Top 10 Influencity Alternatives: Features, Pricing and Review [Updated 2025] 

The influencer marketing industry is projected to reach $32.5 billion by the end of 2025. There’s no doubt that brands and creators are working together to communicate different messages across multiple platforms. 

Influencer marketing platforms arise to make the job easier for brands. Influencity is considered a favorite as it provides access to over 15M influencer profiles, has a Shopify integration for affiliate gifting and provides a visual campaign CRM for better organization. 

However, the lack of In-platform messaging, adding extra fees to core features and limited support team might be reasons enough for brands to seek for an alternative. 

Influencer Hero stands out as a top Influencity alternative as it combines advanced audience insights, an AI-powered CRM for large campaigns, customer support that provides onboarding and educational resources and all in one workflow that’s ideal for scaling campaigns.

Whether you seek for better integrations, a larger and more accurate creator database, or tools that streamline outreach and reporting, choosing the right platform is essential for maximizing ROI. With that in mind, here’s a list of Top 10 Influencity alternatives: 

1. Influencer Hero

2. Modash

3. Upfluence

4. GRIN

5. HypeAuditor

6. Sprout Social 

7. CreatorIQ

8. Aspire

9. Traackr

10. Later 

We’ll explore each one of them carefully so you can choose wisely before launching your next influencer campaign. Let’s dive in!

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Why Look For Influencity Alternatives?

While Influencity offers a wide array of features for influencer discovery, CRM, and campaign management, it may not be the best fit for every brand. Here are some reasons why brands might consider exploring alternative platforms:

No Built-In Messaging for Negotiation or Follow-Up

Influencity does not offer direct in-platform messaging. While it does allow automated outreach emails, replies go directly to your email inbox and all negotiation is handled outside the platform. This leads to a more fragmented communication process where brands can’t manage conversations or contracts from a centralized dashboard. 

eCommerce Integration Limitations

Influencity only integrates with Shopify for gifting and affiliate campaigns. There’s no other support which limits compatibility for brands using WooCommerce, Magento, or other platforms.

Extra Cost for Essential Features

The auto-tracking tool, critical for scalable campaign management, is only available as a paid add-on for a total of $660/year for 50 influencers. This feature is critical for automated reporting and UGC tracking. Some users have expressed frustration that features expected to be core functionalities are instead locked behind additional fees.

Lack of UGC Licensing and Whitelisting Capabilities

Influencity does not currently support native user-generated content (UGC) licensing or ad whitelisting. This means if you want to repurpose influencer content for paid ads, website use, or long-term campaigns, you’ll need to handle content rights manually. There’s no streamlined way to request, track, or manage usage rights within the platform and every licensing term must be negotiated separately with each creator.

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Criteria for Selecting Influencity Alternatives

Our comparison focuses on several key aspects:

• Social Media Platform Coverage: The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.
• Reviews: G2/Capterra/Shopify
• Pricing and Commitments: Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.
• Ease of Use (UX/UI): The overall user experience, including dashboard design, navigation, and onboarding, especially important for teams with limited time or tech support.
• Customer Support:  Availability and responsiveness of support channels, including live chat, email, onboarding assistance, and resolution speed for technical or billing issues.
• Key Features: Including influencer discovery, outreach, CRM, reporting, gifting, UGC / content collection, affiliate & payments, storefronts, application page, and AI capabilities. 
• Standout Features: Those unique or innovative features that differentiate each platform (e.g. live tracking dashboards, creator benchmarking, TikTok email finders, etc.).

Influencity  Brand Overview

Influencity is an influencer marketing platform that covers everything from discovery to outreach, CRM, campaign execution, analytics, and reporting.

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Best for: Brands looking for access to a large influencer database and a campaign management system integrated with Shopify for gifting and affiliate tracking. 

Platform coverage: 

• Instagram
• TikTok
• YouTube
• X (Twitter) - only analytics. 

Pricing & Commitment: Influencity offers different plans depending on every brand’s needs. 

