Top 10 Influencer Marketing Analytics Platforms To Boost Your Campaigns

Influencer marketing is booming, with the global market projected to reach $33 billion by the end of 2025, up from just $1.7 billion in 2015. This makes it a uniquely lucrative opportunity for businesses and brands of all sizes, although it also raises competition to new levels.

To maintain a strong presence in this changing landscape, it's essential to track various influencer marketing strategy analytics, such as the metrics of the influencers you'll be working with and the actual performance of your campaigns.

This is where influencer marketing analytics platforms become central. They will help you gain key and accurate information so you can steer your marketing strategy in the right direction.

Here are the top 10 influencer marketing analytics platforms:

1. Influencer Hero
2. Upfluence
3. CreatorIQ
4. Modash
5. Influencity
6. Heepsy
7. HypeAuditor
8. Aspire
9. Brandwatch 
10. Grin

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What Is An Influencer Marketing Analytics Platform And Why Is It Important

Influencer marketing analytics platforms are tools  that allow brands and businesses, regardless of size, to gain insights into their performance in influencer marketing campaigns.

Influencer Marketing Analytics Platforms are important because they allow you to learn more about the influencer before partnering with them, and they are the only way to verify the true success of a campaign.

Some platforms allow you to view campaign analytics in real time, while others do so after the campaign ends. Regardless, they are essential for making informed decisions about the next steps in your influencer marketing strategy.

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What To Look For In A Marketing Analytics Platform - Criteria of Selection

Analytics are the brain behind influencer marketing. They allow you to remove the subjective from the focus and focus on making data-driven decisions to implement in future strategies. A platform that offers analytics must meet certain characteristics to be considered one of the best, and we'll explore them below.

Analytics Accuracy

This list focuses on the analytics tools a platform can provide, so starting with their accuracy is critical. If you have analytics that are inaccurate or have a high probability of being incorrect, then they can lead to poor decisions in the future.

The more accurate they are, the more accurate they will be representations of campaign performance, the ups and downs of a collaboration, and more. This refers to the quality of the data and the overall accuracy they can provide, being the perfect combination of quantity and quality.  Be sure that the platform can provide you with multiple influencer marketing KPIs, so you get a proper insight regarding the performance of a campaign.

Analytics Presentation

Analytics may be the most accurate available, but if you can't understand them, then they're meaningless. We ensure that all the platforms listed have a solid analytics presentation, or, failing that, have representatives who can help you understand it.

They don't need to be sophisticated charts or infographics; the key is that they're understandable, even for people who aren't digital marketing experts. This will help you make decisions based on those analytics and drive positive change in your future campaigns.

Database Size and Diversity

We already know that the size of a database isn't everything, but a larger database also helps generate greater accuracy. If you don't have such a large database, we'll present platforms that have a diverse database.

By diverse database, we mean one that can understand the diversity of content creators, that doesn't focus solely on a single social media platform but offers multiplatform data, and that doesn't have geographic restrictions.Also, the more influencer metrics they share with you, the better, as it will allow you to see the bigger picture.

Pricing Structure

We understand that for some brands just starting out, having a solid influencer marketing campaign is key, but it's not always easy to achieve on a tight budget. For this reason, we list platforms that offer a variety of pricing tiers, so there's something for every budget.

We prioritize platforms that offer free tools, as these allow you to learn more about their features, how to use them, and ultimately determine whether they're what your business needs.

Ease of Use

Generally, when brands hire a platform to carry out influencer marketing campaigns, it's because they don't have the team or the necessary tools to do so. For this reason, it's always better when these platforms aren't designed to be used by experts, but rather designed so that anyone can use them.

Of course, the reports will always use language specific to digital and influencer marketing, but the focus is on making the platform easy to use. You can navigate the dashboards, access analytical reports, and monitor performance without being too complex. In cases where the listed platforms have a more difficult-to-use interface, we'll ensure they have customer service that's known for being attentive and responsive, so they're ready to help you when you need it.

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 Top 10 Influencer Marketing Analytics Platform

1. Influencer Hero

Pricing: Plans start at $384 per month.

Best For: D2C e-commerce brands and marketing agencies.

