How to Track Influencer Marketing ROI

Influencer marketing has become a powerful channel for driving sales, building brand awareness, boosting website traffic, increasing social media engagement, and fostering customer retention and loyalty. But without proper tracking, brands risk investing heavily in creator collaborations with little insight into what’s truly delivering results. 

ROI (Return on Investment) is a key metric in influencer marketing, measuring the value a brand gains from an influencer campaign compared to the amount spent. 

So, how do you track influencer marketing ROI? By following these seven steps:

1. Define Your Campaign Goal: Clarify whether you're aiming for sales, traffic, engagement, awareness, or retention.
2. Set Key Performance Indicators (KPIs): Define what you’ll measure. Choose metrics that directly align with your campaign goal.
3. Track Costs Accurately: Include all campaign-related expenses.
4. Set Up Tracking Tools: Use tools like UTM links, affiliate and influencer marketing platforms, and analytics to track performance effectively.
5. Calculate Influencer Marketing ROI: Apply formulas based on your campaign objective.
6. Calculate ROI for Each Influencer: Assess which creators delivered the best performance relative to cost.
7. Create Reports, Benchmark Results, and Optimize Future Campaigns: Summarize results, compare against past campaigns or industry benchmarks, and apply insights to improve future efforts.

Whether you're partnering with nano, micro, macro, or celebrity influencers on platforms like Instagram, TikTok, or YouTube, tracking ROI is essential to determine cost-effectiveness, optimize budgets, prove campaign impact to stakeholders and leadership, refine content strategy and influencer selection, and improve performance over time. 

In this guide, we’ll walk you through:

• What influencer marketing ROI is
• Why it matters for brands and marketers
• How to track it for different campaign goals using measurable KPIs
• A real-life example of influencer marketing ROI in action

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What is Influencer Marketing ROI?

Influencer Marketing ROI (Return on Investment) refers to the measurable value (return) a brand gains from an influencer campaign compared to the cost (investment).

In simple terms, it answers the question: "Was this influencer campaign worth the investment?". It shows whether the campaign was profitable, cost-effective, and potentially scalable.

What Counts As “Return” And “Investment”?

Return refers to the results or value generated by the campaign, and it varies depending on the campaign goal:

• Sales-focused campaigns: Revenue, conversions, average order value
• Awareness campaigns: Impressions, reach, mentions, new followers
• Traffic campaigns: Clicks, time on site, bounce rate
• Engagement campaigns: Likes, shares, comments, saves
• Retention and loyalty campaigns: Repeat purchases, referrals, customer lifetime value (CLV)

Investment is the total cost of running the campaign and may include:

• Influencer fees (flat rate, commission, bonuses)
• Gifted products (retail value + shipping)
• Agency, platform, or tools fees
• Paid media (boosted posts, ads)
• Internal time and resources spent managing the campaign

Because influencer marketing can impact multiple stages of the customer journey—from discovery to loyalty—how you calculate ROI depends on your specific campaign objective.

Standard Formula to Calculate ROI

For sales-driven campaigns, the standard ROI formula is:

ROI (%) = [(Return – Investment) / Investment] × 100

Example: If you spend $3,000 on a campaign and generate $9,000 in revenue:

ROI = (9,000 – 3,000) / 3,000 × 100 = 200% 

This means your campaign returned $3 for every $1 invested.

However, influencer marketing often delivers value beyond direct sales. For goals like brand awareness, engagement, website traffic, or customer loyalty, ROI should be measured using other relevant metrics, which we’ll cover in the next sections.

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Why Tracking ROI in Influencer Marketing Matters

Tracking ROI in influencer marketing is essential to understanding the true impact of your campaigns. It helps ensure your efforts are driving meaningful results and that your budget is being spent wisely.

Here’s why it matters:

Justify Your Marketing Budget

Proving ROI shows that your influencer investment is delivering value. This helps you secure future budgets and confidently report results to stakeholders.

