Top 11 Modash Alternatives for Effective Influencer Marketing | Pricing & Reviews

March 1, 2024
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20 Min
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Peter Nettesheim
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Top 11 Modash Alternatives for Effective Influencer Marketing

In the dynamic world of influencer marketing, Modash stands out for its robust influencer search tools. Yet, as the digital marketing sphere evolves, brands seek tailored solutions that align with their specific goals. Compelling Modash alternatives like Influencer Hero, Upfluence, and Aspire, each offer unique features from e-commerce integration to extensive platform coverage. This concise guide dives into the top Modash competitors, highlighting their key advantages and how they stack up against each other, providing marketers with the insights needed to navigate the rich landscape of influencer marketing platforms effectively.

<img src="modash-lp.png" alt="Modash software landing page">

Criteria for Suggesting Modash Alternatives

Our comparison focuses on several key aspects:

SaaS and Agency Services

Platforms offering both software solutions and agency services provide a blend of technology and expert management.

Social Media Platform Coverage

The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.

Key Features

Including influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing capabilities.

Pricing and Commitments

Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.

<img src="Modash-alternatives.png" alt="Modash software pricing comparison with top 11 alternatives">
Top 12 Influencer Software: price, commitment, and reviews

11 Alternatives to Modash for Effective Influencer Marketing:

  1. Influencer Hero
  2. Upfluence
  3. Traackr 
  4. CreatorIQ 
  5. Later (formerly Mavrck) 
  6. Grin
  7. Tagger
  8. Aspire
  9. Klear
  10. Influencity
  11. Shopify Collabs
<img src="Modash-alternatives.png" alt="Modash software social media coverage comparison with top 11 alternatives">
Top 12 Influencer Software: Social Media Coverage

<img src="Modash-alternatives.png" alt="Modash software features comparison with top 11 alternatives">
Top 12 Influencer Software: Features

1. Influencer Hero

<img src="Influencer-hero-software.png" alt="Influencer hero software landing page">

Services Offered:

SaaS and Agency Services

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, Pinterest

Key Features:

Influencer Hero is a comprehensive platform that includes an influencer finder, influencer CRM, automated influencer outreach, reporting & analytics, influencer gifting, content & UGC collection, and affiliate payments. This makes it an all-encompassing solution for managing influencer marketing campaigns from start to finish.

Modash vs Influencer Hero:

Influencer Hero stands out by offering a broader spectrum of services compared to Modash. It not only covers a wide range of social platforms but also integrates agency services alongside its SaaS offerings. This dual approach can be particularly beneficial for brands looking for a more hands-on partnership in their influencer marketing efforts. The comprehensive feature set, especially the inclusion of affiliate payments and influencer gifting, positions Influencer Hero as a versatile alternative to Modash. Influencer Hero covers all the features compared to the other platforms, making it a robust all-in-one influencer marketing platform.

2. Upfluence

<img src="Upfluence-software.png" alt="Upfluence software landing page">

Services Offered:

Upfluence provides both software solutions and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Pinterest

Key Features:

Upfluence offers a wide array of features including influencer finder, influencer CRM, influencer outreach, reporting & analytics, influencer gifting, content & UGC collection, and affiliate payments. It's designed to cater to brands looking for a comprehensive tool to manage their influencer marketing campaigns, with a strong focus on analytics and ROI measurement.

Modash vs. Upfluence:

Comparatively, Upfluence offers a similar range of features as Modash but with the added benefit of agency services. This combination can be especially valuable for companies that prefer additional support and expertise in executing their campaigns. A common complaint among users is the steep pricing, but for businesses prioritizing depth of analytics and a wide platform coverage, Upfluence provides a compelling alternative to Modash.

3.  Traackr

<img src="Traackr-software.png" alt="Traackr software landing page">

Services Offered:

No agency services are offered.

Platform Coverage:

Instagram, YouTube, Facebook, Pinterest

Key Features:

Traackr focuses on influencer finder, influencer CRM, reporting & analytics, differentiating itself by not offering automated influencer outreach, influencer gifting, content & UGC collection, or affiliate payments. Its strength lies in influencer analytics and demographics, helping brands identify and collaborate with influencers who match their target audience.

