Influencer Gifting: Send Products and Track Creator Deliverables

Influencer gifting in Influencer Hero is built to help brands send products to creators and track what happens next—from delivery to content posting—inside one system.

This feature lives inside the Influencer CRM and campaign workflows and connects directly to Shopify and other eCommerce integrations. It allows teams to send free products to creators, automatically create $0 orders, track shipping and delivery status, and link each shipment to a specific deal stage and creator profile.

In this article, we’ll walk through how influencer gifting works in Influencer Hero, where it’s managed in the platform, and how it connects to deal stages, automation rules, and creator deliverables—so you can clearly see what happens after a product is sent and how to keep campaigns organized at scale.

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How Influencer Gifting Works in Influencer Hero

Think of the Influencer Gifting feature as a simple way to send products and keep track of what happens next, without leaving your influencer workflow. It’s built to feel straightforward and familiar, especially if you’re already using Influencer Hero’s CRM and campaign tools.

Step 1: Access Gifting From a Creator’s Deal 

Influencer gifting lives directly inside the creator’s deal page. Once a creator is added to a campaign, you can manage everything related to that collaboration—communication, stages, and product sending—from one place.

From the deal page, you’ll see a Send Product option. This is the starting point for gifting and is available as soon as the creator’s profile is set up.

Step 2: Add Shipping Details Once 

Before sending the product, you simply have to double check the information. Keep in mind that once the influencer shares their email address, their shipping information is automatically added to the Address section of their influencer profile (left side in the CRM).

There’s no need to manually copy and paste or re-enter details — everything syncs directly to the creator’s profile and can be reused for future shipments.

Step 3: Select and Send Products 

After clicking Send Product, you can search your connected store, select one or multiple products, and adjust quantities if needed.

When you confirm, Influencer Hero creates a $0 order in your store and links it to the creator’s deal. From your perspective, the product is sent in just a few clicks.

Step 4: Track Delivery Automatically 

Once a product is sent, Influencer Hero creates a tracking task tied to that creator. You can see shipping updates, access tracking links, and know when a product has been delivered.

This makes it easy to time follow-ups and avoid guessing whether a creator has actually received the product.

Step 5: Move Forward With Deliverables 

Once the product has been shipped, the creator is automatically moved to the “Awaiting Post” column in your campaign workflow.

At the same time, post tracking is automatically enabled, allowing you to monitor content performance as soon as it goes live — without any manual stage changes or additional setup required.

Because everything stays connected to the same deal, gifting doesn’t feel like a separate task—it’s simply one step in a clear, trackable creator collaboration process.

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What You Can Do With Influencer Gifting Feature

The influencer gifting feature is designed to handle the full product-sending workflow inside Influencer Hero—from preparing shipments to tracking creator follow-through. Below is how it works in practice.

1. Send Products Directly From Your Store

Once a creator’s shipping details are saved in their profile, you can send products directly from their deal page. You can select one or multiple products from your connected store, adjust quantities, and send them in a single action. This creates a $0 order in your eCommerce platform and links it to the creator’s deal automatically.

2. Assign Gifting to the Right Campaign Stage

Each product sent is tied to a deal stage in the CRM, such as Gifting or Awaiting Post.  This makes it clear which creators have already received products, which ones are waiting on delivery, and which ones are expected to post content next—without relying on manual notes or spreadsheets.

3. Track Shipping, Delivery, and Follow-Ups

After a product is sent, Influencer Hero automatically creates a tracking task linked to the deal. The tracking link is also added directly to the deal, so you can easily access shipment details, monitor delivery status, and know exactly when the product arrives — making it easier to follow up with creators at the right time.

4. Send Products in Bulk

For large product seeding campaigns, products can be sent in bulk using CRM filters and selections. For example, you can select creators based on campaign, deal stage, and send products to multiple creators at once—while still keeping each shipment connected to an individual deal.

5. Connect Gifting to Automation Rules

Gifting actions can trigger or be triggered by automation rules.
Examples include:

• Creating discount codes or affiliate links once gifting is completed
• Enabling post tracking only after a product has been delivered

This reduces manual work while keeping campaigns structured.

6. Keep Gifting Aligned With Outreach and Reporting

All gifting activity lives inside the creator’s CRM record, alongside outreach emails, contracts, posts, and performance data. This means product sends are visible in the same place as communication history and reporting, making it easier to understand how gifting impacts posting behavior and results across campaigns.

Together, these capabilities allow teams to send products, track delivery, and manage creator deliverables without breaking workflows or switching tools.

