Top 10 Lolly Alternatives: Features, Pricing and Review [Updated 2025]

Finding the right influencer marketing software is essential for brands that want to scale campaigns and maximize ROI. While Lolly offers a creator marketplace and social shopping tools, it has notable limitations including weak sales attribution analytics, limited scalability outside of TikTok, and a lack of consistent support for brands. These shortcomings often lead companies to explore more robust alternatives.

For teams needing a complete solution, Influencer Hero is the best alternative to Lolly. It combines influencer discovery, AI-powered outreach, CRM, UGC tools, and affiliate storefronts with transparent pricing and premium support.

With influencer marketing spend in the U.S. projected to exceed $10 billion in 2025, brands need platforms that connect campaigns to revenue. This guide compares Lolly with ten strong alternatives to help you pick the right one for your growth.

Here are the top 10 Lolly alternatives we’ll cover:

1. Influencer Hero
2. Traackr
3. Upfluence
4. Captiv8
5. CreatorIQ
6. HypeAuditor
7. Grin
8. AInfluencer
9. Influencity
10. Favikon

‍

Why Look for Lolly Alternatives?

While Lolly offers a creator marketplace and social shopping tools, there are several limitations that may push some brands to consider other platforms:

Weak Sales Attribution and ROI Tracking

Many marketers note that Lolly’s analytics lack depth, particularly when it comes to connecting influencer campaigns to actual sales. The absence of detailed attribution makes it harder to measure campaign success and justify spend.

Limited Platform Support Beyond TikTok

Lolly is heavily focused on TikTok, with minimal integrations for other major platforms like Instagram, YouTube, or Pinterest. This narrow coverage restricts brands wanting to run multi-channel influencer campaigns.

Inconsistent Campaign Management Tools

Reviews point out that managing campaigns on Lolly can feel fragmented, with limited automation and basic reporting dashboards. This forces teams to rely on external tools, slowing down workflows.

Unreliable Customer Support

Brands also mention frustration with slow response times and lack of proactive support, especially during critical campaign periods. This inconsistency can disrupt timelines and affect overall campaign performance.

‍

Criteria for Selecting Lolly Alternatives

Our comparison focuses on several key aspects:

• Social Media Platform Coverage: The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.
• Reviews: G2/Capterra/Shopify
• Pricing and Commitments: Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.
• Ease of Use (UX/UI): The overall user experience, including dashboard design, navigation, and onboarding, especially important for teams with limited time or tech support.
• Customer Support:  Availability and responsiveness of support channels, including live chat, email, onboarding assistance, and resolution speed for technical or billing issues.
• Key Features: Including influencer discovery, outreach, CRM, reporting, gifting, UGC / content collection, affiliate & payments, storefronts, application page, and AI capabilities. 
• Standout Features: Those unique or innovative features that differentiate each platform (e.g. live tracking dashboards, creator benchmarking, TikTok email finders, etc.).

‍

Lolly Brand Overview

‍Best For: Lolly is ideal for brands that primarily struggle with finding quality influencers quickly and want an agency-managed service that handles the heavy lifting of discovery and outreach.

Platform Coverage:

• Instagram
• TikTok
• YouTube

Pricing:

• Agency Service: $1,000/month – includes delivery of 30–40 qualified, interested influencers per month.
• Self-Service Platform: Currently paused; relaunching soon with an AI-powered update expected to be priced lower than the agency model.

Reviews: 4.5 / 5 (G2)

Ease of Use (UX/UI): Brands appreciate Lolly’s simplicity since the agency manages most of the process, leaving only negotiation to the brand. When self-service is available, its chat-like interface and Trello-style campaign boards make campaign management straightforward, although full adoption may take some onboarding.

Customer Support: Users highlight the personal touch of dedicated account managers who communicate through email or WhatsApp. Support is hands-on during managed services, though the platform currently lacks 24/7 live support and relies on scheduled communications.

