Modash vs Wednesday.App vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Modash, Wednesday.app, and Influencer Hero lies in how each platform supports influencer marketing workflows.
Modash focuses on influencer discovery and analytics, offering access to over 350M creators with deep audience data—ideal for teams prioritizing precision in finding the right creators.
Wednesday.app is a lightweight collaboration tool built around campaign communication, streamlining briefs, content approvals, and team coordination rather than influencer discovery itself.
Influencer Hero, on the other hand, combines the strengths of both—delivering full influencer discovery, outreach automation, CRM, affiliate tracking, and UGC management, all integrated with eCommerce platforms like Shopify and WooCommerce.
In this article, we’ll dive into the comparison between Modash, Wednesday.app, and Influencer Hero, breaking down their features, pricing, pros, and cons to help you determine which platform best fits your brand’s influencer marketing goals and stage of growth.
Modash vs Wednesday.App vs Influencer Hero Comparison
Features
Modash
Wednesday.App
Influencer Hero
Influencer Discovery
350M+ public profiles across Instagram, TikTok & YouTube; advanced filters, AI & “Find Your Fans” tool
3M+ profiles with AI search and engagement-based matching
Global coverage with AI-powered recommendations, lookalike search, and Chrome Extension for real-time insights
Full CRM with automated outreach sequences, AI personalization, and campaign boards
UGC & Reporting
Manual UGC reuse; basic performance tracking dashboard
Basic analytics for campaign reach, engagement & ROI
Auto content collection, performance dashboards, and ROI per influencer & campaign
Pricing
From $199/month (Essentials), billed annually
Free plan + affordable monthly tiers (no contracts)
$649/month (Standard) up to $2,490/month (Business) — flexible scaling
Discovery Capabilities
Modash offers one of the largest creator databases globally (350M+ profiles), perfect for brands focused on broad reach and discovery precision. Wednesday.app provides a smaller, curated network, suitable for small teams needing simple, affordable creator searches. Influencer Hero goes beyond databases with AI-driven discovery, identifying influencers who already follow or have purchased from your brand — highly valuable for D2C and Shopify-first teams.
eCommerce Integrations
Modash connects directly with Shopify, simplifying gifting and affiliate workflows but lacks WooCommerce or custom store support. Wednesday.app offers basic affiliate features without deep store integrations. Influencer Hero stands out with multi-platform eCommerce support—seamlessly syncing with Shopify, WooCommerce, and custom stores to automate gifting, payments, and ROI tracking.
CRM and Automation
Wednesday.app includes basic CRM tools and AI-assisted messaging but remains manual in managing large-scale influencer programs. Modash functions like a light CRM for tracking communications but lacks automation depth. Influencer Hero delivers full-scale AI-powered CRM automation, handling outreach, follow-ups, campaign boards, and status updates—ideal for teams managing hundreds or thousands of influencers.
Reporting and UGC
Modash provides campaign performance tracking and UGC downloads (if licensed). Wednesday.app offers essential analytics dashboards but limited content management. Influencer Hero automates UGC collection and delivers granular ROI reports per influencer, providing actionable insights for scaling performance-driven influencer campaigns.
Pricing & Scalability
Wednesday.app is best for startups or smaller D2C brands testing influencer programs with minimal budgets. Modash fits growing teams focused on influencer discovery with a moderate spend. Influencer Hero, while more premium, justifies its price with advanced automation, integrations, and full-suite functionality—built for scaling D2C and enterprise eCommerce teams.
Which Tool is Best for You? Why Brands Choose Influencer Hero Over Modash and Wednesday.App
Based on our research, if your brand is Shopify-first and focused on influencer discovery and analytics, Modash is a strong fit. Its massive database of 350M+ creators and advanced audience filters make it ideal for performance-driven teams that want to identify creators quickly and at scale. However, it stops short when it comes to end-to-end campaign management, automation, and deeper eCommerce integrations.
If your brand is a startup or smaller D2C team that mainly needs a simple tool for influencer collaboration and campaign organization, Wednesday.app is a practical, budget-friendly option. It’s great for coordinating content approvals and managing conversations but lacks the automation, scalability, and in-depth analytics required for larger operations.
