Influencity vs Sprout Social vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Influencity, Sprout Social, and Influencer Hero lies in their core focus and how they support brands running influencer campaigns.
Influencity is great for identifying and evaluating creators across platforms, but limited when it comes to full campaign execution. Sprout Social, on the other hand, is ideal for brands focused on publishing, scheduling, and reporting across multiple social accounts rather than managing influencer partnerships. Influencer Hero stands out as an all-in-one influencer marketing platform that covers everything from creator discovery to campaign management, affiliate tracking, gifting workflows, and CRM-style communication.
In this article, we’ll dive deep into the comparison between Influencity vs Sprout Social vs Influencer Hero, exploring their features, pricing, pros, and cons to help you decide which platform best fits your brand.
Influencity vs Sprout Social vs Influencer Hero Comparison
Feature
Influencity
Sprout Social
Influencer Hero
Influencer Discovery / Database
200M+ creator database with advanced filters for demographics, audience authenticity, and engagement metrics.
No native influencer discovery; focuses on social publishing and analytics.
450M+ global creator database across Instagram, TikTok, YouTube & more, with engagement & niche filters.
Core Focus
Influencer analytics and reporting.
Social media management, publishing, and listening.
Discovery, outreach, tracking, gifting, and CRM.
Best For
Agencies and data-driven brands needing influencer insights.
Brands managing social accounts & content calendars.
Basic campaign tracking; lacks built-in communication tools.
Limited campaign tools; mostly for content scheduling.
Full campaign workflow with outreach templates, gifting & affiliate tracking, and CRM communication.
Customer Support
Email and help center support; limited onboarding.
Strong onboarding and chat support; focused on enterprise clients.
Dedicated account manager, live chat, and onboarding for all plans (based on demo data).
Pricing
Demo data shows its professional plan goes up to $3,816 a year
$1,599 per user/month, 12-month minimum
Standard plan starts at $649/month.
Core Focus
Influencity is built around influencer analytics and audience insights, helping brands evaluate creator authenticity and performance. Sprout Social focuses on social media publishing and reporting, not influencer relationship management. Influencer Hero offers a complete influencer marketing workflow, from discovery to campaign tracking and affiliate management.
Influencer Discovery
Influencity provides one of the largest databases (200M+ creators) with strong data filters but limited outreach tools. Sprout Social lacks influencer discovery features since it’s designed for social teams, not influencer marketing. Influencer Hero combines a built-in global 450M+ influencer database with outreach automation, gifting workflows, and CRM tools.
Campaign Management & CRM
Influencity tracks campaigns but lacks communication, gifting, or affiliate features. Sprout Social manages social content, not influencer collaborations. Influencer Hero includes full campaign automation, affiliate link tracking, product seeding, and integrated communication threads.
Customer Support
Influencity provides email and help center support, but onboarding is limited. Sprout Social offers responsive chat and onboarding for enterprise clients. Influencer Hero provides dedicated account managers and live chat for all plans, according to demo data.
Pricing
Based on demo and sales data, Influencity’s Professional plan reaches around $3,816/year. Sprout Social is significantly higher, at $1,599 per user/month with a 12-month minimum commitment. Influencer Hero’s Standard plan starts at $649/month, including discovery, campaign management, and analytics in one package.
Which Tool is Best for You? Why Brands Choose Influencer Hero Over Influencity and Sprout Social
Influencer Hero is the best choice for Shopify-integrated D2C brands and eCommerce teams that want to manage everything, discovery, gifting, campaigns, and affiliate tracking, in one place. It’s built for brands that prioritize measurable ROI and hands-on workflows over disconnected tools.
Influencity is better suited for agencies or data-driven teams that need deep audience insights and influencer vetting, but don’t require end-to-end campaign tools. It’s strong for research, weaker for execution. Sprout Social, meanwhile, fits brands focused on social media publishing and reporting, not influencer management. It’s ideal if your priority is content scheduling and engagement monitoring, but not creator campaigns.
Overall, brands choose Influencer Hero because it combines the depth of Influencity’s data with Sprout Social’s usability, while adding what both lack, an all-in-one influencer workflow, Shopify and WooCommerce integrations, and direct ROI tracking.
Influencity Overview
Influencity is an all-in-one influencer marketing platform built to help brands and agencies optimize influencer discovery, campaign execution, and performance analysis. By using public data from Instagram, TikTok, and YouTube, it delivers a data-centric approach that enables small to mid-sized businesses to scale their influencer efforts efficiently and cost-effectively.