Lolly Standout Features:

• AI-Powered Influencer Discovery: Upcoming proprietary AI allows brands to describe their ideal creators and automatically identify matching profiles.
• Integrated Outreach Tool: Automates sending DMs and emails at scale, flagging positive replies for follow-up.
• Visual CRM: Organizes influencer lists and campaign stages visually, easing tracking and approvals.
• Done-for-You Influencer Delivery: Managed service delivers 10–15 qualified influencers weekly based on brand criteria.
• Flexible Collaboration Models: Supports gifting, commissions, or direct payments with influencers.
• Branded Application Pages: Collect inbound influencer applications (feature to return with platform relaunch).
• Scalable Public Data Access: Sources creators from a combination of proprietary database and public profiles for broader reach.

Lolly Pros and Cons

‍

Top 10 Lolly Alternatives

‍

1. Influencer Hero  

‍Best For: Influencer Hero is best for D2C brands and eCommerce teams (including Shopify, WooCommerce, and Amazon sellers) looking to scale influencer marketing campaigns with automation, deep insights, and end-to-end management from discovery to affiliate payments.

Platform Coverage:

• Instagram
• TikTok
• YouTube
• Facebook
• Pinterest
• Snapchat
• X (Twitter)
• Twitch

Pricing: Influencer Hero offers multiple plans: 

• Standard Plan: $649/month (up to 1,000 creators)
• Pro Plan: $1,049/month (up to 5,000 creators)
• Business Plan: $2,490/month (up to 10,000 creators)
• Custom & Agency Plan: Tailored pricing based on brand needs

Reviews: 5.0 / 5.0 (Capterra)

Ease of Use (UX/UI): Influencer Hero is recognized for its intuitive, user-friendly interface with a streamlined dashboard. Automated workflows, drag-and-drop campaign setups, and customizable email templates simplify complex influencer marketing tasks, enabling brands to launch and manage campaigns with minimal effort.

Customer Support: Customer support is one of Influencer Hero’s strongest assets, delivering 24/7 real-human live chat, responsive email support, and a comprehensive Help Center with tutorials. Every plan includes a dedicated account manager from day one, while Pro plan users benefit from a private Slack channel for faster communication and continuous strategy support.

Influencer Hero Standout Features:

• AI-Driven Campaign Automation: Influencer Hero leverages artificial intelligence to simplify campaign management. It helps identify lookalike creators, personalize outreach efforts, and forecast campaign outcomes. With tools for automated messaging, content customization, and advanced creator matching, the platform significantly reduces manual tasks.
• Comprehensive Influencer CRM: Manage influencer partnerships efficiently with built-in CRM boards that track communications, content progress, campaign schedules, and performance metrics. Creators can apply through tailored forms, while brands gain insights into follower engagement, helping to build genuine, long-lasting relationships.
• Influencer Discovery & Outreach: Find the best influencers using advanced filters such as audience credibility, demographics, and location. A Chrome extension provides instant insights, and the platform offers both bulk and personalized outreach with AI support. Creators can be added to campaigns instantly, with messages tailored in real-time.
• eCommerce & Affiliate Integration: Influencer Hero supports Shopify, WooCommerce, and other platforms, making product seeding, affiliate tracking, and order fulfillment easier, with no need for a Shopify store. Brands can automate product shipping, track link performance, and manage creator payouts all from one centralized dashboard.
• User-Generated Content (UGC) & Influencer Storefronts: Collect UGC with clear licensing rights, and repurpose it across campaigns. Creators can launch their own branded storefronts, showcasing products and turning influencer content into shoppable experiences, with brands also able to feature their products for seamless promotion.

Influencer Hero Pros and Cons

‍

Lolly vs Influencer Hero

Lolly currently focuses on solving the hardest part of influencer marketing—finding and delivering interested influencers—through its managed service at $1,000/month. However, it lacks robust tracking, analytics, and integrated affiliate solutions, pushing brands to use external tools. Additionally, its self-service platform is paused and awaiting an AI upgrade, limiting flexibility and scalability.

Influencer Hero, in contrast, offers a complete all-in-one solution with end-to-end automation, advanced analytics, and seamless eCommerce integrations. Unlike Lolly, it doesn’t just focus on discovery—it also manages CRM, outreach, content, gifting, affiliate tracking, and storefronts, all within a single platform. Pricing is transparent, starting at $649/month with no service restrictions.