Reviews: 4.8/5.0 (Shopify Apps)

Free Trial: No‍, but it offers free influencer marketing tools. 

Influencer Hero is a leading all-in-one influencer marketing platform, which helps brands connect with influencers. It also provides the necessary tools to manage campaigns and analyze the performance of these collaborations. For brands looking to boost their social media marketing strategy, Influencer Hero is particularly valuable as it offers detailed insights and performance metrics specific to influencer content across different platforms.

Influencer Hero’s Key Features:

• Follower Authenticity & Growth Analysis: Tracks unusual spikes in follower counts to flag potential use of fake or purchased followers. This helps you identify influencers with genuine, organic audience growth.
• Engagement & Interaction Quality: Calculates engagement rates across platforms and compares them to industry benchmarks, helping you spot authentic interaction versus artificially boosted engagement.
• Audience Insights & Targeting: Analyzes follower demographics such as age, gender, and location to ensure the influencer’s audience aligns with your brand’s ideal customer and geographic markets.
• Campaign ROI & Credibility Metrics: Combines fake follower detection scores with estimated ROI projections based on sales and earned media value (EMV), offering a transparent view of both impact and credibility. ROI plays a key role in understanding the success of your campaign, so having this analytics is crucial.

Influencer Hero’s Pros

• Detailed Analytics: Influencer Hero provides in-depth metrics, including engagement rates, audience credibility, subscriber growth, and estimated ROI, making it easy to evaluate influencer performance and campaign success.
• Multi-Platform Analytics: You don't have to stick to YouTube, Instagram, or TikTok, as Influencer Hero allows you to run campaigns across different platforms. This will maximize your reach, exposing your brand to a greater number of potential customers.
• Free Tools Available: Brands are encouraged to subscribe for the platform’s premium plans. However, Influencer Hero offers an amazing ecosystem of tools and resources for free, allowing brands to boost their marketing strategy.

Influencer Hero’s Cons

• Premium Features are Paid: Influencer Hero provides super valuable insights, both on the influencers you partner with and the performance of the campaigns, but these detailed reports are included in the paid version.

Our Insights

If you want to carry out your next influencer marketing campaigns not only with AI-powered tools that boost performance but also with a dedicated team of marketing experts ready to help you, then Influencer Hero is for you. The analytics are up-to-date, and the reports are comprehensive, although you can always hop in a call if you have questions or need personalized advice.

2. Upfluence

Pricing: Available upon request

Rating: 4.7/5.0 (G2)

Best For: Brands and content creators.  

Free Trial: No 

Upfluence is an all-in-one influencer marketing platform that helps brands and content creators analyze their audience and optimize their social media presence. It provides robust analytics for tracking influencer performance, ROI, audience insights, and conversion data. Upfluence also integrates with eCommerce platforms and supports campaign management end-to-end.

Upfluence’s Key Features:

• Campaign Analytics: Upfluence's analytics tools provide detailed reports on campaign performance, including metrics such as reach, engagement, and ROI. These insights enable businesses to assess the effectiveness of their influencer marketing efforts and make informed decisions for future campaigns.
• Comprehensive Reports: Upfluence doesn't just throw numbers at you and expect you to magically understand them. It provides comprehensive reports so you can truly understand what's happening with the campaign and how it can be improved in the future.
• Influencer Analytics: Upfluence not only provides analytics on your brand and influencer marketing campaigns, but also provides insights into the content creators' accounts. You can access this information before launching a campaign and evaluate whether it's the right fit for your brand.

Upfluence’s Pros

• Influencer Insights: Besides analytics about the campaign, Upfluence offers insights into influencer profiles. The platform provides in-depth audience demographics and engagement metrics, enabling businesses to make data-driven decisions. 
• Easy to Use: Upfluence's dashboard was created with users in mind, so they can easily understand what's happening in the outreach process and analytics. It will only take a couple of days to get used to it, learn all the shortcuts, and get the most out of the platform.
• Up-to-Date Analytics: Thanks to its AI-powered tools, Upfluence provides analytics from the same day or almost in real time. This gives you current insights about your brand and the campaign, even while it's still running.

