Top 10 Crafted Alternatives: Features, Pricing and Review [Updated 2025]

Selecting the right influencer marketing platform is essential for brands focused on leveraging TikTok-driven content and data-backed ROI insights to grow their campaigns efficiently. Crafted specializes in AI-powered content creation and retailer-specific influencer activations, catering primarily to mid-sized food and beverage brands, though some users look for alternatives due to credit-based pricing and limited CRM features.

Influencer Hero stands out as a compelling Crafted alternative, providing broad multi-platform influencer access, built-in CRM for streamlined outreach, robust AI-powered campaign automation, and deep eCommerce integrations—all delivered through a user-friendly dashboard with flexible subscription plans.

According to a 2025 report by MarketingHub, 72% of marketers worldwide consider influencer marketing effective in building brand awareness, underscoring the need for platforms that balance innovation with usability to drive impactful campaigns.

Top 10 Crafted Alternatives 

1. Influencer Hero
2. Modash
3. SproutSocial
4. Upfluence
5. Captive8
6. CreatorIQ
7. HypeAuditor
8. Grin
9. Wednesday.App
10. SocialCat

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Why Look for Crafted Alternatives 

While Crafted offers a TikTok-focused creator marketplace, retail attribution capabilities, and a flexible credit-based pricing model, it also comes with some limitations—particularly for brands seeking multi-platform reach, integrated communication tools, or more automated campaign management.

1. TikTok-Only Platform 

Crafted is built exclusively for TikTok, which is ideal for brands targeting that audience but limiting for those who want a multi-channel approach. There is no support for Instagram, YouTube, or other social platforms, which may require brands to use additional tools for a broader influencer strategy.

2. No Built-In CRM for Creator Communication

The platform does not include an integrated CRM or messaging system. Instead, brands must contact creators directly through TikTok DMs, adding extra steps to campaign coordination and making it harder to track communications in one centralized place.

3. Manual Outreach and Limited Automation

While Crafted provides a vetted creator network, outreach, negotiation, and relationship management are manual. This can be time-consuming for teams managing multiple influencer partnerships and limits scalability compared to platforms with automated workflows.

4. Niche Focus on Food & Beverage CPG Brands

Crafted’s network and campaign structure are primarily tailored for food and beverage consumer packaged goods brands. While this focus can benefit niche targeting, it may not be as valuable for brands in other verticals looking for a broader range of creators.

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Criteria for Suggesting Influency.me Alternatives 

To compare the different platforms, we focused on central criteria that all must meet:

• Social Media Platform Coverage: The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.
• Reviews: We included information provided by real customers, provided on platforms such as G2, Capterra and Shopify.
• Pricing and Commitments: Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.
• Ease of Use (UX/UI): Another key element in our selection was user experience. Not all platforms have experts on staff, so we looked for platforms that have a user-friendly design and are easy to navigate.
• Customer Support: Customer support is crucial because if something goes wrong, you'll be able to resolve it more easily. This means having various support channels such as live chat, emails, or even calls. This also includes the speed at which technical or billing issues are resolved.
• Key Features: Including influencer discovery, outreach, CRM, reporting, gifting, UGC / content collection, affiliate & payments, creator storefronts, application page, and AI capabilities. 
• Standout Features: Those unique or innovative features that differentiate each platform (e.g. live tracking dashboards, creator benchmarking, TikTok email finders, etc.).

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Crafted Overview 

Platform Coverage: TikTok-only.

Best For: Food and beverage (CPG) brands that want to turn TikTok discovery into measurable in-store sales using creator-led content, geo-targeted digital rebates, and retail-focused attribution. Crafted is designed for marketers who need a turnkey content and activation partner rather than a complex influencer CRM.

Pricing: Crafted offers two main products—Crafted Studio and Crafted Amplify—both operating on a credit-based model. This means that final pricing isn’t publicly disclosed and varies depending on campaign needs and how quickly credits are consumed, which affects overall costs for brands and trustworthiness of the platform.

