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Modash vs CreatorIQ vs Influencer Hero: Features, Pricing and Key Differences

Based on our research, the main difference between Modash, CreatorIQ, and Influencer Hero lies in their core focus and target users.

Modash is designed for brands that prioritize influencer discovery and analytics, offering access to over 350M creators across Instagram, TikTok, and YouTube with precise audience insights — great for teams focused on finding the right influencers at scale.

CreatorIQ caters to enterprise brands and agencies, providing deep data integrations, advanced reporting, and enterprise-grade compliance features but comes with higher pricing and complex onboarding.

Influencer Hero, meanwhile, combines both discovery and enterprise-level management in one platform — offering full influencer search, outreach automation, CRM, affiliate tracking, and eCommerce integrations (Shopify, WooCommerce, and custom stores) tailored for D2C brands that want an all-in-one system without the enterprise overhead.

In this article, we’ll dive into the comparison between Modash, CreatorIQ, and Influencer Hero, exploring their features, pricing, pros, and cons to help you decide which platform is the best fit for your brand’s influencer marketing strategy and stage of growth.

Modash vs CreatorIQ vs Influencer Hero Comparison

Features Modash CreatorIQ Influencer Hero
Influencer Database 350M+ public creators (non-opt-in) across IG, TikTok, YouTube 1,500+ enterprise clients’ data, API-verified profiles with direct Meta/TikTok/YouTube integrations 450M+ cross-platform profiles with lookalike matching & fake follower detection
eCommerce Integrations Shopify-only, supports gifting & affiliate tracking Shopify integration + UGC content library (Enterprise tier) Shopify, WooCommerce & custom stores, with automated gifting, affiliate tracking & payouts
Pricing & Contracts Starts at $199/mo (Essentials), $499/mo (Performance), annual billing only From $35K/year (Basic) to $200K/year (Enterprise), annual contracts only From $649/mo (Standard) to $2,490/mo (Business), flexible monthly options
Campaign Management Basic CRM and tracking (manual campaign setup) Advanced workflows, multi-step approvals, and team collaboration (enterprise-level) Fully automated campaign boards, AI workflows, CRM orchestration with bulk actions
Affiliate & ROI Tracking Manual setup for affiliate links and reporting Manual affiliate reporting, IRS-compliant payment system Automated ROI tracking, affiliate code generation, and integrated payouts
Free Tools Free trial available None Multiple free influencer tools: fake follower scanner, EMV calculator, follower finder

Influencer Discovery Depth

Modash excels in data volume, boasting one of the largest public creator databases with no opt-in restrictions — ideal for startups and small D2C brands focusing on influencer discovery. CreatorIQ, on the other hand, prioritizes data reliability and compliance, connecting directly to Meta and TikTok APIs for enterprise-grade accuracy. Influencer Hero combines both breadth and intelligence, offering AI-powered discovery, fake follower detection, and lookalike creator suggestions for brands seeking scalable, quality-driven discovery.

eCommerce & Integrations

Modash’s focus on Shopify makes it simple but limiting — it’s a fit for Shopify-first stores, but not beyond. CreatorIQ integrates with Shopify for gifting but lacks deep affiliate or fulfillment automation. Influencer Hero leads here, offering Shopify, WooCommerce, and custom integrations, making it the go-to choice for multi-platform D2C and enterprise brands needing seamless gifting and automated payouts.

Campaign Management

CreatorIQ’s campaign tools are powerful but suited for large teams managing multi-brand portfolios, with complex approval workflows. Modash provides a basic CRM-style workflow suitable for smaller teams. Influencer Hero stands out with AI-powered campaign orchestration, automated outreach, and visual boards, giving mid-size to large D2C teams the automation power of enterprise tools without the cost or complexity.

Pricing Flexibility

Modash is affordable but requires annual contracts, while CreatorIQ’s enterprise pricing starts high at $35K/year. Influencer Hero offers monthly and scalable pricing starting at $649/month, making it accessible for brands growing from startup to enterprise.

Automation & ROI Tracking

CreatorIQ’s affiliate tracking is manual, requiring external coordination for conversions. Modash supports affiliate links and payouts but still involves manual setup. Influencer Hero automates affiliate code creation, ROI tracking, and payouts, helping Shopify or WooCommerce brands directly connect influencer activity to sales results — perfect for performance-driven D2C teams.

