Google Sheets Integration with Influencer Hero: Track Influencer Data Your Way

The Influencer Hero + Google Sheets integration connects Influencer Hero with Google Sheets, allowing brands to sync influencer data directly into a spreadsheet. Influencer details, product shipments, UGC posts, sales, and campaign activity can all be sent to Google Sheets, where teams already track performance and share updates.

This guide shows how to connect Influencer Hero to Google Sheets and use it to track influencer activity in one flexible place. You’ll see what data can be synced, how quick the setup is, and how teams use Sheets to build custom reports and share campaign data across teams.

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Why Google Sheets Matters for Your Influencer Program

Google Sheets is where a lot of marketing and ecommerce data ends up living—especially when teams need something flexible, shareable, and easy to customize. For influencer programs, Sheets often becomes the place where performance is reviewed, results are shared, and decisions actually get made, outside of any single tool.

• A common source of truth across teams: Google Sheets is widely used by marketing, ecommerce, operations, and finance teams. Influencer data that lives in Sheets is easier to review, comment on, and share without giving everyone access to the main platform.
• Full control over influencer data and reporting: Unlike fixed dashboards, Sheets lets teams own their data structure. Brands can organize influencer performance, sales, and activity in a way that matches how they evaluate ROI, not how a tool enforces it.
• Built for scale and collaboration: Sheets is designed for real-time collaboration. Multiple stakeholders can review influencer results at the same time, add notes, or build their own views without duplicating data or exporting files.

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What is the Influencer Hero + Google Sheets integration?

The Influencer Hero + Google Sheets integration connects Influencer Hero with Google Sheets, so influencer data doesn’t stay locked inside the CRM. Influencer details, campaign activity, product sends, UGC posts, and sales data can be synced into Google Sheets, where teams can track, review, and share performance in a format they already use every day.

This integration is often used by teams that want more flexibility than a fixed dashboard: whether that’s building custom reports, sharing live data with stakeholders, or combining influencer results with other business data in Sheets.

Best for: DTC brands, ecommerce teams, and agencies that rely on Google Sheets for reporting and want full control over how influencer data is tracked and shared.

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What the Google Sheets Integration Lets You Do (Key Capabilities)

The Google Sheets integration links creators, campaigns, products, posts, and sales data in Influencer Hero with rows and columns in Google Sheets. Data sync actions send records from Influencer Hero into Google Sheets for tracking and reporting.

1) Track Product Shipments And Creator Activity

Product and activity data can be logged in Google Sheets.

• Sync product shipment status from Influencer Hero
• Track UGC posts and creator actions as sheet entries

2) Log Influencer Sales And Performance Data

Sales and performance metrics can be sent to Google Sheets.

• Sync influencer-attributed sales data
• Track performance metrics by campaign or creator
• View sales records as rows in Google Sheets

3) Create Custom Reporting Views In Google Sheets

Google Sheets is used as the reporting layer for influencer data.

• Organize influencer and campaign data by columns
• Build custom tables or summaries in Google Sheets
• Filter and sort synced data inside the spreadsheet

4) Share Influencer Campaign Data Across Teams

Synced data can be shared through Google Sheets access.

• Share Google Sheets with internal stakeholders
• Allow multiple users to view or edit influencer data
• Keep shared reports updated through ongoing syncs

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Why is This Integration Useful?

The Influencer Hero + Google Sheets integration is useful for merchants who want more control over how influencer performance is tracked and reviewed. Instead of relying only on fixed dashboards, teams can work with influencer data in a format they already use to make decisions.

Build Influencer Reports That Match How Your Team Reviews Performance

Every team looks at influencer results differently. By syncing data into Google Sheets, merchants can structure reports around what actually matters to them—sales by creator, posts delivered, product sends, or campaign status—without forcing everything into a predefined view.

Share Influencer Performance Without Giving Platform Access

Not everyone needs access to the influencer CRM. Google Sheets makes it easy to share live influencer data with leadership, finance, or external partners, so results can be reviewed and discussed without adding new users or exporting files.

Track Influencer Activity Alongside Other Business Data

Influencer performance often needs to be compared with broader ecommerce metrics. With data in Google Sheets, teams can combine influencer sales, product sends, and content activity with other business data to get a clearer picture of overall impact.

Monitor Ongoing Campaigns Without Constant Check-Ins

Instead of logging into the platform to see updates, teams can rely on a Google Sheet that stays updated with influencer activity. This makes it easier to keep an eye on campaign progress and spot issues without interrupting day-to-day work.

Create A Long-Term Record Of Influencer Performance

Over time, Google Sheets becomes a running history of influencer results. Merchants can review past campaigns, compare creators across time periods, and use that data to inform future collaborations and budget decisions.

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Example Use Cases

These examples show how teams use Google Sheets in everyday influencer workflows—without changing how they already report or share results.

Tracking Influencer Campaigns In A Shared Spreadsheet

Influencer campaign data is synced into Google Sheets so teams can see which creators are active, which products were sent, and which posts are live. This makes it easy to review campaign status at a glance without logging into the platform.

Best for: teams running multiple campaigns at once who want a simple overview everyone can access.

Monitoring Influencer Sales And Performance In Real Time

Sales and performance data from Influencer Hero is sent to Google Sheets, where teams can track revenue by creator or campaign. Sheets are often used in weekly check-ins or performance reviews to understand what’s working.

Best for: ecommerce teams that review influencer performance alongside other sales data.

Building Custom Influencer Reports For Stakeholders

Teams create their own reporting views in Google Sheets using synced influencer data. This allows them to tailor reports for leadership, finance, or partners without exporting data or rebuilding dashboards.

Best for: brands that need flexible, shareable influencer reports outside the CRM.

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How to Set Up Google Sheets in Influencer Hero

Connecting Google Sheets to Influencer Hero is a simple process that only takes a few clicks. From the Integrations section inside Influencer Hero, you can connect your Google account and choose which influencer data you want to sync into a spreadsheet—no technical setup required.

If you want a step-by-step walkthrough, you can visit our Help Desk Center where all integrations are documented with clear instructions. You’ll also find a dedicated Google Sheets integration guide that walks through the setup and shows how to configure data syncing.

Influencer Hero and Google Sheets are designed to work together with minimal setup, so teams can start syncing influencer data into Sheets almost immediately.

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Final Thoughts

The Influencer Hero + Google Sheets integration gives teams a flexible way to work with influencer data outside the CRM. By syncing influencer details, campaign activity, product shipments, posts, and sales into Google Sheets, brands can track performance, share updates, and build reports in a format their teams already use every day.

If you want to see how this integration fits into your existing influencer workflow, you can book a demo! We’ll walk you through how brands use Influencer Hero integrations to keep influencer data organized, accessible, and easy to work with as programs grow.

Explore other Influencer Hero integrations:

• Shopify
• Klaviyo
• Slack

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