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Influencer marketing platforms are a hit as more and more brands are partnering with creators to meet their marketing goals. Sprout Social (formerly Tagger) stands out offering tools like creator discovery, AI powered brand fit score, gifting, content approval workflows, deep analytics and reporting including EMV and performance tracking.
However, Sprout Social might be not the best fit for every brand. Its high entry price and annual commitment needed, the lack of UGC rights management and some limited AI discovery filters can be decision makers for some teams to seek for alternatives.
Influencer Hero is a better alternative with advanced discovery filters, an AI powered CRM designed for managing large scale campaigns and a customer support providing onboarding and educational materials to help any brand succeed.
No matter if you want to prioritize platform integrations, better pricing, database size or campaign flexibility, choosing the right platform can definitely impact your results. Here’s a list of the Top 10 Best Sprout Social Alternatives:
In this article we’ll explore these platforms more in depth so you can get a clearer picture of what each one has to offer and decide which one is the best fit for your brand and influencer marketing goals. Let’s dive in!
Sprout Social is a great influencer and social media marketing platform. However, there are some reasons that can make brands or users seek alternatives.
While Sprout Social pricing remains competitive giving it features, it may not be ideal for startups or small marketing teams. Pricing starts around $1,600/month plus $600 per extra user, with a commitment of 12 months of service, meaning a minimum investment of over $25,200 a year for a team of two.
While Sprout Social does offer integrated email and DM options along with outreach templates, it lacks robust tools for managing high-volume, automated outreach campaigns. This can be quite a limitation for brands looking to contact hundreds of creators simultaneously, or set up multi-touch automated follow-ups.
While Sprout Social excels at content approvals and campaign tracking, it doesn’t include native tools for managing UGC licensing. Brands still have to negotiate reuse rights manually through contracts, which slows down repurposing content for ads or other channels.
Our comparison focuses on several key aspects:
Sprout Social (formerly Taggger) offers several tools for brands managing both social media and influencer marketing. It offers advanced campaign workflows, detailed analytics and tools for outreach, gifting and performance tracking that allows brands to turn social into a strategic powerhouse to drive revenue.
Best for: Brands looking to manage social media, content control and brand safety.
Platform Coverage:
Pricing & Commitment: Pricing varies depending on every brand's needs.
Reviews: 4.5 / 5.0 (Capterra)
Ease of Use (UX/UI): Sprout Social offers an intuitive interface with clear dashboards and campaign flows that are easy to follow.
Customer Support: Sprout Social support is fast and responsive. They offer live chat, phone, and a list of help articles for brands and creators. They also offer a "system status” page where users can check for any platform issues.
Influencer Hero offers standout discovery tools, AI powered CRM and excellent support plus educational materials.
Best for: Brands looking for an all-in-one platform for insights and scaling marketing campaigns.
Platform coverage:
Pricing & Commitment: There are different plans depending on your brand’s needs.
Reviews: 5.0 / 5.0 (Capterra)
Ease of Use (UX/UI): Users find Influencer Heroeasy to use. The platform offers an intuitive dashboard, automated workflows, and email templates that help brands save hours on search and outreach tasks.
Customer Support: Influencer Hero offers highly rated support. Starting with an onboarding process, followed up with a personal account manager. The platform also offers help desks with articles for both brands and creators.
Both Sprout Social and Influencer Hero provide comprehensive and intuitive tools to streamline influencer marketing. However, they have different focuses.
Sprout Social stands out for its advanced brand safety tools, competitive benchmarking, and detailed analytics like EMV reporting, making it a strong fit for enterprise brands heavily focused on risk management and competitive insights. Its Brand Fit Score and deep content approval workflows ensure campaigns stay closely aligned to brand guidelines. However, this comes with a steep price tag (starting at $1,599 per user/month on an annual contract) and more rigid entry points.
By contrast, Influencer Hero provides a more flexible, all-in-one platform that not only covers Instagram, TikTok, and YouTube like Sprout Social, but also extends to Facebook, Pinterest, X, Twitch, and Snapchat. It combines powerful discovery tools, AI-optimized workflows, and multi-platform eCommerce tracking beyond just Shopify, supporting WooCommerce and any site via simple scripts.
With personalized AI outreach, Chrome extensions for real-time stats, and intuitive CRM boards, Influencer Hero makes managing influencer campaigns across multiple stages remarkably efficient. Plus, its scalable plans (starting at $649/month) and high customer satisfaction ratings make it easier for brands of different sizes to get started, without sacrificing depth or support.
Modash is end-to-end influencer marketing for Shopify.
Best for: Brands looking for large scale discovery and Shopify based campaigns.
Platform Coverage:
Pricing & Commitment: There are different plans and options.
