BrandBassador vs Influencity vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Brandbassador, Influencity, and Influencer Hero lies in how each platform approaches influencer management and campaign execution. Brandbassador focuses on community-driven ambassador programs, turning your existing customers into brand advocates through gamified missions and in-app engagement.
Influencity, on the other hand, offers a data-heavy discovery and analytics platform powered by public data, ideal for brands that want broad influencer access and campaign analytics but can handle manual negotiation outside the platform. Influencer Hero stands out as a true all-in-one solution built for D2C and eCommerce brands, combining discovery, outreach, CRM, gifting, affiliate tracking, and storefronts under one roof—with deep integrations for Shopify, WooCommerce, and custom stores.
In this article, we’ll dive deep into the comparison between Brandbassador, Influencity, and Influencer Hero, exploring their features, pricing, pros, and cons to help you decide which platform best fits your brand’s influencer marketing goals.
BrandBassador vs Influencity vs Influencer Hero Comparison
Feature
Brandbassador
Influencity
Influencer Hero
Influencer Discovery / Database
No public influencer database. Recruitment is community-driven, focusing on existing customers and social followers through ambassador sign-up pages, newsletters, or social posts.
Access to 15M+ public influencer profiles across Instagram, TikTok, YouTube, and Twitter. Uses AI keyword matching, hashtags, and filters (location, demographics, engagement).
Built-in AI-powered influencer discovery with advanced filters (audience quality, demographics, engagement), fake follower detection, and lookalike creator suggestions. Chrome Extension for live platform insights.
Core Focus
Building brand ambassador communities through gamified missions that reward engagement with cash, gifts, or commissions.
Data analytics and discovery, ideal for brands seeking deep insights and reporting accuracy. Focused on campaign tracking and forecasting.
End-to-end automation across discovery, outreach, CRM, gifting, affiliate tracking, and reporting — built for scaling influencer operations.
Best For
Brands with a loyal customer base that want to turn customers into ambassadors (e.g., lifestyle, beauty, or food D2C brands).
Mid-to-large teams prioritizing influencer data accuracy, analytics, and audience insights, even if outreach is handled manually.
D2C and eCommerce brands on Shopify, WooCommerce, or custom stores needing scalable, automated influencer campaigns with full visibility.
Campaign Management & CRM
Mission-based task system. All communication and performance tracking happen within the app. No external outreach needed.
Kanban-style campaign board with tagging, segmentation, and manual/automated tracking. Lacks in-platform messaging.
Advanced AI-powered CRM to track communication, deliverables, contracts, and ROI. Visual boards for status tracking and smart automation for follow-ups and approvals.
Customer Support
Growth plan: weekly onboarding; Pro plan: bi-weekly support. Strategic help with mission setup and optimization.
Onboarding takes 4–6 weeks; ongoing support for setup and reporting.
Dedicated account manager with strategic onboarding, live chat, and in-platform help desk. Fast-response support for both brands and creators.
Professional: $3,816/year (~$318/month); Tracker add-on ~$660/year; Business plan custom.
Standard: $649/month, Pro: $1,049/month, Business: $2,490/month; scalable contact limits and no mandatory annual contract (based on demo data).
1. Influencer Discovery
Brandbassador doesn’t use a searchable influencer database — instead, it helps brands recruit ambassadors directly from their own customer base or followers, creating a more community-driven network. Influencity, on the other hand, gives you access to over 15 million influencer profiles through public data, making it ideal for brands that prioritize reach and analytics. Influencer Hero takes a middle ground by offering an AI-powered discovery tool with audience insights, fake follower detection, and lookalike recommendations to help brands find creators that fit their niche precisely.
2. Core Focus
While Brandbassador’s core focus is building brand advocacy through gamified ambassador missions, Influencity is designed for data-driven influencer marketing, offering in-depth analytics and forecasting. Influencer Hero stands out as a complete automation platform, covering every stage of influencer marketing — from discovery to outreach, gifting, and ROI tracking — built for teams that want scalability without juggling multiple tools.
3. Best For
Brandbassador works best for brands with existing communities or loyal customers, such as lifestyle or wellness brands that thrive on word-of-mouth. Influencity is ideal for mid-sized or enterprise marketing teams that need large-scale influencer data and analytics precision. Influencer Hero, based on demo data, is best suited for Shopify or WooCommerce D2C brands that want to automate gifting, affiliate management, and creator collaborations from one dashboard.