• Professional Plan: Starts at $318 ($3,816 if billed annually). Includes 10,000 monthly search results, 150 profile unlocks, 1,200 outreach emails/month, 10 campaign boards, and 5 users.
• Business Plan: Starts at $798/month ($9,576 if billed annually). Includes 25,000 monthly search results, 500 profile analyses, 4,000 outreach emails/month, 50 campaign boards, unlimited proposals, social listening, Shopify integration, and 15 users.
• Enterprise Plan: Available with custom pricing.
• Tracked Add-On: Tracking up to 50 influencers for $660/year. 

Reviews: 4.3 / 5 (G2) 

Ease of Use (UX/UI): Influencity offers a clean interface, however it can be a little hard to follow for first time users. Onboarding takes 4–6 weeks, which is slower than average.

Customer Support: Support is available via email and dedicated onboarding. 

Influencity Standout Features:

• Public Data Discovery: You get broad access to over 15M influencer profiles without requiring opt-ins, ideal for uncovering niche creators. 
• AI-Powered Search & Lookalikes: Advanced filters and smart suggestions help brands find relevant creators efficiently based on behavior and audience insights. 
• Branded Application Pages: You can easily collect inbound influencer applications with customized landing pages style to match your brand. 
• Shopify Integration & Affiliate Gifting: You can track gifting campaigns and influencer-linked sales directly through Shopify with discount code monitoring. 
• Visual Campaign Boards: A Trello-style campaign tracking with deadlines, deliverables and influencer assignments in a visual format. 
• Audience Affinity & Follower Quality Metrics: Dive deep into audience demographics, engagement and affinity to ensure creators have a real, relevant follower base. 
• Automated Email Performance Tracking: You can track open rates, click-throughs and replies on influencer outreach emails, helping you optimize messaging and follow.-ups. 

Influencity Pros & Cons

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Top 10 Alternatives

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1. Influencer Hero

Influencer Hero is the all-in-one influencer marketing platform. 

Best for: Brands looking for advanced insights and scaling marketing campaigns. 

Platform coverage: 

• Instagram
• TikTok
• YouTube
• Facebook
• Pinterest
• Snapchat
• X (Twitter)
• Twitch

Pricing & Commitment:  Influencer Hero offers different plans:

• Standard Plan:  Starts at $649/month. Allows you to contact up to 1,000 creators a month.
• Pro Plan:  Starts at $1,049/month. Allows you to contact up to 5,000 creators a month.
• Business Plan: Starts at $2,490/month. Allows you to contact up to 10,000 creators a month. 
• Custom & Agency: Custom pricing based on your brand needs.

Reviews: 5.0 / 5.0 (Capterra)

Ease of Use (UX/UI):  Influencer Hero features an intuitive dashboard with automated workflows and built-in email templates that streamline discovery and outreach, saving brands valuable time.

Customer Support: The platform provides top-rated support, including guided onboarding, a dedicated account manager, and a comprehensive Help Center with step-by-step tutorials. Users can also get access to a slack channel for 24/7 live chat support. 

Influencer Hero Standout Features:

• Automated & Personalized Outreach: AI-powered email sequencing enables bulk messaging that feels one-on-one, boosting open rates and improving influencer response. 
• AI Workflow Optimization: Get smart suggestions for influencer matches, personalized outreach copy and campaign performance predictions. 
• Advanced CRM & Relationship Tracking: Manage creator partnerships at scale with smart automations, custom application pages, and tools to track communication, content schedules and performance. 
• Cross-Platform Discovery: You can search across Instagram, TikTok, YouTube, Twitch, Snapchat, and X (Twitter), using detailed filters like niche, region, and audience quality. The discovery tool also includes AI-powered search with specific keywords and 20+ advanced filters to help you pinpoint the right creators faster and more accurately. 
• Chrome Extension: Instantly view creators insights, such as engagement, demographics, and growth, while browsing social media platforms and adding them to your campaigns with one click. 
• Flexible eCommerce & Affiliate Integrations: Supports Shopify, WooCommerce, custom steps and manual scripts for tracking. You can manage affiliate links, gifting, commission tracking and shipping from one dashboard. 