Reviews: 4.9 / 5.0 (Capterra)
Ease of Use (UX/UI): Modash offers an intuitive interface with easy to follow search filters for influencer discovery. More advanced features may require a learning curve.
Customer Support: Modash support is fast and responsive, with built-in direct messages and help desk and a strong onboarding process.
Both Modash and SproutSocial are influencer marketing platforms that stand out, but for different reasons.
Modash stands out for its massive creator database with over 350M profiles, powerful AI discovery tools, including image-based search, and seamless Shopify gifting and affiliate payout automation. It’s ideal for brands that want to scale quickly with bulk outreach, detailed audience checks, and streamlined campaign-to-payment workflows.
Meanwhile, Sprout Social focuses more on brand safety and advanced analytics, with features like its AI-powered Brand Fit Score, detailed EMV reporting, and built-in content approval flows that protect brand integrity. However, it comes at a higher starting cost and is more restrictive on integrations. In short, if you’re after vast reach and agile campaign management, Modash is hard to beat; if your priority is risk control and deep reporting, Sprout Social delivers.
Upfluence helps you turn creators into revenue by building valuable partnerships to grow your business.
Best for: Brands looking to work with creators and generate revenue.
Platform coverage:
Pricing & Commitment: All plans are custom made, so you pay only for what you need and nothing else. There’s a minimum full year of service you have to commit to with monthly payments. On average plans start around $2,000/month ($24,000 yearly)
Reviews: 4.3 / 5.0 (Capterra.com)
Ease of Use (UX/UI): Upfluence has an intuitive dashboard that users find powerful but sometimes can be overwhelming for beginners.
Customer Support: Offers a highly rated onboarding process with weekly Q&A sessions.
Sprout Social and Upfluence both offer powerful influencer marketing solutions.
Sprout Social stands out for its campaign workflows, AI-powered Brand Fit Score, advanced brand safety filters, and deep analytics. It's ideal for large teams prioritizing risk management, content approval, and integrated reporting. However, it comes at a steep price point ($1,599/user/month), with no monthly contract or UGC licensing tools built in.
In contrast, Upfluence offers a more flexible, eCommerce-focused platform that excels for Shopify and Amazon sellers. It enables brands to identify influencers within their customer base, run affiliate campaigns, and automate outreach using AI tools like Jace AI. With robust CRM, bulk email flows, and direct integration for tracking sales and commissions, Upfluence is a strong fit for ROI-driven teams managing gifting, referrals, or affiliate programs.
Captiv8 provides enterprise-grade software to run creator campaigns with confidence.
Best for: Brands looking to partner up with Gen Z audiences.
Platform coverage:
Pricing & Commitment: All plans are custom made, so you pay only for what you need and nothing else. Plans usually start at $25,000/year, there's an annual commitment needed. There’s also a $3,000 onboarding fee.
Reviews: 4.7/5.0 (G2)
Ease of Use (UX/UI): The platform has an intuitive dashboard that shows reporting and collaboration tools. It might be a little hard to follow for beginners or small teams.
Customer Support: Captiv8 support is managed via email yet many users report that it does not work, being one of their major drawbacks.
Sprout Social and Captiv8 are both robust platforms but offer different approaches to influencer marketing.
Sprout Social excels in campaign organization, brand safety, and analytics. It’s ideal for structured, risk-averse teams that prioritize content approval workflows, creator performance tracking, and customizable reporting. However, its high price point ($1,599/user/month) and lack of built-in UGC licensing tools may be limiting for some.
Captiv8, on the other hand, offers a more data-rich and collaborative environment, with advanced discovery filters (including sentiment and bio keyword search), creator-competitor tracking, and drag-and-drop custom reports. But with rigid, high-cost pricing (starting at $25K/year plus onboarding and up to $30K/month for Storefronts), frequent complaints about customer support, and ongoing payment issues, Captiv8 may be best suited for large brands with dedicated influencer teams and complex performance tracking needs—not for smaller or fast-growing businesses.
CreatorIQ combines enterprise workflows and data-driven insights to deliver scalable creator marketing solutions.
Best for: Running complex and enterprise-level campaigns.
Platform coverage:
Pricing & Commitment: There are different plans based on specific brand’s needs.
Reviews: 4.4/5.0 (Capterra)
Ease of Use (UX/UI): Creator IQ offers a clean and well-structured dashboard.
Customer Support: CreatorIQ provides hands-on support with dedicated implementation managers and customer success teams, offering onboarding assistance, quarterly strategy reviews, and help setting up your campaigns.
Sprout Social and CreatorIQ both cater to enterprise influencer marketing but with different strengths.
Sprout Social emphasizes brand safety, content approval workflows, and competitive benchmarking, with a user-friendly setup and Shopify integration for gifting. However, it lacks UGC rights management and advanced affiliate tracking.