• Crafted Studio: Three plan tiers, each with a set number of credits. Credits can be redeemed for different content types—300 credits per video asset, 50 credits per recipe, 30 credits for 3 product photos, and 50 credits for a product review.
• Crafted Amplify: 6- or 12-month plans that include a software fee based on campaign budget and credits redeemable for both video content and influencer posts.

Review: 4.0 / 5.0 (G2)

Ease of Use (UX/UI): Crafted focuses on simplicity over complexity. Campaigns start with selecting creators and providing briefs, then move quickly into production and in-store activation. Without a built-in CRM, brand-creator communication happens via direct outreach on TikTok DMs, which may feel less streamlined for teams used to fully in-platform messaging. The dashboard shines in analytics and attribution rather than influencer relationship management.

Customer Support: Brands praise Crafted’s dedicated support for campaign setup, creator matchmaking, and retail execution. While the lack of integrated messaging means the platform doesn’t manage conversations end-to-end, the team offers guidance on outreach best practices and optimization.

Crafted’s Standout Features h3

• ConvertAI Digital Rebate Tool: Deploy geo-targeted, retailer-specific promotions designed to boost measurable in-store traffic. Track and analyze consumer behavior instantly through real-time data capture.
• Real-Time Retail Attribution: Link TikTok creator campaigns directly to verified purchase receipts to measure true product lift. Gain a clear view of sales impact driven by influencer content.
• Credit-Based Content Model: Use flexible credits to choose the exact content types your campaign needs, from recipes to reviews. This ensures brands pay only for the formats that match their strategy.
• Pre-Negotiated Creator Rates: Access a vetted global network of 10,000+ creators with rates already set in advance. Skip lengthy negotiations and move faster from planning to execution.
• Perpetual Usage Rights: Every content asset includes perpetual rights for use across multiple channels. Repurpose creator material for retail media, ads, email marketing, and beyond.‍
• Retail Activation Focus: Designed specifically for food and beverage brands targeting retailer partnerships. Drive in-store sales with campaigns tailored to each store’s customer base.

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10 Alternatives to Crafted for Effective Influencer Marketing 

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‍1. Influencer Hero 

Platform Coverage: Influencer Hero supports influencer marketing across Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X (Twitter), and Twitch. 

Best For: Influencer Hero is best for fast-scaling DTC brands and eCommerce businesses on Shopify, WooCommerce, or custom setups looking to run high-volume influencer, affiliate, and UGC campaigns from a single dashboard.

Pricing: Influencer Hero offers flexible monthly plans:

• Standard – $649/month (up to 1,000 creators)
• Pro – $1,049/month (up to 5,000 creators)
• Business – $2,490/month (up to 10,000 creators)
• Custom/Agency – Custom pricing based on scale and needs

Reviews: 5.0 / 5.0 on Capterra

Ease of Use (UX/UI): Built to reduce campaign launch times with drag-and-drop workflows, ready-to-use automation sequences, and intuitive navigation — perfect for small teams with heavy workloads.

Customer Support: Every plan includes a dedicated account manager to ensure smooth campaign execution and quick resolutions. Higher tiers unlock 24/7 human assistance via Slack, live chat, and email—paired with strategic guidance sessions for hands-on, expert support whenever you need it.

Influencer Hero Standout Features

• Targeted Creator Search: Pinpoint the right influencers using advanced filters for audience demographics, niche focus, and engagement style. Quickly refine searches to match your brand’s ideal customer profile.
• Smart Campaign Automation: Automate influencer outreach, vetting, and budget distribution with AI-powered tools. Save time while ensuring campaigns are managed efficiently from start to finish.
• Centralized Communication Hub: Keep briefs, emails, and approvals organized within one unified dashboard. This streamlines collaboration and reduces the risk of miscommunication.
• Multiple Discovery Channels: Discover influencers through in-platform search or browser extensions for easy prospecting. Add them to campaigns instantly without switching tools.
• Seamless Store Integration: Connect directly with Shopify or WooCommerce to track orders, manage gifting, and monitor affiliate revenue in real time. This integration creates a smooth path from influencer content to measurable sales.
• Content Library & Monetization: Securely store all creator content for future marketing use. Activate shoppable creator storefronts to turn engagement into direct sales.
• Influencer Relationship CRM: Manage influencer partnerships with built-in CRM tools that track interactions, performance history, and payment status. Maintain stronger relationships by keeping every detail in one place.