For brands needing more than just influencer sourcing—especially those wanting scalable automation, robust reporting, and premium support—Influencer Hero provides far greater long-term value and control over their campaigns.

‍

2. Traackr

‍Best For: Traackr is best for enterprise brands in beauty, fashion, and lifestyle sectors that need advanced influencer performance benchmarking, global campaign tracking, and optimized budget allocation.

Platform Coverage:

• Instagram
• TikTok
• YouTube
• Facebook
• X (Twitter)

Pricing: Pricing starts at $32,500/year for the Standard Plan with annual contracts. Additional modules and capabilities are available at custom rates depending on brand needs.

• Standard Plan: Starts at $32,500/year. 5 users with add-ons and advanced reporting.
• Plus Plan: Starts at $55,000/year. Minimum 10 Users with Add ons and Search API Data.
• Enterprise Plan: Custom plan. Tailored solutions to meet specific business needs.

Reviews: 4.3 / 5.0 (G2)

Ease of Use (UX/UI): Traackr offers a clean and logically structured interface, making influencer management easier once teams are trained. However, the abundance of advanced features can feel overwhelming for new users and requires a learning curve to unlock its full potential.

Customer Support: Users report excellent onboarding and strategic consulting support, with highly responsive customer success teams. Some note occasional delays in data syncing and bug resolution, but overall, support quality is considered strong.

Traackr Standout Features:

• Advanced Influencer Discovery: Access to 6M+ influencers globally with detailed filters for engagement metrics, demographics, and past brand collaborations.
• Scalable CRM: Centralized influencer relationship management with shared notes, custom tags, and email workflow integrations.
• Real-Time Analytics & Benchmarking: Granular reporting including CPC, CPE, CPV, and ROI with live industry benchmark comparisons.
• Brand Vitality Score (BVS): Proprietary metric combining visibility, trust, and influence to measure brand equity over time.
• Budget Optimization Calculator: Predictive tool that recommends optimal spending per creator based on historical ROI and industry data.
• Live Campaign Performance Tracking: Real-time data allows mid-campaign optimization to enhance results.
• Global Market Insights: Benchmark your campaigns against competitors across regions and verticals to guide strategic decisions.

Traackr Pros and Cons

‍

Lolly vs Traackr

Lolly is positioned as a more hands-on, agency-driven solution, currently focusing on managed services for influencer discovery at $1,000/month. It emphasizes delivering qualified influencers weekly and promises a future AI-powered self-service platform, but currently lacks robust analytics and in-platform tracking.

Traackr, in contrast, offers enterprise-grade infrastructure with real-time analytics, advanced ROI metrics, and tools like the Brand Vitality Score and Budget Optimization Calculator. However, it comes at a significantly higher cost, starting at $32,500/year, and is better suited for large brands with global operations.

For small to mid-sized businesses prioritizing cost-effective influencer sourcing, Lolly may suffice, especially with its upcoming AI features. For enterprises needing deep analytics, global benchmarking, and comprehensive campaign lifecycle management, Traackr is the more powerful—but pricier—option.

‍

3. Upfluence

‍Best For: Upfluence is best for eCommerce brands on Shopify or Amazon that want to scale influencer campaigns with accurate ROI tracking and direct sales attribution through deep integrations.

Platform Coverage:

• Instagram
• TikTok
• YouTube
• X (Twitter)
• Twitch
• Pinterest
• WordPress Blogs

Pricing:

• Annual Contract (Billed Monthly): $1,276/month ($16,007/year)
• Annual Contract (Paid Upfront): $14,406/year
• Option to remove payment features (-$399/month) for gifting-only campaigns.

Reviews: 4.3 / 5 (G2)

Ease of Use (UX/UI): Users find Upfluence’s interface comprehensive and feature-rich, making campaign management easier once the initial setup is completed. However, many mention a steep learning curve during onboarding due to the robust capabilities.