CreatorIQ delivers a more comprehensive, data-driven solution, real-time API-based reporting, built-in payments, and advanced CRM features. It’s ideal for brands seeking deep analytics, scalable workflows, and strategic support, though it comes with an annual contract and no free trial.
Traackr is an influencer marketing platform that helps brands deliver growth with data-driven influencer insights.
Best for: ROI tracking and performance benchmarking.
Platform coverage:
Pricing & Commitment: All plans are custom made, so you pay only for what you need and nothing else. Plans usually start at $32,500/year.
Reviews: 4.3 / 5.0 (G2)
Ease of Use (UX/UI): Traackr is intuitive, with clean workflows for influencer management, discovery, and reporting.
Customer Support: Traackr is known for its excellent support, offering responsive onboarding and technical assistance to help you get up and running smoothly.
Sprout Social and Traackr both cater to advanced influencer marketing teams, but they serve different priorities and pricing tiers.
Sprout Social is ideal for brands focused on brand safety, campaign oversight, and eCommerce gifting, with standout features like the Brand Fit Score, integrated content approval workflows, and Shopify gifting tools. Pricing starts at $1,599/month per user with a required annual contract, making it accessible for mid-sized teams seeking strong campaign controls and performance reporting.
Traackr, on the other hand, is geared toward enterprise-level, performance-driven brands looking to optimize influencer ROI across regions and verticals. Starting at $32,500/year, Traackr offers cost-per-metric dashboards, a proprietary Brand Vitality Score, and a budget optimization calculator to maximize every dollar spent. While it’s more expensive, Traackr shines in benchmarking, strategic spend allocation, and global scalability, ideal for teams that want to measure beyond engagement and make data-backed decisions at scale.
Later lets you discover creators, manage campaigns and measure performance.
Best for: Discovery and social media management.
Platform coverage:
Pricing & Commitment: All plans come with an additional one-time onboarding fee of $5,000 for all new customers.
Reviews: 4.4 / 5.0 (Capterra)
Ease of Use (UX/UI): Later offers an intuitive interface for discovery, outreach and reporting. However, in order to use the platform correctly, there’s a 4-6 weeks onboarding process needed.
Customer Support: Later includes three onboarding sessions and a dedicated account manager.
Sprout Social and Later both support influencer marketing, but cater to different needs and budgets.
Sprout Social is ideal for in-house teams managing high-volume campaigns with a focus on automation, brand safety, and Shopify gifting workflows, starting at $1,599/month per user. It’s performance-driven and built for hands-on campaign control.
Later offers more flexible models, from self-serve ($28.5K/year) to hybrid or full-service ($50–60K/year). It features a large creator database, AI-assisted discovery, and strong brand safety tools, but users say its core features feel generic and full value requires higher-tier plans. Sprout is more self-serve focused; Later suits brands seeking hands-on support.
GRIN helps brands build and scale world-class creator programs.
Best for: eCommerce product seeding and payouts.
Platform coverage:
Pricing & Commitment: All plans are custom made, so you pay only for what you need and nothing else. There’s a minimum full year of service you have to commit to with monthly payments. On average plans start around $2,500/month up to $10,000/month.
Reviews: 4.5/5.0 (G2)
Ease of USE (UX/UI): Grin is well-regarded for its intuitive, CRM-style interface that makes influencer discovery, campaign management, content approvals, and affiliate tracking straightforward.
Customer Support: GRIN’s support team is reported responsive and helpful, offering both an onboarding process and library of help articles.
Sprout Social and GRIN both offer end-to-end influencer marketing solutions, but with very different focuses.
Sprout Social excels in structured campaign workflows, brand safety monitoring, and advanced analytics. Its strengths lie in content approval processes, creator communication, and seamless reporting for enterprise teams, but it lacks UGC licensing tools and offers limited AI discovery features. With a high per-user cost and annual contract, it's best suited for large organizations seeking campaign visibility and control.
GRIN, by contrast, is purpose-built for eCommerce and DTC brands, offering deep integrations with Shopify, WooCommerce, Magento, and more. It centralizes everything in one platform. GRIN’s standout features include creator-friendly portals, real-time ROI tracking, and the ability to discover influencers within your own customer base. While it’s powerful and scalable, its high pricing, rigid contracts, and occasional platform bugs may be limiting for smaller teams or those seeking more flexibility.
HypeAuditor is an influencer marketing platform designed to find, vet, and activate influencers.
Best for: Audience quality and fraud detection.
Platform coverage:
Pricing & Commitment: All plans are custom made, so you pay only for what you need and nothing else. Plans usually start at $10,000/year, there’s an annual commitment needed.