The platform’s main goal is to make influencer marketing simpler and more effective through features like AI-powered search, automated outreach, and comprehensive analytics, while maintaining pricing flexibility for businesses of different sizes.
Influencity Standout Features
AI-Powered Discovery: Quickly identify the best influencers through AI-enhanced keyword searches and lookalike recommendations—ideal for specific niches such as “eco-friendly skincare.”
Extensive Public Database: Access over 15 million influencer profiles across major platforms without opt-in restrictions, offering wide reach for startups and growing brands.
Shopify Integration: Seamlessly manage affiliate campaigns, monitor sales, and issue discount codes within Shopify—perfect for eCommerce operations.
Customizable CRM & Segmentation: Organize influencer contacts with tags and filters, grouping them by performance, region, or content style for streamlined management.
Real-Time Tracking & Reporting: Gain instant insights into engagement, reach, and conversion metrics to evaluate ROI and refine campaign strategies.
Best For: Influencity suits small to mid-sized brands or agencies seeking a cost-efficient, data-driven influencer marketing platform. Its intuitive interface and robust features make it particularly appealing for startups and eCommerce brands looking to expand their influencer programs on a budget.
Pricing & Contract Length
Professional Plan: $3,816 per year, includes 10,000 monthly searches, 150 influencer profile unlocks, 1,200 monthly outreach emails, and Shopify integration.
Business Plan: Custom pricing available (requires consultation for tailored solutions).
Add-Ons: Auto-tracking tool available for approximately $660/year. All plans are billed annually, with flexible options for larger teams or specialized needs.
Competitive pricing makes it a great option for growing businesses.
Cons
Lacks built-in messaging or negotiation tools (manual communication required).
Limited social platform coverage—Twitter analytics available, but no direct outreach features.
Auto-tracking features require an additional paid add-on.
No automated solutions for UGC licensing or ad amplification.
Free Tools
Influencer Search Tool: Search creators with basic filters such as engagement and location.
Fake Follower Checker: Verify audience authenticity before collaborating.
Engagement Rate Calculator: Instantly calculate engagement rates for any influencer.
Sprout Social Overview
Sprout Social is an all-in-one platform for managing social media, analyzing performance, and engaging audiences. It allows brands to schedule content, interact with followers, and track results across multiple social networks. Recently, Sprout has enhanced its offering by adding influencer marketing tools—enabling creator discovery, campaign management, and analytics within its established social media ecosystem.
Sprout Social Standout Features
AI-Powered Topic Discovery: Sprout’s AI goes beyond follower counts by identifying influencers who participate in the same topics and conversations that resonate with your target audience.
Brand Fit & Safety Scoring: Automated brand safety checks evaluate potential partners and assign a “Brand Fit” score, ensuring influencers reflect your brand’s tone, values, and reputation.
Custom Landing Pages & Portals: Build branded application pages for influencer recruitment, qualification, and onboarding, consolidating the entire collaboration process.
Integrated Campaign Workflows: Manage outreach, contracts, approvals, deliverables, and payments directly within Sprout Social—eliminating the need for external spreadsheets or third-party tools.
Advanced Reporting & Insights: Access unified analytics that merge influencer campaign data with broader social metrics, keyword trends, and competitive benchmarks.
Best For: Sprout Social is ideal for brands and agencies already using the platform for social media management who want to integrate influencer marketing while maintaining a centralized workspace and data hub
Pricing & Contract Length
Base Plan: Approximately $1,600 per month per user, with each additional user costing around $600 per month.
Contract Terms: Monthly or annual billing available, though an annual commitment is typically required.
Estimated Annual Cost: About $19,200 for one user or $25,200 for two users.
Pros
AI-driven Brand Fit scoring ensures creator alignment with brand values.
Shopify integration supports seamless affiliate and gifting programs.
Built-in approval and workflow tools enhance team collaboration.
Detailed analytics and EMV reporting help measure campaign ROI.
Competitive benchmarking provides cross-platform and industry insights.
Cons
High entry cost ($1,600 per user/month) may deter smaller teams.
Requires an annual contract, limiting flexibility.
Lacks bulk outreach features available in dedicated influencer CRMs.
No AI-assisted tools for outreach or content creation.
Does not include native UGC rights management capabilities.
Free Tools
Social Media ROI Calculator: Helps you quickly estimate the impact of your social content on results
Landscape (Image Resizer): A free tool to resize any image to meet the specs for different social-media networks and placements.