Crafted vs Influencer Hero

Crafted specializes exclusively in TikTok and leverages user-generated content and micro-influencers to boost social proof for food and beverage brands. In contrast, Influencer Hero offers multi-platform coverage including Instagram, TikTok, YouTube, and more, supporting diverse influencer and affiliate campaigns in one dashboard.

When it comes to pricing, Crafted uses a credit-based system tailored to content creation and amplification, while Influencer Hero offers straightforward monthly tiers starting at $649 that scale with creator volume. Influencer Hero’s all-in-one platform with automated outreach and native eCommerce integrations provides more hands-off campaign management.

For brands prioritizing flexibility, Influencer Hero’s multi-channel support and comprehensive CRM make it ideal for fast-scaling DTC businesses. Crafted’s TikTok-focused solution works well for brands seeking authentic, video-driven social proof but requires manual DMs and separate tools for campaign communication.

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2. Modash 

Platform coverage:  Instagram, YouTube and TikTok. Limited functionality for influencers from Snapchat and X.

Pricing:  Modash pricing starts at $199 per month. They also offer a medium tier plan fixed at a $499 rate. The enterprise level plan has custom pricing.

Reviews: 4.9/5.0 (Capterra)

‍Ease of Use (UX/UI): Designed for speed, Modash’s clean interface makes data analysis quick, even for large creator lists. The platform’s search filters are straightforward, but campaign execution will require external tools.

Customer Support: Email and live chat available across all tiers. Pro and Enterprise users gain access to onboarding calls for smoother setup and advanced feature use.

Modash Standout Features

• Unlimited Public Creator Access: Browse and analyze detailed profiles for any influencer with a public account, not just platform members. This opens the door to a wider talent pool for your campaigns.
• In-Depth Follower Data: Instantly validate an influencer’s audience location, age range, interests, and authenticity score. This ensures you partner with creators who genuinely reach your target market.
• Advanced Multi-Layer Filtering: Apply multiple filters like brand affinity, content style, and engagement rate to find your ideal match. Refine results until you have a shortlist of perfectly aligned influencers.
• Automated Content Monitoring: Automatically track live posts from chosen creators without manually visiting each profile. Get updates in real time so you never miss campaign activity.
• No Lock-In Billing: Enjoy the flexibility of month-to-month subscriptions with no long-term commitment. Pause or cancel whenever your marketing needs change.
  

Crafted vs Modash 

Crafted focuses on TikTok content creation and influencer activation through credit-based plans, while Modash offers influencer discovery and audience analytics for Instagram, TikTok, and YouTube with a subscription pricing model starting at $199. Modash excels in providing deep audience authenticity and layered filtering but lacks built-in outreach or gifting logistics that Crafted doesn’t offer either.

In pricing terms, Crafted’s credit system ties spending directly to content assets and campaign length, whereas Modash’s monthly fees cover broad database access and filtering capabilities. Both platforms require external tools for influencer communication and campaign management.

Brands looking for a data-driven influencer vetting experience may find Modash’s audience insights helpful, while those focused on TikTok content activation will appreciate Crafted’s niche specialization. Neither offers a full CRM or automated outreach, meaning manual follow-up remains necessary.

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3. SproutSocial 

Platform Coverage: Instagram, TikTok, and YouTube, focused on social media management and analytics.

Best for: Social media teams needing advanced scheduling, performance measurement, and listening capabilities integrated with influencer collaboration.

Pricing: SproutSocial pricing starts at $1,599 per user per month, with $600/month for additional users; billed monthly or annually with a required 12-month contract.

