Finding the best influencer marketing agencies in London can be the difference between running creator campaigns that look good on paper and ones that actually drive growth. London is home to some of the most established and performance-focused influencer agencies in Europe, supporting everything from D2C and ecommerce brands to global enterprises. The strongest agencies combine creator strategy, content production, and clear reporting—so brands know exactly what they’re getting from each campaign.
Whether you’re a D2C brand scaling customer acquisition, a marketing team looking to professionalize creator partnerships, or an international company activating UK audiences, choosing the right London-based agency matters. In this article, we’ll explore the best influencer marketing agencies in London, breaking down their key services, unique strengths, notable clients, and what makes each one a strong fit.
This category evaluates how the agency is recognized within the industry, including its public reputation, notable achievements, and specialization.
This category focuses on the agency’s core services and unique selling points—what they do best and how they differentiate themselves from competitors in the digital marketing space.
This category considers whether the agency provides proprietary tools or platforms, and assesses the quality, usability, and effectiveness of these technologies for campaign execution and performance tracking.
This category reviews the agency’s operational history and the breadth of its experience across industries. It highlights their ability to deliver successful campaigns in various sectors.
This category looks at the agency’s track record with local and international clients, including key partnerships and the overall diversity and prestige of its client base.
This category examines the agency’s use of data-driven strategies, AI-powered tools, automation, and analytics to enhance campaign performance and deliver measurable outcomes.
This category assesses the agency’s understanding of the local market, including local consumer behavior, the platform trends, and ensuring culturally and legally appropriate campaigns.
The Goat Agency is known for running large-scale, performance-backed influencer campaigns for global brands. The Goat Agency takes a pure performance approach, grounding every campaign in more than a decade of proprietary data rather than intuition alone. The agency is especially strong at delivering guaranteed scale across multiple markets while maintaining consistency in execution. Brands often choose The Goat Agency when reach, predictability, and operational maturity are non-negotiable.
The Goat Agency differentiates itself through a performance-first model backed by over 10 years of proprietary campaign data. This allows brands to scale influencer marketing with confidence and predictable outcomes.
The agency leverages its proprietary AI trend-spotting system, IBEX, to identify emerging content patterns and performance signals. Influencer campaigns are fully managed by The Goat Agency, with technology used internally rather than offered as a self-serve influencer marketing platform.
Dell, Unilever, Nike
The Goat Agency works primarily with FMCG, technology, and sports brands.
Billion Dollar Boy is known for blending high-end creative direction with data-driven creator selection. Billion Dollar Boy focuses heavily on aesthetic quality and storytelling, making it a popular choice for premium and global brands. The agency combines cultural insight with proprietary API data to guide influencer strategy. It is particularly well suited for brands that care deeply about brand perception and creative consistency at scale.
Billion Dollar Boy stands out for its ability to merge strong creative “vibes” with structured data inputs. This balance allows brands to maintain premium aesthetics without sacrificing strategic rigor.
The agency uses AI-powered ideation tools, including Midjourney and a proprietary AI creative companion, to support concept development. Influencer campaigns are managed internally rather than through a public self-serve influencer marketing platform.
PepsiCo, Heineken, L’Oréal
Billion Dollar Boy focuses on luxury, beauty, and fashion brands.
NC Media Group is a globally operating influencer and KOL marketing agency recognized for executing multi-market campaigns with a strong emphasis on localization and cultural nuance. Although the agency works across regions worldwide, it partners closely with U.S.-based brands and regularly runs campaigns throughout North America. This includes ongoing collaborations with Austin-based DTC companies looking to scale both domestically and internationally.
Location:
NC Media Group operates as a fully remote, globally distributed agency with team presence across key hubs, including New York (United States), London (United Kingdom), Dubai, and Singapore.
NC Media Group stands out for its ability to scale influencer marketing programs globally while maintaining strong local relevance. By combining centralized strategy with on-the-ground market expertise, the agency is well suited for brands expanding into new regions or managing campaigns across multiple countries.
NC Media Group uses a proprietary analytics and tracking setup to monitor creator performance, audience behavior, and overall campaign results. When needed, the agency also integrates with third-party influencer marketing platforms such as Influencer Hero to support creator discovery, campaign execution, and detailed performance reporting.
Wanderlust, Bower Collective, Tirtir, CSB, Alibaba, TCL, Arabian Oud
Beauty, fashion and retail, eCommerce, food and beverage, technology and apps, gaming, luxury, automotive, and hospitality.
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The Social Shepherd is known for treating influencer content as a direct performance lever rather than a brand-only channel. The Social Shepherd integrates influencer marketing tightly with paid social and content production to drive measurable ROI. The agency is particularly attractive to D2C and ecommerce brands that want influencer content to convert, not just generate impressions. Its work emphasizes full-funnel impact, from awareness to acquisition.
The Social Shepherd differentiates itself by aligning influencer marketing with performance marketing objectives. This approach ensures creator content directly contributes to revenue rather than sitting in isolation.