Identify Top-Performing Influencers

 ROI data reveals which creators are actually driving results, allowing you to focus on high-performing partnerships and optimize resource allocation.

Align Influencer Content With Business Goals

When creators understand the campaign objectives, they can craft content that better supports those goals, leading to more effective and authentic collaborations.

Evaluate Success And Improve Strategy

ROI tracking allows you to analyze performance, benchmark results, and gather insights to strengthen future campaigns. By identifying what works (and what doesn’t), you can refine your targeting, messaging, content formats, and platform choices.

In short: Tracking ROI transforms influencer marketing from a “nice to have” into a strategic, results-driven growth channel.

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How to Track Influencer Marketing ROI: Step by Step

Here’s a typical step-by-step process to help you measure success and make data-driven decisions:

Step 1: Define Your Campaign Goal

You can’t effectively track influencer marketing ROI without first defining what “return” means for your brand.

Start by asking: What do you want to achieve with this influencer campaign? 

Influencer marketing goals typically fall into one of the following categories:

• Conversions / Sales (Bottom of Funnel – BoFu): Drive measurable purchases, sign-ups, or other direct conversions tied to influencer promotions.
• Website Traffic (Middle of Funnel – MoFu): Increase the number of visitors to your site, landing page, or product page through influencer content and links.
• Brand Awareness (Top of Funnel – ToFu): Get your brand in front of as many relevant eyes as possible, improve recognition, and generate interest.
• Engagement (Top/Middle of Funnel – ToFu/MoFu): Encourage likes, comments, shares, and saves to deepen relationships and boost visibility within social media platforms.
• Customer Loyalty & Retention (Post-Purchase / Retention Stage): Strengthen relationships with existing customers by keeping your brand top-of-mind and reinforcing affinity through influencer endorsement.

Your campaign goal will determine which KPIs (Key Performance Indicators) you track—and ultimately how you calculate ROI.

Step 2: Set Key Performance Indicators (KPIs)

Once your goal is clear, choose metrics that align directly with it. Key Influencer Marketing KPIs based on the campaign goal: 

Conversions/Sales Campaigns

• Revenue: Total sales generated from influencer-driven purchases.
• Number of Conversions: Total count of completed desired actions (e.g., purchases, sign-ups, downloads, promo code redemptions) from influencer-driven traffic.
• Conversion Rate: Percentage of influencer-driven visitors who completed the desired action.
• Cost Per Acquisition (CPA) or Customer Acquisition Cost (CAC): Average cost to acquire one new customer via influencer marketing — helps assess cost-effectiveness. 
• Average Order Value (AOV): Average purchase amount from influencer-driven sales — indicates how much each customer spends and helps evaluate the quality and size of purchases generated.
• Return on Ad Spend (ROAS): Revenue earned per dollar spent on paid influencer content — evaluates how well, paid influencer ads perform compared to other paid channels.
• Sales Growth (Post-Campaign Lift): Increase in sales after the campaign — sometimes users don’t convert immediately, but within some days. Using attribution windows (e.g., 7- or 30-day) to credit late conversions provides a truer ROI.

Website Traffic Campaigns

Track these metrics to measure the volume and quality of visitors driven to your website through influencer content:

• Link Clicks: Total number of times users clicked on the influencer’s link.
• Click-Through Rate (CTR): Percentage of people who clicked on the influencer’s link — indicates how engaging or persuasive the content and call-to-action were.

• Website Sessions / Unique Visitors: Number of distinct visits to your website via influencer links — shows the actual reach and traffic volume.
• Cost Per Click (CPC) or Cost Per Visit/Session: Average cost for each click or session generated — useful for evaluating efficiency and comparing ROI across influencer partners.
• Bounce Rate: Percentage of visitors who leave without further action — a lower bounce rate generally indicates more relevant and engaging traffic driven by the influencer.
• Average Session Duration or Time on Site: How long users from influencer links stay on your site — longer sessions often indicate higher interest or engagement, and better quality traffic.
• Pages per Session: Average number of pages viewed during a single visit — a key indicator of how deeply users explore your site.