Influencer Hero Pros & Cons

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Influencity vs Influencer Hero

Influencity offers a strong influencer marketing suite with access to 15M+ public profiles, Shopify integration, and campaign tracking, starting at $3,816/year. However, it lacks in-platform messaging, has limited eCommerce integrations, and charges extra for auto-tracking.

Influencer Hero, starting at $649/month, goes further with AI-powered outreach, full CRM, support for 8+ platforms, and flexible integrations (Shopify, WooCommerce, custom scripts). It also includes real-time reporting, 24/7 support, and faster onboarding, making it a more scalable and comprehensive option for growing brands.

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2. Modash

Modash is end-to-end influencer marketing for Shopify.

‍Best for: Brands looking for large scale discovery and Shopify based campaigns.

Platform Coverage: 

• Instagram
• TikTok
• YouTube
• Limited support for X (Twitter) and Snapchat.

Pricing & Commitment: There are different plans:

• Essential Plan: Starts at $199/month (is paid annually). Allows you to contact up to 100 creators a month.
• Performance Plan: Starts at $499/month  (is paid annually). Allows you to contact up to 250 creators a month and gives you access to the Shopify integration. 
• Enterprise Plan: Custom pricing based on your brand needs. 

Reviews: 4.9 / 5.0 (Capterra)

Ease of Use (UX/UI): Modash features a clean, intuitive interface with powerful search filters for easy navigation and discovery. 

Customer Support: The support team is responsive, offering direct messaging and a smooth onboarding experience. 

Modash Standout Features:

• Extensive Creator Database: Access to over 350M creator profiles, ideal for scaling large influencer campaigns. 
• Outreach Tools: Send bulk emails using customizable templates, with Gmail and Outlook integrations for tracking conversations and follow-ups. 
• AI-Powered Discovery: Use prompts or images to find creators aligned with your brand. Also, the “Find Your Fans” feature highlights creators who are already following your brand. 
• Real-Time Tracking: Modash automatically collects and analyzes campaign content as it goes live. 
• Shopify-Friendly Affiliate Tools: Perfect for Shopify brands. Manage gifting, generate discount codes and affiliate links, and simplify payouts.

Modash Pros & Cons

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Influencity vs Modash

Influencity, priced at $3,816/year ($318/month), supports campaign workflows with a solid CRM, branded application pages, and detailed reporting. Still, it lacks built-in messaging, charges extra for auto-tracking, and only integrates with Shopify.

Modash offers strong discovery with access to 350M+ public profiles, bulk outreach, and Shopify-based gifting and affiliate tracking. Plans start at $199/month. However, it’s limited to three platforms and lacks WooCommerce support or built-in UGC licensing.

Modash wins on scale and discovery, while Influencity focuses more on structured campaign execution.

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3. Upfluence

Upfluence helps you turn creators into revenue by building valuable partnerships to grow your business.

Best for: Brands looking for turning customers into creators.

Platform coverage:

• Instagram
• TikTok
• YouTube
• X (Twitter)
• Pinterest
• Twitch
• WordPress

Pricing & Commitment: All plans are custom made. There’s a minimum full year of service you have to commit to with monthly payments. On average plans start around $2,000/month ($24,000 yearly)

Reviews:  4.3 / 5.0 (Capterra)

Ease of Use (UX/UI): Upfluence offers a clean all-in-one dashboards that’s easy to navigate. 

Customer Support: Strong support includes onboarding sessions, weekly Q&A sessions, and dedicated account managers. 

Upfluence Standout Features:

• Built For Amazon &Shopify Sellers: Seamless integrations allow for sales tracking and affiliate campaigns management. 
• Automated Influencer Outreach: With Upfluence’s AI Assistant (Jace) brands can automate outreach at scale once a campaign brief is set. 
• Influential Customer identification: Discover which customers are also influencers through Shopify, opening doors for deeper collaborations. 
• Flexible Gifting: Creators can browse and choose products directly from your store, making gifting more personalized and streamlined. 
• Social Listening: Monitor trends, competitor content and brand mentions to gain valuable market insight. 
• Leverage Past Collabs: Upload past creator partnerships to reuse contacts, view metrics and include them in future campaigns. 

