As the digital marketing landscape evolves, finding the right tools to manage and optimize social media strategies is crucial. Recently, Sprout Social made headlines by acquiring Tagger, a leading influencer marketing and social intelligence platform. This acquisition enhances Sprout Social's position as a market leader, offering a comprehensive platform that empowers brands to execute a holistic social strategy at scale. However, for those seeking specialized influencer marketing tools, exploring alternatives to Sprout Social can provide unique features tailored to influencer campaigns. This article delves into the best alternatives, comparing their features, pricing, and benefits.
Our comparison focuses on several key aspects:
Platforms offering both software solutions and agency services provide a blend of technology and expert management.
The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.
Including influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing capabilities.
Understanding the cost, commitment levels, and user reviews can help brands make informed decisions based on budget, flexibility, and customer satisfaction.
Offers both software platform and agency services.
Instagram, YouTube, TikTok, Facebook, Pinterest, Twitter.
Start from $199/month
Monthly
4.4 (source: G2)
Sprout Social, enhanced by its acquisition of Tagger, provides a comprehensive platform that includes influencer finder, CRM, automated outreach, reporting, gifting, content collection, and affiliate marketing. This acquisition aims to integrate robust influencer marketing features with its established social media management tools. Its strength lies in combining extensive social media management features with powerful influencer marketing tools, providing a holistic approach for brands looking to streamline their marketing strategies.
Influencer Hero offers both a software platform and agency services.
Instagram, YouTube, TikTok, Facebook, Pinterest, Twitter.
Start from $249/month.
Monthly.
5.0 (source: Shopify app store)
Influencer Hero provides comprehensive features including influencer finder, influencer CRM, automated influencer outreach, reporting and analytics, influencer gifting, content & UGC collection, and affiliate marketing integration. It covers all major functionalities to manage influencer campaigns effectively.
Sprout Social, now with Tagger, includes robust influencer marketing features along with its social media suite. However, Influencer Hero stands out with its all-inclusive feature set that covers every aspect of influencer marketing. Influencer Hero’s monthly pricing of $249 is more accessible compared to Sprout Social’s higher-end plans which typically require annual commitments. While Sprout Social's acquisition of Tagger promises a unified platform for social media and influencer marketing, Influencer Hero already excels in this integrated approach, providing a seamless experience for managing and optimizing influencer campaigns.
Traackr offers only a software platform without agency services.
Instagram, YouTube, Facebook, Pinterest, Twitter.
Start from $2.6K/month.
Annual.
4.3 (source: G2)
Traackr specializes in influencer marketing with a strong focus on influencer discovery and campaign management. It provides advanced reporting and analytics, but lacks some features like automated influencer outreach and content collection.
Sprout Social’s recent enhancements with Tagger make it a strong competitor in the influencer marketing space, but Traackr remains unique in its deep focus on influencer discovery and analytics. Traackr’s pricing is significantly higher at around $2.6K per month, reflecting its enterprise-level features and annual commitment requirement. While Traackr offers powerful analytics, it lacks the all-in-one platform convenience that Sprout Social aims to deliver with its expanded capabilities.
Grin provides a software platform without additional agency services.
Instagram, YouTube, TikTok.
Start from $2.5K/month.
Annual.
4.7 (source: Capterra)
Grin provides a strong suite for managing influencer relationships, including influencer finder, CRM, outreach automation, reporting, and gifting integration. It also includes content collection and affiliate marketing features, making it a comprehensive tool for influencer marketing.
Grin’s comprehensive toolset for influencer marketing rivals Sprout Social’s expanded capabilities post-Tagger acquisition. However, Grin’s pricing at $2.5K per month with annual commitments may be a barrier for smaller businesses. Sprout Social’s addition of influencer features aims to provide a more cost-effective solution for businesses looking for both social media and influencer marketing tools in one platform. Grin’s strength lies in its dedicated focus on influencer marketing, while Sprout Social offers broader social media management functionalities.
