ShopBase Integration with Influencer Hero: Track Influencer-Driven Sales and Revenue

ShopBase is an ecommerce platform built for brands focused on dropshipping and direct-to-consumer (DTC) sales, offering fast store setup, payment processing, and scalable order fulfillment. It’s designed for teams that need to launch quickly and optimize performance as they grow.

By integrating ShopBase with Influencer Hero, brands can track affiliate sales directly from their ShopBase store, attribute revenue to individual influencer links and campaigns, and monitor influencer-driven conversions in real time.

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Why ShopBase Matters for Your Influencer Program

ShopBase is a core ecommerce platform for dropshipping and DTC brands, where orders, payments, and customer transactions actually happen. Since influencer marketing ultimately aims to drive sales, the platform where purchases are completed plays a critical role in measuring real influencer ROI.

• Where influencer-driven revenue is finalized: Influencer traffic only becomes measurable ROI once it converts into an order. Because ShopBase is the system of record for purchases, it’s the most reliable source for understanding which creators and campaigns generate sales.
• High relevance for performance-focused DTC brands: Dropshipping and DTC brands rely heavily on affiliates and influencers as acquisition channels, especially in early and growth stages. This makes ecommerce platforms like ShopBase central to evaluating cost per acquisition and revenue per creator.‍
• Direct access to first-party conversion data: As tracking becomes more privacy-restricted, brands increasingly depend on first-party store data to evaluate performance. ShopBase holds clean, transaction-level data that allows teams to assess influencer impact without relying on platform-reported engagement metrics alone.

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What is the Influencer Hero and ShopBase Integration?

The Influencer Hero AND ShopBase integration connects your influencer campaigns directly to your ShopBase store data. It allows teams to track influencer and affiliate links, attribute orders and revenue to specific creators and campaigns, and monitor influencer-driven conversions using real purchase data from the store. ‍

‍Best For: DTC and dropshipping brands using ShopBase that want clear, revenue-based attribution for influencer and affiliate campaigns without manual tracking.

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What the ShopBase Integration Lets You Do (Key Capabilities)

This integration connects Influencer Hero with ShopBase to link influencer campaigns with store activity. Core workflows connected include creators, affiliate links, campaigns, orders, and revenue data.

1) Generate Affiliate Links Directly Inside Influencer Hero

Influencer Hero allows you to create unique ShopBase affiliate links for each creator without relying on external tools.

• Generate individual affiliate links per influencer
• Automatically connect links to specific campaigns
• Keep all creator tracking infrastructure centralized

2) Automatically Sync Orders From ShopBase

Once a creator drives traffic through their affiliate link, ShopBase order data is synced back into Influencer Hero.

• Import order details and conversion data in real time
• Sync customer purchases without manual exports
• Eliminate spreadsheet-based tracking

3) Monitor influencer-driven conversions

Conversion activity from ShopBase is reflected at the influencer and campaign level.

• View conversion counts per creator inside Influencer Hero
• Track campaign-level conversions using ShopBase order data
• Log conversion events tied to specific tracking links

4) Identify creators generating sales

Sales data from ShopBase is used to rank and review creator performance.

• View total orders per creator inside Influencer Hero
• Compare revenue generated by different influencers
• Filter creators based on sales activity

5) Analyze store performance tied to influencer activity

Store-level data from ShopBase is available for influencer performance analysis.

• Review influencer-attributed revenue inside Influencer Hero reports
• Analyze order volume linked to influencer campaigns
• View performance data using ShopBase order records

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Why is This Integration Useful?

See Which Influencers Actually Drive Revenue

Many brands struggle to connect influencer activity with real sales. By tying influencer links and campaigns directly to ShopBase order data, this integration makes it clear which creators are generating purchases - not just traffic or engagement.

Evaluate Campaigns Using Store Data, Not Screenshots

‍Without store-level attribution, influencer performance reviews often rely on screenshots or platform-reported metrics. With ShopBase data feeding into Influencer Hero, campaign performance is evaluated using confirmed orders and revenue.

Manage Influencer Programs As A Performance Channel

For DTC and dropshipping brands, influencer marketing is often a core acquisition channel. This integration supports that model by connecting campaigns to conversion and revenue data from ShopBase, allowing teams to review influencer performance alongside other sales-driven channels and make budget decisions based on actual results.

Identify Top-Performing Creators And Partnerships

When sales data is attributed at the creator level, patterns become easier to spot. Merchants can see which influencers consistently generate orders, which campaigns outperform others, and where repeat performance occurs. This helps inform decisions around renewals, higher commissions, or long-term creator relationships.

Build Clearer Reporting For Internal Teams And Stakeholders

Influencer results are often difficult to explain to finance, growth, or leadership teams. By grounding influencer performance in ShopBase revenue data inside Influencer Hero, merchants can share clearer reports that reflect how influencer activity contributes to store performance in ShopBase.

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Example Use Cases

This integration supports common, day-to-day workflows used by DTC and dropshipping teams running performance-focused influencer programs. Below are practical ways brands typically use the Influencer Hero and ShopBase connection in their existing workflows.

Review Influencer Performance After A Campaign Ends

After a campaign is completed, teams review creator-level results inside Influencer Hero using order and revenue data from ShopBase. Instead of relying on screenshots or self-reported metrics, campaign evaluations are based on confirmed store purchases tied to each influencer.

Decide Which Creators To Rehire Or Scale

When running multiple influencer activations, teams use ShopBase order data inside Influencer Hero to identify creators who consistently generate sales. This information is used to prioritize renewals, extend campaigns, or increase commission rates for creators who show repeat performance.

Report Influencer-Driven Revenue To Internal Teams

Growth, finance, or leadership teams often want to understand how influencer marketing contributes to store revenue. With this integration, influencer-driven orders and revenue from ShopBase can be reviewed and shared through Influencer Hero reports, making influencer performance easier to communicate internally.

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How to Set Up ShopBase in Influencer Hero

Connecting ShopBase with Influencer Hero is a straightforward process designed to fit into existing workflows. The setup involves linking your ShopBase store to Influencer Hero so order and conversion data can be used for influencer tracking and attribution.

For a step-by-step walkthrough, you can visit the Influencer Hero Help Desk where you’ll find detailed guides for all available integrations. The documentation covers how to connect your store, what data is shared, and how to confirm the integration is working correctly.

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Final Thoughts

The Influencer Hero and ShopBase integration connects influencer campaigns directly to store-level data, allowing brands to track affiliate sales, attribute revenue to creators, and review influencer performance using confirmed orders. By linking influencer activity with what happens inside the ShopBase store, teams get a clearer view of which creators and campaigns contribute to real business results.

If you’re running influencer or affiliate programs on ShopBase and want clearer visibility into performance and revenue attribution, this integration can fit naturally into your existing workflow. To see how it works in practice and how it could apply to your setup, you can book a demo.

Explore other Influencer Hero integrations:

• Mailchimp
• Klaviyo
• Amazon

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