4. Campaign Management & CRM
Brandbassador runs entirely through its mobile app, where creators complete missions and brands manage all communication — great for structured ambassador tasks but limited for flexible outreach. Influencity uses a Trello-like campaign board with tagging and tracking but lacks in-platform messaging. Influencer Hero goes further with an AI-powered CRM, automating follow-ups, approvals, and performance tracking for thousands of influencers in parallel.
5. Customer Support
Brandbassador provides guided onboarding and strategic support, especially on higher plans, while Influencity’s onboarding can take 4–6 weeks, making it less agile for fast-moving brands. Influencer Hero differentiates itself with white-glove support, offering a dedicated account manager, live chat, and educational sessions for both brands and creators to ensure smooth campaign execution.
6. Pricing
Brandbassador is priced at $2,000–$3,000 per month, plus a 5% sales commission on its affiliate features, and requires an annual commitment. Influencity’s Professional plan starts at $3,816 per year, with extra charges for auto-tracking tools. Influencer Hero offers flexible monthly plans starting at $649/month (based on our demo data), making it more accessible for growing D2C brands that want scalability without long-term contracts.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over BrandBassador and Influencity
Influencity is ideal for data-driven marketers who prioritize large-scale discovery and advanced analytics over hands-on influencer relationship management. However, it lacks in-platform communication and multi-platform eCommerce integrations, making it less suited for fast-moving eCommerce teams.
Brandbassador fits brands that already have a strong customer community and want to gamify engagement through ambassador missions and rewards. It’s effective for community building but not ideal for scaling influencer campaigns or running structured gifting and affiliate programs like Influencer Hero does.
Influencer Hero is the best overall, as it allows for Shopify and WooCommerce brands that want to manage everything in one place—from influencer discovery and outreach to gifting, affiliate tracking, and ROI reporting. It’s built for D2C teams that value automation, integrations, and data visibility without having to juggle multiple tools.
BrandBassador Overview
Brandbassador is a platform built to help brands turn their customers and fans into brand ambassadors through community-driven, gamified engagement. Instead of relying on influencer databases, it focuses on recruiting advocates organically — from your own customer base or social following — and motivating them to promote your brand through creative “missions” that reward them with products, cash, or commissions. It’s a strong fit for lifestyle, beauty, and food brands that thrive on loyalty and community engagement rather than traditional influencer outreach.
Brandbassador Standout Features
Gamified Missions for Brand Ambassadors: Brands can create interactive “missions” for ambassadors — like sharing a TikTok recipe or posting a lifestyle photo — and reward them with cash, points, or products. This gamified system keeps communities engaged and is especially useful for D2C brands in lifestyle or wellness niches looking to boost organic promotion.
Centralized Ambassador App: All activity happens within a single app where ambassadors view missions, track progress, and redeem rewards. This simplifies communication for Shopify or multi-market brands managing large ambassador groups and avoids the need for DMs or external tools.
Automated Reward & Sales Tracking: Brandbassador automates the distribution of rewards once a mission is completed. It also supports affiliate-style tracking with discount codes and sales commissions, making it valuable for eCommerce brands that want to monitor ambassador-driven conversions.
Advanced Segmentation & Community Management: Brands can segment ambassadors into groups like customers, content creators, or top performers (“5-star creators”), ensuring campaigns target the right audiences. This is ideal for brands managing multi-region or multi-product campaigns looking to personalize ambassador outreach.
Shopify Integration for Seamless Gifting: The Shopify integration allows ambassadors to redeem pre-approved products directly through the app using discount codes or credit, automating the gifting workflow for Shopify-based D2C companies running product seeding campaigns.
Best For
Brandbassador is best for brands with an existing loyal customer base that want to transform buyers into active brand ambassadors through gamified engagement and reward-based missions.
Pricing & Contract Length
Brandbassador offers two paid plans with annual contracts (option for monthly payments or 25% discount for upfront yearly payment):
Growth Plan – $2,000/month: Includes weekly onboarding and monthly strategic support.
Pro Plan – $3,000/month: Adds bi-weekly strategic support and deeper assistance with mission creation and optimization.
Sales-Based Commission: Optional 5% commission on ambassador-driven sales if the affiliate feature is enabled.
Pros
Builds strong, community-based brand loyalty through ambassador engagement.
Fully app-based platform makes campaign management simple and centralized.
Automated commission and reward tracking for completed missions.
Seamless Shopify integration for product gifting.
Scalable for global campaigns with advanced ambassador segmentation.
Cons
No influencer discovery database — recruitment depends on existing followers or customers.