Upfluence’s Cons

• Pricing Transparency: Upfluence doesn’t give public information about their pricing, which might be negative for content creators as it forces you to contact them and wait for more information. However, you can use its free social media audit tools without subscribing or reaching out to them.
• Limited Customization: While Upfluence offers a wide range of features, the level of customization available can be insufficient for some campaign needs. This lack of flexibility can be a drawback for businesses looking for highly tailored solutions that fit their unique marketing strategies.

Our Insights

Upfluence is a great platform to improve your influencer marketing strategy and gain in-depth analytics regarding the performance of a campaign. It may not be ideal for brands with a tighter budget, as prices aren't publicly disclosed and can increase with shorter notice. Lastly, don’t underestimate the effort that it will take you to reach out and engage with the content creators, though we have some tips on how to contact influencers successfully for you.

3. CreatorIQ

Pricing: $2.350/month (Annual Commitment required)

Best For: Brands and businesses

Reviews: 4.4/5.0 (Capterra)

Free Trial: No

CreatorIQ is a platform with advanced reporting tools dedicated to help brands and businesses to develop an effective marketing strategy. Among some of its features, it uses AI to track metrics like engagement rate, EMV (earned media value), follower quality, and cross-platform performance.

CreatorIQ’s Key Features:

• Campaign Analytics: Once you complete your influencer marketing campaign, CreatorIQ will send you a detailed report explaining how it performed and how it could be improved.
• Influencer Analytics: CreatorIQ not only handles influencer discovery but also has tools so you can view their profile analytics, such as engagement rate, follower demographics, potential reach, and more.
• Data-Driven Approach: Thanks to its extensive suite of analytics on different aspects of a campaign and social media account profiles, CreatorIQ can take a data-driven approach to managing your account. This means providing you with customized solutions for your brand's needs.

CreatorIQ’s Pros

• Attentive Customer Support: Once you sign up for CreatorIQ, you'll have customer support ready to help you with any issues. This includes conflicts with content creators, technical issues with platform use, and more.
• All in One Place: With CreatorIQ, you can centralize your influencer marketing strategy without needing additional platforms. Finding the right influencers is a hard task, but you can do it with this platform all in one place.
• Detailed Analytics: With the reports provided by CreatorIQ, there's no room for doubt. It explains the campaign's performance from start to finish, its strengths, and any others that could be improved. This is especially useful because, as it requires an annual commitment, you can run multiple campaigns per year and can continue improving with the report from the previous one.

CreatorIQ’s Cons

• High Prices: Compared to other platforms on this list, CreatorIQ offers a similar service but at a higher price. Additionally, brands must agree to an annual commitment, so if you're not satisfied with the service, you'll still have to stay and pay for a year.
• Steep Learning Curve: CreatorIQ isn't necessarily difficult to use, but it takes a while to get used to it and start using it with ease. Reading and understanding the reports can be slow because of this.

Our Insights

For established brands and businesses, CreatorIQ can be a good investment. Still, their prices are a bit too high for brands that are just starting, and you could get a better deal with other all-in-one platforms, such as Influencer Hero.

4. Modash

Pricing: Starts at $299 per month

Rating: 4.9/5.0 (G2)

Best For: Modash is directed towards in-house marketers, brands, and content creators.  

Free Trial: Yes, 14 days

Modash is an influencer marketing platform that has multiple features and can be used for brands, marketing teams and content creators. It helps throughout the social media campaign management process, and has a limited free version. Modash stands out for its deep influencer audience analytics, including follower authenticity, engagement rate tracking, and demographic breakdowns. It’s particularly useful for brands focused on authenticity and audience alignment.

Modash’s Key Features:

• Campaign Performance Metrics: Once you complete your influencer marketing campaign, Modash will provide you with insight into the campaign's progress, with up-to-date analytics.
• Ecommerce Analytics: Modash allows you to integrate Shopify into your campaign to streamline the process of sending products to influencers, create specific discount codes, and more. Then, at the end of each month, it provides you with analytics on this aspect of the campaign.
• Analyze Your Brand's Audience: Analytics don't have to be limited to the performance of a campaign or the profiles of the influencers you collaborate with, and Modash knows this. For this reason, they provide insights and reports with metrics on your brand's social media performance, so you can properly evaluate the before and after.

