Influencer CRM

Manage Every Creator Relationship In One Place

Manage all your campaigns and relationships through one centralized CRM. Track performance, payouts, UGC and product send-outs — all from a single deal page.

Outreach
2419
kimberly.loaiza
No Tasks
deepikapadukone
No Tasks
domelipa
No Tasks
Negotiation
113
oonihq
Overdue
yorkshire.pudd
Overdue
willsmith
Follow up
Send contract
3
mickey.shaped
Waiting
foodandpsych
No Tasks
Awaiting Post
249
riverford
Overdue
justjessfood
To do
questeurope
Follow up
James Wythe
James Wythe
@healthylivingjames
220k followers
@healthylivingjames
@healthylivingjames
@healthylivingjam
Collaboration #1
8,766
520
$
$83,564.00
$13,234.00
Influencer Profile
Activity Timeline
+ Create Task
Email received
Reply
Done Task
Completed
Product arrived, follow up on post after a week
Product sent out
Delivered

Brands on our platform

Trusted by lululemon, Nespresso, Under Armour, Glamira and Sephora
Deal Pages

All Your Data In One Place

Each of your influencers has their own deal page with all data centralized.

Affiliate & Performance Tracking

Access each influencer's past performance from the deal page and allocate budgets accordingly.

Unified Communication

Sync WhatsApp messages and email threads to each deal page for full visibility — without switching tools.

Product Send-Outs & Contact Details

Gather contact details, addresses and notes in one place, and dispatch products with a single click.

Learn More →
Campaigns

Manage Influencers At Scale

Run every campaign through your Influencer CRM.

Campaign Boards

Boards live inside each campaign, keeping collaborations, progress and activity organized in one place.

Custom Columns

Customize boards with columns that match your internal workflow, partnership models and approval steps.

Campaign Automations

Trigger actions automatically as creators move between columns — flexible logic you fully control.

Outreach
234
Negotiation
42
Awaiting post
63
Posted
27
Outreach
699
receitasdicasfit
No Tasks
903k
philippe_conticini
No Tasks
827k
samyspain
No Tasks
719k
Negotiation
42
muveflavors
Todo
630k
lisa_in_cucina
Todo
68k
chefcarlosgaytan
Waiting
221k
Awaiting post
211
alessandrotiscione
Overdue
38k
azeiteseudia
Todo
19k
janinaandfood
Waiting
100k
Posted
17
buttercupscupcakes
Overdue
12k
vannisa_biggio
Todo
31k
tastyideas
Waiting
56k
B
I
≡ ≣
▤ ◎
A ✎

Hi {{first_name}},

{{personalised_sentence}}

We are looking for potential partnerships and we love the content on your account {{influencer_handle}}!

Can we include you in our upcoming campaign?

Efficiency

Manage More, Faster

Speed up your workflow by managing multiple influencer deals at once.

Outreach
14
salmaaa3_
Waiting
30K
alanthecooker
Waiting
781K
makenna76
Waiting
112K
christoferfran_
Waiting
146K
cooper_dias
Waiting
567K
Negotiation
18
bbergson45
Overdue
1M
justinvaccaro
Overdue
8K
rhielmadsen
To do
82K
madelyngouse01
To do
121K
madenewjess
Waiting
81K
Awaiting Post
5
emerson.rove
Overdue
12K
geo.emery_
To do
310K
dorwart.andrew
To do
35K
jaydonp.ress
Waiting
15K
Posted
10
gustavo_bothman
Waiting
70K
jayvetrom
Waiting
163K
sarissblog_
Waiting
854K
3 influencers selected
Select Filters
Filter with AI
Select bulk action ▾
AI Filter
Send email flow 3 to all influencers who made more than $500 in sales in the last 30 days
Apply

Smart Deal Selection

Select deals with checkboxes, filters like “$100+ in sales” or “no response in 7 days,” or an AI selector.

Powerful Bulk Actions

Send emails, ship products, update affiliate info, request payments and change deal stages — all at once.

AI-Select With ChatGPT

Skip manual filters — our AI reads deal details and email threads to find exactly what you need.

The Essentials

The Most Important Elements Of An Effective Influencer CRM

The aspects of managing a sophisticated influencer program that make a great CRM crucial.

1

Identifying The Right Influencers

Sophisticated search with detailed influencer- and audience-level filters — e.g. US creators with 70%+ US followers and a 60%+ female audience aged 25–30.

2

Contacting & Managing New Influencers

Automated, hyper-personalized drip campaigns to vet and reach new influencers, plus campaign boards to manage them with ease.

3

Relationship Building

Move creators into dedicated relationship boards to nurture the partnerships that drive the majority of your ROI.

4

Seasonality Campaigns

Invite your top performers to promote seasonal offers and drive conversions — managed right inside your relationship boards.

Influencer Hero Is Crafted For The Curious

Dore and Rose

Influencer Hero helped us significantly scale our UGC pipeline, resulting in higher ROAS and lower CAC across our campaigns.

Nick Nijhoff - Co-Founder, Dore & Rose
Arabian Oud

I am getting so much more done with Influencer Hero by my side. It provides all the tools I need to run successful campaigns and achieve outstanding results. Love it!

Nisha Btesh - Holagwapa
Glamira

We were able to centralise our entire global creator program into one unified CRM. From campaigns in Germany, France to the UK, having everything in one system helped us scale and keep reporting aligned.

Duke Tanson - CDO, Glamira
Olivida

Finding Influencer Hero could not come at a better time for our brand! We needed a system to find and partner with influencers, and they have been an amazing partner! Can't recommend them enough.

Garret Peters - Co-Founder, Duncan & Stone Paper Co

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Join 250+ brands & 50+ agencies — from first-time founders to Disney, Toyota and Samsung.

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Answers

FAQ & Competitor Comparison

What Is Influencer CRM Software?
A specialized tool that helps businesses manage relationships with influencers — tracking communication, monitoring campaign performance and streamlining influencer management.
How Does Influencer CRM Differ From Traditional CRM?
Traditional CRM manages customer relationships; influencer CRM is tailored for influencers, adding discovery, outreach, campaign tracking and performance analytics unique to influencer marketing.
What Are The Key Features Of An Influencer CRM?
Influencer discovery, communication management, campaign tracking, performance analytics, content approval workflows and influencer payment management.
How Does It Improve Influencer Marketing Strategies?
It surfaces performance insights, optimizes campaign ROI, streamlines communication, helps ensure FTC compliance and supports long-term relationship building.
What Are Some Popular Influencer CRM Options?
Influencer Hero, AspireIQ, CreatorIQ, Mavrck and Traackr — each offering features to manage influencer relationships and campaigns.

The all-in-one influencer marketing software to build and scale your influencer marketing program.

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Features & Services
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