Reviews: 4.8/5.0 (Capterra)
Ease of Use (UX/UI): HypeAuditor offers a clean interface but some advanced filters can be overwhelming for beginners.
Customer Support: There’s support via live chat, email, and dedicated onboarding assistance. Users also have access to a Help Center with guides and tutorials to help navigate campaigns and platform features.
Sprout Social and HypeAuditor both offer influencer campaign solutions, but differ in scope and complexity.
Sprout Social is tailored for teams running high-volume influencer programs with deep automation, Shopify gifting, and advanced analytics, priced at $1,599/month per user. It’s ideal for in-house teams focused on performance and efficiency.
HypeAuditor is more flexible, with custom pricing, offering standout AI-powered discovery, lookalike search, and eCommerce ROI tracking. While its CRM, email tools, and reporting are strong, its registered creator base is smaller, and the learning curve can be steeper for beginners. Sprout Social suits brands with complex workflows; HypeAuditor is great for discovery-led, ROI-focused teams.
Aspire (formerly AspireIQ) is a platform focused on word of mouth commerce to enable brands to build unique influencer programs.
Best for: Brands looking for inbound creator applications and storefronts.
Platform coverage:
Pricing & Commitment: All plans are custom made, tailored to your brand’s needs. Plans usually start at $2,000/month, with annual agreements.
Reviews: 4.0 /5.0 (Capterra)
Ease of Use (UX/UI): Aspire has a clean, user-friendly interface, though some users mention occasional slow load times.
Customer Support: Includes dedicated implementation manager, live chat, email support and help articles.
Both Sprout Social and Aspire offer comprehensive influencer marketing platforms.
Sprout Social excels with robust automation, deep analytics, and seamless Shopify gifting integration, making it ideal for brands seeking a data-driven, high-volume influencer program. Its pricing is around $1,599 per user/month, focusing on efficiency and scalability with advanced brand safety and reporting tools.
Aspire, priced around $2,300/month for mid-tier plans, stands out with its use of first-party data from Meta, TikTok, and Pinterest, providing more accurate audience insights. Aspire’s large inbound creator marketplace reduces outreach effort, and its strong workflow automation supports end-to-end campaign management from discovery through sales tracking and reporting.
Sprout Social is great for brands focused on advanced automation and analytics at scale, while Aspire is ideal for those wanting highly accurate data, a large active creator pool, and personalized support in campaign execution.
Sprout Social is a great influencer marketing platform if you value brand safety, competitive benchmarking and deep analytics. Its AI Brand Fit Scores and content approval workflows would be gamechangers for all your campaigns.
However, if you want more flexibility, more discovery filters and multiple eCommerce platform integrations, Influencer Hero might be the best fit for you. The platform offers automated outreach, affiliate tools and AI-powered audience analytics. Book a demo and learn how Influencer Hero can boost your marketing goals.
If you’re looking for a true all-in-one alternative to Sprout Social, Influencer Hero stands out. Unlike Sprout Social’s primary focus on brand safety and analytics, Influencer Hero offers an integrated suite covering influencer discovery, automated outreach, CRM, gifting, affiliate tracking, payments, and even influencer storefronts. It also supports more platforms (Instagram, TikTok, YouTube, Pinterest, Facebook, X, Twitch, LinkedIn), making it ideal for brands wanting one solution to manage everything from first outreach to sales reporting.
Sprout Social’s entry cost starts at roughly $1,600 per user/month, requiring a full-year commitment. In comparison, Influencer Hero begins at $649/month, offering a more scalable range of plans that grow with your outreach volume. This makes Influencer Hero far more accessible for small or mid-sized brands that want robust campaign tools without the steep enterprise-level commitment.
Yes. Sprout Social doesn’t include automated UGC rights management—everything is handled manually. Meanwhile, platforms like Aspire and Influencer Hero streamline UGC content workflows. For example, Influencer Hero collects all campaign content and makes it easy to download and organize, though reuse rights still require negotiated agreements. Aspire goes a step further by building usage rights and ad permissions directly into their campaign workflows.
While Sprout Social uses AI mainly for brand fit scoring and basic creator vetting, Influencer Hero’s AI features extend much further. It helps brands by suggesting optimal influencer matches, generating personalized outreach emails, and even predicting campaign outcomes based on past performance. This level of automation can save marketing teams hours each week and improve targeting precision.
For brands heavily invested in eCommerce, Sprout Social ties most gifting and affiliate tracking to Shopify. Influencer Hero, however, not only integrates with Shopify but also with WooCommerce and can add lightweight scripts to any site for tracking clicks and conversions. This flexibility makes it one of the best choices for multi-platform eCommerce brands who want seamless campaign-to-sales attribution.
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