Influencer Hero’s Omnisend Integration: Sync Influencers and Email Lists Without Manual Work

The Influencer Hero’s Omnisend integration connects your influencer management workflow with your email marketing lists. It lets you automatically sync contacts between both platforms, bringing existing Omnisend subscribers into Influencer Hero and sending selected influencers back to Omnisend lists.

The goal is simple: reduce manual list work and keep your influencer data clean and up to date. This guide shows you why the platform is important and how to use Omnisend to streamline your influencer tracking and segmentation. 

If you’re managing influencer programs at scale, this integration helps your team move faster without adding another tool or process to maintain.

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Why Omnisend Matters for Your Influencer Program 

Omnisend is a core platform for ecommerce and DTC brands because it sits where high-intent customer data lives. 

It centralizes email subscribers, customer behavior, and campaign attribution, making it a key reference point for understanding how different growth channels, including influencers, contribute to revenue. For influencer programs, this context is critical when evaluating real downstream impact.

• Where customer and revenue data already lives: Omnisend is used by 100,000+ ecommerce brands to manage email and SMS lists tied directly to purchases, repeat orders, and lifecycle stages. Because influencer-driven signups and customers can be tracked within this data, Omnisend becomes a reliable reference point for evaluating influencer ROI beyond surface-level engagement.
• Direct link between audience and conversion: Unlike social platforms, Omnisend operates on owned data. When influencers drive signups or purchases, that activity shows up alongside customer history, segmentation, and revenue performance—not just clicks or impressions.
• Built for ecommerce-scale measurement: Omnisend is designed to handle large, constantly updating contact lists. This scale matters for influencer programs running dozens or hundreds of creator partnerships at once, where clean data and consistent tracking are essential.

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What Is the Influencer Hero + Omnisend Integration? 

The Influencer Hero + Omnisend integration connects your influencer management workflow with your email marketing tool, allowing contact data to stay in sync between both platforms. 

Teams can import existing Omnisend subscribers into Influencer Hero and export selected influencers back to specific Omnisend lists. The integration focuses on contact syncing only, it does not send emails—so it fits cleanly into existing workflows without adding complexity.

Best For: This integration is best brands and ecommerce teams using Omnisend as their email marketing tool who want a simpler way to manage influencers alongside their existing customer data.

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What the Omnisend Integration Lets You Do (Key Capabilities) 

This integration connects Influencer Hero with Omnisend to sync contact-level data between the two platforms. It links influencer records and email subscribers, allowing teams to move contacts between systems using defined lists. The connection applies to influencer management workflows, including creator selection during the first stages of outreach, and email list organization.

1) Import Email Subscribers Into Influencer Hero

Import your existing Omnisend email subscribers into Influencer Hero to identify which of them are potential influencers.

• Bring Omnisend contacts into Influencer Hero
• Automatically create influencer profiles from subscriber data
• Find and manage these contacts inside the Influencer Finder

This way, you’re spotting influencers who already know and like your brand—making outreach and collaboration much easier.

2) Export Influencers To Omnisend Lists

Users can send selected influencers from Influencer Hero to Omnisend.

• Export selected influencers from Influencer Hero using the Bulk Tool
• Add influencers to a specific list inside Omnisend
• Push influencer email addresses and basic profile data to Omnisend

3) Manage List-Based Syncing Between Platforms

Users can control where contacts are sent or pulled from using Omnisend lists.

• Choose target lists inside Omnisend for exported influencers
• Use existing Omnisend lists as the source for imports into Influencer Hero
• Keep influencer contacts organized by list membership in Omnisend

4) Sync Contacts Without Sending Emails

The integration handles contact data only and does not trigger messaging.

• Sync contact records between Influencer Hero and Omnisend
• Update list membership without sending campaigns or messages
• Keep influencer and subscriber data separated from email delivery actions

This section reflects only confirmed contact-sync capabilities between Influencer Hero and Omnisend.

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Why Is This Integration Useful? 

This integration helps teams make practical use of influencer and subscriber data that already exists in their email marketing tool. 