Upfluence Pros & Cons

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Influencity vs Upfluence

Influencity, at $3,816/year, offers strong campaign management, smart influencer discovery, and branded application pages, but lacks Amazon integration, built-in payments, and full platform flexibility. 

Upfluence, priced at $1,276/month, provides a robust all-in-one system with powerful Shopify and Amazon integrations, AI-assisted outreach, social listening, and bulk payments. It’s ideal for brands focused on e-commerce ROI, but comes with a high price tag and no flexible contract terms.

While Influencity is more budget-friendly, Upfluence provides deeper e-commerce functionality, especially valuable for Shopify and Amazon sellers looking to maximize ROI.

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4. GRIN

GRIN is a platform made to help brands build and scale world-class creator programs.

Best for: eCommerce product seeding and payouts. 

Platform coverage:

• Instagram
• TikTok
• YouTube
• Twitch
•  X (Twitter) 
• Snapchat

Pricing & Commitment: Annual pricing starts at $25,000/year (approx. $2,050/month), with no discounts for upfront payment. Contracts require a full-year commitment with monthly billing.

Reviews: 4.5/5.0 (G2)

Ease of Use (UX/UI): GRIN features an intuitive CRM style interface that simplifies influencer discovery, content approval and campaign tracking.  

Customer Support: The platform offers a guided onboarding experience along with a robust library of help articles to address common questions. 

GRIN Standout Features:

• eCommerce Focus:  Built for brands with extensive product catalogs, GRIN streamlines product seeding and tracks commission-based sales with ease.
• AI-Powered Discovery (GIA): GRIN’s AI assistant, GIA, helps brands with real-time creator discovery and campaign suggestions, and is evolving into a full campaign agent (currently in beta).
• Integrated Marketing & Payments Stack: Direct integrations with Shopify, Gmail, PayPal, and Klaviyo allow for seamless gifting, communication, and payments.
• Built-In Media Rights Agreements: GRIN includes media rights contracts inside the platform, enabling influencers to approve usage rights at the time of collaboration acceptance.
• Dedicated Support Program: Option to work with a Creator Strategist for hands-on help with onboarding, campaign execution, and optimization.
• Creator Portals: Influencers receive personalized dashboards to access briefs, submit content, and manage campaign tasks—making collaboration easier on both sides.

GRIN Pros & Cons

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Influencity vs GRIN

Influencity, at $3,816/year, provides a more affordable alternative with smart influencer discovery, a strong CRM, branded application pages, and Shopify integration. It lacks GRIN’s advanced payout and UGC features but offers a smoother onboarding and cleaner UI. 

GRIN, on the other hand, is purpose-built for eCommerce at scale, with no cap on influencer collaborations, deep Shopify integrations, and advanced AI discovery tools like GIA. With contracts starting at $25K/year, it’s a high-investment solution best suited for established DTC brands looking to manage everything, from gifting to UGC licensing.

For teams seeking structured workflows without the high price tag, Influencity offers solid value, while GRIN is better suited for brands needing deep eCommerce infrastructure and scale.

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5. HypeAuditor

Best for: Brands searching for audience quality campaigns and fraud detection tools. 

Platform coverage:

• Instagram
• TikTok
• YouTube
• X (Twitter) 
• Twitch
• Snapchat

Pricing & Commitment: All plans are custom made. Plans usually start at $10,000/year, there’s an annual commitment needed.

Reviews: 4.8/5.0 (Capterra)

Ease of Use (UX/UI): The platform has a user friendly layout though some features may feel overwhelming to first-time users. 

Customer Support: HypeAuditor provides live chat, dedicated onboarding and resource rich help center with tutorials and guides. 

HypeAuditor Standout Features:

• AI-Powered Discovery: Automatically scans bios, captions, and images to help match brands with the right creators faster. 
• Social listening & Competitor Tracking: Identify influencers already engaging with your brand, or your competitors, to reach out more strategically. 
• All-in-One Campaign Management: Handle outreach, payments and performance tracking in one place with built-in eCommerce tools for tracking sales and promo codes. 
• Fraud Detection: AI flags fake followers and suspicious engagement to ensure authentic influencer partnerships. 
• Shareable Reporting: You can export reports as PDFs or share live links with teammates to review performance metrics like conversions, clicks and revenue by creator. 