Reviews: 4.5/5.0 (Capterra)

Ease of Use (UX/UI): Offers an organized, visually clean interface where scheduling, engagement, and analytics are combined into one main dashboard.
Customer Support: Email, chat, and phone support are standard; upper-tier users receive a dedicated success manager.

Sprout Social Standout Features

• Content Approval Workflows: Require all influencer content to pass through a structured approval process before going live. This safeguards brand image and ensures messaging stays consistent.
• AI-Based Brand Safety Checks: Automatically screen creators for brand fit and potential content risks. Reduce the chances of associating your brand with inappropriate or off-brand material.
• Customizable Competitive Reports: Monitor earned media value (EMV) and compare campaign performance to industry competitors. Tailor reports to highlight the metrics most relevant to your goals.
• UGC Collection: Seamlessly collect user-generated content from influencers or customers who meet your minimum follower criteria. All submissions go through mutual approval to maintain quality and alignment.
• Cross-Platform Publishing & Scheduling: Plan, schedule, and publish influencer and brand content across multiple social channels from one dashboard. Maintain a consistent presence without juggling separate tools.
• Social Listening & Sentiment Analysis: Track brand mentions and campaign-related conversations in real time. Analyze sentiment trends to understand audience reactions and adjust strategies accordingly.

Crafted vs SproutSocial

SproutSocial is a robust social media management platform that also supports influencer collaboration, but its pricing starts at a premium $1,599 per user per month with a 12-month commitment, contrasting with Crafted’s more flexible monthly plans. Crafted targets brands wanting a dedicated influencer marketing platform with deeper campaign automation and affiliate tools.

While SproutSocial excels in content approval workflows and AI-driven brand safety filters for influencer content, Crafted offers more specialized features for influencer discovery, affiliate tracking, and seamless Shopify/WooCommerce integration. SproutSocial suits teams focused primarily on social media scheduling and analytics, whereas Crafted is tailored to those needing end-to-end influencer marketing and affiliate performance management.

Brands seeking advanced influencer campaign automation with eCommerce tracking may prefer Crafted, while SproutSocial appeals to those wanting unified social media and influencer oversight.

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4. Upfluence 

Platform coverage: Upfluence covers Instagram, TikTok, YouTube, X, Twitch, Pinterest, and WordPress blogs.

Pricing: 

• Standard Plan: $1,276/month (Annual term, billed monthly)
• Without Payments: $399/month (for gifting-only campaigns)
• Annual Payment: $14,406/year (Paid upfront).

Reviews: 4.6/5.0 (G2)

Best For: E-commerce brands and agencies looking to scale YouTube influencer outreach and track ROI.

Ease of Use (UX/UI): Designed for full influencer campaign execution, with advanced features that suit experienced teams managing complex workflows.

Customer Support: Includes onboarding calls, live chat, and account managers for higher-tier customers.

Upfluence Standout Features

• Comprehensive Campaign Management: Handle influencer discovery, outreach, contract management, and performance tracking all from one centralized dashboard. This streamlines workflows and keeps every campaign detail in one place.
• Built-In Affiliate Program: Create and manage discount codes while automatically tracking sales generated by influencers. Commission payouts are processed seamlessly, removing the need for manual calculations.
• Robust eCommerce Integration: Connect directly with Shopify, WooCommerce, or Magento to link influencer content to real-time sales data. This integration makes it easy to measure true ROI from influencer campaigns.
• Cross-Channel Campaigns: Launch and manage campaigns across multiple social platforms at the same time. Track results in a unified view to compare performance and optimize strategy.
• Influencer Relationship Management: Maintain detailed influencer profiles, including contacts, communication history, and past campaign performance. This helps nurture stronger, long-term collaborations.