Customer Support: Customer support is generally rated as helpful and responsive, especially during onboarding. Some brands note that while the support team provides valuable guidance, flexibility is limited due to the rigid annual contract structure.

Upfluence Standout Features:

• Advanced Influencer Discovery: Search 12M+ influencers using AI filters by location, niche, engagement, and interests.
• AI-Powered Outreach: Jace AI automates bulk email campaigns and drip sequences.
• Integrated CRM: Centralized platform to manage relationships, communications, and campaign progress.
• ROI-Focused Analytics: Tracks reach, impressions, clicks, conversions, and influencer-level ROI.
• Shopify & Amazon Integrations: Directly track sales, affiliate performance, and manage product seeding.
• Customer-Influencer Identification: Finds influencers within your customer base for high-ROI collaborations.
• Bulk Payments: Built-in secure payment processing for influencers.

Upfluence Pros and Cons

‍

Lolly vs Upfluence

Lolly focuses on solving the hardest challenge in influencer marketing—finding and getting influencers interested—through its managed service model. Priced at $1,000/month, it delivers 30–40 qualified influencers monthly but offers limited tracking and analytics. Its current self-service platform is paused, with an AI-powered upgrade launching soon.

Upfluence, on the other hand, is a premium all-in-one platform offering advanced analytics, robust Shopify and Amazon integrations, and automated outreach with Jace AI. However, it comes with a high annual cost of $16,007 and requires a longer onboarding period.

Brands with tight budgets looking mainly for influencer sourcing may lean toward Lolly, while those seeking comprehensive campaign management with direct eCommerce ROI tracking will find Upfluence worth the investment.

‍

4. Captiv8

‍Best For: Captiv8 is best for enterprise brands and agencies managing large-scale influencer campaigns that require advanced analytics, competitive intelligence, and team-wide collaboration tools.

Platform Coverage:

• Instagram
• TikTok
• YouTube
• Facebook
• X (Twitter)
• Pinterest
• Twitch

Pricing:

• Annual Plan: $25,000/year (annual contract only)
• Onboarding Fee: $3,000 one-time
• Affiliate + Storefronts Add-on: $20,000–$30,000/month

Reviews: 4.5 / 5 (G2)

Ease of Use (UX/UI): Users find Captiv8’s dashboard feature-rich with customizable reports and filter locking for efficient creator searches. However, due to its enterprise focus, there is a learning curve for new users.

Customer Support: Customer support is often described as inconsistent. While some enterprise clients receive strong onboarding assistance, others report slow responses and unresolved support tickets, particularly regarding payment issues.

Captiv8 Standout Features:  

• Advanced Influencer Discovery: AI-powered search with 15M+ creators, granular filters, and sentiment analysis.
• Collaborative CRM: Centralized communication with influencers and internal teams, including creator-specific chat threads.
• Comprehensive Reporting: Tracks ROAS, EMV, engagement, impressions, and more, with integration into Looker Studio and Google Analytics.
• Filter Locking: Save and reuse complex search filters without rebuilding them.
• Competitive Intelligence: Identify influencers working with competitors and monitor brand mentions across hashtags, captions, and visuals.
• Customizable Reports: Drag and drop metrics to create tailored reports, shareable via public links.
• Storefront & Affiliate Management: Enterprise-level storefronts with curated creator selections and affiliate program tracking.

Captiv8 Pros and Cons

‍

Lolly vs Captiv8

Lolly focuses on finding and securing interested influencers quickly—via its agency model and upcoming AI-powered self-service platform. It provides an affordable managed service at around $1,000/month, but currently lacks strong tracking, affiliate management, and automation capabilities.

Captiv8, on the other hand, targets enterprise brands with large budgets, offering deep analytics, team collaboration, and robust discovery tools. However, its rigid pricing (starting at $25K annually plus costly add-ons) and customer support issues make it less appealing to smaller brands.

For businesses seeking a cost-effective influencer discovery solution with managed support, Lolly can be a good fit. However, for those requiring enterprise-level analytics and competitive intelligence, Captiv8 provides superior capabilities—albeit at a premium cost.

