Pinterest influencer marketing is a powerful strategy for brands looking to reach audiences actively searching for ideas and inspiration. With over 570 million global monthly active users, Pinterest is no longer just a mood board, it’s a shopping engine.
Despite being underrated in the influencer marketing space, Pinterest consistently delivers high conversion rates thanks to its evergreen content and search-based discovery.
From fashion listicles to viral DIY tutorials, Pinterest influencers know how to drive authentic engagement and conversions. In this article, we’ll explore 9 successful Pinterest influencer marketing campaigns—and why they work so well.
Pinterest stands out in the influencer marketing landscape because it operates more like a visual search engine than a social media platform. Pins have a long shelf life and continue to drive traffic weeks—or even months—after they’re published. This makes influencer content on Pinterest especially powerful for brands with evergreen products, tutorials, or seasonal campaigns.
Another reason Pinterest excels is its intent-driven audience. Users come to the platform with a purpose—whether it’s planning a purchase, finding inspiration, or researching ideas. Influencers meet the users at just the right moment, creating high-value engagement that often translates into clicks and conversions.
Pinterest influencer marketing works through a collaborative process between brands and creators to develop and distribute content that resonates with Pinterest users. Here’s how a typical campaign unfolds:
The key to success on Pinterest is integrating the product into evergreen, search-friendly content that users are actively looking to save and use. Rather than interrupting the experience, influencer Pins become part of the discovery journey.
While Pinterest welcomes all kinds of content, certain niches consistently perform better when it comes to influencer marketing. In fact, Pinterest reports that its top-performing categories include food, home decor, fashion, beauty, health, and travel—making these ideal spaces for brands to connect with engaged users through influencer partnerships.
If your brand fits into one of these niches, you’re in a great position to succeed:
If your brand aligns with any of these niches, influencer marketing on Pinterest can be a powerful way to grow your presence and drive results.
Are you ready for a shock of inspiration? Get ready to see 9 examples of successful influencer marketing campaigns on Pinterest, and learn what made them thrive on the platform.
With a century of history, the Belgian chocolate brand Godiva knows it needs a strong social media game to continue reaching new generations. To that end, during festive seasons—such as Halloween, Christmas, Easter, and more—it runs influencer marketing campaigns on Pinterest.
These are tailored to the platform, as the influencers not only showcase the product, but also create DIY projects on how to present the chocolates on the table, create gifts, create creative recipes, and more.
For its influencer marketing campaigns on Pinterest, Godiva incorporates two core aspects: generating content that is organic to the platform and taking advantage of the buzz generated by the holidays. During Halloween, Easter, and Christmas, people are looking for new ideas for presenting sweets, and Godiva is ready to present them in the Pinterest way.
They also often partner with Pinterest influencers who have an established and positive presence and reputation on the platform (like the case shown with @Joy Cho/Oh Joy!). This way, they have guaranteed exposure and know that their product is good enough to tempt people to buy it, even if that isn't the focus of the content uploaded.
Over the last decade, IKEA is the furniture brand that has most leveraged social media as a display space, gaining brand visibility. They've had an active Pinterest account since 2015, but in recent years, they've begun to regularly partner with influencers on the platform.
The content generated by influencers has the polished aesthetic you'd expect on Pinterest: not funny videos showing how to assemble products, nor spontaneous UGC, but carefully curated photos, with just the right lighting and editing to match the influencers' aesthetic.
IKEA understands that the audience looking for authentic, unedited content or entertaining videos is usually on platforms like Instagram or TikTok. That’s why, for their collaborations on Pinterest, they focused on creating content that aligns with the expectations of that platform.
People searching for furniture or home decor ideas on Pinterest want to see images with the same quality as those found in high-end design magazines. That’s why, unlike the raw, casual content you might find in IKEA’s influencer collaborations on other social media platforms, their Pinterest posts feature photos where the sunlight hits just right — where even a simple vase can stand out beautifully.
On Pinterest, you have to be creative with the type of content you upload, and it's not enough to simply have good visuals. Airbnb found the perfect way to gain engagement on this social media platform by partnering with content creators in the travel and lifestyle niche.
For their campaigns, they invite influencers to create listicles featuring their favorite properties on Airbnb, always following a theme. The theme can be season, location, type of trip, or simply to list their top favorites.
Listicles are a powerful tool when you need to showcase a lot of content in a single collaboration. Plus, it's a way to prioritize what you offer based on different parameters—in this case, the influencer's choice—and it's more entertaining for the audience to read it that way than simply looking at photos of the content.