Influencer Hero, on the other hand, is the platform brands choose when they’re ready to scale. It combines powerful influencer discovery with full CRM automation, outreach workflows, UGC management, affiliate tracking, and detailed ROI analytics — all integrated with Shopify, WooCommerce, and custom stores. Based on our demo and sales data, brands often move to Influencer Hero after outgrowing Modash or Wednesday.app, because it unifies every part of influencer marketing — from discovery to revenue attribution — in one seamless, data-driven system.
Modash Overview
Modash is an AI-powered influencer marketing platform built to help brands discover, analyze, and connect with authentic creators at scale. With a public database of over 350 million influencer profiles across Instagram, TikTok, and YouTube, Modash empowers marketers to identify niche creators, verify audience authenticity, and measure campaign performance—all in one place.
Perfect for Shopify-first eCommerce brands, startups, and D2C businesses, Modash streamlines the influencer discovery process and eliminates the complexity of enterprise-level software—making it easier to scale data-driven influencer campaigns efficiently.
Modash Standout Features:
Massive Public Creator Database: Access one of the world’s largest influencer databases, featuring 350M+ creators across all major social platforms. Whether you’re targeting micro-influencers or large-scale partnerships, Modash helps eCommerce teams scale outreach and identify relevant influencers in seconds.
AI-Powered Lookalike Search: Modash’s AI technology automatically finds lookalike influencers based on your top performers—helping brands reach audiences with similar interests, demographics, and engagement patterns. Ideal for D2C and Shopify brands looking to expand their reach strategically.
Advanced Influencer Search Filters: Refine your influencer search using detailed filters such as engagement rate, follower count, location, audience demographics, language, and content category. These precision tools make it easy to identify high-performing creators who align with your brand’s goals.
Campaign Tracking & Media Gallery: Monitor influencer performance, ROI, and deliverables in real time. The built-in media gallery allows teams to organize campaign assets, analyze engagement, and track results across multiple influencer partnerships effortlessly.
Shopify Integration for Affiliate Tracking: Seamlessly connect Modash to Shopify to generate affiliate links, track sales, and analyze revenue. This direct integration helps brands measure how influencer collaborations impact their bottom line and optimize for ROI.
Best For: Modash is best suited for Shopify-first eCommerce brands, startups, and D2C marketers who need a scalable influencer discovery solution with AI-driven recommendations and affiliate tracking, without the complexity or high cost of enterprise software.
Pricing & Contract Length
Essentials – $199/month: Access to core discovery tools and engagement metrics.
Enterprise – Custom pricing: Tailored for large influencer programs and complex integrations.
Plans are available monthly or annually, with discounts for yearly subscriptions.
Pros
350M+ public influencer profiles across Instagram, TikTok, and YouTube
AI-driven lookalike search for efficient campaign scaling
Robust search filters for precise influencer targeting
Shopify integration for affiliate tracking and revenue analytics
Simple, intuitive interface for small marketing teams
Cons
Limited automation for advanced workflow management
Basic analytics for cross-platform reporting
No built-in CRM for long-term relationship management
Free Tools
Free Influencer Search Tool: Explore influencer discovery for free. Search creators (1K+ followers) across Instagram, TikTok, and YouTube by audience or niche.
Fake Follower Checker: Verify influencer authenticity with audience quality and engagement analysis.
Engagement Rate Calculators: Measure influencer performance metrics across multiple platforms.
Influencer Lookalike Tool: Find creators similar to your top influencers by entering a username—ideal for scaling outreach.
Wednesday.App Overview
Wednesday.app is an influencer marketing and collaboration tool built to help brands manage their discovery, outreach, and campaign communications in one place. It’s designed for D2C and eCommerce startups that want to find creators, manage conversations, and track campaign results without the complexity or cost of enterprise-level software.
The platform focuses on simplicity — providing practical tools for searching, messaging, and tracking influencer relationships efficiently.