Lacks flexibility for traditional influencer outreach or large-scale campaign discovery.
High entry cost compared to smaller platforms.
Requires an annual commitment with limited flexibility for scaling down.
Focuses mainly on Instagram, TikTok, and YouTube, with no deeper integrations for other platforms.
Free Tools
Brandbassador does not offer any free tools for users. All features are available through their paid plans. They do provide free templates and guides.
Influencity Overview
Influencity is a data-driven influencer marketing platform built to help brands find and collaborate with high ROI influencers through advanced analytics and public data insights. Instead of relying on opt-in databases, it indexes over 15 million public influencer profiles, giving brands access to real-time audience demographics, engagement metrics, and predictive performance data. It’s designed for marketing teams that want complete control over influencer selection, campaign tracking, and reporting — making it especially suitable for mid-sized and enterprise eCommerce brands that prioritize analytics over automation.
Influencity Standout Features
AI-Powered Influencer Discovery: Influencity allows brands to search from 15M+ public profiles using AI keyword matching, hashtags, and audience filters to identify high ROI influencers in any niche. Ideal for enterprise teams or agencies looking to reach global audiences and evaluate influencer quality before outreach.
Visual CRM and Campaign Boards: The platform includes a Trello-style campaign board that organizes influencers by campaign, location, or performance. It’s perfect for marketing teams managing multiple influencer lists and needing visibility across campaign stages without relying on external tools.
Deep Analytics and Forecasting: Influencity provides detailed data on follower quality, engagement rates, and audience demographics. Brands can also forecast campaign performance and budget outcomes — a powerful advantage for data-first D2C and SaaS companies measuring ROI across campaigns.
Automated Email Outreach and Tracking: Users can send and track outreach emails directly from the platform, monitoring opens, clicks, and replies. This helps D2C marketing teams streamline influencer communication while maintaining transparency in engagement metrics.
Shopify Integration for Gifting and Affiliate Management: With a direct Shopify integration, Influencity simplifies product gifting and affiliate sales tracking, allowing eCommerce brands to assign discount codes, monitor code usage, and evaluate influencer-driven revenue.
Best For
Influencity is best for data-driven D2C and enterprise brands seeking to identify high ROI influencers through advanced audience analytics and campaign forecasting rather than ambassador-style engagement.
Pricing & Contract Length
Influencity offers annual pricing plans:
Professional Plan – $3,816/year: Includes 10,000 monthly search results, 150 profile unlocks, 1,200 outreach emails/month, Shopify integration, and access for 5 users.
Business Plan – Custom pricing: Designed for larger teams with advanced analytics and automation needs.
Tracker Add-On – ~$660/year: Tracks 50 influencers (custom pricing available for fewer).
Pros
Access to 15M+ public influencer profiles without opt-in restrictions.
In-depth analytics for discovering high ROI influencers.
Customizable CRM and campaign organization tools.
Strong reporting with both manual and automated tracking options.
Shopify integration for affiliate and gifting workflows.
Cons
No in-platform messaging for influencer negotiation or follow-up.
Shopify is the only eCommerce integration (no WooCommerce support).
Auto-tracking tool requires an additional paid add-on.
Onboarding takes 4–6 weeks.
No mobile app for on-the-go management.
Free Tools
Influencer Search Tool: Allows users to filter through influencers by location, engagement, and more to find suitable partners.
Fake Follower Checker: A tool to help brands evaluate the authenticity of influencers’ followers.
Engagement Rate Calculator: Helps brands measure the effectiveness of influencers by analyzing engagement rates across platforms.
Influencity offers a solid free toolkit for brands to explore before committing to a paid plan, making it ideal for startups or businesses that are just getting into influencer marketing.
Influencer Hero Overview
Influencer Hero is an all-in-one influencer marketing platform designed for D2C and eCommerce brands that want to manage everything — from influencer discovery to outreach, CRM, gifting, affiliate tracking, and reporting — in one place. It’s built to help teams identify and collaborate with high ROI influencers across eight major social platforms, including Instagram, TikTok, YouTube, and Pinterest.
Influencer Hero Standout Features
AI-Powered Influencer Discovery: Influencer Hero uses AI to help brands find high ROI influencers through detailed filters such as demographics, engagement rate, audience quality, and fake follower detection. It also suggests lookalike creators and even identifies influencers who already follow or engage with your brand — a major advantage for Shopify and D2C companies that want genuine collaborations.
