Modash vs Captiv8 vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Modash, Captiv8, and Influencer Hero lies in the scope and scale of their offerings.
Modash focuses on influencer discovery with a massive database of over 350M public profiles and advanced search filters, making it ideal for Shopify-first eCommerce brands that need to identify niche creators quickly.
Captiv8, on the other hand, is geared toward enterprise-level campaigns with robust reporting, campaign tracking, and creator commerce features, but comes with higher costs and a steeper learning curve.
Influencer Hero stands out as an all-in-one platform, combining influencer discovery, CRM automation, multi-platform support, campaign management, and eCommerce integrations to help growing D2C brands scale influencer programs efficiently.
In this article, we’ll dive deep into the comparison between Modash, Captiv8, and Influencer Hero, exploring their features, pricing, pros, and cons to help you decide which platform best fits your brand’s influencer marketing needs.
Modash vs Captiv8 vs Influencer Hero Comparison
Features
Modash
Captiv8
Influencer Hero
Creator Database
350M+ public profiles, focus on discovery and lookalikes
15M+ influencers with emphasis on enterprise-level tracking
450M+ influencers with AI recommendations for targeted campaigns
Campaign Management
Basic campaign tracking, media gallery
Advanced campaign management with detailed reporting
Full CRM automation, visual boards, and workflow management
Multi-Platform Support
Instagram, TikTok, YouTube (limited other platforms)
Enterprise reporting, KPI tracking, ROAS and sales analytics
Real-time dashboards, ROI per influencer, affiliate, content performance
Creator Database
Modash provides the largest public influencer database with over 350 million profiles, ideal for brands needing broad discovery and lookalike searches. Captiv8 offers a smaller but enterprise-focused 15M+ influencer database with robust performance tracking. Influencer Hero’s 8M+ database may be smaller, but its AI-driven recommendations ensure brands find high-quality, relevant influencers efficiently, particularly useful for D2C and eCommerce teams.
Campaign Management
Modash offers basic campaign tracking and media galleries, suitable for brands that primarily need discovery tools. Captiv8 provides more detailed campaign management with advanced reporting for enterprise clients. Influencer Hero combines full CRM automation, visual campaign boards, and workflow management, making it the most versatile choice for brands running large-scale, multi-stage campaigns.
Multi-Platform Support
While Modash focuses mainly on Instagram, TikTok, and YouTube, Captiv8 expands to X (Twitter) and Snapchat for enterprise campaigns. Influencer Hero supports the widest array of platforms including Facebook and Pinterest in addition to all major channels, giving brands flexibility to reach audiences across multiple social media channels.
eCommerce Integration
Modash supports Shopify for affiliate campaigns, gifting, and discount codes. Captiv8 includes enterprise-level creator commerce features but lacks broad eCommerce integration, requiring additional systems for sales tracking. Influencer Hero excels here with Shopify and WooCommerce integrations that allow brands to automate gifting, track affiliate-driven sales, and measure ROI directly within the platform.
Automation & AI
Modash leverages AI for lookalike influencer discovery and audience analysis but offers limited workflow automation. Captiv8 focuses more on reporting and analytics with minimal automation. Influencer Hero provides AI-powered campaign workflows, automated outreach, and smart influencer recommendations, making it highly suitable for brands aiming to scale influencer marketing efficiently without losing personalization.
Reporting & Analytics
Modash gives insights on engagement, fake followers, and campaign performance. Captiv8 excels in enterprise-level reporting, including ROI, ROAS, and KPI tracking. Influencer Hero balances robust reporting with real-time dashboards and influencer-level performance metrics, including affiliate tracking, making it ideal for D2C brands that want actionable insights across all campaigns.
Which Tool is Best for You? Why Brands Choose Influencer Hero Over Modash and Captiv8
Based on our research, if your brand is focused on influencer discovery at scale, Modash is a strong option. Its massive database of 350M+ public profiles and advanced search filters make it easy for Shopify-first eCommerce brands and startups to quickly find relevant creators. Captiv8, meanwhile, is suited for enterprise teams that need detailed reporting, campaign tracking, and creator commerce features, but comes with higher costs and a steeper learning curve.