HypeAuditor Pros & Cons

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Influencity vs HypeAuditor

Influencity, at a more accessible $3,816/year, provides strong discovery and campaign management with automated tracking, branded application pages, and Shopify integration.

HypeAuditor offers advanced influencer discovery with AI-powered categorization, social listening, and detailed analytics across platforms like Instagram, TikTok, YouTube, Twitch, and Snapchat, plus Shopify integration, campaign tracking, contracts, and PayPal payments. Pricing is modular but starts around $10,000/year.

While HypeAuditor excels in data depth and AI features, Influencity offers a more user-friendly and budget-friendly solution for brands that want streamlined influencer management without the steep learning curve or high upfront cost.

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6. Sprout Social

Sprout Social is an influencer and social media marketing platform.

‍Best for: Brands looking to manage social media, content control and brand safety. 

Platform Coverage: 

• Instagram
• TikTok
• YouTube

Pricing & Commitment: Pricing varies depending on every brand's needs. 

• Base Plan:  Starts around $1,600/month per user plus $600 per extra user. You can pay monthly or annually, but a full-year commitment is mandatory. This translates into an annual investment of over $19,200 for one person or $25,200 for a team of two. 

Reviews: 4.5 / 5.0 (Capterra)

Ease of Use (UX/UI): Sprout Social features an intuitive interface with clear dashboards and simple campaign management. 

Customer Support: The platform offers strong support via live chat, phone, and email, along with helpful resources and a real-time system status page.

Sprout Social Standout Features:

• Brand Fit Scoring: Affinity scores help match brands with creators who align in tone, values and audience. 
• Shopify & Affiliate Integration: Manage seeding, track discount codes and automate affiliate payouts through Shopify and PayPal, all tied to specific creators. 
• Content Approval: Brands get to review and approve content directly within the platform before it's published. 
• UGC Collection: You can download approved content from influencers or users with over 1K followers who mention your brand or use campaign hashtags. 
• Competitive Benchmaking: Custom dashboards let brands monitor real-time performance, track competitors and gain audience insights. 

Sprout Social Pros & Cons

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Influencity vs Sprout Social

Influencity offers a complete influencer marketing solution starting at $3,816/year, with smart discovery tools, campaign tracking, Shopify integration, and branded application pages, ideal for brands seeking flexibility at a lower cost.

Sprout Social, at $1,599/user/month (annual only), focuses on advanced analytics, brand safety filters, and EMV reporting. It’s built for large teams with enterprise needs but lacks visual AI discovery and built-in UGC rights. 

For most brands, Influencity provides a more affordable and streamlined alternative.

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7. CreatorIQ

CreatorIQ helps leading brands across multiple industries grow, manage, scale, and measure their creator programs. 

Best for: Brands looking to run complex and enterprise-level campaigns.

Platform coverage:

• Instagram
• TikTok
• YouTube
• X (Twitter) 
• Twitch
• Snapchat

Pricing & Commitment:  There are different plans:

• Basic Plan: Starts at $35,000/year. Includes 1,000 contact creators per month
• Standard Plan: Starts at $50,000/year.  Includes 2,500 contact creators per month
• Professional Plan: Starts at $90,000/year. Includes 5,000 contact creators per month
• Enterprise Plan: Starts at $200,000/year.  Includes 7,500 contact creators per month

Reviews: 4.4 / 5.0 (Capterra)

Ease of Use (UX/UI): CreatorIQ offers a well-organized dashboard that simplifies campaign management and enhances user experience.

Customer Support: Brands benefit from a dedicated implementation manager, a responsive customer team, guided onboarding and quarterly strategic planning sessions. 

