Top 10 Sprout Social Alternatives: In-Depth Review & Pricing Comparison

June 26, 2024
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Peter Nettesheim
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Top 10 Sprout Social Alternatives: In-Depth Review & Pricing Comparison

As the digital marketing landscape evolves, finding the right tools to manage and optimize social media strategies is crucial. Recently, Sprout Social made headlines by acquiring Tagger, a leading influencer marketing and social intelligence platform. This acquisition enhances Sprout Social's position as a market leader, offering a comprehensive platform that empowers brands to execute a holistic social strategy at scale. However, for those seeking specialized influencer marketing tools, exploring alternatives to Sprout Social can provide unique features tailored to influencer campaigns. This article delves into the best alternatives, comparing their features, pricing, and benefits.

Criteria for Suggesting Sprout Social Alternatives

Our comparison focuses on several key aspects:

SaaS and Agency Services

Platforms offering both software solutions and agency services provide a blend of technology and expert management.

Social Media Platform Coverage

The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.

Key Features

Including influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing capabilities.

Pricing, Commitments, and Reviews:

Understanding the cost, commitment levels, and user reviews can help brands make informed decisions based on budget, flexibility, and customer satisfaction.

10 Alternatives to Sprout Social for Effective Influencer Marketing

  1. Influencer Hero
  2. Traackr
  3. Grin
  4. Upfluence
  5. Aspire
  6. Klear
  7. Hypeauditor
  8. Modash
  9. Brandbassador
  10. Captiv8

Sprout Social

<img src="sprout-social-software.png" alt="Sprout Social software landing page"

Services Offered:

Offers both software platform and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, Pinterest, Twitter.

Pricing:

Start from $199/month

Commitment:

Monthly

Review:

4.4 (source: G2)

Key Features:

Sprout Social, enhanced by its acquisition of Tagger, provides a comprehensive platform that includes influencer finder, CRM, automated outreach, reporting, gifting, content collection, and affiliate marketing. This acquisition aims to integrate robust influencer marketing features with its established social media management tools. Its strength lies in combining extensive social media management features with powerful influencer marketing tools, providing a holistic approach for brands looking to streamline their marketing strategies.

1. Influencer Hero

<img src="Influencer-hero-software.png" alt="Influencer hero software landing page">

Services Offered:

Influencer Hero offers both a software platform and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, Pinterest, Twitter.

Pricing:

Start from $249/month.

Commitment:

Monthly.

Review:

5.0 (source: Shopify app store)

Key Features:

Influencer Hero provides comprehensive features including influencer finder, influencer CRM, automated influencer outreach, reporting and analytics, influencer gifting, content & UGC collection, and affiliate marketing integration. It covers all major functionalities to manage influencer campaigns effectively.

Sprout Social vs. Influencer Hero

Sprout Social, now with Tagger, includes robust influencer marketing features along with its social media suite. However, Influencer Hero stands out with its all-inclusive feature set that covers every aspect of influencer marketing. Influencer Hero’s monthly pricing of $249 is more accessible compared to Sprout Social’s higher-end plans which typically require annual commitments. While Sprout Social's acquisition of Tagger promises a unified platform for social media and influencer marketing, Influencer Hero already excels in this integrated approach, providing a seamless experience for managing and optimizing influencer campaigns.

2. Traackr

<img src="Traackr-software.png" alt="Traackr software landing page">

Services Offered:

Traackr offers only a software platform without agency services.

Platform Coverage:

Instagram, YouTube, Facebook, Pinterest, Twitter.

Pricing:

Start from $2.6K/month.

Commitment:

Annual.

Review:

4.3 (source: G2)

Key Features:

Traackr specializes in influencer marketing with a strong focus on influencer discovery and campaign management. It provides advanced reporting and analytics, but lacks some features like automated influencer outreach and content collection.

Sprout Social vs. Traackr

Sprout Social’s recent enhancements with Tagger make it a strong competitor in the influencer marketing space, but Traackr remains unique in its deep focus on influencer discovery and analytics. Traackr’s pricing is significantly higher at around $2.6K per month, reflecting its enterprise-level features and annual commitment requirement. While Traackr offers powerful analytics, it lacks the all-in-one platform convenience that Sprout Social aims to deliver with its expanded capabilities.