However, D2C and eCommerce brands choose Influencer Hero when they need a complete, all-in-one influencer marketing solution. Influencer Hero supports Shopify, WooCommerce, and other custom eCommerce integrations, while providing AI-powered CRM, automated outreach, multi-platform support, and in-depth ROI tracking. This makes it ideal for brands that want to manage discovery, campaigns, UGC collection, and affiliate tracking in a single platform, scaling influencer programs efficiently without sacrificing personalization or performance insights.
Modash Overview
Modash is an influencer marketing platform designed to help brands discover and connect with influencers at scale. With a massive public database of over 350 million profiles, Modash focuses on providing advanced search, AI-powered recommendations, and lookalike influencer tools.
The platform is especially useful for Shopify-first eCommerce brands, startups, and D2C companies that need to identify niche creators quickly and efficiently, while tracking audience quality and engagement metrics.
Modash Standout Features:
Massive Public Creator Database: Access to over 350 million influencer profiles worldwide, enabling brands to discover creators in any niche. This is particularly useful for startups and eCommerce brands looking for fast, large-scale influencer discovery.
AI-Powered Lookalike Search: Modash uses AI to recommend influencers similar to your top-performing creators, helping brands scale campaigns with creators who resonate with your audience. This feature is ideal for D2C brands wanting to expand reach without guesswork.
Advanced Search Filters: Brands can filter influencers by location, engagement rate, follower count, content type, language, and audience demographics. Shopify and eCommerce teams can use these filters to target creators who drive the most relevant traffic and conversions.
Campaign Tracking & Media Gallery: Modash allows users to track influencer content performance and manage simple campaigns with media galleries, making it easier for small marketing teams to monitor posts, engagement, and ROI.
Shopify Integration for Affiliate Tracking: Brands can integrate with Shopify to create affiliate links, track clicks, sales, and commissions directly from influencer campaigns. This is particularly valuable for eCommerce businesses measuring the impact of influencer partnerships on revenue.
Best For: Modash is best for Shopify-first eCommerce brands, startups, and D2C companies that prioritize influencer discovery at scale and need a platform with advanced search and AI-powered recommendations.
Pricing & Contract Length
Essentials Plan: $199/month – Access to basic discovery and engagement metrics
Performance Plan: $499/month – Includes Shopify integration, advanced search, and larger campaign capacity
Enterprise Plan: Custom pricing – Tailored for high-volume influencer programs and additional integrations
Plans can be billed monthly or annually, with discounts often applied for yearly commitments.
Pros
Extremely large public influencer database (350M+ profiles)
AI-driven lookalike search for scaling influencer campaigns
Advanced search filters for precise targeting
Shopify integration for affiliate tracking and revenue measurement
Suitable for startups and small marketing teams looking for efficiency
Cons
Limited campaign management and automation compared to all-in-one platforms
Reporting is less advanced for multi-platform campaigns
Smaller focus on CRM and long-term influencer relationship management
Free Tools
Free Influencer Search Tool: Modash provides a free, ungated preview of its discovery feature, allowing users to search and filter every creator on Instagram, TikTok, and YouTube with over 1,000 followers. This tool enables brands to explore a vast database of influencers without requiring a subscription.
Instagram Fake Follower Checker: This free tool allows users to analyze Instagram influencers for fake followers, engagement rates, popular content, and more. It's particularly useful for brands aiming to ensure the authenticity of potential influencer partners.
Engagement Rate Calculators: Modash offers free calculators to assess the engagement rates of influencers on Instagram, YouTube, and TikTok. These tools help brands evaluate how well influencers connect with their audiences across different platforms.
Influencer Lookalike Tool: Brands can use this free tool to find influencers similar to their top-performing creators by searching a username. It helps in identifying influencers who post about similar topics or have comparable audience demographics.
Captiv8 Overview
Captiv8 is an enterprise-focused influencer marketing platform designed to help brands discover, manage, and measure influencer campaigns across multiple social channels. The platform offers a robust set of tools for campaign planning, content amplification, performance tracking, and analytics.