‍

5. CreatorIQ

‍Best For: CreatorIQ is best suited for enterprise and global brands that need a full-service influencer marketing platform with advanced analytics, seamless integrations, and strategic support to manage high-scale campaigns.

Platform Coverage:

• Instagram
• TikTok
• YouTube
• Facebook
• Pinterest
• Twitch
• X (Twitter)

Pricing: CreatorIQ operates on annual contracts only.

• Basic/Standard Plan: $2,000–$5,000 per month
• Creator Connect Add-On: Additional $15,000 per year
• Creator payouts: 2% service fee after $100K/year

Reviews: 4.6 / 5 (Capterra)

Ease of Use (UX/UI): Users describe CreatorIQ as data-rich yet intuitive, offering customizable dashboards and powerful search filters. However, mastering its numerous features requires training and onboarding, which larger teams often find worth the investment.

Customer Support: The platform is known for exceptional support, providing dedicated implementation managers, customer success teams, and strategic consultations. Many users value the proactive approach and strong guidance during campaign setup and scaling.

CreatorIQ Standout Features:

• Advanced Influencer Discovery: AI-powered search with semantic keyword matching and 20M+ creator profiles enriched with audience and performance data.
• Robust CRM: Centralized influencer management with tagging, notes, and custom tracking.
• Real-Time Analytics: Customizable dashboards pulling data directly from social APIs for accurate campaign insights.
• Branded Creator Connect Pages: Enable influencers to apply directly to campaigns through custom-branded portals.
• Built-in Creator Payments: Streamlined payout processing with tax compliance.
• Early Access to Platform Features: Close partnerships with Meta, TikTok, and YouTube give early access to updates like YouTube Shorts.
• UGC Rights Management: Automatically collects assets with usage rights tracking and integration for ad repurposing.

CreatorIQ Pros and Cons

‍

Lolly vs CreatorIQ

Lolly focuses on finding and engaging influencers quickly, through its managed service model at $1,000/month and soon-to-be-released AI-powered self-service platform. While affordable, Lolly currently lacks deep tracking, analytics, and built-in payments, requiring brands to use external tools for reporting and affiliate management.

CreatorIQ, on the other hand, is an enterprise-grade solution designed for brands with complex needs and larger budgets. It offers end-to-end campaign management, real-time analytics, and integrations with all major social platforms, combined with strong strategic support. However, it comes with high costs ($2K–$5K/month) and annual contract commitments.

For businesses seeking an affordable, done-for-you influencer acquisition service, Lolly may be a fit. But for organizations needing global scalability, advanced analytics, and integrated workflows, CreatorIQ remains the stronger choice.

‍

6. HypeAuditor 

‍Best For: HypeAuditor is ideal for brands and agencies that prioritize influencer authenticity checks, audience analytics, and comprehensive ROI tracking across multiple channels.

Platform Coverage:

• Instagram
• TikTok
• YouTube
• Twitch
• X (Twitter)
• Snapchat

Pricing: Offers a 24–48h free trial

• Business Plan: Starts at ~$10,000/year (includes 2,000 reports)
• Custom pricing available depending on reports, campaigns, and modules needed

Reviews: 4.5 / 5.0 (G2)

Ease of Use (UX/UI): Users describe HypeAuditor’s dashboard as analytics-rich but note it can be overwhelming at first. Advanced filtering and reporting tools deliver powerful insights, although onboarding is often required to fully leverage the platform. Once familiar, users value its ability to uncover detailed audience metrics and campaign data.

Customer Support: Support is praised for being responsive via email and onboarding sessions, providing helpful guidance. However, some users mention the need for continuous assistance due to the platform’s complexity. Training sessions and documentation are often necessary to use advanced tools effectively.

HypeAuditor Standout Features:

• Advanced Influencer Discovery: AI-powered search with granular filters, authenticity scoring, and lookalike capabilities.
• AI-Powered Outreach: Built-in messaging, custom templates, and bulk email/DM capabilities integrated with CRM.
• Comprehensive Campaign Analytics: Tracks ROI, engagement metrics, and audience demographics in detail.
• Social Listening: Monitors brand mentions and competitor activities to identify potential influencers.
• Customizable Campaign Reports: Auto-generated, shareable reports with real-time data.
• Audience Brand Affinity Metrics: Evaluates influencer audiences for brand alignment and collaboration potential.
• E-commerce Integration: Supports Shopify connections for tracking affiliate sales, clicks, and conversions.