Modash’s Pros

• Additional Tools: To complement the analytics, Modash offers a complex and comprehensive ecosystem of tools you can use, from influencer discovery and outreach to final campaign reports.
• Multi-Platform Analytics: You don't have to settle for just one social media platform, as Modash allows you to run campaigns on multiple platforms and then receive insights across all of them.
• Free Trial: Its 14-day free trial allows you to learn more about the platform, familiarize yourself with its services, and determine if it's the right fit for your brand. It may sound like a short time, but some platforms don't even offer free trials, so it's definitely a plus.

Modash’s Cons

• Limited Free Version: The free version only lasts 14 days and Modash doesn’t offer free tools for brands and businesses, which is a downside when compared to other platforms in this list.
• Focused on Large Cities: Due to its database, Modash primarily focuses on large cities or urban centers. If your brand or business is located in a small town or you're targeting a very specific location, then it may not be the ideal option for you.

Our Insights

Modash is a fantastic platform that will help you with every step of an influencer marketing campaign, with a heavy focus on analytics in all areas. Its geographic limitations may be detrimental to some brands and businesses, but if you're targeting large cities or urban centers, you shouldn't worry. Its 14-day free trial is perfect for taking a look, testing the platform, and making your final decision.

5. Influencity

Pricing: Starts at $168 per month

Rating: 4.7/5.0 (G2)

Best For: Ideal for brands and agencies looking for hyper-detailed influencer data and campaign tracking

Free Trial: Yes, 7 days

Influencity is a powerful influencer marketing platform built for data-driven decisions. It stands out for offering incredibly detailed influencer metrics, allowing you to dive deep into follower authenticity, audience demographics, engagement history, and more. It’s especially helpful for brands that want to vet influencers thoroughly and ensure full alignment before collaboration. With scalable plans and real-time campaign tracking, it’s a solid choice for marketing teams and agencies that prioritize analytics.

Influencity’s Key Features:

• Influencer Reports: To ensure an effective campaign, it's key to have insights into the profiles of the influencers you're partnering with. Influencity provides analytical reports with fake follower checks, changes in engagement rates, and changes in follower count over specific time periods.
• Campaign Analytics Dashboard: With Influencity, you can say goodbye to reports that present the analytics in a way that it is hard to understand. Its dashboard allows you to see the campaign's performance across different platforms in real time (some metrics, such as ROI, are recommended to be evaluated at the end for greater accuracy).
• Audience Demographics Breakdown: Demographic analytics on content creators' followers can be the most difficult to obtain if you're running an influencer marketing campaign on your own. With Influencity, you can access data such as gender, location, and various related interests in the form of keywords.

Influencity’s Pros:

• Precision Data: The platform’s analytics are highly detailed, making it easier to avoid influencer fraud and make strategic decisions based on real numbers.
• Custom Reporting: You can create tailored reports to show clients or stakeholders, complete with branded visuals and breakdowns of key performance indicators.
• Flexible Integration: Influencity integrates with popular tools like HubSpot and Google Data Studio, which makes tracking and reporting even more seamless.

Influencity’s Cons:

• Short Free Trial: Influencity's free trial lasts only 7 days, which for some brands and businesses isn't enough time to try all the platform's features. If you're still interested, we recommend setting aside at least a few days during that week to try out everything Influencity offers, making the free trial worthwhile.
• Higher Learning Curve: Influencity has a large database and numerous features, which is a plus but can also be a drawback. This translates into a more complex learning curve for people who aren't experienced with this platform, or for small brands that don't have a marketing analyst.

Our Insights: (h4)

Influencity is a data-first platform made for those who want to take influencer marketing seriously. It’s especially suited for brands that value numbers and need full control over their campaign decisions. While the trial period is short and it may take a moment to get used to the interface, the platform's powerful analytics make it more than worth the time investment.

