Influencer Gifting

Influencer Gifting Platform

Save time by dispatching products to creators directly from our Influencer CRM. We integrate seamlessly with your CMS (Shopify, WooCommerce, etc.) so you can focus on running your business.

Dispatch Products
ShopifyShopify connected
AlphaH Liquid Gold
SKU 00845261980 · $69.00
Send
Vanille Hand Soap
SKU 00864270759 · $24.00
✓ Sent
@receitasdicasfit
Shipping to: 59 Elm Street, New York, NY 10001
Address captured
Shopify order$0 · No stock impact
TrackingSynced to CRM

Brands on our platform

Trusted by lululemon, Nespresso, Under Armour, Glamira and Sephora
Product Seeding

Streamline Influencer Gifting

Ideal for product seeding and influencer gifting campaigns.

Dispatch products directly from your CRM

Simply type in the SKU or the name of your products and click dispatch. Our system integrates with your CMS (Shopify & others).

Sync tracking links

The tracking link automatically pulls into your CRM so you can easily monitor shipping and see when your influencer received the product.

Keep your analytics in check

Through an integration with your store, our system creates a $0 order so it won't impact your analytics.

Learn More →
Shopify
ProductProduct idPriceProduct sent
AlphaH Liquid Gold
00845261980$69.0010
Candycush Serum
008944651327$89.0014
Vanille Hand Soap
008642707591$24.009
Products
40
30
20
10
0
32
Sep 8Sep 9Sep 10Sep 11Sep 12Sep 13Sep 14Sep 15
Centralized influencer data

All Data in One Place

Gather all your influencer data in one central page.

@receitasdicasfit
Instagram · 903k followers
Onboarded
Full name
Kaiya Gouse
Email
kaiya@mail.com
Shipping address
59 Elm Street, Apt 4B, New York, NY 10001
Gifting
AlphaH Liquid Gold
Order #10482 · $0 Shopify
🚚 In transit
Collected content
Auto follow-upScheduled · +48h
ProfileAll details captured

Automated influencer details & address capture

Every time an influencer shares their details — name, shipping address, email, or other required information — the system automatically captures and stores it in their profile.

Dispatch products & collect UGC

Manage gifting and content collection from the deal page. Send products, track shipment status, and automatically access the content they publish — all linked to the same collaboration.

Automated follow-ups & gifting coordination

Keep every step on track with automated follow-ups tied to each influencer and deal. Trigger reminders for missing details, delivery confirmations, or post-delivery actions — without manual chasing.

Benefits of an Effective Influencer Gifting Campaign

The most important benefits of an effective influencer gifting program.

01

Turn your COGS into advertising dollars

Performance and ROI are typically driven by a smaller group of influencers — the 80/20 principle. Around 5-10% of influencers generate over 80% of the sales.

02

Negotiate on retail value while paying for COGS

When offered free products, influencers evaluate their worth at retail price. As the brand, your cost is only the cost of goods sold.

03

Improve vendor & supplier relationships

Using products to negotiate exposure increases your inventory orders, turning inventory into advertising and unlocking better pricing through economies of scale.

04

Reduce influencer marketing cost

An appealing product is a strong negotiation lever. Since influencers are already interested, they may lower their usual rates in exchange for it.

Best Influencer Gifting Tool

The Most Efficient Influencer Gifting Platform

Dispatch products, sync inventory, and track everything from one deal page.

STEP 01

Dispatch products

Simply select the product and click send to dispatch it to influencers.

STEP 02

Inventory update

The system automatically creates a $0 order in your e-commerce store (Shopify, WooCommerce, etc.).

STEP 03

Tracking link

The tracking link is automatically added to the deal page so you can share it with the influencer.

STEP 04

Select multiple products

Add as many products as you want and dispatch them all to influencers at once.

STEP 05

Workflow

Once the product has been sent, the deal page automatically moves to the next stage.

STEP 06

Integration

Everything works through a native integration with your e-commerce CMS (Shopify, WooCommerce).

Our Users Love Us.

Influencer Hero helped us significantly scale our UGC pipeline, resulting in higher ROAS and lower CAC across our campaigns.

Nick Nijhoff — Co-Founder, Dore & Rose

I am getting so much more done with Influencer Hero by my side. It provides all the tools I need to run successful campaigns and achieve outstanding results. Love it!

Nisha Btesh - Holagwapa

We were able to centralise our entire global creator program into one unified CRM. From campaigns in Germany, France to the UK, having everything in one system helped us scale and keep reporting aligned.

Duke Tanson - CDO, Glamira

Finding Influencer Hero could not come at a better time for our brand! We needed a system to find and partner with influencers, and they have been an amazing partner! Can't recommend them enough.

Garrett Peters — Co-Founder, Duncan & Stone Paper Co
By the numbers

Powering Influencer Gifting Worldwide

400+
D2C Brands
50+
Marketing Agencies
160+
Countries Covered
1.26M+
Emails Sent
answers

Frequently Asked Questions

How does influencer gifting work?
Influencer gifting involves brands sending free products or services to influencers with the expectation that they'll showcase or promote them on their social platforms. It's part of a broader influencer marketing strategy aimed at increasing brand visibility and reaching a targeted audience through authentic endorsements.
What are the rules for gifting influencers?
Rules vary by jurisdiction and platform, but common guidelines include ensuring transparency by disclosing the gifted nature of the product, maintaining authenticity by letting influencers share genuine opinions, and complying with advertising and disclosure regulations such as the FTC guidelines in the United States.
Do influencers get free gifts?
Yes. Influencers often receive free gifts from brands as part of collaborations — products, services, or experiences provided in exchange for promotion or exposure. Influencers may also negotiate compensation in addition to, or instead of, receiving free gifts.
Do influencers have to pay taxes on gifted items?
In many jurisdictions, influencers must report gifted items as taxable income when they're received in exchange for promotional activities. The value may need to be declared on their tax returns, so it's best for influencers to consult a tax professional about their obligations.
How do I gift a product to an influencer?
Identify influencers who align with your brand, reach out to collaborate, and offer to send your product — being clear about expectations and disclosure requirements. Platforms like Influencer Hero integrate with your CMS (Shopify, WooCommerce) and let you dispatch products directly through a centralised Influencer CRM.

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