Captiv8 is especially beneficial for large brands and agencies that require data-driven insights and end-to-end campaign management at scale, including complex influencer commerce features like storefronts and affiliate programs.
Captiv8 Standout Features: (H3)
Extensive Creator Database: Captiv8 has access to over 15 million influencers globally, enabling brands to discover creators across a wide range of niches. This is ideal for enterprise teams running campaigns that require diverse audience targeting across multiple platforms.
AI-Powered Campaign Intelligence: The platform uses AI tools to assist with creator vetting, performance forecasting, and trend identification. Enterprise teams can optimize campaign strategies and predict outcomes more accurately, improving ROI for large-scale campaigns.
Unified Campaign Management: Captiv8 allows brands to plan campaigns, manage content approvals, and track performance in a single interface. This centralization simplifies complex campaigns and ensures consistency across multiple influencers and platforms.
Advanced Analytics and Reporting: Customizable dashboards provide real-time insights into KPIs, influencer engagement, and campaign performance. Brands can generate reports for stakeholders and use data-driven recommendations to refine future campaigns.
E-Commerce and Affiliate Integrations: Captiv8 supports influencer commerce with optional integrations for Shopify and WooCommerce. Brands can manage influencer-driven sales, track affiliate commissions, and run storefront programs, making it highly suitable for enterprise eCommerce campaigns.
Best For: Captiv8 is best suited for large enterprises and agencies that need a robust, data-driven platform to manage complex influencer marketing campaigns across multiple social channels, with advanced reporting and commerce capabilities.
Pricing & Contract Length (H3)
Annual Commitment: $25,000 per year
Onboarding Fee: One-time $3,000
Storefronts + Affiliate Program: Additional $20,000–$30,000 per month if included
Payment Structure: Annual-only contracts; no monthly plans available
This pricing includes core campaign management, competitive intelligence, and reporting. Optional features like the Storefronts and affiliate programs significantly increase costs, reflecting Captiv8’s enterprise focus.
Pros (H3)
Large creator database for broad influencer discovery
AI-powered tools for campaign optimization and forecasting
Unified platform for campaign management and content approvals
Customizable reporting dashboards with real-time insights
Optional eCommerce and affiliate integrations for influencer-driven sales
Cons (H3)
High pricing, making it less accessible for small to mid-sized brands
Requires an annual contract, limiting flexibility for shorter campaigns
Optional features like Storefronts/affiliate programs add significant additional costs
Free Tools
Captiv8 offers a free influencer discovery tool that provides access to a database of over 1 million influencers. This tool allows brands to search for creators across various platforms and filter results based on demographics, engagement metrics, and more. It's a valuable resource for businesses looking to explore influencer partnerships without immediate financial commitment.
Influencer Hero Overview
Influencer Hero is an all-in-one influencer marketing platform designed to help brands scale and automate their influencer campaigns across multiple social channels. The platform combines influencer discovery, CRM automation, multi-platform support, campaign management, UGC collection, and affiliate tracking to deliver a complete solution for D2C and eCommerce brands.
Its integrations with Shopify and WooCommerce, along with AI-powered tools for outreach and ROI tracking, make it ideal for brands looking to manage large-scale influencer programs efficiently.
Influencer Hero Standout Features:
AI-Powered CRM for Large-Scale Campaigns: Influencer Hero’s CRM is built to manage high-volume campaigns, allowing brands to scale from 10 to 10,000 influencers without losing personalization. This is especially useful for enterprise-level D2C brands and growing eCommerce teams that need to manage large influencer networks efficiently.
Multi-Platform eCommerce Support: The platform integrates seamlessly with Shopify, WooCommerce, and other custom eCommerce solutions, enabling brands to track influencer-driven sales, product gifting, and commissions. This feature is perfect for Shopify-first brands and eCommerce teams focused on ROI-driven campaigns.
Automated, Personalized Outreach:AI-enhanced outreach allows brands to send personalized email flows at scale, increasing reply and conversion rates. Startups and growing brands benefit from automation without sacrificing the quality of influencer communication.