CreatorIQ Standout Features:

• AI-Powered Influencer Discovery: Find the right creators using advanced filters for niche, audience data, platform, brand mentions and even specific keyword combinations. 
• Real-Time Data integrations: Tap into live, AI-connected insights from major platforms for accurate, compliant and up-to-date reporting.
• Branded One-Sheets: Easily review creator profiles, preview content and collect feedback from stakeholders in a centralized workspace.
• Affiliate & Gifting Tools: Integrated with Shopify, CreatorIQlets you manage gifting logistics and run affiliate campaigns with manual conversion tracking. 
• Payments & Tax Compliance: Simplify payouts with one-click payment and built-in tax documentation for hassle-free compliance. 

CreatorIQ Pros & Cons

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Influencity vs CreatorIQ  

Influencity, priced at $3,816/year, offers a cost-effective, all-in-one influencer marketing solution with smart discovery tools, campaign boards, CRM, and Shopify integration. Ideal for brands looking for streamlined workflows without long-term commitments.

CreatorIQ, starting around $2K–$5K/month (annual contract only), is built for large-scale teams needing enterprise features like real-time API data, customizable reporting, in-platform payments, and deep CRM functionality. 

While CreatorIQ excels in data reliability and strategic support, Influencity provides a much more affordable and agile alternative for brands that want powerful features without the enterprise price tag.

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8. Aspire

Aspire (formerly AspireIQ)  is a platform that focuses on word of mouth commerce to enable brands to build unique influencer programs.

‍Best for: Brands looking for inbound creator applications and storefronts. 

Platform coverage:

• Instagram
• TikTok
• YouTube
• Facebook
• Pinterest

Pricing & Commitment: All plans are custom made. Plans usually start at $2,000/month, with annual agreements.

Reviews: 4.0 /5.0 (Capterra)

Ease of Use (UX/UI): Aspire features a clean interface that simplifies every step, from influencer discovery to tracking and reporting. 

Customer Support: Each brand gets their own implementation manager during onboarding and a dedicated client success manager for ongoing support. 

Aspire Standout Features:

• Dual Discovery Mode: Aspire lets you combine creator search tools with access to a marketplace of over 1M influencers actively applying to your campaign. 
• Shopify Gifting & Affiliate Tool: You can easily generate promo codes, manage gifting carts, track affiliate sales and automate payouts, all within one platform. 
• End-to-End Workflow: Handle everything in one place, from contracts and briefs to follow-ups, approvals and performance tracking. 
• CreatorStores: Let creators build personalized storefronts featuring your products, driving authentic promotion and conversions.
• AI & Social Listening: Discover creators already engaging with your brand, find lookalikes and expand reach with AI-powered insights. 

Aspire Pros & Cons

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Influencity vs Aspire

Influencity, starting at $3,816/year (~$318/month), offers a cost-efficient influencer marketing platform with smart discovery, branded application pages, CRM, campaign tracking, and Shopify integration. Ideal for brands wanting an all-in-one solution with a smooth onboarding process and lower barrier to entry.

Aspire, starting around $2,300/month, focuses on deep workflow automation, first-party data accuracy (via Meta, TikTok, Pinterest), and a massive inbound creator marketplace (1M+ active applicants). It’s powerful for scaling influencer campaigns but may be out of budget for smaller teams. 

While Aspire shines with automation and creator sourcing, Influencity delivers strong end-to-end features at a far more accessible price point.

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9. Traackr

Traackr is an influencer marketing platform that helps brands deliver growth with data-driven influencer insights. 

‍Best for:  ROI tracking and performance benchmarking.

Platform coverage:

• Instagram
• TikTok
• YouTube
• Facebook
• Pinterest
•  X (Twitter)
• Snapchat
• Twitch
• LinkedIn

Pricing & Commitment: All plans are custom made. Plans usually start at $32,500/year.

Reviews:  4.3 / 5.0 (G2)

Ease of Use (UX/UI): Traackr delivers a user friendly experience with streamlined workflows for influencer discovery, campaign management and reporting. 

Customer Support: Known for its strong support, Traackr offers onboarding sessions and ongoing technical assistance to help teams get up and running smoothly. 

