands scaling their influencer programs with sophisticated tracking and automation. Both platforms offer distinct advantages depending on a brand’s size, focus, and campaign complexity.
Platform Coverage: SproutSocial supports Instagram, TikTok, and YouTube for social media management and analytics.
Best For: Ideal for social media teams that need advanced scheduling, performance tracking, and listening capabilities.
Pricing: The Base Plan begins at $1,599 per month per user, with each extra user costing $600/month. Billing is available monthly or annually, though a 12-month commitment is required.
Reviews: 4.5/5.0 (Capterra).
Ease of Use (UX/UI): Sprout Social features a clean, intuitive interface with user-friendly dashboards that simplify managing influencer campaigns and social metrics, making it accessible even to those new to influencer marketing.
Customer Support: Sprout Social offers dependable customer service through live chat, phone support, and a comprehensive knowledge base. A real-time System Status page helps users quickly identify any platform issues or outages.
ShopMy and Sprout Social both offer influencer marketing platforms designed for different scales and priorities. ShopMy provides affordable entry-level pricing starting at $399/month focused on affiliate and influencer management with seamless commerce integrations, while Sprout Social targets mid-to-large brands with a higher price point and advanced CRM and campaign workflow features.
ShopMy’s pricing model includes a monthly subscription plus transaction fees, making it suitable for brands seeking cost-effective solutions with direct influencer storefronts and gifting tools. Sprout Social starts at approximately $1,599 per user/month and offers sophisticated AI-driven brand affinity scoring, collaborative content approvals, and detailed campaign analytics for teams prioritizing in-depth workflow management.
For brands emphasizing streamlined influencer commerce and flexible pricing, ShopMy offers a practical solution with solid core functionalities. Sprout Social is better suited to those wanting an all-in-one platform with comprehensive reporting, live analytics, and strong brand safety features, albeit at a considerably higher investment.
ShopMy stands out as a budget-friendly and commerce-focused platform ideal for brands seeking streamlined influencer and affiliate management with direct integration to eCommerce workflows. Its pricing model, starting at $399/month plus transaction fees, makes it accessible to small and mid-sized teams looking to scale influencer partnerships without heavy upfront costs.
While ShopMy offers great value for product-driven brands, Influencer Hero emerges as the best alternative overall, thanks to its powerful AI automation and comprehensive campaign management tools. Other notable options include Modash, known for its vast influencer database and affordable plans, and Upfluence, which excels with deep eCommerce integrations and performance tracking. Together, these platforms provide flexible, scalable solutions suited to a variety of marketing goals and budgets.
Yes. Unlike ShopMy’s fixed pricing model, Influencer Hero and platforms like Modash offer tiered plans that accommodate small businesses and startups, providing scalable features without large upfront commitments.
Most alternatives, especially Influencer Hero, emphasize user-friendly interfaces combined with dedicated onboarding support and helpful resources, making it simple for brands new to influencer marketing to launch campaigns quickly and effectively.
Influencer Hero leads with its AI-driven outreach sequences, personalized messaging workflows, and seamless integration with eCommerce platforms, helping brands scale influencer campaigns efficiently while reducing manual tasks.
Yes. Platforms including Influencer Hero offer real-time analytics, detailed ROI tracking, and content performance dashboards that allow brands to monitor success and optimize campaigns continuously.
Absolutely. Influencer Hero stands out by combining affiliate program management and creator storefront features, enabling influencers to showcase products and brands to track sales within a single, integrated system.
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