*Track these metrics to measure the direct revenue impact and cost-efficiency of your influencer campaign: : A session begins when a user visits your site and includes all interactions until they are inactive for 30 minutes. Returning after that window starts a new session.

Brand Awareness Campaigns

Track these metrics to measure how widely your influencer campaign reaches and builds visibility for your brand:

• Impressions: Total number of times the content was displayed. 
• Reach: Number of unique users who saw the content — a more accurate measure of unique exposure than impressions.
• CPM (Cost per 1,000 Impressions): Indicates cost-efficiency in awareness campaigns — lower CPM suggests more efficient spending.
• Views: Total video views across formats like Stories, Reels, TikToks, and YouTube — connects exposure and interaction.
• Earned Media Value (EMV): Estimates the dollar value of organic exposure from influencer content — helps compare it to paid media spend.
• Branded Hashtag Usage: Number of times your campaign or brand hashtag was used — indicates community participation and organic amplification.
• Mentions & Tags: Count of posts where your brand was mentioned or tagged — signals brand visibility and user engagement.
• Share of Voice (SOV): Your brand’s share of total mentions compared to competitors — useful for competitive benchmarking.
• Search Volume: Increases in searches for your brand or products (e.g., on Google or TikTok) — reflects consumer curiosity sparked by influencer content.
• Follower Growth Rate: Increase in social media followers as a result of influencer exposure — shows growing audience interest.
• Sentiment Analysis: Measures the tone of conversations around your brand (positive, neutral, negative) — helps you understand how influencer content affects brand perception.

Engagement Campaigns

Track these metrics to measure how audiences interact with and respond to influencer content: 

• Likes: Baseline indicator of content appreciation.
• Comments: Reflects deeper engagement and sentiment; can be a strong indicator of community interest or feedback.
• Shares: Shows content virality and how likely audiences are to spread your message.
• Saves: Indicates content value, inspiration, or intent to revisit.
• Story Replies / Poll Responses / Stickers: Shows active participation in short-form content (especially on Instagram Stories).
• Video Views: Total plays across formats like Reels, TikToks, Stories, or YouTube.
• Engagement Rate: Percentage of people who interacted with the content (likes, comments, shares, saves) out of those who saw it (impressions or reach) — key for comparing performance across influencers.
  Bonus: An easier way to calculate ER is through software. For example, Influencer Hero has a free Engagement Rate Calculator where, simply by adding the influencer’s handle, you have access to key data, including follower growth, fake followers analysis, and more!
• Cost Per Engagement (CPE): The cost for each like, comment, share, or other engagement generated by the campaign — helps measure cost-effectiveness beyond just reach.

Customer Loyalty & Retention Campaigns

Track these metrics to measure the long-term value and ongoing relationship your influencer campaign builds with customers:

• Customer Lifetime Value (CLV): The total value a customer brings to your brand over time. 
• Purchase Frequency: Average number of purchases per customer over a given period. Higher frequency = stronger retention and engagement.
• Retention Time (Customer Lifespan): Average length of time a customer continues buying from your brand. Influencer campaigns that build emotional connection can extend this period.
• Repeat Purchase Rate: Percentage of customers who return to make a second (or more) purchase.
• Repeat Purchases: Number of customers who make multiple purchases after engaging with influencer content.
• Churn Rate: Percentage of customers who stop buying from your brand over a given period. A lower churn rate after a campaign may indicate that influencer content successfully improved customer retention and brand loyalty.
• Referrals: How often customers refer your brand to others, through affiliate links, discount codes, or word-of-mouth — a sign of brand advocacy and loyalty.
• Improved Net Promoter Score (NPS): A measure of customer satisfaction and loyalty based on how likely customers are to recommend your brand.
• CLV:CAC Ratio: The ratio of Customer Lifetime Value (CLV) to Customer Acquisition Cost (CAC). A higher ratio (ideally 3:1 or above) indicates that the value generated from retained customers significantly outweighs the cost of acquiring them, reflecting strong long-term profitability and successful retention efforts.