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When Teams Use Influencer Gifting

The influencer gifting feature is used when teams want to send products efficiently and keep control over what happens after delivery. Below are common scenarios where gifting becomes a core part of the workflow.

When Running High-Volume Product Seeding Campaigns

Brands use influencer gifting when they need to send products to dozens or hundreds of creators at once without losing visibility. Instead of handling shipping in spreadsheets or store backends, teams can send products directly from the CRM, track delivery status, and clearly see which creators are expected to post next.

This is especially useful for launches, seasonal campaigns, or always-on seeding programs.

When Testing Influencer Marketing as a New Growth Channel

Some teams start influencer marketing with gifting before committing to paid collaborations. In these cases, gifting allows brands to validate creator fit, content quality, and posting behavior before scaling spend.

Products are sent, delivery is tracked, and creator output can be reviewed in one place—making it easier to decide who to re-engage.

When Combining Gifting With Affiliate or Performance-Based Models

Influencer gifting is often paired with affiliate tracking to keep upfront costs low. Teams send products first, then track which creators actually post and drive engagement or sales. High performers can later be moved into paid or ambassador programs.

This approach allows brands to connect gifting directly to outcomes instead of treating it as a sunk cost.

When Scaling Influencer Marketing With Limited Headcount (Olivida Example)

Olivida used influencer gifting to add influencer marketing to their existing mix of paid ads and SEO after struggling to achieve profitable results with Meta paid social. Instead of relying on paid collaborations upfront, they combined automated influencer outreach, large-scale product gifting, affiliate-based compensation, and automated content collection to keep costs controlled while testing influencer performance.

By using Influencer Hero’s gifting workflows, Olivida was able to send products to relevant beauty and skincare influencers, track deliveries, and clearly see who posted and performed. 

This allowed them to identify seven top-performing creators and move them into long-term brand ambassador partnerships, resulting in a 7.2× ROAS, a 150%+ reduction in average CAC, and an increase in Meta cold acquisition ROAS from 1.1× to 2.6× through reusing influencer-generated content.

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How Influencer Gifting Connects With Other Influencer Hero Features

Influencer gifting in Influencer Hero is designed to work as part of a connected workflow, not as a standalone product-sending tool. Each time a product is sent, that action links into other parts of the platform that help teams manage follow-ups, deliverables, and outcomes.

Gifting + Influencer CRM

Every product sent is tied to a specific creator profile and deal. This keeps shipping details, product history, communication, and deliverables in one place, making it easy to see what was sent, when it was delivered, and what content is expected next.

Gifting + Automation

Product sending is a tracked system event that can trigger automated actions. For example, sending a product can automatically move a creator to an Awaiting Post stage, enable post tracking, or create discount codes and affiliate links—reducing manual steps after gifting.

Gifting + Post Tracking and Deliverables

Once a product is delivered, Influencer Hero can track whether a creator publishes content related to the gifted product. This helps teams connect gifting activity with actual creator output and ensures that product seeding campaigns don’t stop at shipping.

Gifting + eCommerce Integrations

Gifting connects directly to Shopify through native integrations. Products are sent as $0 orders, fulfillment and delivery status are tracked, and order data stays linked to the creator record—without managing gifting separately in the store backend.

Gifting + Reporting

Gifting activity is fully visible in reporting alongside post performance and sales data. You can see which gifted creators posted content, generated engagement, or drove referrals — all within the same reporting system you already use for campaigns.

In addition, reports allow you to track how many products were sent and the total gifting cost within a specific timeframe, giving your team clear visibility into product spend and ROI.

By connecting gifting to CRM data, automation, integrations, and reporting, Influencer Hero turns product seeding into a structured, measurable process rather than a manual task handled outside the platform.

Gifting + Storefronts

Gifted creators can also be connected to an Influencer Hero Storefront, where their affiliate links, discount codes, and curated product collections are displayed in one branded page. This makes it easy to turn gifted products into trackable sales opportunities, allowing brands to see how product seeding translates into clicks, conversions, and revenue from each creator’s storefront.

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Final Thoughts

Influencer gifting in Influencer Hero is built to be simple, structured, and easy to manage at scale. From sending products and tracking delivery to following up on creator posts and performance, everything happens inside one connected workflow—without relying on spreadsheets or disconnected tools.

If you want to see how influencer gifting fits into your broader influencer, affiliate, and content workflows, you can explore the feature in a live walkthrough. Book a demo with Influencer Hero to see our Influencer Gifting and other top features in action.

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