Traackr Standout Features:

• Brand Vitality Score: Tracker has their own metric that blends visibility, impact and trust to benchmark your brand against competitors.
• Influencer CRM: Built-in relationship management tools, including shared notes, custom data fields and email integration, to keep team aligned during the whole process. 
• Budget Calculator: A tool that helps forecast creator investment by analyzing historical performance. 
• Advanced Reporting: Offers detailed analytics across campaigns, content and individual influencer performance.
• Gifting Management Tracks product gifting from shipment to post, measuring the real impact of each sendout. 
• Cost-Per Metrics: Traackr monitors cost per click, engagement and views to give clear insights into ROI across campaigns. 

Traackr Pros & Cons

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Influencity vs Traackr  

Influencity, starting at $3,816/year, offers a budget-friendly, all-in-one influencer marketing solution with smart discovery, CRM, campaign tracking, Shopify integration, and exportable reports, ideal for brands that want full functionality without enterprise-level pricing or complexity.

Traackr, starting at $32,500/year, is built for large, performance-driven teams that need real-time ROI tracking, budget optimization tools, and benchmarking across global markets. It offers advanced analytics like CPC, CPE, and a proprietary Brand Vitality Score (BVS), but comes with a steeper learning curve and higher entry cost. 

While Traackr is ideal for enterprise-scale strategies, Influencity delivers solid value and flexibility for growing brands at a fraction of the price.

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10. Later

Later is a platform that helps brands discover creators, manage campaigns, and measure performance. 

‍Best for: Influencer discovery and social media management platforms. 

Platform coverage:

• Instagram
• TikTok
• YouTube
• Facebook
• Pinterest
• X (twitter)
• Snapchat
• LinkedIn

Pricing & Commitment: There are different plans: 

• Essentials Plan: Starts at $28,500/year. Best for brands starting in influencer marketing.
• Pro Plan:  Starts at $42,000/year. Best for data and automation to make your campaigns run faster and achieve better ROI. 
• Premier Plan: Starts at $60,000/year. Everything you need for a scaled influencer program. 

All plans come with an additional one-time onboarding fee of $5,000 for all new customers. 

Reviews:   4.4 / 5.0 (Capterra)

Ease of Use (UX/UI): Later offers an intuitive interface with an onboarding process that usually takes 4-6 weeks. 

Customer Support: Brands receive solid support, including onboarding sessions and communication with a dedicated account manager. 

Later Standout Features:  

• AI-Assisted Discovery: Later leverages AI to identify top creators by analyzing keywords, audience data and content. Great for surfacing niche opportunities. 
• Advanced Sourcing: If you prefer a hands-off approach, you can let Later’s team take over the discovery process, you just need to provide a clear brief. 
• Flexible Campaign Management: Whether you want to manage everything in-house or prefer hybrid/full service support, Later’s team can fully adapt to your needs. 
• Custom Application Pages: You can create branded landing pages where creators can apply directly to your campaigns, streamlining recruitment. 
• Brand Safety Checks: Each creator profile includes checks for fake followers, flagged content and engagement authenticity, ensuring a safer selection process. 

Later Pros & Cons

Influencity vs Later

Influencity, priced at $3,816/year, offers a streamlined influencer marketing platform with discovery, outreach, CRM, Shopify integration, and branded application pages—all at a highly accessible price point with faster onboarding and no extra service tiers required.

Later, starting at $28,500/year, it provides a similar feature set—creator discovery, gifting, campaign tracking, and branded application pages—but with slower onboarding (4–6 weeks) and key services like creator sourcing and optimization only available in higher-tier plans ($50K+). 

While Later is solid for Instagram-focused campaigns, Influencity delivers comparable tools with more flexibility and better value for growing teams.

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Final Thoughts

Influencity can be a great option to choose if you are looking for a budget friendly option with access to over 15M influencer profiles, Shopify integration and visual campaign CRM for better organization. 

However, if you truly want to manage your whole campaign from one place, Influencer Hero is the best way to go. Book a demo and discover our AI-powered CRM, clean dashboards and search filters and get in touch with our support team. Let’s take your influencer marketing campaign to the next level! 

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