HypeAuditor Pros and Cons

‍

Lolly vs HypeAuditor

Lolly focuses on solving the hardest challenge for brands: finding and getting influencers interested, using a managed service priced at $1,000/month. It’s a strong choice for businesses that want a done-for-you approach with minimal in-house effort, though it currently lacks robust tracking, reporting, and self-service features.

HypeAuditor, by contrast, is a self-service platform built for brands needing deep analytics and fraud detection. With its advanced AI-powered discovery, social listening, and customizable ROI reporting, it provides a data-driven approach but at a significantly higher cost and with a steeper learning curve.

For smaller teams seeking affordable managed outreach, Lolly is a practical option. However, for organizations with the budget and internal resources to leverage advanced analytics, HypeAuditor offers a more powerful solution.

‍

7. GRIN

‍Best For: GRIN is best for DTC and eCommerce brands that need a fully integrated platform to manage influencer marketing, from discovery to affiliate tracking, product seeding, UGC management, and ROI analytics.

Platform Coverage: 

• Instagram
• TikTok
• YouTube
• X (Twitter)
• Twitch
• Snapchat

Pricing: GRIN’s pricing starts at $25,000/year (or around $2,500/month) with a minimum 12-month contract. Plans scale with features and campaign volume but require upfront commitments.

Reviews: 4.5 / 5.0 (G2).

Ease of Use (UX/UI): Users appreciate GRIN’s centralized dashboard, seamless campaign workflows, and intuitive CRM that reduces the need for multiple tools. However, some note occasional performance issues, such as slow load times and glitches during heavy usage.

Customer Support: GRIN offers strategic support and onboarding for brands, but reviews are mixed—while many report helpful account managers, some users have faced delayed responses or unresolved support tickets.

GRIN Standout Features:

• AI-Powered Discovery: Keyword-based and lookalike influencer search with intelligent suggestions through GRIN’s agentic AI (Gia).
• Integrated CRM: Centralized creator relationship management with task automation and personalized influencer portals.
• Real-Time Reporting: ROI-focused analytics with affiliate revenue tracking and detailed campaign performance insights.
• Advanced UGC Library: Automatically stores, organizes, and tags all creator-generated content, including ephemeral formats like Instagram Stories.
• E-Commerce Native Workflows: Deep integrations with Shopify, WooCommerce, and Magento to automate product seeding, discount codes, and tracked sales.
• Affiliate Hub & In-App Payments: Streamlined commission payouts with built-in PayPal integration and affiliate tracking tools.
• Branded Creator Landing Pages: Customizable recruitment pages that attract inbound influencer applications and feed data directly into the CRM.

GRIN Pros & Cons

‍

Lolly vs GRIN  

Lolly currently operates as an agency model ($1,000/month), handling influencer outreach and delivering interested creators, making it cost-effective for brands focused mainly on finding influencers quickly. 

In contrast, GRIN offers a comprehensive, self-service platform with advanced analytics, CRM, payments, and UGC features—but at a significantly higher cost with annual contracts.

Brands seeking affordable influencer sourcing with minimal internal workload may prefer Lolly, while those requiring a full-stack solution with deep integrations and end-to-end campaign control—and who can afford the investment—will find GRIN a powerful choice.

‍

8. AInfluencer

‍Best For: AInfluencer is best for small to mid-sized brands looking for a free, self-service platform to run Instagram and TikTok influencer campaigns, while also offering managed services for larger campaigns needing scale and support.

Platform Coverage: 

• Instagram
• TikTok

Pricing: Different options available: 

• Free Plan: No software fees, unlimited campaigns, and influencers only require direct payment.
• Turbo Viral: $29,999 for 4 months (200 influencers, 100M+ followers).
• Super Scale: $15,000 for 3 months (75 influencers, 55M+ followers).
• Scale: $9,999 for 2 months (50 influencers, 7.5M+ followers).
• Viral: $7,999 for 1 month (25 influencers, 2.5M+ followers).

