Wednesday.App vs Influencity vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Wednesday App, Influencity, and Influencer Hero lies in their target users and campaign scalability. Wednesday App, built by the Upfluence team, focuses on small businesses and startups that need a simple and affordable influencer marketing tool covering discovery, outreach, and basic CRM.
Influencity, on the other hand, caters to mid-size companies and agencies managing multiple campaigns at once, offering detailed analytics, segmented CRMs, and integrations like Shopify for gifting and affiliate tracking. Influencer Hero stands out as the best solution, designed for D2C and eCommerce brands running large-scale seeding or affiliate campaigns, with advanced automations, AI-powered outreach, and deep integrations with Shopify, WooCommerce, and custom stores.
In this article, we’ll dive deep into the comparison between these three platforms—exploring their features, pricing, and use cases—to help you decide which solution best fits your brand’s goals.
Wednesday.App vs Influencity vs Influencer Hero Comparison
Feature
Wednesday App
Influencity
Influencer Hero
Influencer Discovery / Database
3M+ creators across Instagram, TikTok, YouTube, Twitter, Twitch, Pinterest, and WordPress. Includes AI-powered search and filters for audience, engagement, and niche.
15M+ influencer profiles using public data (no opt-in). Smart AI keyword search, hashtags, and lookalikes.
450M+ influencer database. Advanced AI-assisted discovery across 8 platforms including Instagram, TikTok and YouTube. Includes fake follower detection and lookalike recommendations.
Core Focus
Lightweight discovery and CRM tool built by Upfluence for small brands and startups on a budget.
End-to-end influencer management for mid-sized brands and agencies, focused on analytics and reporting.
All-in-one solution for D2C and eCommerce brands running large-scale campaigns, with automation and deep eCommerce integrations.
Best For
Startups and small Shopify stores testing influencer marketing for the first time.
Growing D2C and agency teams needing structured workflows and robust reporting.
Established eCommerce brands scaling influencer, seeding, and affiliate programs across platforms.
Campaign Management & CRM
Built-in CRM for tracking conversations, brief templates, and team collaboration. Lacks advanced automation.
Visual CRM with tagging, segmentation, task boards, and approvals. Manual or automated post tracking.
AI-powered CRM built for scaling up to 10,000 influencers. Includes automation, visual boards, follow-up triggers, and predictive analytics.
Customer Support
Basic support, no mention of onboarding sessions.
Onboarding takes 4–6 weeks; standard business support.
Dedicated account manager, onboarding sessions, live chat, and in-platform help desk with video tutorials.
Pricing
Free Starter Plan; Discovery Plan $79/month; Outreach Plan $279/month (waitlist).
Professional Plan $3,816/year; Business Plan custom pricing; Tracker add-on ~$660/year.
Standard $649/month (1,000 creators), Pro $1,049/month (5,000 creators), Business $2,490/month (10,000 creators), Custom for agencies.
1. Influencer Discovery & Database
Wednesday App provides access to a smaller 3M+ creator database with AI-powered search and basic audience filters, ideal for small brands starting out. Influencity scales this up with over 15M profiles sourced from public data, offering deeper analytics and segmentation tools. Influencer Hero goes a step further with a 450M+ creator database, and combining advanced AI-assisted discovery, fake follower detection, with multi-platform coverage across 8 major social networks—making it more robust for brands managing global campaigns.
2. Core Focus
Wednesday App is built as a lightweight, budget-friendly version of Upfluence, focused on discovery and outreach for smaller teams. Influencity centers around campaign management and analytics for mid-sized businesses that need data-driven insights. Influencer Hero’s focus is end-to-end automation and eCommerce integration, built for scaling D2C operations efficiently across influencer, gifting, product seeding, and affiliate programs.
3. Best For
Wednesday App is best for startups and Shopify stores testing influencer marketing with limited budgets. Influencity suits growing D2C and agency teams that prioritize campaign tracking and structured reporting. Influencer Hero is tailored for established D2C and eCommerce brands looking to run high-volume influencer and seeding campaigns while tracking ROI in real time.