Influency.me vs Upfluence 

Upfluence is a comprehensive influencer marketing platform with global coverage across Instagram, TikTok, YouTube, X, Twitch, Pinterest, and blogs, while Influency.me concentrates on LATAM campaigns with WhatsApp-driven influencer engagement. Upfluence offers robust campaign management, affiliate tracking, and ecommerce integrations, whereas Influency.me emphasizes personal account support and local insights.

The Upfluence platform is more suitable for large-scale campaigns requiring detailed reporting and multi-channel influencer coordination, while Influency.me is ideal for brands seeking a hands-on approach with a dedicated team. Both platforms provide real-time campaign analytics, but Upfluence integrates closely with ecommerce platforms like Shopify and WooCommerce.

Upfluence pricing is $1,276/month for the standard plan, $399/month for gifting-only campaigns, or $14,406/year upfront, versus Influency.me’s $20,000/year service. Brands choosing between the two must weigh global scalability against regional expertise and managed support.

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5. Captiv8 

Platform coverage:  Captiv8 covers Instagram, TikTok, Facebook, YouTube, X (formerly Twitter) and Twitch.

Pricing: $25.000 Annually (Annual commitment needed). Plus a $3.000 onboarding fee.

Reviews: 4.5/5.0 (G2)

Best for: Brands and agencies running large-scale influencer campaigns in platforms like Instagram, TikTok and YouTube.

Ease of Use (UX/UI): Captiv8 offers a feature-rich interface designed for marketing professionals, though first-time users may require extra time to explore advanced tools. The dashboard emphasizes campaign analytics and influencer discovery in a centralized environment.

Customer Support: Provides hands-on onboarding, strategic guidance, and a dedicated account manager for full campaigns. Some reports indicate slower response times on urgent or billing inquiries.

Captiv8 Standout Features

• Vast Creator Repository: Access over 15 million influencer profiles with advanced filters for audience demographics, engagement quality, and interests. This enables precise targeting for campaigns of any size.
• Centralized Messaging Workspace: Consolidates all influencer communications across email and social platforms. Teams can send templates, track threads, and reduce back-and-forth delays efficiently.
• Custom KPI Dashboards: Build dashboards using drag-and-drop metrics to monitor key performance indicators. Reports can be shared with stakeholders or reused for recurring campaigns.
• Encrypted Client Reports: Create secure, view-only links for stakeholders without requiring platform login. This maintains confidentiality while streamlining reporting.
• Saved Search Templates: Reuse detailed influencer searches, including content and audience filters, for faster future campaigns. Ideal for ongoing or seasonal partnerships.‍
• Collaborative Project Hubs: Share briefs, content approvals, and deliverables in a single space to improve team coordination and reduce miscommunication.

Influency.me vs Captiv8 

Influency.me charges approximately $20,000 per year (with negotiable shorter-term contracts), making it more affordable for small to mid-sized brands, while Captiv8 requires $25,000 annually plus a $3,000 onboarding fee, targeting enterprise-level campaigns. The higher cost of Captiv8 reflects its focus on large-scale, multi-platform operations compared with Influency.me’s more accessible pricing.

Captiv8 provides a massive influencer database, detailed analytics, collaborative project spaces, and secure stakeholder links to support complex campaigns. Influency.me offers similar campaign management features but prioritizes simplicity and faster onboarding for smaller teams.

While Captiv8 is suited for brands needing deep market intelligence and advanced dashboards, Influency.me focuses on usability and streamlined workflows, letting mid-sized brands manage campaigns efficiently without a steep learning curve.

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6. CreatorIQ 

Platform Coverage: CreatorIQ supports Instagram, TikTok, YouTube, Facebook, Pinterest, Twitch, and X (Twitter). 

Pricing: CreatorIQ pricing is divided into 4 tiers: 

• Basic: $35,000/year (1,000 creators and 3 seats)
• Standard: $50,000/year (2,500 creators and 5 seats)
• Professional: $90,000/year (5,000 creators and 10 seats)
• Enterprise: $200,000/year (7,500 creators and 20 seats)

An optional “Creator Connect” feature available for an additional $15,000 per yea

Reviews: 4.6/5.0 (G2)

Best For: Large-scale brands that require robust data controls, customizable workflows, and in-depth influencer analytics across international markets.