Social Media Templates: A library of free templates/images for social posts — great if your team lacks in-house design resources.
Influencer Hero Overview
Influencer Hero is an all-in-one influencer marketing solution built for eCommerce and D2C brands looking to streamline every step of their influencer campaigns, from discovery and outreach to gifting, affiliate tracking, and performance measurement, all within a single platform.
Unlike tools that specialize only in discovery or analytics, Influencer Hero brings the entire influencer workflow together. From identifying the best creators and automating outreach to tracking ROI through Shopify and WooCommerce integrations, it’s designed for marketing teams focused on automation, scalability, and tangible growth results.
Influencer Hero Standout Features
AI-Powered Discovery Across 8 Platforms: Discover and evaluate influencers on Instagram, TikTok, YouTube, Facebook, Pinterest, Twitch, X, and Snapchat. The AI engine suggests relevant creators and detects fake followers to ensure authenticity.
Campaign-Centric CRM Boards: Manage influencer relationships visually with drag-and-drop boards and bulk actions, ideal for D2C teams running multiple partnerships or agencies managing several clients.
Automated Outreach & Drip Sequences: Automate personalized outreach with multi-step email sequences, templates, and smart follow-ups. This saves time for Shopify brands and startups while maintaining a personal touch.
Integrated Gifting, Affiliates & Payments: Sync directly with Shopify and WooCommerce to send products, track affiliate sales, and process influencer payments automatically.
Real-Time Reporting & ROI Tracking: Access a unified dashboard to monitor clicks, sales, engagement, and ROI per influencer, perfect for data-driven performance marketers and growth teams.
Best For: Influencer Hero is best suited for eCommerce and D2C brands using Shopify or WooCommerce that want to scale influencer, affiliate, and UGC campaigns with automation and precise performance tracking. It’s also an excellent choice for agencies running high-volume collaborations across multiple clients.
Pricing & Contract Length
Standard: $649/month
Pro: $1,049/month
Business: $2,490/month
Custom & Agency Plans: Tailored options for larger brands or agencies, with pricing adjusted based on influencer volume and campaign scope.
Pros
Fully automated influencer marketing from discovery to payment.
Deep Shopify and WooCommerce integration for seamless tracking.
Multi-platform coverage with real-time analytics and reporting.
Scalable CRM and bulk outreach tools for growing teams.
Excellent customer support with onboarding assistance and live chat.
Cons
No built-in social listening functionality.
Advanced automation options may have a learning curve.
Final Thoughts on Influencity vs Sprout Social vs Influencer Hero
Influencity, Sprout Social, and Influencer Hero each serve different marketing needs. Influencity excels in influencer analytics and audience data, ideal for agencies focused on insights. Sprout Social is strong in social media scheduling and reporting, but lacks tools for influencer campaigns or ROI tracking.
Influencer Hero combines both worlds, influencer discovery, outreach, gifting, affiliate management, and analytics, all in one place. For Shopify and D2C brands, it’s the most practical all-in-one choice, removing the need for multiple tools and helping teams manage campaigns end-to-end.
Ready to see how Influencer Hero can streamline your influencer marketing? Book a free demo to explore it in action.
FAQs
Which is better for influencer marketing: Influencity, Sprout Social, or Influencer Hero?
Most marketers find Influencer Hero the best for complete influencer workflows (discovery, outreach, tracking), while Influencity is best for analytics and Sprout Social for general social media management.
Does Sprout Social offer influencer discovery like Influencity or Influencer Hero?
No — Sprout Social is a social media management tool. It doesn’t include influencer discovery or CRM features like Influencity or Influencer Hero.
What’s the pricing difference between Influencity, Sprout Social, and Influencer Hero?
Based on demo and sales data: Influencity’s Professional plan is around $3,816/year, Sprout Social starts at $1,599 per user/month, and Influencer Hero’s Standard plan starts at $649/month with full influencer campaign features.
Which platform integrates best with Shopify and eCommerce tools?
Influencer Hero offers direct Shopify and WooCommerce integrations, making it ideal for D2C and eCommerce brands. Influencity and Sprout Social do not currently offer this level of integration.
Who should use each platform?
Use Influencity if you need influencer analytics and audience data, Sprout Social for social media publishing and engagement, and Influencer Hero for managing influencer campaigns end-to-end—especially if you’re a Shopify or D2C brand.
.webp)