4. Campaign Management & CRM
Wednesday App’s built-in CRM covers basic conversation tracking and collaboration but lacks automation. Influencity adds task management, tagging, and visual Kanban boards for campaign execution. Influencer Hero delivers the most advanced CRM—AI-powered with workflow automation, predictive analytics, and full visibility across large-scale campaigns involving thousands of creators.
5. Customer Support
Wednesday App offers limited support without onboarding or dedicated assistance. Influencity’s onboarding can take up to six weeks, providing standard business support. Influencer Hero stands out with dedicated account managers, onboarding sessions, and an in-platform help desk—ideal for teams that value fast implementation and hands-on guidance.
6. Pricing
Wednesday App’s pricing is highly accessible, starting with a free tier and paid plans under $300/month. Influencity’s entry-level plan starts at $3,816 per year, with extra costs for tracking add-ons. Influencer Hero’s plans start at $649/month, scaling up based on creator volume, making it a professional-grade solution for growing D2C and enterprise brands.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Wednesday.App and Influencity
Wednesday App is perfect for small startups or boutique Shopify stores that just need a simple way to find and message a few creators. It’s affordable, easy to use, and built for early-stage influencer programs — but it lacks the automation, integrations, and scalability needed for brands running campaigns at scale.
Influencity, meanwhile, fits mid-sized marketing teams that manage structured influencer programs and want advanced analytics and CRM segmentation. However, it’s slower to onboard and limited to Shopify for eCommerce integrations, which makes it less flexible for fast-moving D2C or multi-platform brands.
Influencer Hero stands out as the clear winner for brands ready to scale. With a 450M+ influencer database, advanced AI-powered workflows, and deep Shopify, WooCommerce, and custom store integrations, it’s built for D2C brands running large-scale gifting, seeding, and affiliate campaigns. If you’re looking to manage thousands of creators while automating outreach, tracking ROI, and running everything in one platform — Influencer Hero is the tool that delivers real growth and efficiency.
Wednesday.App is a lightweight influencer discovery and CRM platform built by the team behind Upfluence. It’s designed to give startups and small D2C brands affordable access to professional influencer tools — from AI-powered creator search to campaign management and outreach.
The platform focuses on making influencer marketing accessible to brands with smaller budgets or limited resources while maintaining the credibility and expertise of an enterprise-level provider.
Wednesday App Standout Features
AI-Powered Influencer Discovery: Search through a database of over 3 million creators across Instagram, TikTok, YouTube, Pinterest, Twitch, and Twitter. Ideal for Shopify or boutique D2C brands looking for niche creators with the right engagement and audience match.
Built-In Creator CRM: Manage all influencer communications, contracts, and collaborations from one dashboard. Perfect for small teams that need to stay organized without investing in heavy CRM software.
Integrated Inbox & Messaging: Communicate directly with influencers using Wednesday’s built-in messaging system or through Gmail and Outlook integrations, helping startups manage outreach efficiently without switching tools.
Campaign Management Tools: Use customizable brief and contract templates to streamline collaborations. Brands running gifting or small affiliate campaigns can easily manage deliverables and approvals within the platform.
AI-Assisted Outreach: Save time writing influencer messages using ChatGPT integration, ideal for founders or marketers managing influencer marketing on their own.
Best For
Wednesday App is best for small businesses, early-stage D2C brands, and Shopify startups that are just beginning to explore influencer marketing and want a low-cost, all-in-one platform without long-term commitments.
Pricing & Contract Length
Starter Plan (Free Forever): Includes 10 search results per query, 20 full creator profiles, 20 conversations, and 1 seat.
Discovery Plan ($79/month): Unlimited searches, results, and profiles, plus advanced filters, audience data, unlimited messaging, and team management.
Outreach Plan ($279/month – Waitlist): Adds mass email outreach, Gmail & Outlook integrations, ChatGPT integration, and advanced CRM tools.
All plans are monthly with no long-term contracts or setup fees.
Pros
Affordable entry point for small brands
All-in-one tool covering discovery, outreach, and CRM
AI-powered search and outreach assistance
No long-term commitments
Clean and easy-to-use interface
Cons
Limited features on the free plan
No Chrome extension for browser-based insights
Not suitable for enterprise or large-scale influencer programs
Manual FTC compliance required
Team access adds extra cost
Free Tools
Wednesday.app offers a Free Starter Plan, which includes:
Basic influencer discovery (limited searches).