3. Grin

<img src="Grin-software.png" alt="Grin software landing page">

Services Offered:

Grin provides a software platform without additional agency services.

Platform Coverage:

Instagram, YouTube, TikTok.

Pricing:

Start from $2.5K/month.

Commitment:

Annual.

Review:

4.7 (source: Capterra)

Key Features:

Grin provides a strong suite for managing influencer relationships, including influencer finder, CRM, outreach automation, reporting, and gifting integration. It also includes content collection and affiliate marketing features, making it a comprehensive tool for influencer marketing.

Sprout Social vs. Grin:

Grin’s comprehensive toolset for influencer marketing rivals Sprout Social’s expanded capabilities post-Tagger acquisition. However, Grin’s pricing at $2.5K per month with annual commitments may be a barrier for smaller businesses. Sprout Social’s addition of influencer features aims to provide a more cost-effective solution for businesses looking for both social media and influencer marketing tools in one platform. Grin’s strength lies in its dedicated focus on influencer marketing, while Sprout Social offers broader social media management functionalities.

4. Upfluence

<img src="Upfluence-software.png" alt="Upfluence software landing page">

Services Offered:

Upfluence offers both a software platform and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, and Pinterest.

Pricing:

Start from $2K/month.

Commitment:

Annual.

Review:

4.5 (source: G2)

Key Features:

Upfluence provides an all-in-one platform for influencer marketing, including influencer finder, CRM, outreach, reporting, gifting, and content collection. It’s designed to streamline the process of managing influencer campaigns with comprehensive tools and analytics.

Sprout Social vs. Upfluence:

Upfluence and Sprout Social both offer a wide range of features for influencer marketing. Upfluence’s pricing at $2K per month and annual commitments cater to mid to large-sized businesses looking for in-depth influencer management. Sprout Social, with its recent Tagger acquisition, is enhancing its influencer marketing capabilities, aiming to offer a competitive and integrated platform. Upfluence excels in providing a dedicated influencer marketing solution, whereas Sprout Social offers the advantage of combining social media management with influencer marketing.

5. Aspire

<img src="Aspire-software.png" alt="Aspire software landing page">

Services Offered:

Aspire offers both a software platform and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, and Pinterest.

Pricing:

Start from $2K/month.

Commitment:

Annual.

Review:

4.6 (source: Shopify App Store)

Key Features:

Aspire offers a platform designed for influencer marketing with features such as influencer discovery, CRM, automated outreach, detailed reporting, gifting integration, and content collection. It aims to simplify and optimize influencer campaign management with its comprehensive tools.

Sprout Social vs. Aspire:

Aspire’s platform provides a rich set of features for influencer marketing, comparable to the expanded capabilities of Sprout Social post-Tagger acquisition. Aspire’s pricing at $2K per month with annual commitments is similar to other high-end influencer marketing platforms. Sprout Social’s broader suite for social media management combined with new influencer marketing tools may appeal to businesses looking for an integrated solution. Aspire, on the other hand, focuses specifically on influencer marketing, offering robust features tailored for this purpose.

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6. Klear

<img src="Klear-software.png" alt="Klear software landing page">

Services Offered:

Klear provides only a software platform without additional agency services.

Platform Coverage:

Instagram, YouTube, and TikTok.

Pricing:

Start from $2.3K/month.

Commitment:

Annual.

Review:

4.3 (source: Capterra).

Key Features:

Klear provides robust social listening capabilities, influencer finder, CRM, automated outreach, reporting and analytics, influencer gifting, and content & UGC collection. It allows users to set filtered searches to discover influencers based on specific criteria.

Sprout Social vs. Klear:

Sprout Social’s acquisition of Tagger aims to offer a comprehensive platform integrating influencer marketing with social media management. Klear, on the other hand, excels in its social listening capabilities and detailed filtering options for influencer discovery. Priced at $2.3K per month with annual commitments, Klear caters to enterprises looking for advanced analytics and social listening tools. While Klear’s focus is more on social listening and detailed influencer metrics, Sprout Social provides a broader suite that includes robust social media management tools along with its new influencer marketing features.

7. HypeAuditor

<img src="hypeauditor-software.png" alt="Hypeauditor software landing page">

Services Offered:

Hypeauditor offers only a software platform without agency services.

Platform Coverage:

Instagram, YouTube, and TikTok.