Modash vs. Traackr: 

Traackr takes a different approach from Modash by focusing more on influencer analytics and less on campaign execution tools like gifting or affiliate payments. This makes Traackr ideal for brands that prioritize deep insights into influencer performance and audience demographics over comprehensive campaign management features. Traackr is mainly focused on analytics and might appeal to brands with a strong emphasis on data-driven decision-making.

4.  CreatorIQ

<img src="CreatorIQ-software.png" alt="CreatorIQ software landing page">

Services Offered:

CreatorIQ includes both software and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, and Pinterest.

Key Features:

CreatorIQ is equipped with features such as influencer finder, influencer CRM, influencer outreach, reporting & analytics, influencer gifting, content & UGC collection, and affiliate payments. It appears to be a platform that's somewhat secretive about its offerings but promises a comprehensive suite of tools for influencer marketing.

Modash vs. CreatorIQ: 

CreatorIQ competes with Modash by offering a full suite of influencer marketing tools, along with the addition of agency services. While the platform's public information might be limited, its extensive feature set suggests a robust platform capable of managing complex influencer campaigns. For companies looking for a combination of software efficiency and expert guidance, CreatorIQ presents a strong alternative to Modash.

5. Later (formerly Mavrck)

<img src="Later-software.png" alt="Later software landing page">

Services Offered:

Later provides both software solutions and agency services

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, and Pinterest.

Key Features:

Later offers influencer finder, influencer CRM, influencer outreach, reporting & analytics, influencer gifting, content & UGC collection, and affiliate payments. It stands out for its integration with the TikTok Creator Marketplace and boasts a unique feature set tailored to brands looking to capitalize on TikTok's growing influence.

Modash vs. Later:

Later, with its rebranding from Mavrck, emphasizes its strengths in content planning and social media management, alongside influencer marketing features. This dual focus, especially with its TikTok integration, positions Later as a versatile tool for brands aiming to leverage influencer marketing across multiple platforms. Its comprehensive features, combined with the unique TikTok capabilities, offer a distinct advantage over Modash for companies targeting the younger, more dynamic audiences prevalent on platforms like TikTok and Instagram.

6. Grin

<img src="Grin-software.png" alt="Grin software landing page">

Services Offered:

Grin focuses solely on its software platform without agency services.

Platform Coverage:

Instagram, YouTube, TikTok

Key Features:

Grin specializes in influencer CRM and outreach, reporting & analytics, influencer gifting, and content & UGC collection, along with affiliate payments. It is designed for e-commerce brands that use influencers to drive sales, particularly strong in integrating with e-commerce platforms.

Modash vs. Grin:

Grin differentiates itself from Modash through its strong e-commerce integration, particularly beneficial for brands looking to directly link influencer marketing efforts with sales performance. While Grin doesn't offer an influencer finder as its core, it compensates with robust CRM and analytics capabilities, tailored for e-commerce. The focus on e-commerce makes Grin a specialized alternative for brands in this sector, looking to closely monitor and enhance ROI from influencer collaborations.

7. Tagger

<img src="Tagger-software.png" alt="Tagger software landing page">

Services Offered:

Tagger is a software-only platform without additional agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook

Key Features:

Offering influencer finder, CRM, outreach, reporting & analytics, and gifting, Tagger is a comprehensive platform that also includes affiliate payments. It stands out with its powerful search and planning tools, making it easy to identify and manage influencer relationships.

Modash vs. Tagger:

With Tagger's acquisition by Sprout Social, it benefits from enhanced social media management capabilities, offering a more integrated approach to influencer marketing and social media strategy. This makes Tagger a strong contender for businesses looking for an all-in-one platform that not only covers influencer marketing but also extends into broader social media management. Its comprehensive feature set and robust analytics make it a viable alternative to Modash for businesses prioritizing strategic insights and extensive platform coverage.

8. Aspire

<img src="Aspire-software.png" alt="Aspire software landing page">

Services Offered:

Aspire offers both software solutions and agency services.