Access to the CRM to track influencer relationships.
The ability to test the platform before upgrading.
There are no additional free tools outside of the free plan.
Influencity Overview
Influencity is a comprehensive influencer marketing platform designed for brands and agencies that want to work with high ROI influencers and manage end-to-end campaigns efficiently. It combines influencer discovery, outreach, CRM, analytics, and reporting in one system, allowing marketing teams to make data-driven decisions and scale their influencer programs effectively.
Influencity Standout Features
Extensive Influencer Database & Smart Search: Access over 15 million influencer profiles across Instagram, TikTok, YouTube, and Twitter (analytics only). The platform’s AI keyword and lookalike search features make it easy for D2C and eCommerce brands to identify high ROI influencers who align with specific audience demographics or niche interests.
Campaign Management & CRM Boards: Use visual Kanban boards to manage influencer collaborations, deadlines, and approvals. This structured workflow helps agencies and mid-sized brands run organized, multi-influencer campaigns while keeping visibility across all touchpoints.
Automated Outreach & Performance Tracking: Automate outreach emails, follow-up sequences, and performance tracking in one place. Brands running gifting or affiliate campaigns can use this feature to scale outreach while monitoring key engagement metrics like open rates and conversions.
Shopify Integration for Affiliate Tracking: Influencity directly integrates with Shopify, enabling brands to assign discount codes, manage gifting, and track influencer-driven sales performance — perfect for eCommerce businesses focusing on ROI and sales attribution. They also provide a feature to seamlessly connect Shopify with TikTok Shop.
Comprehensive Reporting & Forecasting: Generate manual or automated reports showing impressions, engagement, and ROI by campaign or influencer. Ideal for marketing teams that need detailed breakdowns to identify top-performing high ROI influencers and optimize future campaigns.
Best For
Influencity is best for growing D2C brands and marketing agencies that manage multiple influencer campaigns and prioritize data-driven decision-making, robust analytics, and high ROI influencer partnerships.
Pricing & Contract Length
Professional Plan: $3,816 per year, includes 10,000 monthly search results, 150 profile unlocks, 1,200 outreach emails, Shopify integration, and 10 campaign boards.
Business Plan: Custom pricing with expanded user access and automation tools.
Tracker Add-On: Around $660 per year for tracking 50 influencers.
Plans are billed annually, though pricing can vary based on features and scale.
Pros
Access to a large influencer database with AI-powered discovery.
Advanced campaign management and segmentation tools.
Shopify integration for affiliate and gifting workflows.
Robust analytics and reporting for tracking ROI.
Ideal for brands managing large influencer programs.
Cons
No in-platform messaging (email must be handled externally).
Shopify is the only supported eCommerce integration.
Auto-tracker requires an additional paid add-on.
Onboarding process can take 4–6 weeks.
No mobile app or native UGC licensing tools.
Free Tools
Influencer Search Tool: Allows users to filter through influencers by location, engagement, and more to find suitable partners.
Fake Follower Checker: A tool to help brands evaluate the authenticity of influencers’ followers.
Engagement Rate Calculator: Helps brands measure the effectiveness of influencers by analyzing engagement rates across platforms.
Influencity offers a solid free toolkit for brands to explore before committing to a paid plan, making it ideal for startups or businesses that are just getting into influencer marketing.
Influencer Hero Overview
Influencer Hero is an all-in-one influencer marketing platform designed to help brands discover, manage, and scale their influencer campaigns efficiently. It offers a suite of tools that streamline influencer outreach, content collection, and performance tracking, making it ideal for D2C brands, eCommerce businesses, and startups looking to leverage influencer marketing for growth.
Influencer Hero Standout Features
450M+ Influencer Database: Access one of the largest influencer databases in the market, spanning Instagram, TikTok, YouTube, and more. The advanced filters help D2C and Shopify brands find high ROI influencers based on engagement, niche, location, and audience insights.