For this campaign, we partnered with multiple niche influencers on Pinterest, and in some cases, they had blogs where they linked the listicles so the audience could visit and access the links. This gave the audience the opportunity to learn more about a property and rent it on the spot with just a click away, which was a huge success.
Summer Fridays is a brand that specializes in beauty products, but was struggling to reach its target audience of young millennials and Gen Z. To achieve this, they experimented with campaigns on multiple social media platforms, and they hit the nail on the head with Pinterest.
For their influencer marketing campaign on the platform, they worked with various content creators, giving them the premise that in their posts they would let the brand's new lip balm be the star, fuzz-free and with a minimalist style.
Visuals are an extremely powerful tool in the world of communication, but especially on Pinterest. The influencers were responsible for showcasing the new Summer Fridays lip balm, enhancing its features and appealing to their audience.
Most posts showcased the different shades the product came in, inviting people to trytheir favorites. These posts generated significant engagement on Pinterest, where people debated in the comments about their favorite lip balm, which made the brand stand out from its competitors and garnered real interactions.
Every summer, the Sol de Janeiro brand launches women's fragrances and colognes, and its social media game is very strong on platforms like Instagram, where it has over 2 million followers. However, this year they began their expansion to Pinterest, partnering with influencers on the app.
For their influencer marketing campaign on Pinterest, they asked influencers to recommend their products organically. This way, it didn't feel like inauthentic advertising, and viewers were more likely to convert to clients for their brand.
The influencers in this campaign added their own twist, but the most common way was to include this Sol de Janeiro perfume as if it were part of something they use in their routine or on special occasions. For example, they presented it as a fragrance to use on dates, outings to the movies, etc.
This type of campaign was successful because it showed when and where the product could be used, but also included its characteristics. It indicated the aromas the fragrance blended, how it felt on the skin, and more—all essential information that should be received before purchasing a product. This kept the audience fully informed and just one click away from completing the purchase.
Pinterest influencer marketing can also be multiplatform, as long as the campaign is properly designed. The FLYZIBET brand partners with influencers from other platforms and requires usage rights to share its content on Pinterest.
In this way, it regularly uploads influencer-created content to its Pinterest account, where the content creators show how they use the brand's products. To make it more effective, the brand adds product tags so viewers can go directly to purchase them.
There are two key factors to understanding the success of FLYZBET's campaign: the development of Product Pins and the constant presence of new content for its followers. On the one hand, creating product pins or tags (shoppable Pins) allows users to see product information such as title, description, price, and availability next to the post, facilitating the purchasing process.
On the other hand, by requesting usage rights from influencers, they have content to regularly upload to their Pinterest profiles. In other cases, they partner with influencers who have active accounts on that social media platform and invite them to upload content themselves. This allows the brand to solidify its presence on Pinterest and become a household name.
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Insta360 chose Pinterest as its platform of choice for the launch of the Insta360 GO 3S 52i. This product directly competed with others from the "GoPro" brand, so Insta360 knew they had to venture into less explored territory in order to gain visibility for the launch—since GoPro holds the lead for this industry on Instagram.
To achieve this, Insta360 collaborated with Pinterest content creators and even encouraged influencers in their affiliate program to choose this social media over others to showcase the product.
Insta360 knew it couldn’t compete with GoPro’s strong presence on Instagram, so it chose to venture into another social media platform where it had room to grow and become a leader. They started with the launch of the Insta360 GO 3S 52i, focusing on tech influencers.
This campaign is a great example of how focusing your efforts and using resources strategically can lead to conversions. Insta360 succeeded in generating dozens of reviews on Pinterest, user-generated content featuring their products, and having their keyword used by thousands of people on the platform.
Adidas is known for its clever ads and campaigns, but many people overlook the power it holds on Pinterest. For its Pinterest campaigns, Adidas partners with the app’s top mega-influencers—those who get the highest monthly impressions on their profiles.
Adidas understands that, for content to be consumed and well-received on Pinterest, it needs to feel native to the platform. That’s why the brand doesn’t just ask influencers to post photos of the product—they encourage them to create pieces where the product truly shines.
With the launch of the new edition of the adidas Samba, the brand asked influencers to showcase the outfits they can create with them. They then uploaded photos and videos showing how the sneakers can be worn casually, formally, to school, and anything else you can imagine, always combining them with other clothing items that everyone owns.
The campaign was a huge success because it showed how people can create outfits with these sneakers and other items they already have in their closets. This also helped showcase the product's versatility and convince potential customers that buying them is a good investment.
While it's true that Pinterest is the most aesthetically pleasing platform par excellence, this doesn't mean creative leaps aren't possible. Samsung did just that by unveiling its Galaxy Tab S10 Ultra with niche lifestyle, art, and tech influencers on Pinterest.
