Influencer Reporting & Analytics
Track ROI, measure social media performance across creators, and identify your top-performing influencers — all from one automated dashboard.
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Best Influencer Reporting Tool
One automated dashboard for your entire campaign — from first outreach to final sale.
Track your full campaign funnel in one place
From the first outreach email to the final sale — monitor contacts, responses, onboarded creators, posts, clicks, referrals, and revenue. The overall dashboard gives you an instant read on how your campaign is performing across every stage.
See which influencers perform best
Rank creators by views, clicks, referrals, and sales in a single table. Identify your top performers, double down on what’s working, and make every future campaign smarter than the last.
Influencer Gifting Reports
Keep gifting spend and inventory under control with automatic COGS tracking.
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Analyze cost of goods sold (COGS) for gifting
Easily sync with your e-commerce CMS and track the total COGS of your influencer gifting campaign.
Number of products sent to influencers
Avoid running out of inventory and track how many products have been sent to influencers each month.
Influencer Follower Size Report
See the full breakdown of your creator mix at a glance.
Track influencers by size
Curious how many nano, micro, macro, or mega influencers you’ve worked with? Use our detailed campaign reporting to see the breakdown.
Influencer reporting with ease
All our charts and reporting features are designed for easy understanding, making influencer reporting seamless and insightful.
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Analyze Your ROI & Sales Performance
See exactly which creators and campaigns drive real revenue — not just impressions.
Air Runner SneakerSkincare Serum SetWoven Chain BagAlphaH Liquid GoldVanille Hand SoapTrack sales, clicks, and earned media value in one view
The ROI tab consolidates your total sales, referred orders, total clicks, and earned media value — so you can see exactly which creators and campaigns are driving real revenue.
Compare product costs against campaign returns
Input your product costs and payouts to get a true cost-per-influencer breakdown. Know exactly what you spent and what you got back — and use that to decide where to invest next.
Email Outreach Analytics
Know exactly how many emails to send, when to stop, and which accounts to trust.
Track response rates at every step of your sequence
See how many influencers respond after each follow-up — so you know exactly how many emails to send and when to stop. Spot seasonal dips in response rates and adjust your timing accordingly.
Monitor performance by email account and domain
Track open rates, bounce rates, and unsubscribe rates broken down by sending account. Identify underperforming domains before they affect your deliverability.
Hi {{first_name}},
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We are looking for potential partnerships and we love the content on your account {{influencer_handle}}!
Can we include you in our upcoming campaign?
The Most Important Influencer Marketing KPIs
ROAS — Return on Ad Spend
Revenue divided by advertising cost — your clearest read on ROI. In influencer marketing, your cost includes creator payments (fixed & affiliate), gifting COGS, and shipping.
CAC — Customer Acquisition Cost
How much you can spend to acquire a new customer — essential for subscription and repeat-purchase brands like cosmetics.
Impressions
The top-of-funnel reach that fuels future conversions. Don’t judge campaigns on conversions alone — value the size of the audience you reach.
Earned Media Value
Impressions multiplied by a CPM (we use ~$15–$20) to estimate the paid-media value of your organic influencer coverage.
Influencer Hero Is Crafted For The Curious
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Influencer Hero helped us significantly scale our UGC pipeline, resulting in higher ROAS and lower CAC across our campaigns.
Nick Nijhoff — Co-Founder, Dore & Rose
I am getting so much more done with Influencer Hero by my side. It provides all the tools I need to run successful campaigns and achieve outstanding results. Love it!
Nisha Btesh — Holagwapa
We were able to centralise our entire global creator program into one unified CRM. From campaigns in Germany, France to the UK, having everything in one system helped us scale and keep reporting aligned.
Duke Tanson — CDO, Glamira
Finding Influencer Hero could not come at a better time for our brand! We needed a system to find and partner with influencers, and they have been an amazing partner! Can’t recommend them enough.
Garret Peters — Co-Founder, Duncan & Stone Paper CoFrequently Asked Questions
What metrics can I track in the reporting dashboard?
Does the reporting integrate with my e-commerce store?
Can I compare influencers against each other?
How is Earned Media Value calculated?
Can I export and share reports?
Ready to Prove Your Influencer ROI?
Track every stage of your campaign, benchmark your creators, and connect activity straight to revenue — all from one automated dashboard.
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The all-in-one influencer marketing software to build and scale your influencer marketing program.
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