Upfluence offers both a software platform and agency services.
Instagram, YouTube, TikTok, Facebook, and Pinterest.
Start from $2K/month.
Annual.
4.5 (source: G2)
Upfluence provides an all-in-one platform for influencer marketing, including influencer finder, CRM, outreach, reporting, gifting, and content collection. It’s designed to streamline the process of managing influencer campaigns with comprehensive tools and analytics.
Upfluence and Sprout Social both offer a wide range of features for influencer marketing. Upfluence’s pricing at $2K per month and annual commitments cater to mid to large-sized businesses looking for in-depth influencer management. Sprout Social, with its recent Tagger acquisition, is enhancing its influencer marketing capabilities, aiming to offer a competitive and integrated platform. Upfluence excels in providing a dedicated influencer marketing solution, whereas Sprout Social offers the advantage of combining social media management with influencer marketing.
Aspire offers both a software platform and agency services.
Instagram, YouTube, TikTok, Facebook, and Pinterest.
Start from $2K/month.
Annual.
4.6 (source: Shopify App Store)
Aspire offers a platform designed for influencer marketing with features such as influencer discovery, CRM, automated outreach, detailed reporting, gifting integration, and content collection. It aims to simplify and optimize influencer campaign management with its comprehensive tools.
Aspire’s platform provides a rich set of features for influencer marketing, comparable to the expanded capabilities of Sprout Social post-Tagger acquisition. Aspire’s pricing at $2K per month with annual commitments is similar to other high-end influencer marketing platforms. Sprout Social’s broader suite for social media management combined with new influencer marketing tools may appeal to businesses looking for an integrated solution. Aspire, on the other hand, focuses specifically on influencer marketing, offering robust features tailored for this purpose.
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Klear provides only a software platform without additional agency services.
Instagram, YouTube, and TikTok.
Start from $2.3K/month.
Annual.
4.3 (source: Capterra).
Klear provides robust social listening capabilities, influencer finder, CRM, automated outreach, reporting and analytics, influencer gifting, and content & UGC collection. It allows users to set filtered searches to discover influencers based on specific criteria.
Sprout Social’s acquisition of Tagger aims to offer a comprehensive platform integrating influencer marketing with social media management. Klear, on the other hand, excels in its social listening capabilities and detailed filtering options for influencer discovery. Priced at $2.3K per month with annual commitments, Klear caters to enterprises looking for advanced analytics and social listening tools. While Klear’s focus is more on social listening and detailed influencer metrics, Sprout Social provides a broader suite that includes robust social media management tools along with its new influencer marketing features.
Hypeauditor offers only a software platform without agency services.
Instagram, YouTube, and TikTok.
N/A
N/A
4.6 (source: G2).
Hypeauditor focuses on influencer search and analytics. Recently, it has added features for automated outreach and reporting, though it lacks some advanced functionalities like influencer gifting and content collection.
Hypeauditor is known for its robust influencer search and analytics capabilities, recently expanding into automated outreach. However, it lacks comprehensive features like influencer gifting and UGC collection found in other platforms. While the pricing is unknown, its specialized tools for influencer discovery and analytics make it a strong contender. Sprout Social, enhanced by Tagger, aims to provide a more integrated solution with both social media management and influencer marketing features. Hypeauditor’s niche in search and analytics contrasts with Sprout Social’s broader, more integrated platform.
Modash provides only a software platform without agency services.
Instagram, YouTube, and TikTok.
Start from $249/month.
Monthly.
4.9 (source: Capterra)
Modash is a newer player in the market, offering influencer discovery, CRM, and UGC collection. The CRM is still evolving, and while it provides basic reporting, it lacks automated outreach and gifting functionalities.