By setting clear KPIs, you create a measurable foundation for tracking performance and calculating ROI accurately.

Step 3: Track Costs Accurately

To calculate influencer marketing ROI correctly, it’s essential to get a complete and precise picture of your total investment, including both direct and indirect costs. Make sure to account for:

• Influencer Compensation: Flat fees, commission-based payments, bonuses, and any other financial incentives paid to creators.

• Gifted Products: Retail value of any gifted items, plus packaging and shipping expenses.
• Paid Media Spend: Budget used to boost or repurpose influencer content through paid ads or promotions.
• Platform or Agency Fees: Costs for influencer marketing platforms, management tools, or agency services supporting your campaign.
• Internal Resources: Time and effort your team dedicates to outreach, coordination, reporting, and overall campaign management.

Keeping detailed and organized records of all these expenses — whether through budgeting software, spreadsheets, or project management tools — ensures your ROI calculations are accurate and helps you evaluate the true cost-efficiency of each campaign.

Step 4: Set Up Tracking Tools

Once your campaign goals, KPIs, and cost tracking are in place, the next step is selecting the right tools to collect, attribute, and analyze performance data. With the proper tracking systems, you can identify which collaborators are driving results, helping you decide who to reinvest in and who may not be the best fit for future campaigns.

Basic Tracking & Attribution

These tools directly link influencer actions to measurable results.

• Trackable Links (UTM Parameters): Create custom URLs with a UTM builder (like Google’s Campaign URL Builder) to track clicks, traffic sources, and on-site behavior for each influencer link. Example: yourwebsite.com/product?utm_source=instagram&utm_medium=influencer&utm_campaign=springlaunch
  
  
• Promo Codes & Affiliate Links: Assign unique promo codes (e.g., “KAREN10”) or affiliate links embedded with UTM parameters to track redemptions, clicks, and conversions. When used, sales are attributed to the influencer, often earning them commissions. Influencer Hero, for example, supports affiliate group creation with different rules for each discount code: amount off products or orders, buy X get Y, free shipping. It also automates UTM link creation, allowing you to assign influencers personalized tracking links tied to specific product pages. Performance is then tracked directly in your dashboard.
  
  
• Affiliate Platforms: Use platforms such as Refersion or ShareASale to automate the tracking of clicks, sales, and commissions.
  
  
• Custom Landing Pages & Influencer Storefronts: Create influencer-specific landing pages or storefronts using Shopify, WooCommerce, or Creator Hero. These centralized promoted products showcase curated collections and streamline the user journey. When paired with UTM links and promo codes, they also enhance attribution by isolating influencer-driven traffic and conversions.

Analytics & Reporting

These advanced tools help interpret performance data and provide broader context for smarter decision-making.

• Analytics Platforms & E-commerce Dashboards: Use platforms like Google Analytics and Shopify or WooCommerce to monitor influencer-driven website behavior, conversions (e.g., purchases, sign-ups, downloads), and revenue.
  
  
• Influencer Marketing Software: Use platforms like Influencer Hero or Upfluence for end-to-end campaign tracking and reporting. They centralize influencer data, often integrating with analytics and e-commerce tools to automatically pull in metrics and provide a dashboard with influencer-specific insights.
  
  
• CRM (Customer Relationship Management) Systems: Use platforms like HubSpot or Klaviyo to monitor customer journeys, repeat purchases, and customer lifetime value (CLV)—essential for evaluating long-term campaign impact.

Social Media Insights and Brand Sentiment Tracking

These tools monitor native platform performance and how your brand is perceived online.

• Native Social Analytics: Use built-in tools like Instagram Insights, TikTok Analytics, and YouTube Studio to track reach, engagement, follower growth, and content performance. If direct platform data isn’t accessible, request influencers to share screenshots of impressions, reach, or story views.
  