Which Tool is Best for You? Why Brands Choose Influencer Hero Over Modash and CreatorIQ

If your brand is Shopify-first and focused on influencer discovery at scale, Modash is a strong fit. Its database of 350M+ creators and deep audience analytics make it great for startups and D2C brands that want to find the right influencers quickly and analyze audience quality before investing in collaborations. However, Modash stops short at campaign management and automation, meaning teams often need multiple tools to handle outreach, reporting, and affiliate tracking.

For enterprise-level brands and agencies, CreatorIQ is built for scale and compliance. Its integrations with Meta, TikTok, and YouTube APIs provide verified data, and its reporting depth suits global brands with large influencer budgets and complex workflows. The trade-off is its high cost (starting around $35K/year) and steep learning curve, which make it less practical for small or mid-sized eCommerce teams.

Influencer Hero bridges the gap between Modash’s simplicity and CreatorIQ’s enterprise power. It’s the best fit for Shopify, WooCommerce, and D2C brands that want a single platform to handle discovery, AI-powered outreach, CRM automation, affiliate tracking, UGC management, and ROI analytics. Based on our demo and sales data, brands choose Influencer Hero when they’re ready to scale influencer marketing beyond manual work — combining discovery and performance tracking into one system that drives measurable sales growth.

Modash Overview

<img src="Modash-vs-CreatorIQ-vs-Influencer-Hero-Overview-Modash" alt="Modash Overview">

Modash is an AI-powered influencer marketing platform built to help brands discover, analyze, and connect with influencers at scale. With a massive public database of over 350 million creators across Instagram, TikTok, and YouTube, it gives marketing teams the tools to find authentic influencers, evaluate audience quality, and optimize campaign performance.

The platform is especially valuable for Shopify-first eCommerce brands, startups, and D2C companies that want to identify niche creators quickly and efficiently—without the complexity of enterprise-level management software.

Modash Standout Features:

  • Massive Public Creator Database: Access a global database of 350M+ influencer profiles across every niche imaginable. Modash’s open database allows brands to discover creators by topic, industry, or audience segment—making it one of the largest influencer discovery platforms available today.
  • AI-Powered Lookalike Search: Use Modash’s AI recommendation engine to find influencers similar to your best performers. This lookalike tool helps brands expand their reach intelligently and target new audiences with shared interests and demographics—ideal for Shopify and D2C brands looking to scale efficiently.
  • Advanced Search Filters: Filter influencers by location, engagement rate, follower count, content type, language, and audience demographics. These advanced filters make it easy for performance marketers to find influencers who align with their goals and drive qualified traffic and conversions.
  • Campaign Tracking & Media Gallery: Simplify campaign management with Modash’s built-in tracking tools and media gallery. Small teams can easily organize influencer content, monitor engagement rates, and measure ROI across campaigns in one place.
  • Shopify Integration for Affiliate Tracking: Modash integrates directly with Shopify, allowing brands to create affiliate links, track clicks, monitor sales, and calculate commissions. This feature is a major advantage for eCommerce businesses that want to measure influencer-driven revenue accurately.

Best For: Modash is best suited for:

  • Shopify-first and D2C eCommerce brands focused on influencer discovery and analytics
  • Startups seeking scalable, data-driven influencer identification
  • Marketing teams that value simplicity and speed over complex campaign management

Pricing & Contract Length

  • Essentials Plan – $199/month: Access to core discovery tools and engagement metrics
  • Performance Plan – $499/month: Adds Shopify integration, advanced search filters, and greater campaign capacity
  • Enterprise Plan – Custom pricing: Tailored for large-scale influencer programs and additional integrations

Plans can be billed monthly or annually, with discounts available for yearly subscriptions.