Wednesday.app Standout Features:
Influencer Discovery with Filters: Wednesday.app offers influencer search across Instagram and TikTok, allowing users to apply filters like location, engagement, follower count, and niche — great for Shopify startups or boutique D2C brands identifying relevant micro-influencers.
Built-In Messaging System: The platform centralizes influencer communication, letting users manage conversations directly in-app instead of using external email or DMs — ideal for small teams managing multiple collaborations simultaneously.
AI-Powered Outreach (ChatGPT Integration): With ChatGPT functionality, brands can create personalized outreach messages, follow-ups, and proposals quickly — a huge time-saver for resource-limited startups running multiple influencer conversations.
Campaign Collaboration Dashboard: Wednesday.app organizes all influencer conversations, briefs, and deliverables under each campaign, allowing D2C marketing teams to stay organized across multiple projects.
Email Sync & CRM (Pro Tier): The Outreach plan (waitlist only) supports mass emailing, Gmail/Outlook sync, and CRM tools, helping teams manage larger influencer pipelines — a good fit for brands beginning to scale beyond early-stage influencer outreach.
Best For: Wednesday.app is best for small to mid-sized D2C and eCommerce brands that want an affordable, easy-to-use platform to discover and manage influencer relationships without committing to a complex enterprise tool.
Pricing & Contract Length
According to the document, Wednesday.app offers three main packages:
Discovery – $79/month: Unlimited searches, advanced filters, full messaging access, and team collaboration features.
Outreach – $279/month (Waitlist Only): Includes mass email, Gmail/Outlook sync, ChatGPT integration, and an advanced CRM.
All plans are monthly, with no long-term contract required.
Pros
Easy-to-use platform for influencer discovery and outreach.
Affordable pricing with a free forever plan.
ChatGPT-powered messaging saves time on manual outreach.
Built-in communication tools keep campaigns organized.
Suitable for small D2C brands and early-stage influencer programs.
Cons
No deep eCommerce integrations (Shopify, WooCommerce, etc.).
Limited CRM and campaign automation compared to Influencer Hero.
Smaller influencer database and fewer analytics tools than Modash or Influencer Hero.
Free Tools
Free Forever Starter Plan: Includes 10 search results, 20 influencer profiles, 20 conversations, and 1 user seat.
No separate free tools or public influencer finders beyond the free plan.
Influencer Hero Overview
Influencer Hero is an all-in-one influencer marketing platform designed to help brands scale, automate, and manage influencer campaigns across multiple social media channels. The platform unites influencer discovery, CRM automation, campaign management, UGC collection, affiliate tracking, and multi-platform analytics into one intuitive ecosystem—making it a comprehensive solution for D2C and eCommerce brands.
With native Shopify and WooCommerce integrations and AI-powered tools for outreach, personalization, and ROI tracking, Influencer Hero enables marketing teams to run large-scale influencer programs efficiently—from creator discovery to campaign performance measurement.
Influencer Hero Standout Features:
AI-Powered CRM for Scalable Campaigns: Built for high-volume growth, Influencer Hero’s CRM lets brands manage anywhere from 10 to 10,000 influencers while maintaining personalized communication. It’s an essential tool for enterprise D2C brands and fast-growing eCommerce teams that need to organize and nurture large influencer networks efficiently.
Multi-Platform eCommerce Support: Seamlessly integrates with Shopify, WooCommerce, and custom eCommerce systems to track sales, commissions, and product gifting. This feature helps Shopify-first and ROI-focused brands directly connect influencer performance to revenue impact.
Automated & Personalized Outreach: Influencer Hero’sAI-enhanced outreach toolsenable personalized email automation at scale. This boosts reply rates and conversions while preserving an authentic brand voice—ideal for startups and scaling teams that want to save time without sacrificing quality.
Chrome Extension for Real-Time Discovery: The Influencer Hero Chrome Extension allows users to access influencer analytics directly from Instagram, TikTok, and YouTube, providing real-time insights during discovery. This helps teams make informed partnership decisions faster.
