Aspire vs Influencity vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Aspire, Influencity, and Influencer Hero is their focus and who they’re built for. Aspire targets mid-sized and enterprise D2C brands with structured campaign workflows and CRM tools but at a higher cost. Influencity excels in influencer analytics and AI-powered discovery but lacks full campaign management. Influencer Hero combines both—offering discovery, outreach, CRM, gifting, affiliate tracking, and analytics with Shopify and WooCommerce integrations at an accessible price.
In this article, we’ll compare Aspire, Influencity, and Influencer Hero, covering their features, pricing, pros, and cons to help you choose the best fit for your brand.
Aspire vs Influencity vs Influencer Hero Comparison
Feature
Aspire
Influencity
Influencer Hero
Influencer Discovery / Database
Access to a large creator network (500M+) across Instagram, TikTok, YouTube, and more, with advanced filters and a creator marketplace.
AI-driven discovery and analytics tool with detailed audience demographics, brand affinity, and authenticity metrics.
450M+ influencer database across Instagram, TikTok, YouTube, and Twitch, with advanced filters and built-in outreach automation.
Core Focus
Influencer relationship management (IRM), campaign workflows, and UGC collaboration for mid-to-large D2C brands.
Data and analytics-driven influencer discovery and reporting with AI audience analysis.
All-in-one influencer marketing platform combining discovery, CRM, outreach, gifting, affiliate tracking, and analytics for eCommerce brands.
Best For
Established D2C and enterprise brands with internal influencer marketing teams.
Marketers focused on influencer research, audience insights, and performance analytics.
Growing Shopify and WooCommerce brands or agencies needing full campaign management without enterprise pricing.
Campaign Management & CRM
Robust CRM for influencer relationships, campaign workflows, and deliverable tracking.
Offers performance tracking and campaign analytics but limited workflow or CRM capabilities.
Full influencer CRM with outreach automation, product seeding, UGC tracking, affiliate management, and reporting in one dashboard.
Customer Support
Dedicated success managers and enterprise support for higher tiers.
Online resources and standard support; limited one-on-one guidance for smaller plans.
Live chat, personalized onboarding, and dedicated account managers across all plans (based on demo data).
Pricing
Starts around $2,000/month with custom enterprise contracts.
Starts at $168/month, scaling with features and data access.
Starts at $649/month (based on demo data), offering full access to all key features with no commission fees.
Influencer Discovery / Database
Influencity shines in data analytics, offering deep audience insights and authenticity checks. Aspire focuses on discoverability and creator collaboration through its marketplace. Influencer Hero combines both approaches, providing a vast database with automation tools for outreach—ideal for teams scaling influencer programs efficiently.
Core Focus
Aspire is designed for campaign management and influencer CRM, Influencity for analytics and discovery, while Influencer Hero brings these together in a single workflow. Its all-in-one setup means D2C brands can handle everything from influencer search to affiliate tracking without switching platforms.
Best For
Aspire suits enterprise D2C brands with established influencer operations, Influencity fits data-focused marketers, and Influencer Hero is built for Shopify and WooCommerce brands looking to manage influencer campaigns, gifting, and ROI tracking all in one place.
Campaign Management & CRM
Aspire offers structured workflows and a CRM for influencer relationships. Influencity delivers excellent reporting but lacks true campaign automation. Influencer Hero offers the most complete setup—covering discovery, CRM, gifting, and affiliate tracking—helping brands save time and consolidate tools.
Customer Support
Aspire and Influencity focus on traditional ticket or enterprise support models, while Influencer Hero provides hands-on onboarding, live chat, and dedicated success managers—ensuring brands get faster results and ongoing guidance.
Pricing
Influencity is affordable but limited in functionality. Aspire provides advanced features at a higher cost, usually above $2,000/month. Influencer Hero, starting at $649/month, delivers the best balance of power, automation, and integrations for scaling eCommerce brands.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Aspire and Influencity
If your team is focused on influencer discovery and analytics, Influencity is a solid choice. Its AI-powered search and audience data make it great for brands that prioritize insights and authenticity metrics over campaign management. Aspire is better for mid-sized and enterprise D2C teams that need structured influencer relationships and workflow tools—but it comes with higher pricing and limited eCommerce integrations.