Full-Scale CRM for Influencer Management: The platform’s AI-powered CRM is built to handle campaigns from 10 to 10,000 influencers without losing track. Brands can manage outreach, contracts, deliverables, and payments using visual boards and smart automation — perfect for enterprise D2C teams managing multiple campaigns simultaneously.
Seamless Shopify and WooCommerce Integrations: Unlike other tools limited to one eCommerce platform, Influencer Hero supports Shopify, WooCommerce, and custom stores via embedded scripts. This makes it the go-to choice for eCommerce startups and scaling brands wanting to automate gifting, order tracking, and affiliate payments directly from their store backend.
Automated Outreach & Personalization: With AI-generated outreach templates, automated follow-ups, and built-in drip sequences, brands can reach thousands of creators efficiently — while keeping the communication personalized. This is ideal for fast-growing marketing teams that need automation without losing authenticity.
Real-Time Reporting & ROI Tracking: Influencer Hero provides live dashboards that display clicks, conversions, UGC performance, and affiliate sales per creator. This data-driven visibility helps brands quickly identify top-performing influencers and reinvest in campaigns that deliver the highest ROI.
Best For
Influencer Hero is best for D2C brands, eCommerce businesses, and startups seeking an all-in-one solution to discover, manage, and scale their influencer marketing campaigns efficiently.
Pricing & Contract Length
Influencer Hero offers flexible pricing plans to suit growing brands:
Standard Plan: $649/month for up to 1,000 creators
Pro Plan: $1,049/month for up to 5,000 creators
Business Plan: $2,490/month for up to 10,000 creators
Custom & Agency Plans: Custom pricing tailored to brand needs
All plans include core features and can be scaled as your influencer program grows.
Pros
Comprehensive suite of tools for influencer discovery, outreach, and management
Automated content collection and centralized UGC library
Seamless eCommerce integrations with major platforms
AI-powered outreach with personalized messaging
Robust reporting and analytics for campaign performance tracking
Cons
Pricing may be higher compared to platforms targeting smaller businesses
Some advanced features may require a learning curve
Final Thoughts on BrandBassador vs Influencity vs Influencer Hero
When comparing Brandbassador, Influencity, and Influencer Hero, the key difference lies in their core focus. However, both platforms fall short when it comes to complete workflow automation and direct eCommerce integration, which are critical for fast-moving Shopify and D2C brands that rely on seamless gifting, affiliate tracking, and revenue reporting.
That’s where Influencer Hero clearly stands out. It combines data-driven discovery, CRM automation, affiliate and gifting tracking, and Shopify/WooCommerce integrations into one intuitive platform. Whether you’re an early-stage D2C startup or an established eCommerce brand managing hundreds of influencer collaborations, Influencer Hero helps you streamline every step — from outreach to ROI measurement — without needing multiple tools.
If you’re ready to simplify your influencer marketing process and scale efficiently, book a free demo with Influencer Hero to see how it can transform your brand’s growth.
FAQs
What is the main difference between Brandbassador, Influencity, and Influencer Hero?
The main difference lies in their core focus. Brandbassador is built for managing ambassador-style programs, Influencity focuses on analytics-driven influencer discovery and tracking, while Influencer Hero offers a true all-in-one solution — covering influencer discovery, outreach, CRM, gifting, affiliate tracking, and reporting in one unified platform.
Which platform is best for finding high ROI influencers?
While Influencity offers a large database with strong analytics, Influencer Hero takes it further by combining advanced search filters with AI tools that identify creators who already follow or engage with your brand — making it easier to find authentic, high ROI influencers that align with your audience.
Which platform integrates best with Shopify or other eCommerce stores?
Influencer Hero clearly leads in this category with native integrations for Shopify, WooCommerce, and custom stores. It allows you to automate gifting, track affiliate codes, and monitor influencer-driven sales directly from your store backend — something Brandbassador and Influencity don’t fully support.
What type of brands should use Brandbassador, Influencity, or Influencer Hero?
Brandbassador is ideal for brands that already have a strong community and want to engage ambassadors through gamified missions. Influencity suits mid-sized and enterprise companies that rely heavily on analytics. Influencer Hero is best for D2C and eCommerce brands that want a complete influencer marketing system with CRM, outreach automation, and sales tracking built in.
Does Influencer Hero offer better customer support than other platforms?
Yes. Unlike other tools where support is limited to chat or email, Influencer Hero provides dedicated account managers and guided onboarding for all plans. This ensures your campaigns are set up correctly and optimized for maximum performance from day one.