UGC Collection & Product Gifting: Automatically collect and organize user-generated content (UGC) from influencer collaborations. Influencer Hero identifies high-performing posts for ad repurposing and integrates product seeding and gifting workflows, simplifying campaign execution for D2C brands that rely on product-driven strategies.
Best For: Influencer Hero is ideal for D2C and eCommerce brands, particularly those operating on Shopify or WooCommerce, that want to scale influencer and affiliate programs, automate outreach, and track ROI across multiple social platforms with one unified solution.
Pricing & Contract Length
Standard – $649/month: Up to 1,000 creators
Pro – $1,049/month: Up to 5,000 creators
Business – $2,490/month: Up to 10,000 creators
Custom & Agency – Custom pricing: Tailored solutions for larger brands and agencies
All plans are billed monthly, offering flexibility to scale as your influencer program expands. Each plan includes core features such as influencer discovery, CRM automation, campaign management, UGC collection, and affiliate tracking.
AI-powered automation for outreach and workflow management
Shopify and WooCommerce integrations for sales and ROI tracking
Real-time dashboards and performance insights
Cons
Higher pricing may challenge smaller or early-stage brands
Some advanced features require onboarding or training to fully leverage
Free Tools
Influencer Hero also offers a comprehensive range of free influencer marketing tools, letting brands explore its core functionalities before subscribing:
When comparing Modash, Wednesday.app, and Influencer Hero, the key difference lies in what each platform prioritizes. Modash excels in influencer discovery and analytics — it’s ideal for brands focused on finding and evaluating creators at scale, especially for data-driven campaigns. Wednesday.app, on the other hand, offers a lightweight, affordable solution for managing influencer communication and campaigns, making it a good fit for early-stage D2C brands that prioritize simplicity over scale.
However, Influencer Hero is the most complete choice for D2C and eCommerce brands ready to scale their influencer operations. It combines Modash’s discovery power and Wednesday.app’s simplicity with advanced automation, CRM, UGC collection, affiliate tracking, and full Shopify and WooCommerce integrations. Based on our demo and sales data, brands that outgrow Modash or Wednesday.app typically switch to Influencer Hero to unify everything — from influencer discovery to revenue tracking — under one automated platform.
Ready to see how Influencer Hero can simplify and scale your influencer marketing? Book a free demo and discover why leading D2C brands run all their influencer and affiliate campaigns in one place.
FAQs
Which platform is best for Shopify and eCommerce brands?
While Modash integrates only with Shopify and Wednesday.app lacks native eCommerce integrations, Influencer Hero supports Shopify, WooCommerce, and custom stores. This makes it the most complete option for D2C brands looking to automate gifting, affiliate tracking, and campaign ROI directly from their eCommerce store.
What’s the main difference between Modash, Wednesday.app, and Influencer Hero?
Modash focuses on influencer discovery and analytics, Wednesday.app on communication and campaign management, while Influencer Hero combines both — offering discovery, CRM, UGC, affiliate tracking, and ROI reporting in one integrated platform. It’s ideal for growing D2C brands that need scalability and automation without switching between multiple tools.
Which platform offers the best automation and analytics?
Influencer Hero leads in both areas. It automates influencer outreach, follow-ups, reporting, and payment tracking — all supported by AI-driven insights. Modash provides great analytics but limited workflow automation, while Wednesday.app handles communication well but lacks performance tracking depth.
How do pricing and scalability compare between the three?
Wednesday.app offers the most affordable entry point ($79/month), Modash targets mid-tier teams (starting around $199/month), and Influencer Hero starts at $649/month with enterprise-grade automation. While priced higher, Influencer Hero delivers significantly greater value through all-in-one functionality that replaces multiple tools and saves teams time as they scale.
Which platform provides the best long-term ROI for influencer marketing?
For brands focused on measurable growth, Influencer Hero is the best long-term investment. Its end-to-end automation, deep integrations, and ROI dashboards help teams track performance beyond vanity metrics — connecting influencer campaigns directly to sales and revenue, something neither Modash nor Wednesday.app can do at the same depth.
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