Influencer Hero, however, is the go-to for Shopify and WooCommerce brands that want everything in one place. It combines the analytics strength of Influencity and the CRM power of Aspire—offering discovery, outreach automation, gifting, affiliate tracking, and ROI reporting in a single platform. With transparent pricing starting at $649/month, Influencer Hero delivers enterprise-grade functionality without the enterprise cost or complexity.
Aspire Overview
Aspire is an all-in-one influencer marketing platform that helps brands and agencies streamline influencer discovery, campaign management, and performance reporting. It simplifies every stage of the influencer workflow — from product seeding and content approvals to automated follow-ups and ROI tracking.
The platform is especially valuable for eCommerce brands, thanks to its seamless Shopify integration that enables easy product gifting, order fulfillment, and sales tracking. Aspire empowers marketing teams to manage influencer relationships efficiently, automate repetitive tasks, and measure campaign success with actionable insights.
Aspire Standout Features
Inbound Creator Marketplace: Aspire offers one of the largest inbound creator marketplaces, featuring over 1 million active creators who apply directly for brand collaborations. This feature eliminates manual outreach, saving time for marketing teams and allowing brands to focus on building authentic partnerships.
First-Party Data Integrations: Through direct integrations with Meta, TikTok, and Pinterest, Aspire provides access to verified, first-party audience data. This ensures brands can make data-driven decisions when vetting influencers and analyzing campaign performance.
Shopify Integration for Gifting & Fulfillment: Aspire’s Shopify integration enables brands to build custom product gifting workflows. Creators can choose products within a set budget, submit for approval, and automatically receive fulfillment — a huge advantage for eCommerce teams managing multiple collaborations.
Workflow Automation: Aspire automates follow-ups, contract approvals, and bulk actions, reducing manual workload. These smart automations make it easier for teams to manage large-scale campaigns efficiently across numerous influencers.
Sales & Performance Tracking: The platform tracks sales, clicks, and conversions using promo codes, custom links, and creator storefronts. This gives brands clear visibility into which influencers drive the most engagement and revenue, helping quantify ROI effectively.
Best For: Aspire is ideal for eCommerce brands and agencies that want to scale influencer marketing campaigns through inbound creator discovery, automation, and performance tracking. It’s particularly beneficial for Shopify users looking for integrated gifting and fulfillment workflows.
Pricing & Contract Length
Mid-Tier Plan: Around $2,300/month (supports 20–40 creators per month, multiple users, and up to 500 creators in the CRM)
Typical Range: $2,000–$5,000/month depending on team size and required features
Contracts: Annual agreements with custom pricing available after onboarding demos
Pros
Access to first-party social data from Meta, TikTok, and Pinterest
Large inbound creator marketplace (1M+ creators)
Seamless Shopify integration for gifting and ROI tracking
Excellent customer support and strategic onboarding
Automation tools for follow-ups, contracts, and large-scale campaign actions
Cons
Higher pricing makes it less accessible for smaller brands (~$2,300/month)
Limited support for smaller platforms like Twitch or LinkedIn
No built-in payment processing for influencers
Occasional integration or setup challenges reported
Some complexity that may require onboarding for new users
Free Tools
Aspire offers several free resources to help brands optimize influencer marketing efforts before upgrading:
Influencity is an end-to-end influencer marketing platform that helps brands discover, manage, and analyze influencer campaigns using public social data. Its main purpose is to centralize influencer workflows — from discovery and outreach to campaign reporting and ROI tracking. Designed for mid-sized D2C brands and agencies, it emphasizes data-driven campaign management rather than marketplace-style recruiting.