  
• Social Listening Tools: Use platforms such as Brandwatch, Mention, Sprout Social, Google Trends, and Google Search Console to monitor brand mentions, hashtags, share of voice, and sentiment across social channels.

Matching Tools to Campaign Goals

Pro Tip: Combine Multiple Tracking Methods for Maximum Accuracy

To get a comprehensive view of your influencer campaign’s performance, don’t rely on just one tracking method. Using multiple tools allows you to cross-verify data and understand how each influencer contributes at different stages of the funnel—ultimately providing a more accurate, data-backed view of ROI.

Step 5: Calculate Influencer Marketing ROI

Once you’ve gathered the relevant data using your tracking tools, it’s time to evaluate how your campaign performed. Remember: the way you calculate ROI will vary depending on your campaign goals

Conversions / Sales Campaigns

Use the standard ROI formula: ROI (%) = (Revenue from Campaign – Campaign Costs) / Campaign Costs × 100

‍Example: If you spent $10,000 and earned $40,000 in revenue:

ROI = (40,000 – 10,000) / 10,000 × 100 = 300%

The resulting percentage tells you how much return you generated for every dollar spent. In this case, you earned $3 for every $1 spent—a strong return on investment.

Also, a positive ROI means your campaign generated profit. A negative ROI means your costs outweighed your returns, and signals it may be time to optimize your strategy

Bonus KPIs to Track Alongside ROI

• Conversion Rate = (Conversions / Clicks) × 100
• Cost Per Acquisition (CPA) or Customer Acquisition Cost (CAC) = Total Campaign Cost / Number of Conversions
• Average Order Value (AOV) = Total Revenue / Number of Orders
• Return on Ad Spend (ROAS) = Revenue Attributed to Paid Campaign / Ad Spend
• Sales Growth (Post-Campaign Lift) = (Revenue After Campaign – Revenue Before Campaign) / Revenue Before Campaign × 100

Important: Not All Sales Will Be Attributed 

Expect some unattributed sales when using influencer affiliate links and promo codes. For example, if an influencer tags your brand’s social account instead of using their unique link, users may first visit your social profile and then click the general link in the bio to access your store. If your website displays a generic coupon code, customers might use that instead of the influencer's code, resulting in lost attribution.

Pro Tips: 

• Avoid displaying general discount codes on your website. This reduces confusion and strengthens trust with influencers, who rely on their unique codes to track referrals and earn commissions. When the same discount is available publicly, it can reduce motivation and negatively impact the partnership.

• A good rule of thumb is that about one-third (30%) of your influencer-driven sales may be unattributed. 
• When budgeting, especially with flat-fee partnerships, build in a 30% buffer based on previous performance data to account for unattributed sales. This helps maintain your target ROAS or CAC, even with some attribution loss.

Website Traffic Campaigns

Use Cost Per Click (CPC) or Cost Per Visit/Session.

• CPC = Campaign Costs / Total Clicks
• Cost Per Session = Campaign Costs / Total Website Sessions

Example: If you spent $5,000 and got 2,000 sessions:

CPC = $5,000 / 2,000 = $2.50.

These metrics are especially useful when comparing influencer campaigns to paid ads or email campaigns. 

Even without direct sales, high-quality traffic (e.g., longer session duration, more pages per session, lower bounce rate) can still be a strong signal of ROI—especially when influencer content is attracting and engaging the right audience more efficiently than other channels.

Bonus KPI to Track Alongside CPC:

• Bounce Rate = Single-Page Sessions / Total Sessions × 100
• Session Duration = Total Duration of All Sessions / Total Number of Sessions
• Pages per Session = Total Pageviews / Total Sessions

Brand Awareness Campaigns

Use Cost Per Mille or Cost Per 1,000 Impressions (CPM).