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6. Heepsy

Pricing: Starts at $49 per month

Rating: 4.5/5.0 (G2)

Best For: Small businesses and startups looking for budget-friendly influencer discovery and analytics

Free Trial: No, but offers a free demo.

Heepsy is an influencer marketing platform known for its affordability and ease of use. It allows brands to search for influencers across Instagram, TikTok, YouTube, and Twitch using over 20 filters—including location, category, follower count, and engagement rate. While it’s not as feature-heavy as enterprise platforms, Heepsy is a solid entry point for businesses that want reliable analytics without breaking the bank.

Heepsy’s Key Features:

• Audience Insights: Brands can access details about an influencer’s audience, such as gender, age group, and location, to ensure alignment with their target market.
• Influencer Vetting Tools: Heepsy offers data on audience authenticity, engagement rates, and follower growth trends—essential for avoiding collaborations with fake influencers. This is a great way of making data-driven decisions, once you receive the analytics report about the influencer that you are looking to partner with.
• Campaign Shortlists: You can create and export influencer shortlists to compare analytics side-by-side before making a final decision.

Heepsy’s Pros

• Cost-Effective Plans: One of the most affordable influencer tools on the market, making it a great option for startups or small agencies.
• Intuitive Interface: The platform is beginner-friendly with a clean design and easy navigation. You don’t need any experience in influencer marketing or reading analytics to understand the reports and information provided at all times by Heepsy.
• Cross-Platform Discovery: Don’t settle with just one social media platform, or the ones that you are used to. Heepsy gives you the opportunity to scale and expand your brand as it lets you search influencers on multiple social platforms, all in one dashboard.

Heepsy’s Cons

• Limited Free Access: With Heepsy, you won't have access to a free trial, which can be a drawback if you wanted to try the platform before purchasing the software without having to pay. However, you can access a demo version—which doesn't allow you to try all the features—and you can always ask sales representatives if you have any questions.
• Analytics Depth: Heepsy is the most affordable platform on the list, but the disadvantage is that it doesn't have the database and features to generate the most complex analytics. You will receive reports and information necessary for decision-making, but they are aimed at marketing analysts (if you don't have one on your team, it could be detrimental).

Our Insights

Heepsy is a fantastic budget-friendly solution for discovering and evaluating influencers. While it lacks some of the deep analytics of larger platforms, it delivers all the essentials to launch a solid influencer campaign. If you’re just getting started or working with a lean budget, Heepsy is definitely worth considering.

7. HypeAuditor

Pricing: Starts at $299 per month

Rating: 4.6/5.0 (G2)

Best For: Brands focused on transparency, authenticity, and data-driven influencer vetting

Free Trial: Yes, limited features available for free

HypeAuditor is all about influencer credibility. Its core strength lies in fraud detection and audience quality analytics, making it one of the most trusted tools for vetting influencers. It offers deep data on engagement quality, audience demographics, and follower authenticity across Instagram, TikTok, YouTube, and more. If you're serious about avoiding fake followers and want full campaign transparency, this is the tool to consider.

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Hypeauditor’s Key Features:

• Fraud Detection Scores: Each influencer profile is evaluated for fake followers, engagement pods, and suspicious growth patterns.
• Market Benchmarks: HypeAuditor compares influencer metrics against industry benchmarks to help you understand what good performance looks like in your niche.
• Campaign Performance Reports: Get a full picture of campaign impact through EMV tracking, engagement analytics, and ROI reports.

Hypeauditor’s Pros

• Trustworthy: HypeAuditor has been in the industry for years, being one of the pioneering platforms in influencer marketing. The fact that it has been able to remain at the top for so long and garner positive reviews makes it trustworthy.
• Global Reach: If your campaign isn't limited to a small geographic area, or you're looking to expand your brand's reach, HypeAuditor opens the doors to the world. They have analytics for influencers from all continents, so you're sure to find one that fits your needs.
• Audience Trust Indicators: HypeAuditor has an analytics system that gives influencers ratings based on the authenticity of their profile. This refers to whether they have a high percentage of fake followers, whether their interactions are carried out by bots, etc.