Influencity Standout Features
Smart Influencer Discovery with AI Filters: Influencity’s AI-powered search allows brands to discover creators using keyword matching, hashtags, demographics, and audience filters. This is particularly valuable for global D2C companies targeting niche audiences by country, language, or interest.
Visual CRM & Kanban Campaign Management: The platform includes a Trello-style board where teams can manage campaign stages, budgets, and deliverables. This visual workflow helps marketing agencies track multiple campaigns simultaneously across regions or clients.
Shopify Integration for Gifting & Affiliate Management: Influencity connects directly with Shopify, enabling brands to assign discount codes, track influencer-generated sales, and monitor campaign ROI — ideal for Shopify-first eCommerce brands running gifting or affiliate programs.
Automated Reporting & UGC Tracking: Influencity supports both manual and automatic post-tracking. It gathers key metrics (likes, comments, reach, impressions) and fetches stories, reels, and video data for accurate campaign analytics. Reports can be exported in PDF, Excel, or CSV formats for stakeholders.
Branded Influencer Application Pages: Brands can create custom landing pages where influencers can apply to collaborate. This inbound feature suits startups or scaling D2C brands that want to attract creators organically without extensive outreach.
Best For: Influencity is best for mid-sized eCommerce and D2C brands that prioritize structured influencer workflows, visual campaign management, and analytics depth over community management or automation. It’s also a strong choice for agencies handling multiple brand accounts.
Pricing & Contract Length
Professional Plan: $3,816/year. Includes 10,000 monthly search results and 5 user seats.
Business Plan: Custom pricing. Includes AI-powered email assistant and campaign tracking add-ons.
Auto-Tracker Add-On: ~$660/year (for tracking 50 influencers). Custom pricing available for smaller packages
All plans are billed annually.
Pros
Access to 15M+ influencer profiles without requiring opt-ins
All-in-one workflow from discovery to reporting
Built-in Shopify gifting and affiliate tracking
Detailed analytics with manual or auto-tracking options
Exportable, shareable reports (PDF, Excel, CSV)
Cons
Limited to Shopify for eCommerce integrations (no WooCommerce support)
No in-platform chat — follow-ups are handled via external email inbox
Long onboarding (4–6 weeks setup)
UGC licensing and whitelisting not included
No mobile app for campaign management on the go
Free Tools
Influencity offers a solid free toolkit for brands to explore before committing to a paid plan, making it ideal for startups or businesses that are just getting into influencer marketing.
Influencer Search Tool: Allows users to filter through influencers by location, engagement, and more to find suitable partners.
Fake Follower Checker: A tool to help brands evaluate the authenticity of influencers’ followers.
Engagement Rate Calculator: Helps brands measure the effectiveness of influencers by analyzing engagement rates across platforms.
Influencer Hero Overview
Influencer Hero is a powerful all-in-one influencer marketing platform built to help brands scale, automate, and optimize their influencer campaigns. It combines essential features like influencer discovery, CRM automation, multi-platform support, and ROI tracking into one seamless solution.
Designed specifically for D2C and eCommerce brands, Influencer Hero makes it easier to manage influencer relationships, automate outreach, and track results across major platforms like Instagram, TikTok, YouTube, and more. It’s ideal for businesses that want to streamline their influencer marketing workflows while driving measurable results.
Influencer Hero Standout Features
AI-Powered CRM for Scalable Campaigns: Influencer Hero’s intelligent CRM allows brands to manage large-scale influencer programs — from 10 to 10,000 creators — while keeping communication personal and efficient. It’s especially valuable for fast-growing D2C and enterprise teams handling extensive creator networks.
Multi-Platform eCommerce Integration: Unlike many influencer tools, Influencer Hero integrates seamlessly with Shopify, WooCommerce, and custom eCommerce platforms. This enables brands to track influencer-driven sales, commissions, and gifting performance across multiple storefronts, making it a go-to solution for ROI-focused Shopify brands.