Chrome Extension for Real-Time Insights: The Chrome extension enables users to gather influencer data directly from platforms like Instagram, TikTok, and YouTube. Marketing teams can quickly identify potential creators and make real-time decisions when discovering new influencers.
UGC & Content Collection with Gifting: Influencer Hero automatically collects influencer content, tags high-performing posts for ads, and maintains a content library for reuse. Integrated gifting and product seeding streamline campaigns for D2C brands that rely on product-driven influencer marketing.
Best For: Influencer Hero is best for D2C and eCommerce brands, particularly those on Shopify or WooCommerce, looking to scale influencer and affiliate campaigns efficiently while tracking ROI and managing multi-platform influencer programs.
Pricing & Contract Length:
Standard: $649/month – Up to 1,000 creators
Pro: $1,049/month – Up to 5,000 creators
Business: $2,490/month – Up to 10,000 creators
Custom & Agency: Custom pricing – Tailored to brand needs
Plans are billed monthly, with the flexibility to scale as your influencer program grows. All plans include core features such as influencer discovery, campaign management, CRM, UGC collection, and affiliate tracking.
Pros
All-in-one platform for discovery, outreach, campaign management, UGC, and affiliate tracking
When comparing Modash, Captiv8, and Influencer Hero, the differences come down to scale, features, and target users. Modash excels in influencer discovery with its massive database of 350M+ profiles and AI-powered lookalike search, making it ideal for Shopify-first eCommerce brands and startups that need fast, targeted influencer identification. Captiv8, on the other hand, is tailored for enterprise teams and agencies, offering advanced reporting, campaign management, and influencer commerce features—but it comes with a high price point and requires an annual commitment, making it less flexible for smaller teams.
Influencer Hero stands out as the most versatile and scalable option for D2C and eCommerce brands. It combines AI-powered influencer discovery, multi-platform campaign management, automated outreach, UGC collection, and Shopify/WooCommerce integrations—all in one platform. Unlike Modash or Captiv8, Influencer Hero provides end-to-end campaign orchestration with real-time ROI tracking, making it perfect for brands that want to scale influencer marketing efficiently while maintaining quality and personalization.
Ready to see how Influencer Hero can transform your influencer marketing strategy?Book a free demo today and experience the platform in action!
FAQs
What is the main difference between Modash, Captiv8, and Influencer Hero?
Modash is focused on large-scale influencer discovery, offering a massive database of 350M+ profiles, ideal for startups and Shopify-first brands. Captiv8 caters to enterprise-level clients, providing advanced reporting and influencer commerce features but comes with high costs. Influencer Hero, however, is an all-in-one platform that combines discovery, CRM, automated outreach, campaign management, and eCommerce integrations, making it the most versatile solution for growing D2C and eCommerce brands.
Which platform is best for Shopify or WooCommerce integration?
While Modash offers basic Shopify integration and Captiv8 includes enterprise-level commerce features, Influencer Hero provides seamless Shopify and WooCommerce integrations for tracking influencer-driven sales, automating product gifting, and managing affiliate programs—ideal for D2C brands focused on ROI.
Can these platforms handle large-scale campaigns?
Modash supports influencer discovery at scale but lacks advanced campaign management. Captiv8 can manage large enterprise campaigns but requires an annual commitment and higher budgets. Influencer Hero balances both worlds with AI-powered CRM, workflow automation, and multi-platform support, making it ideal for scaling campaigns efficiently without losing personalization.
How do pricing models compare?
Modash is priced for small to mid-sized businesses, starting around $199/month, while Captiv8 is enterprise-focused with $25,000/year plus onboarding fees and optional storefront costs. Influencer Hero offers flexible monthly plans starting at $649/month, providing access to discovery, automation, CRM, and eCommerce integrations, making it more accessible for growing D2C brands.
Which platform provides better analytics and reporting?
Modash provides basic engagement and fake follower analysis, while Captiv8 offers advanced enterprise reporting including ROI and campaign KPIs. Influencer Hero delivers real-time dashboards, influencer-level insights, affiliate tracking, and campaign performance across multiple platforms, giving brands the most actionable and comprehensive data to optimize influencer marketing campaigns.
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