Hypeauditor’s Cons

• Premium Pricing: While its paid plans start at $299, most premium packages reach the $1,000 range. Therefore, it ends up being more expensive compared to others on the list, which can be a disadvantage for small brands or startups.
• Steeper Learning Curve: HypeAuditor has one of the most data-rich platforms available, which is fantastic, but it also makes it take longer to get used to reading and understanding those reports. However, you can rest assured that the analytics are among the most accurate you'll find.

Our Insights ‍

HypeAuditor is a go-to platform if you're focused on finding authentic influencers and want full transparency on campaign ROI. It’s especially effective for regulated industries or brands that can’t afford influencer fraud. A bit pricey—but worth it for data-backed decision-making.

8. Aspire (formerly AspireIQ)

Pricing: Custom pricing based on brand size

Rating: 4.7/5.0 (G2)

Best For: eCommerce brands and teams looking for an all-in-one influencer management platform

Free Trial: No, but offers a demo.

Aspire is more than an analytics tool—it’s a full influencer marketing hub that handles everything from influencer discovery and outreach to campaign execution and post-campaign reporting. It’s built for growing eCommerce brands and agencies, with particular strengths in workflow automation and ROI tracking. If you want to scale your influencer program efficiently, Aspire delivers.

Aspire’s Key Features:

• ROI & Conversion Tracking: ROI is one of the most important metrics for influencer marketing, and having analytics on it and on conversions is key. With the help of custom discount codes, e-commerce integrations, and affiliate links, Aspire allows you to truly understand sales metrics, not just analytics for the influencer's account or the campaign in general.
• Automated Workflows: Being able to automate workflows is a plus you can't miss and will save you countless headaches. You can automate the entire interaction with the influencer this way, leaving you more time to analyze statistics and metrics.
• Influencer CRM: A central analytic is being able to have a history of the influencers you've worked with and how they performed. With their CRM, you can do this in a dashboard, seeing their performance numbers to decide if you want to work with them again.

Aspire’s Pros

• All-in-One Functionality: From outreach to reporting, Aspire will be in charge of completing all of the steps of an influencer marketing campaign. This will lift a heavy weight from your shoulders, specially for small brands that don’t have a large marketing team.
• Strong eCommerce Integrations: Aspire offers multiple eCommerce integrations, being ideal for Shopify and DTC brands that want real-time sales attribution from influencer campaigns. At the end of each month, you will receive an analytics report regarding the selling performance.
• Scalable Workflows: The scalable workflows help teams save time and reduce manual work as campaigns scale. This is perfect for larger brands and businesses who are expanding, as the workflows won't slow you down.

Aspire’s Cons

• Custom Pricing Only: Aspire doesn't make its payment plans public, only stating that they vary depending on the size of the brand or business. This theoretically benefits small businesses as it should be cheaper for them, but since the information isn't public, this speaks to a lack of transparency.
• No Free Trial: Aspire doesn't offer a free trial and doesn't have free analytics tools. Therefore, to try it before signing up for the service, we recommend requesting a demo and only committing to Aspire if you truly feel it's the right fit for your brand.

Our Insights:

Aspire is an excellent fit for eCommerce teams looking to scale. It’s automation-first, yet still gives you access to solid performance analytics. If you're looking to save time while boosting ROI, Aspire is well worth checking out—just be ready to schedule a demo first.

9. Brandwatch Influence (formerly Paladin)

Pricing: Custom pricing

Rating: 4.6/5.0 (G2)

Best For: Enterprise brands and agencies managing large-scale influencer campaigns

Free Trial: No, but demos available

Brandwatch Influence is a premium influencer marketing analytics platform used by global brands. Known for its enterprise-level campaign reporting and team collaboration tools, it's tailored to large influencer operations. It combines campaign tracking, content management, and deep reporting into one sleek interface.

Brandwatch Influence’s Key Features:

• Real-Time Dashboards: Track campaign progress with real-time metrics like reach, impressions, engagement, and cost-per-action across all social platforms.
• Content & Asset Management: Store influencer-created content, track usage rights, and streamline re-use for paid or organic promotions.
• Cross-Platform Analytics: Whether you're on Instagram, TikTok, or YouTube, Brandwatch lets you measure and compare performance side-by-side.