Pros

  • One of the largest public influencer databases (350M+ profiles)
  • AI-powered lookalike tool for scaling influencer discovery
  • Advanced filters for hyper-targeted influencer searches
  • Shopify integration for affiliate and revenue tracking
  • Streamlined interface ideal for small marketing teams and startups

Cons

  • Limited automation and campaign management tools
  • Basic reporting for multi-platform performance analytics
  • No built-in CRM for managing long-term influencer relationships

Free Tools

  • Free Influencer Search Tool: Explore Modash’s influencer database for free—search Instagram, TikTok, and YouTube creators (with 1K+ followers) and apply audience or niche filters without a paid subscription.
  • Instagram Fake Follower Checker: Analyze influencer authenticity with Modash’s free fake follower checker. Review engagement rates, audience quality, and content insights to ensure genuine collaborations.
  • Engagement Rate Calculators: Instantly calculate engagement rates for influencers across Instagram, TikTok, and YouTube, helping you assess audience engagement before launching paid campaigns.
  • Influencer Lookalike Tool: Find influencers similar to your top-performing creators by entering a username. This feature helps brands discover new, relevant creators with aligned content styles and audiences.

CreatorIQ Overview

<img src="Modash-vs-CreatorIQ-vs-Influencer-Hero-Overview-CreatorIQ" alt="CreatorIQ Overview">

CreatorIQ is a leading enterprise-level influencer marketing platform designed to help large brands and agencies manage the full influencer lifecycle — from discovery to activation, campaign management, payments, and reporting. 

Trusted by major companies like Disney, Lululemon, H&M, and Unilever, it’s built for scale and compliance, integrating directly with Meta, TikTok, YouTube, and other social APIs for real-time, reliable data.

CreatorIQ Standout Features:

  • Deep Creator Discovery with AI Search: CreatorIQ allows brands to search any public creator across major platforms (Instagram, TikTok, YouTube, etc.) without opt-in. It uses semantic AI search (e.g., “home chefs under 100K followers”) to help D2C and enterprise teams pinpoint creators that match brand tone and audience.
  • Private Creator CRM: Brands can build a private database of influencers, tagging, noting, and tracking past collaborations. This is especially useful for agencies and large teams managing long-term creator relationships across markets.
  • Shopify-Integrated Campaigns: CreatorIQ integrates with Shopify, allowing brands to run gifting and affiliate campaigns, track shipping, and manage product info directly in creator dashboards — ideal for eCommerce and D2C brands.
  • Custom Reporting & Analytics: It provides API-powered, real-time dashboards built with Meta, TikTok, and YouTube integrations. Teams can share live links with executives for instant access to performance metrics like EMV, engagement, and ROI.
  • Integrated Creator Payments: Brands can pay multiple creators in one transaction with full IRS/tax compliance and audit trails — reducing manual finance work. Payments are free up to $100K annually, with a 2% service fee after that.

Best For: CreatorIQ is best for enterprise brands and agencies that need a scalable, data-rich influencer marketing solution with full compliance, strategic support, and deep analytics capabilities.

Pricing & Contract Length

  • Basic: $35,000/year (1,000 creators, 3 seats)
  • Standard: $50,000/year (2,500 creators, 5 seats)
  • Professional: $90,000/year (5,000 creators, 10 seats)
  • Enterprise: $200,000/year (7,500 creators, 20 seats)
  • Add-on: “Creator Connect” branded signup portal — $15,000/year
  • Contracts: Annual only (no monthly options)

Pros

  • Reliable API integrations with Meta, TikTok, YouTube for verified, real-time data
  • Full lifecycle management (discovery → payment → reporting)
  • Custom branded reports and live dashboards
  • Strong onboarding and customer success support
  • Trusted by top global brands

Cons

  • Expensive, with annual plans starting at $35K
  • No free trial or monthly plans
  • Limited affiliate automation (manual tracking only)
  • Complex UX for new users
  • Performance issues reported (slow loading, reporting limitations)

Free Tools

While CreatorIQ doesn’t provide free access to its core influencer marketing platform, it does offer a few free external resources for marketers:

  • Creator Marketing Industry Benchmarks Calculator: A free web-based tool where users can compare influencer performance benchmarks (engagement rates, EMV, CPMs, etc.) by platform, region, and industry — useful for D2C and enterprise teams setting performance goals.
  • CreatorIQ Toolkits & Guides: The company regularly publishes free toolkits, whitepapers, and webinars covering influencer marketing trends, campaign measurement, and enterprise best practices.
  • CreatorIQ Blog Resources: Free access to educational content with case studies and analytics insights for brand and agency teams.

Influencer Hero Overview

<img src="Modash-vs-CreatorIQ-vs-Influencer-Hero-Overview-Influencer-Hero" alt="Influencer Hero Overview">

Influencer Hero is an all-in-one influencer marketing platform designed to help eCommerce and D2C brands manage every stage of their influencer strategy—from discovery and outreach to UGC collection and ROI tracking.