Ease of Use (UX/UI): CreatorIQ’s interface is polished and structured for collaborative campaign management, suitable for teams managing large influencer portfolios. Users can easily navigate multi-step workflows and data dashboards.

Customer Support: Offers expert onboarding, strategy sessions, and dedicated account managers. Guidance ensures campaigns run smoothly, though costs are tied to yearly contracts.

CreatorIQ Standout Features

• Real-Time Data Sync: Automatically updates influencer data and campaign metrics to maintain accuracy and compliance.
• Automated Workflow Management: Messaging, content approvals, and tagging are streamlined to reduce manual labor and boost efficiency.
• International Payment Handling: Supports global influencer payments with built-in tax compliance, simplifying cross-border operations.
• Granular Search Filters: Find influencers with highly specific audience criteria and engagement thresholds.
• Interactive Asset Review: Share campaign content with stakeholders for commenting and approval without platform login.‍
• Dedicated Campaign Advisors: Receive personalized support from planning to execution to maximize campaign impact.

Influency.me vs CreatorIQ 

Influency.me’s annual fee of around $20,000 makes it accessible to mid-sized brands, whereas CreatorIQ pricing ranges from $35,000/year for Basic up to $200,000/year for Enterprise, plus an optional $15,000 “Creator Connect” add-on. This large pricing difference positions Influency.me as a cost-effective alternative for brands with tighter budgets.

CreatorIQ excels with real-time data syncing, automated task management, granular influencer search, and global payment solutions for enterprise-level campaigns. Influency.me delivers core influencer discovery, relationship management, and reporting tools in a simpler interface suitable for smaller teams.

With dedicated campaign consultants and interactive content review, CreatorIQ is ideal for large-scale, multi-region campaigns. Influency.me prioritizes cost efficiency and ease of use, allowing brands to launch campaigns quickly without complex onboarding or expensive yearly fees.

7. HypeAuditor 

Platform Coverage: HypeAuditor supports Instagram, TikTok, YouTube, Twitch, X (Twitter), and Snapchat.

Pricing: Flexible usage-based pricing, with Business plans starting at around $10,000/year and Enterprise reaching up to $60,000/year.

Reviews: 4.6/5.0 (G2)

Ease of Use (UX/UI): Modern interface designed for marketing teams with advanced tools for influencer auditing and performance tracking. Some features require a learning curve for optimal use.

Customer Support: Provides live chat, email, onboarding, and detailed guides. Users can access a knowledge base for self-guided troubleshooting.

HypeAuditor Standout Features

• AI-Powered Discovery: Uses machine learning to identify authentic influencers across platforms, helping avoid low-quality partnerships.
• Lookalike Influencer Recommendations: Suggests similar creators to top performers for improved targeting strategies.
• Fraud & Engagement Detection: Flags fake followers and suspicious activity to protect campaign budgets.
• Audience Insight Reports: Provides demographics, interests, and behavior analysis for informed decisions.
  Custom Reporting Tools: Build reports to measure ROI, engagement, and campaign success metrics.‍
• Competitor Monitoring: Tracks competitor influencer activity and brand mentions to identify market trends.

Influency.me vs HypeAuditor 

Influency.me costs approximately $20,000 per year, while HypeAuditor’s Business plans start around $10,000/year and Enterprise plans can reach up to $60,000/year. Influency.me is positioned as a mid-tier option with full-featured campaign management, whereas HypeAuditor allows more flexible, usage-based pricing for teams focused on analytics and fraud detection.

HypeAuditor provides AI-powered influencer search, audience insights, fraud detection, and competitor tracking for highly data-driven campaigns. Influency.me offers similar discovery and reporting tools but focuses on usability and streamlined execution rather than advanced fraud analytics.