Clear Separation Between Customers And Influencers

Many ecommerce teams manage customers and influencers inside the same email marketing tool, which often leads to overlap and confusion. This integration lets you clearly distinguish influencers from regular subscribers by syncing them into dedicated Omnisend lists. As a result, merchants can avoid sending customer promotions to creators while still keeping influencer contacts accessible in the same system where customer data lives.

Better Visibility Into Influencer-Driven Revenue Signals

When influencers are tracked inside Omnisend, their activity sits closer to revenue-related data like purchases, repeat orders, and customer lifecycle stages. This makes it easier for merchants to evaluate whether influencers are driving meaningful actions beyond clicks—such as signups or purchases—using the same data they already trust for ecommerce performance.

Cleaner Workflows For Teams Running Ongoing Influencer Programs

Merchants running continuous influencer programs often deal with frequent list updates as new creators join campaigns or older ones cycle out. By syncing influencers directly between Influencer Hero and Omnisend, teams can keep lists current without rebuilding segments manually. This is especially useful when managing multiple creator groups across different launches or seasons.

More Reliable Targeting For Influencer-Specific Communication

Keeping influencers in dedicated Omnisend lists allows merchants to send creator-specific updates, briefs, or post-campaign follow-ups without relying on spreadsheets or manual exports. This reduces the risk of missed messages or mis-targeted emails, especially when coordinating communication around a successful campaign that involves multiple creators at once.

Stronger Foundation For Long-Term Influencer Measurement

Over time, influencer performance becomes easier to assess when creators are consistently tracked inside the same email marketing environment. Merchants can reference historical list membership, engagement patterns, and downstream actions tied to influencer-driven traffic. This creates a more stable foundation for comparing creators across campaigns and making informed decisions about future partnerships.

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Example Use Cases

Brands typically use this integration when influencer activity needs to stay connected to existing email and customer workflows. Below are a few common scenarios where teams apply it in day-to-day operations.

1. Separating Influencers From Customer Email Campaigns

Brands often want to avoid sending discount-heavy or promotional customer emails to creators. Active influencers can be synced from Influencer Hero into a dedicated Omnisend list and excluded from customer-facing campaigns. Creator-specific communication is then handled through Influencer Hero’s outreach and collaboration email templates, keeping influencer messaging clearly separated.

2. Running Influencer-Only Communication Lists

When managing ongoing campaigns, teams need a reliable way to send briefs, product updates, or post-campaign follow-ups only to creators. By syncing selected influencers into specific Omnisend lists, brands can maintain clean, up-to-date influencer communication lists without relying on spreadsheets or manual uploads.

3. Identifying Influencers Within Email Subscribers

Some brands want to spot creators who already follow or engage with their emails. By importing Omnisend subscribers into Influencer Hero, teams can identify which subscribers are also influencers and track those who consistently drive high-intent signups over time—making it easier to prioritize creators who already show strong brand interest.

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How to Set Up Omnisend in Influencer Hero

Connecting Influencer Hero with Omnisend is a simple, one-time setup designed to take only a few minutes. Once connected, you can import email subscribers into Influencer Hero and export selected influencers to specific Omnisend lists as part of your existing influencer workflows.

The setup is completed from the Integrations page inside Influencer Hero. For a step-by-step walkthrough with screenshots, you can visit the Influencer Hero Help Desk Center, where all integrations are documented. There is also a dedicated Omnisend integration guide that walks through the connection process in detail.

While the guide explains each step clearly, most teams are able to connect Omnisend and start using the integration almost immediately.

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Final Thoughts

The Influencer Hero and Omnisend integration helps brands connect influencer programs with the email subscriber data already tied to their marketing stack. By syncing influencer records and email lists, teams can keep creator data organized alongside customer data without managing influencer contacts separately from their email marketing workflows.

If you want to see how this integration fits into your broader influencer workflow—from creator sourcing and outreach to list management and performance review—booking a demo is the best next step. 

A walkthrough will show how Influencer Hero works alongside Omnisend and how your team can manage and evaluate influencer partnerships more effectively as your program grows.

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