CPM = (Campaign Costs / Total Impressions) × 1,000

This helps you compare influencer reach to paid advertising. For example, if your influencer campaign has a CPM of $6 and Meta Ads average $10 CPM, your influencer strategy is delivering cost-effective reach.

Bonus KPI to Track Alongside CPM: Earned Media Value (EMV)

EMV estimates how much it would cost to generate the same exposure through paid media — helping you assign a monetary value to organic influencer coverage.

EMV = (Total Impressions / 1,000) × Paid Media CPM

Example:

An influencer post earns 100,000 impressions. Your average CPM on paid channels is $20.

EMV = (100,000 / 1,000) × $20 = $2,000

This suggests the influencer post delivered $2,000 worth of exposure — a valuable benchmark for comparing ROI across channels.

Engagement Campaigns

Use Cost Per Engagement (CPE)

CPE = Campaign Costs / Total Engagements (likes, comments, shares, saves, and—depending on the platform—story replies or video views)

Compare your CPE to:

• Past influencer campaign benchmarks
• Industry averages (vary by niche and platform, but a common starting point is $0.05 to $0.30 per engagement)
• Paid media performance 

A low CPE paired with a high engagement rate is a strong indicator of high ROI.

Bonus KPI to Track Alongside CPE: Engagement Rate = (Total Engagements / Total Impressions or Followers) × 100

Customer Loyalty & Retention Campaigns

Use Customer Lifetime Value (CLV):

CLV = Average Order Value x Purchase Frequency x Retention Time, where:

• Average Order Value = Total Revenue ÷ Number of Orders
• Purchase Frequency = Total Orders ÷ Total Customers
• Retention Time = Average number of years a customer continues buying from your brand

Example: $100 avg order x 3 times/year x 2 years = $600 CLTV

Then, estimate ROI Using the CLV Formula:

ROI (%) = [(Total CLV from Campaign - Campaign Cost) / Campaign Cost] × 100

Example: 

• Campaign Cost: $3,000
• Retained Customers: 50
• Average CLV: $200
• Total CLV: 50 × $200 = $10,000
• ROI: (10,000 - 3,000) ÷ 3,000 × 100 = 233%

Bonus KPI to Track Alongside CLV: 

• Repeat Purchase Rate = Returning Customers / Total Campaign Customers
  A higher repeat rate indicates better quality acquisition and retention impact.
• CLV:CAC Ratio = CLV / Customer Acquisition Cost
  Aim for at least 3:1. For example, if CLV is $300 and CAC is $100, the ROI is healthy.
  Retention takes longer to track than conversions, but it’s crucial for understanding sustainable, long-term ROI from influencer efforts.

Pro Tip: Pair ROI metrics with Qualitative Signals

While quantitative ROI tells you what worked numerically, qualitative signals help explain why. Track things like:

• Influencer content quality and reusability
• Audience sentiment in comments, DMs, and customer reviews
• Brand lift, including increases in search volume or social mentions
• Feedback from internal teams or external partners

This holistic view will give you the clearest sense of what’s truly working and where to optimize next.

Step 6: Calculate ROI for Each Influencer

While Step 4 explains how to calculate overall campaign ROI, it’s also worth calculating ROI for each influencer. To do this, simply apply your chosen ROI formulas from Step 5 using each influencer’s specific performance data. This allows you to:

• Compare influencer effectiveness and identify top performers
• Optimize future campaigns with data-driven budget allocation
• Identify high-performing content styles and audience engagement
• Make informed decisions about long-term partnerships

Calculating ROI per influencer gives you a more detailed picture of your campaign’s true performance, helping you invest more in what works and improve what doesn’t.

Tip: In the Influencer Hero all-in-one marketing platform, brands can access a complete list of onboarded influencers ranked by performance. You can sort the list from highest to lowest or vice versa, based on impressions, clicks, Earned Media Value, and sales.