Built for scalability, the platform combines AI-powered CRM automation, multi-platform campaign management, affiliate tracking, and Shopify/WooCommerce integrations, making it one of the most complete influencer marketing solutions on the market.

Whether you’re a growing D2C brand or an established eCommerce company, Influencer Hero helps you find the right creators, manage relationships at scale, and measure the real impact of influencer partnerships—all from a single dashboard.

Influencer Hero Standout Features: 

  • AI-Powered CRM for Scalable Campaigns: Manage anywhere from 10 to 10,000 influencers without losing the personal touch. Influencer Hero’s AI-driven CRM helps automate outreach, track communications, and keep influencer relationships organized as your campaigns grow.
  • Multi-Platform eCommerce Integrations: Connect your Shopify, WooCommerce, or custom store to monitor influencer-driven sales, product seeding, and commissions in real time. Perfect for Shopify-first brands that need accurate ROI tracking from influencer content.
  • Automated & Personalized Outreach: Send AI-personalized outreach emails at scale while maintaining authenticity and consistency. Startups and scaling brands can automate influencer communication while improving reply and conversion rates.
  • Chrome Extension for Real-Time Discovery: With the Influencer Hero Chrome Extension, you can pull real-time insights from Instagram, TikTok, and YouTube directly while browsing. Instantly check engagement, audience data, and follower authenticity—no need to switch tabs.
  • UGC Collection & Product Gifting: Automatically collect and organize influencer-generated content (UGC) for use in ads and social media. The built-in gifting and product seeding tools streamline collaboration for D2C brands that rely on product-led influencer marketing.

Best For: Influencer Hero is best for D2C and eCommerce brands—especially those using Shopify or WooCommerce—that want to:

  • Manage influencer and affiliate programs in one place
  • Automate outreach and CRM workflows
  • Track performance and ROI across multiple social channels

Pricing & Contract Length 

  • Standard – $649/month: Up to 1,000 creators
  • Pro – $1,049/month: Up to 5,000 creators
  • Business – $2,490/month: Up to 10,000 creators
  • Custom & Agency – Custom pricing: Tailored for larger teams and agencies

All plans include core features such as influencer discovery, CRM automation, campaign management, UGC collection, and affiliate tracking. Plans are billed monthly, with flexibility to scale as your influencer program grows.

Pros

  • Complete influencer marketing solution (discovery, CRM, UGC, and affiliate tracking)
  • Works with multiple platforms: Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X, Twitch
  • AI-powered automation for outreach and workflows
  • Deep Shopify and WooCommerce integrations for sales tracking
  • Visual dashboards for real-time campaign insights

Cons

  • Pricing may be high for small or early-stage brands
  • Some advanced features require onboarding to fully master

Free Tools

Influencer Hero offers a collection of free tools so brands can test the platform’s features and analyze influencer performance before committing:

  • Fake Follower Scanner (Instagram, TikTok, YouTube)
  • Engagement Rate Calculator (Instagram, TikTok, YouTube)
  • Earned Media Value Calculator
  • Influencer Finder Tools (for IG followers, newsletter subscribers, or existing customers)
  • Influencer Analytics Tool
  • Influencer Lookalike Tool
  • Follower Counter
  • Competitor Report Generator

Final Thoughts

When comparing Modash, CreatorIQ, and Influencer Hero, the choice ultimately depends on your brand’s size and influencer marketing maturity. Modash is best suited for startups and smaller D2C brands focused on influencer discovery and audience analytics, offering one of the largest creator databases at an affordable price. CreatorIQ, on the other hand, caters to large enterprises and agencies that need advanced analytics, compliance, and custom integrations. 

Influencer Hero bridges the gap perfectly, offering the depth of an enterprise tool with the accessibility and automation today’s Shopify and D2C brands need. It combines Modash’s discovery capabilities with CreatorIQ’s campaign management power, and enhances both with AI outreach, CRM automation, affiliate tracking, UGC management, and full Shopify and WooCommerce integrations

Ready to scale your influencer and affiliate marketing effortlessly? Book a free demo and see why leading D2C brands trust Influencer Hero as their all-in-one influencer marketing solution.

FAQs
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