Modash, with its $249 per month pricing and monthly commitments, offers a cost-effective entry into influencer marketing. Its focus is on influencer discovery and content collection, but it lacks the comprehensive outreach and gifting features provided by other platforms. Sprout Social, especially with Tagger’s acquisition, aims to offer a more mature and integrated set of tools. Modash’s evolving CRM and cost-effective pricing make it appealing for smaller businesses, whereas Sprout Social targets a broader market with its extensive social media and influencer marketing capabilities.
BrandBassador offers both a software platform and agency services.
Instagram, YouTube, TikTok, and Facebook.
N/A
N/A
4.7 (source: G2)
BrandBassador provides a comprehensive platform for influencer marketing, including influencer discovery, CRM, automated outreach, reporting, gifting, and UGC collection. It integrates well with various platforms and offers robust analytics.
BrandBassador offers a rich feature set for influencer marketing, similar to the integrated tools provided by Sprout Social post-Tagger acquisition. The pricing information for BrandBassador is not publicly available, but it is known to be priced in USD and typically caters to businesses looking for detailed influencer management solutions. Sprout Social’s integration of influencer marketing with its social media management tools provides a more unified approach, making it suitable for brands seeking an all-in-one platform. BrandBassador’s strength lies in its agency services and comprehensive influencer tools, while Sprout Social offers a broader social media suite.
Captiv8 provides a SaaS platform and agency services.
Instagram, YouTube, TikTok, Facebook, and Pinterest.
Start from $2K/month.
Semi Annual.
4.6 (source: G2).
Captiv8 offers a complete influencer marketing solution with influencer finder, CRM, outreach, reporting, and affiliate payments. However, some users find the platform complicated to use, and it’s considered overpriced by some.
Captiv8 provides a comprehensive influencer marketing solution, but at $2000 per month with semi-annual commitments, it is one of the pricier options. Users have noted that its platform can be complex to navigate. Sprout Social’s acquisition of Tagger aims to simplify and integrate these functionalities within its broader social media management platform. While Captiv8 focuses on in-depth influencer marketing tools, Sprout Social offers a more user-friendly and cost-effective integrated solution.
In exploring the best Sprout Social alternatives, platforms like Influencer Hero, Tagger, Grin, Upfluence, and Aspire stand out. Each offers unique features tailored to influencer marketing, such as advanced search capabilities, CRM, automated outreach, and performance analytics. While Sprout Social excels in social media management, these alternatives provide specialized tools to optimize influencer campaigns. Whether you're a small business or a large enterprise, these platforms offer valuable solutions to enhance your influencer marketing strategies and achieve your business goals.
Some of the best alternatives to Sprout Social for influencer marketing include Influencer Hero, Tagger, Grin, Upfluence, and Aspire. These platforms offer advanced features for influencer search, campaign management, and performance analytics, tailored specifically for influencer marketing needs.
Influencer Hero provides a comprehensive suite of features specifically for influencer marketing, including influencer search, automated outreach, and e-commerce integration for product gifting and affiliate marketing. It is priced at $249 per month with a monthly commitment. In contrast, Sprout Social excels in broader social media management, such as content scheduling and engagement tracking, with pricing starting at $199 per month. Influencer Hero offers more targeted influencer marketing functionalities, whereas Sprout Social provides a more general social media management solution.
Yes, some influencer marketing platforms offer both software solutions and agency services. Notable examples include Influencer Hero, Aspire, BrandBassador, and Captiv8. These platforms provide comprehensive tools for managing influencer campaigns and additional agency support to help brands execute their strategies effectively.
Platforms such as Influencer Hero, Klear, Grin, and Captiv8 are renowned for their advanced analytics and reporting capabilities. These platforms offer detailed insights into influencer performance, audience demographics, and campaign effectiveness, enabling brands to optimize their influencer marketing strategies with data-driven decisions.
Influencer Hero is a great alternative for small businesses due to its affordable pricing at $249 per month and focus on accurate influencer data and a wide range of influencer marketing tools suitable for small to medium-sized businesses.
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