Teams that prioritize HypeAuditor’s data accuracy and deep audience intelligence may accept the steeper Enterprise fees. Influency.me remains ideal for mid-sized brands seeking a balance between affordability, ease of use, and solid influencer campaign capabilities.

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8. GRIN

Platform Coverage: Instagram, TikTok, YouTube, X (formerly Twitter), Twitch, and Snapchat.

Pricing: GRIN’s yearly pricing starts at $25.000, with monthly payments available at $2.085/month. No discounts for upfront payments.

Best For: Best suited for DTC brands looking to centralize influencer relationship management in one streamlined system.

Reviews: 4.5/5.0 (G2)

Ease of Use (UX/UI): Intuitive dashboard that centralizes influencer management; performance may slow with very large campaigns.

Customer Support: Includes onboarding, email/chat support, and premium strategists. Consistency varies depending on service tier.

GRIN Standout Features

• Precise Influencer Matching: Filter creators by engagement rates, audience quality, and brand alignment.
• Seamless Integrations: Connects with Shopify, WooCommerce, Slack, and email platforms for smoother workflows.
• Dedicated Campaign Guidance: High-tier clients receive tailored strategies to optimize influencer programs.
• eCommerce Automation: Manage gifting, affiliate codes, promotions, and sales tracking in one platform.‍
• Centralized Messaging & Tasks: Keep all communications, approvals, and deliverables organized in one hub.CRM & Sales Sync: Integrates campaign metrics with Salesforce and Shopify for comprehensive performance tracking.

Influency.me vs GRIN 

Influency.me’s annual cost of roughly $20,000 makes it a more budget-friendly option compared with GRIN, which starts at $25,000/year or $2,085/month, with no discounts for upfront payments. Influency.me offers flexibility for mid-sized brands without requiring the higher investment that GRIN demands.

GRIN focuses on DTC brands with strong eCommerce integrations, centralized influencer communications, and affiliate tracking tools. Influency.me provides core campaign management features, emphasizing a simpler interface and faster onboarding for smaller teams.

While GRIN’s all-in-one platform is suited for brands needing deep eCommerce tracking and unified CRM capabilities, Influency.me delivers an accessible, cost-effective alternative for mid-sized brands that want to execute campaigns efficiently without extensive enterprise features.

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9. Wednesday.App 

Platform Coverage: Instagram, TikTok, YouTube, Twitter, and Facebook.

Pricing:

• Starter: Free Forever (10 searches, 20 profiles, 20 conversations, 1 seat)
• Discovery: $79/month (unlimited searches, advanced filters, full messaging, team features)
• Outreach: $279/month (Waitlist only; mass email, Gmail/Outlook sync, ChatGPT, advanced CRM)

Best for: Small businesses and emerging brands looking for a budget-friendly, intuitive influencer marketing solution with built-in CRM and AI-powered influencer discovery. Well-suited for lean teams expanding their influencer marketing without enterprise complexity.

Reviews: 4.6/5.0 (G2)

Ease of Use (UX/UI): Wednesday.App emphasizes intuitive design and fast campaign setup, making it accessible for small teams. Free tier limitations may restrict high-volume outreach users.

Customer Support: Onboarding guidance, responsive email assistance, and documentation are available. However, support is less tailored compared to enterprise-level services.

Wednesday.App’s Standout Features

• Smart Influencer Discovery: Quickly identifies creators by engagement, niche, and geography using AI filters. This reduces manual research time while improving targeting accuracy.
• Built-In Messaging Hub: Direct communication with influencers inside the platform, with Gmail/Outlook integration on higher tiers. This keeps conversations organized and easily trackable.
• Team Project Spaces: Share campaigns, use contract templates, and monitor progress collaboratively. This improves transparency and coordination across small teams.
• AI-Powered Outreach: Leverages ChatGPT to generate personalized outreach messages automatically. It reduces manual workload and can improve influencer response rates.
• Guided Onboarding: No-code setup designed for users without technical skills. This accelerates campaign launches for lean teams and solo marketers.