In this campaign, they invited influencers to use the craziest ways to test the product, showcasing its features and strengths. Samsung was so confident in the product's quality that it wasn't afraid of what these influencers' minds might come up with, even if it meant spilling a glass of water on the tablet.
If your product is high quality, there’s nothing to hide. One of the most common concerns people have is spilling drinks on their tech devices. So when an influencer showed this happening and the product still worked perfectly, it convinced viewers that the purchase was worth it.
You don’t always have to go to such extremes, but highlighting the strengths of your product by allowing influencers to test and showcase it in creative ways is a smart strategy. This kind of content is not only entertaining for the audience but also has strong viral potential—on Pinterest and beyond.
There are some tips that will help you create a successful influencer marketing campaign on Pinterest, and we share them with you below.
Influencer marketing doesn't work the same way on Instagram as it does on YouTube or TikTok, and the same is true for Pinterest. For this reason, you should develop content tailored to the platform; this way, it will feel organic to it and you'll have a better chance of success.
Pinterest is a very specific platform, so the best thing you can do is give influencers more freedom when developing their content. You can also check out what other brands in your industry are doing with influencer marketing there and use that as inspiration for your campaigns.
If you're ready to introduce your brand to the world of influencer marketing on Pinterest, make sure you have a profile ready to be visited by the audience you'll be attracting. The profile must showcase your brand's values while simultaneously allowing your products to shine.
Unlike other social media platforms, your content should have a polished aesthetic or strictly follow a single theme. Beyond your posts, you should pay attention to the "saved" section of your profile, as there you can create boards featuring your products, incorporate posts made by influencers, and even collaborate with other brands to showcase products that complement yours.
On some social media platforms like TikTok or Instagram, you can let visual content be the main focus of a post, but on Pinterest, you need to use keywords strategically. People search for products, ideas, or content using only words in the platform's search engine, so marketers agree that SEO optimizing your copy will give you a better chance of being found.
At this point, you can talk to the influencer to find out which keywords are the most important in the niche, or you can start your own search. Make sure to incorporate them into the copy and post tags (both the influencer's and your brand's), so you'll have a better chance of being found by your audience.
When choosing keywords, think about what your target audience would actually search for. Focus on terms that are trending in your niche but still specific enough to attract engaged users. Here are some examples of strong keywords you might use in 2025 across popular categories:
On Pinterest, people often share content just for the sake of it, without looking for anything in return, but that's not the case with brands. If you use influencer marketing on Pinterest, it means you want to achieve conversions, brand awareness, or gain visibility on that social media platform, all of which require a call to action.
To achieve this, it's key to keep your bio link updated and provide the influencer with the appropriate links to take their audience to your products, your website, or your profile on the platform. This way, you'll have a better chance of your audience following the journey you envisioned, visiting your profile, purchasing your products, subscribing, etc.
Pinterest influencer marketing stands out by blending authentic, visually inspiring content with strategic brand messaging. As shown by these 9 successful campaigns, brands that align with Pinterest’s discovery-driven culture and empower influencers to create organic, platform-tailored content see higher engagement and conversions.
Whether through seasonal creativity, product demonstrations, or lifestyle integration, Pinterest offers unique opportunities for brands in home decor, fashion, beauty, and beyond to connect meaningfully with their audience and drive sales in a visually rich environment.
Pinterest functions more like a visual search engine than a social network. Users come to Pinterest with high purchase intent, searching for inspiration and solutions. This makes it ideal for long-term content discovery, evergreen campaigns, and driving web traffic—especially for brands in home decor, fashion, beauty, and travel.
Look for creators who regularly post in your niche and generate engagement through saves and repins. Tools like Pinterest Creator Hub, Influence.co, or third-party platforms like Aspire or Heepsy can help you find vetted Pinterest influencers based on niche, location, audience demographics, and content style.
Key performance indicators (KPIs) include impressions, saves, link clicks, and website traffic driven from Pins. Also consider measuring engagement rates (repins, comments), follower growth, and conversion rates if you’re using trackable links or Pinterest ads in collaboration with influencer content.
Since Pins are searchable and can resurface months (or even years) after posting, your influencer campaigns can provide sustained brand visibility and backlinks. Optimized Pin descriptions, hashtags, and keyword-rich boards help you rank in Pinterest search and even Google image results.
Absolutely. Micro-influencers on Pinterest often have highly engaged niche audiences. For local businesses, partnering with creators in your geographic area—or those focused on specific lifestyle aesthetics—can help you reach ideal customers with authentic, relatable content at a lower cost.
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