Pricing:

N/A

Commitment:

N/A

Review:

4.6 (source: G2).

Key Features:

Hypeauditor focuses on influencer search and analytics. Recently, it has added features for automated outreach and reporting, though it lacks some advanced functionalities like influencer gifting and content collection.

Sprout Social vs. Hypeauditor:

Hypeauditor is known for its robust influencer search and analytics capabilities, recently expanding into automated outreach. However, it lacks comprehensive features like influencer gifting and UGC collection found in other platforms. While the pricing is unknown, its specialized tools for influencer discovery and analytics make it a strong contender. Sprout Social, enhanced by Tagger, aims to provide a more integrated solution with both social media management and influencer marketing features. Hypeauditor’s niche in search and analytics contrasts with Sprout Social’s broader, more integrated platform.

8. Modash

<img src="Modash-software.png" alt="Modash software landing page">

Services Offered:

Modash provides only a software platform without agency services.

Platform Coverage:

Instagram, YouTube, and TikTok.

Pricing:

Start from $249/month.

Commitment:

Monthly.

Review:

4.9 (source: Capterra)

Key Features:

Modash is a newer player in the market, offering influencer discovery, CRM, and UGC collection. The CRM is still evolving, and while it provides basic reporting, it lacks automated outreach and gifting functionalities.

Sprout Social vs. Modash:

Modash, with its $249 per month pricing and monthly commitments, offers a cost-effective entry into influencer marketing. Its focus is on influencer discovery and content collection, but it lacks the comprehensive outreach and gifting features provided by other platforms. Sprout Social, especially with Tagger’s acquisition, aims to offer a more mature and integrated set of tools. Modash’s evolving CRM and cost-effective pricing make it appealing for smaller businesses, whereas Sprout Social targets a broader market with its extensive social media and influencer marketing capabilities.

9. Brandbassador

<img src="brandbassador-software.png" alt="Brandbassador software landing page">

Services Offered:

BrandBassador offers both a software platform and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, and Facebook.

Pricing:

N/A

Commitment:

N/A

Review:

4.7 (source: G2)

Key Features:

BrandBassador provides a comprehensive platform for influencer marketing, including influencer discovery, CRM, automated outreach, reporting, gifting, and UGC collection. It integrates well with various platforms and offers robust analytics.

Sprout Social vs. Brandbassador:

BrandBassador offers a rich feature set for influencer marketing, similar to the integrated tools provided by Sprout Social post-Tagger acquisition. The pricing information for BrandBassador is not publicly available, but it is known to be priced in USD and typically caters to businesses looking for detailed influencer management solutions. Sprout Social’s integration of influencer marketing with its social media management tools provides a more unified approach, making it suitable for brands seeking an all-in-one platform. BrandBassador’s strength lies in its agency services and comprehensive influencer tools, while Sprout Social offers a broader social media suite.

10. Captiv8

<img src="captiv8-lp.png" alt="Captiv8 software landing page">

Services Offered:

Captiv8 provides a SaaS platform and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, and Pinterest.

Pricing:

Start from $2K/month.

Commitment:

Semi Annual.

Review:

4.6 (source: G2).

Key Features:

Captiv8 offers a complete influencer marketing solution with influencer finder, CRM, outreach, reporting, and affiliate payments. However, some users find the platform complicated to use, and it’s considered overpriced by some.

Sprout Social vs. Captiv8:

Captiv8 provides a comprehensive influencer marketing solution, but at $2000 per month with semi-annual commitments, it is one of the pricier options. Users have noted that its platform can be complex to navigate. Sprout Social’s acquisition of Tagger aims to simplify and integrate these functionalities within its broader social media management platform. While Captiv8 focuses on in-depth influencer marketing tools, Sprout Social offers a more user-friendly and cost-effective integrated solution.

Exploring the Best Sprout Social Alternatives

In exploring the best Sprout Social alternatives, platforms like Influencer Hero, Tagger, Grin, Upfluence, and Aspire stand out. Each offers unique features tailored to influencer marketing, such as advanced search capabilities, CRM, automated outreach, and performance analytics. While Sprout Social excels in social media management, these alternatives provide specialized tools to optimize influencer campaigns. Whether you're a small business or a large enterprise, these platforms offer valuable solutions to enhance your influencer marketing strategies and achieve your business goals.

FAQs
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