Reviews:  4.3 / 5 (Capterra)

Ease of Use (UX/UI): Users appreciate AInfluencer’s straightforward campaign creation and seamless in-app influencer interaction. However, some mention that basic analytics and limited search filters can slow down scaling efforts for data-driven teams.

Customer Support: Customer support is primarily email-based and responsive but can be slower during peak times. Managed service users receive more hands-on support with campaign management and influencer negotiations.

AInfluencer Standout Features:

• Influencer Discovery: Search and invite influencers via filters (location, gender, follower count, fees, etc.).
• AI-Powered Outreach: Generates custom campaign messages and automates bulk invites.
• Performance Tracking: Basic analytics on views, likes, comments, and saves.
• Escrow Payment System: Secure payments released only after deliverables are approved.
• Content Library & Ownership: Brands retain ownership of approved content, downloadable for reuse.
• Mobile App Engagement: Influencers can apply to campaigns directly from the app, enabling faster collaboration.
• Upcoming Shopify Fulfillment & AI Video Translation: Features that enhance product gifting workflows and global campaign scalability.

AInfluencer Pros and Cons

‍

Lolly vs AInfluencer

Lolly currently operates as a managed service priced at $1,000/month, delivering 30–40 pre-vetted influencers with minimal effort required from brands. It stands out for hands-on outreach and upcoming AI-powered mass outreach, but lacks strong analytics, tracking tools, and is still limited to agency-led campaigns.

AInfluencer, on the other hand, is completely free for self-service and offers a marketplace where influencers actively apply to campaigns. Its escrow payment system and content ownership features make it appealing for brands prioritizing cost control and secure collaborations. However, its analytics and discovery capabilities are basic compared to Lolly’s more curated influencer matching.

For brands wanting an affordable done-for-you solution, Lolly’s agency model is a strong choice. Those seeking a zero-cost platform with flexibility and a large creator marketplace may find AInfluencer a better fit.

‍

9. Influencity  

‍Best For: Influencity is best for brands that need a scalable, all-in-one influencer marketing platform with strong public-data-based discovery, automated outreach, and Shopify integration for seamless gifting and affiliate tracking.

Platform Coverage:

• Instagram
• TikTok
• YouTube
• Twitter (analytics only)

Pricing:

• Professional Plan: $3,816/year – includes 10,000 searches/month, 150 profile unlocks, 1,200 outreach emails, 10 campaign boards, and 5 user seats.
• Business Plan: Custom pricing with extended features and higher limits.
• Tracker Add-On: $660/year for tracking 50 influencers (scales with additional volume).

Reviews: 4.6 / 5.0 (Capterra)

Ease of Use (UX/UI): Influencity offers an intuitive interface with a visual CRM and Trello-like campaign boards that simplify tracking influencers and tasks. Users highlight that while workflows become easy once set up, the initial onboarding takes several weeks to complete.

Customer Support: Customer support is responsive and provides thorough guidance during the setup process. However, communication is mainly through email, and some users mention they would prefer faster, real-time support options.

Influencity Standout Features:

• Smart Influencer Discovery: AI-powered search using keywords, hashtags, and audience lookalike recommendations to identify ideal creators.
• Automated Outreach Campaigns: Send and track email sequences with open, click, and reply monitoring to streamline communication.
• Advanced Campaign Reporting: Generate in-depth analytics and performance forecasting with exportable reports for better ROI tracking.
• Shopify Integration for Affiliate & Gifting: Manage discount codes, product gifting, and affiliate performance directly from the platform.
• Branded Application Pages: Create custom landing pages to attract inbound influencer applications.
• Visual CRM with Campaign Boards: Organize influencers with tags, lists, and Trello-style boards for clear task and status management.
• Public Data Network Access: Leverage over 15M influencer profiles sourced from public data without requiring creator opt-in.