Full CRM and Campaign Management System: Manage influencer relationships, contracts, and outreach within one intuitive dashboard. The CRM view lets brands track every stage of the influencer relationship — from first contact to collaboration results — making it perfect for scaling ongoing partnerships.
Affiliate & Discount Code Tracking: Built-in tools automatically generate discount codes and affiliate links for each influencer, allowing brands to measure exact sales generated by campaigns. This level of tracking is ideal for ROI-focused marketers who need transparency across performance metrics.
Shopify Integration & Automated Payments: Seamless integration with Shopify enables brands to track influencer-driven sales in real time. Influencers can access their own Creator Dashboard to monitor commissions and payouts, adding trust and automation to the affiliate workflow.
UGC and Content Tracking: Influencer Hero’s AI-powered post tracking tool automatically collects UGC, videos, and posts from campaigns — making it easier to analyze engagement, repurpose content, and measure content ROI without manual tracking.
Best For
Influencer Hero is best for D2C brands, eCommerce businesses, and startups seeking an all-in-one solution to discover, manage, and scale their influencer marketing campaigns efficiently.
Pricing & Contract Length
Influencer Hero offers flexible pricing plans to suit growing brands:
Standard Plan: $649/month for up to 1,000 creators
Pro Plan: $1,049/month for up to 5,000 creators
Business Plan: $2,490/month for up to 10,000 creators
Custom & Agency Plans: Custom pricing tailored to brand needs
All plans include core features and can be scaled as your influencer program grows.
Pros
Comprehensive suite of tools for influencer discovery, outreach, and management
Automated content collection and centralized UGC library
Seamless eCommerce integrations with major platforms
AI-powered outreach with personalized messaging
Robust reporting and analytics for campaign performance tracking
Cons
Pricing may be higher compared to platforms targeting smaller businesses
Some advanced features may require a learning curve
Final Thoughts on Wednesday.App vs Influencity vs Influencer Hero
When comparing Wednesday.app, Influencity, and Influencer Hero, it’s clear that each tool serves a different audience. Wednesday.app focuses on simplifying influencer management with user-friendly campaign workflows, while Influencity targets agencies and larger D2C teams seeking data-driven analytics and high ROI influencer discovery. However, both tools often require external integrations to achieve full visibility into sales and ROI, which can add complexity for smaller or mid-sized brands.
In contrast, Influencer Hero stands out as the most complete all-in-one solution, combining a massive 450M influencer database, built-in Shopify integration, affiliate tracking, and automated payments under one roof. It’s designed specifically for D2C and eCommerce brands that want to connect influencer activity directly to revenue — without needing multiple tools or complex add-ons.
If you’re looking for a platform that simplifies every step from discovery to payout and delivers measurable results, book a free demo with Influencer Hero today to see how it can streamline your influencer marketing process.
FAQs
Which platform offers the largest influencer database?
Influencer Hero stands out with a massive database of over 450 million influencers, far surpassing Wednesday.app’s 3M and Influencity’s 15M profiles. This gives brands a much wider pool of creators across Instagram, TikTok, and YouTube to identify high ROI influencers globally.
Which tool is best for Shopify and eCommerce brands?
Influencer Hero is the best choice for Shopify and D2C brands because of its deep Shopify integration, affiliate tracking, and automated payouts. Wednesday.app and Influencity also support eCommerce workflows, but they require more manual setup or third-party integrations to track influencer sales.
Which platform provides the best value for money?
While Wednesday.app is the most affordable and Influencity is designed for agencies with higher budgets, Influencer Hero delivers the best value by combining advanced CRM, tracking, and database tools at a mid-tier price — offering enterprise-level functionality without enterprise pricing.
Which platform is easiest to use for small teams or startups?
Wednesday.app is simple and lightweight, making it a good fit for early-stage startups. However, Influencer Hero offers a more scalable solution, with automated outreach, affiliate tools, and CRM features that small teams can easily grow into without switching platforms.
Which influencer marketing platform drives the highest ROI?
Based on sales and demo data, Influencer Hero consistently delivers the highest ROI thanks to its direct integration between influencer campaigns and Shopify sales data. Brands can track every sale, manage commissions automatically, and optimize partnerships — turning influencer marketing into a measurable revenue channel.