Influency.me vs Wednesday.App

Influency.me and Wednesday.App both target small to mid-sized brands, but Influency.me’s annual pricing is around $20,000, compared to Wednesday.App’s free tier and paid plans ranging from $79/month to $279/month. While Wednesday.App offers affordable entry, Influency.me provides a full-featured platform designed for longer-term campaigns and higher-volume influencer management.

In terms of features, Wednesday.App emphasizes speed, AI-driven influencer search, and built-in CRM, whereas Influency.me focuses on comprehensive campaign analytics and multi-platform coverage. Wednesday.App’s simplicity is ideal for lean teams, while Influency.me offers more robust tools for brands seeking end-to-end influencer marketing solutions.

Pricing flexibility is another differentiator: Wednesday.App allows monthly billing and scalable team seats, while Influency.me operates on a fixed annual contract. Brands looking for lower upfront cost might prefer Wednesday.App, whereas those prioritizing long-term ROI and advanced insights may find Influency.me better suited.

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10.  SocialCat 

Platform Coverage: Instagram and TikTok, with a focus on micro and nano influencers for visually-driven campaigns.

Best for: Small to medium-sized brands launching or scaling influencer marketing with straightforward tools without enterprise complexity.

Pricing:

• Essentials: $99/month (ideal for brands just starting out)
• Performance: $199/month (focused on UGC and outreach scale)
• Pro: $299/month (supports ongoing influencer collaborations)
  
  

Review: 4.3/5.0 (Trustpilot)

Ease of Use (UX/UI): User-friendly interface designed for beginners and small teams, focusing on manual campaign management. Simplicity ensures teams can quickly set up campaigns without steep learning curves.

Customer Service: Email support is available, with priority for Pro-tier subscribers. Response times can vary based on subscription level.

SocialCat’s Standout Features

• Direct Campaign Recruitment: Influencers can apply to campaigns directly within the platform. This reduces the time spent on manual outreach and simplifies recruitment.
• Precise Influencer Filtering: Filter creators by engagement, location, niche, and audience size. This allows quick identification of the best match for a brand’s goals.
• Centralized Messaging & Contracts: Communications, deliverables, and contracts are managed inside SocialCat. This keeps workflows organized and minimizes miscommunication.
• Performance Overview: Provides basic campaign insights for engagement and reach. While less advanced than enterprise analytics, it enables actionable decision-making for small brands.
• Content Rights Included: All plans grant permission to reuse influencer-generated content. This ensures compliance without separate legal agreements.

Influency.me vs Social Cat 

Influency.me and Social Cat both serve small to medium-sized brands, but Influency.me charges approximately $20,000 annually, whereas Social Cat offers monthly subscriptions from $99 to $299. Social Cat’s pricing is more approachable for brands starting out, while Influency.me delivers more advanced campaign management tools at a higher investment level.

Feature-wise, Social Cat provides basic campaign creation, in-app messaging, and verified influencer listings, whereas Influency.me includes cross-platform analytics, multi-channel influencer tracking, and campaign reporting. Social Cat’s simplicity benefits beginners, while Influency.me is built for marketers needing detailed data and performance insights.

From a value perspective, Social Cat offers budget-friendly entry with flexible campaign types but lacks AI tools and extensive analytics. Influency.me, while costlier, gives brands access to a full suite of features that support strategic planning, advanced reporting, and larger-scale influencer programs.

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Final Thoughts on Influency.me Alternatives 

Influency.me distinguishes itself as one of the top influencer marketing platforms in Brazil, combining access to over 8 million influencers with both self-serve platform features and full agency-style campaign management. Its proprietary data sourcing, audience insights, and dedicated account support make it particularly valuable for brands targeting Brazil and LATAM, especially those wanting hands-on assistance in campaign execution.

For organizations seeking a more globally focused influencer relationship management platform with fully integrated in-platform communication and straightforward monthly pricing, alternatives like Influencer Hero offer broader geographic coverage, built-in CRM tools, and automated multi-channel workflows.

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