Influencity Pros & Cons

‍

Lolly vs Influencity

Lolly offers an agency-driven model at $1,000/month, delivering 30–40 qualified influencers, focusing on ease and speed of sourcing. While it promises future AI outreach capabilities, its self-service platform is currently paused, and it lacks robust tracking, analytics, and integrations.

Influencity provides a complete self-service platform with automated workflows, public data access to 15M+ creators, and Shopify integration for gifting and affiliate campaigns. Its $3,816/year Professional Plan offers scalability and analytics depth, though onboarding takes longer and add-ons can raise the cost.

For brands seeking a done-for-you service with minimal management, Lolly is attractive. For those prioritizing automation, scalable campaigns, and integrated reporting, Influencity is the stronger choice.

‍

10. Favikon

‍Best For: Favikon is ideal for data-driven brands that want to scale influencer marketing with precision. It’s especially suited for teams managing multiple campaigns who need AI-powered scoring and in-depth analytics to optimize ROI.

Platform Coverage:

• Instagram
• TikTok
• YouTube
• LinkedIn

Pricing: Different options and plans: 

• Starter: $69/year (5,000 creators, 20 audience analyses, CRM up to 100 contacts)
• Standard: $139/year (50,000 creators, 100 audience analyses, CRM up to 1,000 contacts, white labeling)
• Pro: $299/year (unlimited creator discovery, 500 audiences, CRM up to 5,000 contacts, advanced tracking, premium support)

Reviews: 4.5 / 5 (G2) 

Ease of Use (UX/UI): Users report that the interface is modern and intuitive, with well-organized dashboards that simplify creator evaluation and campaign tracking. However, beginners may find the depth of analytics overwhelming at first.

Customer Support: Favikon offers 24/7 chatbot support and personalized onboarding on higher-tier plans. Some users appreciate the responsive assistance, while a few mention the lack of real-human support for the Starter plan.

Favikon Standout Features:

• AI-Powered Discovery & Rankings: Scores millions of influencers based on audience quality, niche relevance, and authenticity.
• Advanced CRM Integration: Manage influencer pipelines, campaigns, and outreach in one unified platform.
• Built-in Messaging: Contact influencers directly without relying on external tools.
• Chrome Extension for On-the-Go Discovery: Evaluate and add creators to CRM while browsing social platforms.
• Comprehensive Analytics Dashboard: Get actionable campaign insights beyond basic metrics.
• LinkedIn Influencer Coverage: Unique inclusion of B2B creators not commonly supported by competitors.
• Custom Tagging & Notes System: Allows granular segmentation for multi-brand or product workflows.

Favikon Pros & Cons

‍

Lolly vs Favikon

Lolly currently operates as an agency-managed service at $1,000/month, focusing on delivering interested influencers quickly, while Favikon offers a tech-first approach with self-service plans as low as $69/year, making it much more cost-effective for brands that prefer to handle outreach themselves.

Favikon excels with its AI-powered discovery, analytics depth, and CRM integration, which provides brands with end-to-end control over campaigns. In contrast, Lolly’s strength lies in done-for-you influencer outreach, minimizing manual effort but with less focus on reporting or analytics.

For brands seeking an affordable, data-rich self-service platform, Favikon is a strong choice. However, if your main challenge is finding influencers and getting responses without heavy internal effort, Lolly’s agency model remains a compelling option until its AI-powered self-service relaunch.

‍

Final Thoughts

Choosing the right influencer marketing platform can make the difference between average and outstanding campaign performance. While Lolly provides a simple, managed solution for brands mainly focused on influencer sourcing, it falls short on analytics, integrations, and scalable campaign automation. 

Among all alternatives, Influencer Hero stands out as the most complete alternative. With powerful influencer discovery, AI-driven outreach, integrated CRM, affiliate tracking, and customizable influencer storefronts, it offers everything brands need to scale effectively. Plus, its transparent pricing and top-tier customer support make it an ideal choice for both growing and established eCommerce brands.

Ready to streamline your influencer marketing and boost ROI? Book a demo with Influencer Hero today and see how our platform can transform your campaigns!

‍