Brandwatch Influence’s Pros:

• Customizable Reports: Brandwatch users highlight that the platform not only offers reliable analytics, but also allows you to view them in customizable charts. This makes them easier to understand, and you can even use the charts in presentations to explain campaign performance to other members of the brand or business.
• Scalable for Businesses: If you have a large company or brand, Brandwatch can also help you, as it offers the ability to run multiple campaigns simultaneously. This won't negatively impact the analytics you receive, as the platform is designed to support and implement this.
• Centralized Campaign Hub: In the Campaign Hub, you can manage and view everything you need, from communicating with influencers to accessing reports and analytics.

Brandwatch Influence’s Cons:

• No Transparent Pricing: Brandwatch, like other platforms on this list, doesn't make its price tier public. This demonstrates a lack of transparency and poses the risk of sudden price changes. However, it doesn't require an annual commitment, so if you're not happy with the pricing, you can easily unsubscribe when the campaign ends.
• Not Ideal for Beginners: Smaller brands or new teams may find it too advanced for basic campaigns. Its customizable graphics are fantastic for experienced marketers, but without a marketing team, you may find them difficult to understand at first glance.

Our Insights:

Brandwatch Influence is built for scale. If your team handles high-volume campaigns and needs robust analytics, workflow tools, and reporting all in one place, this platform is a top contender. Just keep in mind it’s a high-end tool made for serious marketing teams.

10. Grin

Pricing: Custom pricing based on brand size

Rating: 4.7/5.0 (G2)

Best For: eCommerce and DTC brands focused on long-term influencer partnerships

Free Trial: No, but offers a demo.

Grin is a comprehensive influencer marketing platform designed with eCommerce in mind. It goes beyond campaign performance tracking—acting as a full CRM system for influencer relationships. Grin stands out for its deep integration with platforms like Shopify, WooCommerce, and Magento, making it easy to measure real ROI and sales directly attributed to influencer campaigns. It’s particularly effective for brands looking to build long-term, data-backed partnerships with creators.

Grin’s Key Features:

• Sales & ROI Analytics: With native integrations for major eCommerce platforms, Grin gives you clear visibility into discount code usage, affiliate links, and overall revenue generated by influencers.
• Influencer Relationship Management (IRM): Keep track of outreach, product gifting, payments, and past collaborations with a dedicated CRM designed just for influencer partnerships.
• Content Tracking & Reporting: Automatically collect influencer-generated content and track post performance, including reach, impressions, engagement, and conversions.

Grin’s Pros:

• Built for eCommerce: Every part of Grin is tailored for online retailers—from tracking UGC performance to seeing direct sales results.
• All-in-One Platform: From discovery to outreach, product shipping, and analytics, you can manage everything without switching tools.
• Strong UTM Tracking: Grin gives detailed link tracking so you can see exactly what’s driving traffic and purchases from influencer content.

Grin’s Cons:

• No Free Trial: Grin doesn't offer a free trial, so you'll need to request a demo and contact a sales representative to learn more about the platform. We recommend doing so rather than paying upfront, as it's always better to try it out before committing.
• Not Ideal for Non-eCommerce Brands: If you're not running an online store, you might find many of Grin's features unnecessary. Despite this, its analytics are useful and up-to-date, so they're worthwhile enough to sign up for the service.

Our Insights:

Grin is purpose-built for eCommerce brands that want measurable, conversion-driven influencer marketing. It combines robust analytics with workflow automation and a clean CRM that makes managing influencer relationships easy and scalable. If your goal is to tie influencer marketing to real revenue, Grin is one of the best tools out there.

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Final Thoughts on Influencer Marketing Analytics Platforms

Choosing the right influencer marketing analytics platform can make or break your campaign’s success. Whether you're a small business or a global brand, these tools empower you to track performance, evaluate influencer credibility, and maximize ROI. 

From real-time metrics to detailed audience insights, the platforms listed above offer powerful features to enhance your strategy. As influencer marketing continues to grow, leveraging data-driven platforms ensures your efforts are impactful, measurable, and aligned with your brand goals in an increasingly competitive digital landscape.

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