Step 7: Create Reports, Benchmark Results, and Optimize Future Campaigns

Once your campaign has concluded and ROI has been calculated, the next step is to consolidate your findings into a clear, actionable report. This documentation helps you identify what worked, what didn’t, and how to improve future efforts.

What to Include in Your Report:

• Campaign Overview: Goals, timeline, budget, and platforms used

• Influencer List: Who participated and what content they created

• Key Performance Metrics: Reach, engagement, clicks, conversions, etc.
• Content Highlights: Screenshots or links to standout posts and stories
• ROI Breakdown: Overall ROI and per-influencer ROI for comparison
• Insights: What performed well, what underperformed, and why
• Recommendations: Next steps—e.g., A/B test different influencers, content types, or platforms

Recommended Tools:

• Google Sheets or Airtable: For flexible, data-driven reporting
• Canva or Notion: For visual storytelling and polished presentations
• Influencer Platform Dashboards: For pulling performance data and automating metrics. Influencer Hero, for example, offers an automated reporting tool that will provide key insights, such as:
  
  • Influencers contacted, responded, onboarded, and posted.
  • Number of posts, followers reached, clicks, impressions, sales generated & Earned Media Value. 
  • Payments processed during a selected time period.
  • List and amount of products sent, plus the total product cost during the desired time period.

This final step ensures that you’re not only tracking ROI but also learning from it, so each campaign is smarter and more effective than the last.

Need help getting started? Here’s an influencer marketing campaign report template you can use.

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Tracking Influencer Marketing ROI In Action

Naked Wines

Naked Wines ran a gifting campaign focused on brand awareness on Instagram and YouTube, onboarding 481 influencers with 371 posting content—a posting rate of approximately 77%. The campaign reached 31 million followers and generated 5 million impressions with an Earned Media Value (EMV) of $99.9K. This large-scale activation helped significantly boost visibility, strengthen brand positioning, and generate a strong volume of authentic user-generated content for future use.

Top Performing Posts:

@rachelanna_home
217K views | 2.6K likes | 45.9K followers

@melodyand_mom
99.1K views | 1.5K likes | 76.4K followers

@izzyhammondx

131K views | 4.5K likes | 118K followers

OndeCor

OndeCor executed over 270 influencer collaborations, generating more than 1.3 million impressions and $37.6K in Earned Media Value (EMV). The campaign produced 360+ high-quality user-generated content pieces, including Reels, Feed Posts, and Stories, which were repurposed for ongoing brand campaigns and Meta ads.

Additionally, 35 top-performing influencers were re-engaged for seasonal and ongoing campaigns, helping to strengthen long-term ROI and deepen brand affinity.

Top Performing Posts:
@baker.blooms
78.4K views | 3.9K likes | 55.2K followers

@unknown_username
1.5M views | 4.7K likes | 28K followers

Immersive Gamebox (Gaming)

Immersive Gamebox ran a multi-city influencer campaign focused on brand awareness and venue promotion. They collaborated with over 400 influencers on Instagram and TikTok, generating 1.6 million impressions and an estimated $28.8K in Earned Media Value (EMV). The campaign reached over 12 million followers across 25 U.S. and U.K. cities, producing 300+ pieces of high-quality, repurposable UGC. More than 50 top-performing influencers were re-engaged for future collaborations.

Top Performing Posts:
@rubygoldentiger
81.6K views | 1.7K likes | 185K followers

@isabel_vlogs_
234K views | 6.7k likes | 217K followers

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Free Influencer List

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Final Thoughts On How To Track Influencer Marketing ROI

Tracking influencer marketing ROI is essential for understanding whether your efforts are delivering meaningful results. By setting clear goals, monitoring the right KPIs, analyzing performance, and considering long-term value, you can accurately measure impact, justify your investment, and improve future campaigns.

The key takeaway? Your definition of “return” should reflect your campaign goals. ROI isn’t just about revenue — it’s about impact. Aligning your objectives with the right metrics and tools is what ultimately leads to better performance and smarter marketing decisions.

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