The agency operates custom attribution dashboards built on an internal technology stack. Influencer marketing is fully managed by The Social Shepherd, with reporting and optimization handled internally rather than via a standalone influencer platform.
Uniqlo, easyJet, eBay
The Social Shepherd works primarily with retail, ecommerce, and travel brands.
Fanbytes is known for helping brands reach Gen Z audiences through creator-led strategies on TikTok, Snapchat, and YouTube. Fanbytes focuses on understanding youth culture and platform behavior, ensuring influencer content feels native rather than branded. The agency places a strong emphasis on trend-led execution and creator authenticity. It is often chosen by brands that want to stay culturally relevant with younger audiences in the UK.
Fanbytes differentiates itself through its deep understanding of Gen Z behavior and digital culture. Campaigns are built to align with how younger audiences actually consume and share content.
Fanbytes uses proprietary cultural insight tools and campaign dashboards to monitor trends and performance. Influencer marketing campaigns are fully managed internally, without a self-serve influencer platform.
Nike, Samsung, Deliveroo
Fanbytes works with entertainment, food delivery, retail, and consumer brands.
Influencer.com is known for running enterprise-grade influencer marketing programs for global brands. Influencer.com combines creative execution with strong governance, making it suitable for regulated and large-scale organizations. The agency focuses on long-term creator partnerships rather than short-term activations. It is often selected by brands requiring structure, compliance, and scale across markets.
Influencer.com stands out for its enterprise-ready approach to influencer marketing. Its structured processes make it well suited for complex, multi-market campaigns.
The agency operates a proprietary influencer marketing platform used internally for campaign execution, creator management, and reporting. Brands work through the agency rather than directly accessing the platform.
Amazon, Google, Meta
Influencer.com serves technology, finance, retail, and global consumer brands.
Digital Voices is known for combining influencer marketing with paid media and performance strategy. Digital Voices focuses on using creator content as scalable ad assets across paid channels. The agency places strong emphasis on attribution and performance measurement. It is a strong fit for brands looking to merge influencer marketing with paid social growth.
Digital Voices differentiates itself by positioning influencer marketing as a performance channel. Its approach bridges the gap between creators and paid acquisition.
The agency uses proprietary performance dashboards integrated with paid media platforms. Influencer campaigns are fully managed internally, with no self-serve influencer marketing platform.
Gymshark, ASOS, Meta
Digital Voices works with ecommerce, D2C, and digital-first brands.
Buttermilk is known for its creator-first approach and focus on authenticity. Buttermilk works closely with creators to ensure campaigns feel natural and trust-driven. The agency prioritizes quality relationships over volume-based activations. This makes it a strong choice for brands that care deeply about credibility and storytelling.
Buttermilk stands out for its emphasis on trust, transparency, and ethical influencer marketing. Campaigns are designed to feel genuine rather than transactional.
The agency uses internal creator management tools and reporting systems to support campaigns. Influencer programs are fully managed without a public influencer platform.
Diageo, Unilever, Pinterest
Buttermilk focuses on lifestyle, consumer goods, and purpose-driven brands.
Disrupt Marketing is known for its performance-led digital growth strategies. Disrupt Marketing integrates influencer marketing into broader paid media and conversion-focused campaigns. The agency works best with brands looking to drive measurable outcomes rather than pure awareness. Influencer marketing is treated as part of a wider growth system.
Disrupt Marketing differentiates itself by prioritizing performance metrics and ROI. Influencer marketing is used as a lever within a broader digital strategy.
The agency uses paid media platforms, analytics tools, and internal reporting dashboards to manage campaigns. Influencer execution is handled internally without a standalone platform.
NatWest, NHS, EDF Energy
Disrupt Marketing works across finance, energy, and public-sector organizations.
SevenSix Agency is known for representing high-profile creators and running talent-led campaigns. SevenSix Agency operates at the intersection of talent management and influencer marketing. The agency is particularly strong in sports, culture, and lifestyle verticals. Brands work with SevenSix to access premium talent and culturally relevant creators.
SevenSix Agency stands out through its deep talent relationships. Brands gain direct access to creators with strong cultural influence and engaged audiences.
SevenSix Agency uses internal talent management systems and reporting tools. Influencer campaigns are managed directly by the agency without a self-serve platform.
JD Sports, Puma, Sky
SevenSix Agency focuses on sports, fashion, lifestyle, and entertainment brands.
London is home to some of the most established and performance-driven influencer marketing agencies in Europe, serving everything from fast-growing D2C brands to global enterprises. As this list shows, the strongest agencies combine creator strategy, creative execution, and clear performance tracking—whether that’s through large-scale campaigns, Gen Z-focused activations, premium storytelling, or paid-media-backed influencer content.
Choosing the right agency comes down to your goals: some specialize in scale and predictability, others in culture, authenticity, or direct performance impact. Comparing agencies side by side helps clarify which strengths align best with your brand’s growth stage and market needs.
To continue your research, explore our agency directory, where you can browse and compare influencer marketing agencies, social media specialists, paid advertising partners, PR firms, and more—filtered by services, industry focus, and expertise.
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