Platform Coverage:

Instagram, YouTube, TikTok, Facebook, Pinterest

Key Features:

Aspire's platform includes influencer finder, CRM, outreach, reporting & analytics, gifting, content & UGC collection, and affiliate payments. It is recognized for its user-friendly interface and efficient workflow automation, making it easy to scale influencer marketing campaigns.

Modash vs. Aspire :

Aspire offers a broad set of features similar to Modash, with the added benefit of agency services. This dual offering makes it an attractive option for brands seeking both a powerful software platform and the expertise of a full-service agency. Aspire's strength in workflow automation and user experience offers a streamlined approach to influencer marketing, potentially making it more accessible to businesses of all sizes compared to Modash.

9. Klear

<img src="Klear-software.png" alt="Klear software landing page">

Services Offered:

Klear focuses on its software platform, with no agency services.

Platform Coverage:

Instagram, YouTube, TikTok

Key Features:

Klear excels in influencer finder, CRM, outreach, reporting & analytics, and gifting. It is particularly known for its advanced social listening tools, allowing brands to monitor influencer content and audience engagement in real-time.

Modash vs. Klear:

Klear sets itself apart from Modash with its emphasis on social listening and analytics, providing deep insights into influencer performance and audience engagement. This focus on data-driven insights makes Klear a preferred choice for brands that value understanding the impact of their influencer marketing campaigns on a granular level. Its ability to set filtered searches for precise influencer targeting further enhances its attractiveness as an alternative to Modash for brands focused on efficiency and precision in their influencer selection process.

10. Influencity

<img src="Influencity-software.png" alt="Influencity software landing page">

Services Offered:

Influencity is a software-only platform.

Platform Coverage:

Instagram, YouTube, TikTok

Key Features:

Influencity provides influencer finder, CRM, and reporting & analytics but does not offer influencer outreach, gifting, content & UGC collection, or affiliate payments. Its strength lies in the depth of its search capabilities and analytics, offering detailed insights into influencer performance and audience demographics.

Modash vs. Influencity:

Influencity competes with Modash by focusing on the core aspects of influencer search and analytics, making it a streamlined option for brands primarily interested in identifying and analyzing influencers. While it may not offer the breadth of features found in Modash, Influencity's detailed analytics and search capabilities make it a strong contender for businesses that prioritize data-driven influencer selection and performance analysis.

11. Shopify Collabs (Former Dovetale)

<img src="shopify-collabs-software.png" alt="Shopify collabs software landing page">

Services Offered:

Shopify Collabs focuses on its software platform, tailored for Shopify users.

Platform Coverage:

Instagram, TikTok

Key Features:

Offering influencer finder and reporting & analytics, along with influencer gifting, Shopify Collabs is designed to integrate seamlessly with Shopify stores, facilitating easy influencer collaboration and product gifting.

Modash VS Shopify Collabs (Former Dovetale):

Shopify Collabs presents a niche alternative to Modash, specifically designed for Shopify store owners. Its integration with the Shopify ecosystem allows for a streamlined workflow for product gifting and influencer collaborations, making it an ideal choice for e-commerce businesses looking to leverage influencer marketing directly within their sales platform. While its search capabilities are noted to be limited, its appeal lies in its simplicity and direct integration with Shopify, offering a targeted solution for Shopify-based e-commerce influencer marketing.

Exploring Modash Alternatives: Finding the Perfect Influencer Marketing Platform for Your Brand

In conclusion, the search for Modash alternatives reveals a vibrant ecosystem of influencer marketing platforms, each with unique strengths. From Influencer Hero's all-encompassing features and competitive pricing to the specialized e-commerce integrations of platforms like Grin and Shopify Collabs, marketers have a wealth of options to tailor their strategies. Whether prioritizing extensive platform coverage, detailed analytics, or seamless e-commerce collaboration, there's a solution to meet every need. This exploration underscores the importance of choosing a platform that aligns with your marketing goals, ensuring your influencer campaigns drive meaningful engagement and growth.

FAQs
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