Automated & Personalized Outreach: Powered by AI, Influencer Hero allows brands to automate outreach with personalized email flows, improving reply rates and engagement. This makes it easy to scale influencer communication while maintaining authenticity — ideal for teams running high-volume campaigns.
Comprehensive Influencer Discovery: The platform offers advanced discovery filters, including niche, engagement rate, audience demographics, and platform type. With AI-driven recommendations, Influencer Hero helps brands quickly identify high-performing creators who align with their target market and brand voice.
Gifting & Product Seeding Automation: Through its Shopify and WooCommerce integrations, Influencer Hero simplifies product gifting and seeding workflows. Brands can manage shipments, track engagement, and monitor campaign impact — perfect for D2C companies that rely on product collaborations to boost visibility and sales.
Best For: Influencer Hero is ideal for D2C and eCommerce brands, particularly those using Shopify or WooCommerce, seeking an all-in-one solution to handle influencer discovery, outreach automation, gifting, and ROI tracking — all from one centralized dashboard.
Pricing & Contract Length
Influencer Hero offers flexible, scalable plans with no long-term commitments:
Standard Plan: $649/month — up to 1,000 creators
Pro Plan: $1,049/month — up to 5,000 creators
Business Plan: $2,490/month — up to 10,000 creators
Custom & Agency Plan: Tailored pricing based on brand needs
All plans include core features like influencer discovery, CRM automation, outreach tools, UGC management, and affiliate tracking.
Seamless Shopify and WooCommerce integrations for eCommerce analytics and ROI tracking
AI-powered workflows for scalable outreach and campaign management
Built-in Chrome Extension for real-time influencer insights
Cons
No permanent free plan (though a free trial is available)
Reporting features are less advanced than specialized analytics platforms — better for management and automation than deep data analysis
Free Tools
Influencer Hero also offers a suite of free influencer marketing tools to help brands analyze performance and find potential partners before upgrading:
Aspire is great for structured influencer relationship management but comes with high costs, while Influencity excels in analytics and audience insights yet lacks full campaign execution tools.
Influencer Hero combines both strengths—offering discovery, outreach, CRM, gifting, affiliate tracking, and analytics in one platform. With Shopify and WooCommerce integrations and pricing from $649/month, it’s the best fit for growing D2C brands that want power and simplicity in one place.
Book a free demo today to see how Influencer Hero can simplify and scale your influencer marketing from one platform.
FAQs
What’s the main difference between Aspire, Influencity, and Influencer Hero?
Aspire focuses on influencer relationship management and campaign workflows for mid-to-large D2C teams. Influencity specializes in influencer discovery and AI-driven analytics. Influencer Hero combines both—offering discovery, outreach, CRM, gifting, affiliate tracking, and analytics in one platform with Shopify and WooCommerce integrations.
Which platform offers the best influencer discovery tools?
Influencity provides strong analytics and AI-driven audience insights, while Aspire offers a large influencer network with collaboration features. Influencer Hero outperforms both by combining a 450M+ influencer database with advanced filters and automated outreach, helping brands find and contact the right creators faster.
Which platform is best for growing Shopify or WooCommerce brands?
Influencer Hero is purpose-built for eCommerce. It integrates directly with Shopify and WooCommerce, automating influencer gifting, affiliate tracking, and ROI measurement—all features missing from Aspire and Influencity. It’s the best fit for D2C brands ready to scale their influencer marketing efficiently.
How do Aspire, Influencity, and Influencer Hero compare in pricing?
Aspire starts around $2,000/month and Influencity at $168/month, depending on features. Influencer Hero, starting at $649/month, offers enterprise-level tools like CRM, discovery, and affiliate tracking—without long-term contracts or hidden costs.
Why do brands switch from Aspire or Influencity to Influencer Hero?
Many D2C brands switch to Influencer Hero because it provides the complete toolkit they need—discovery, CRM, gifting, affiliates, and analytics—without requiring multiple platforms. It’s easier to use, integrates seamlessly with eCommerce, and delivers the best balance of power and affordability.
.jpg)
