TikTok Engagement
Rate Calculator

Receive a full Tiktok influencer report to analyse the TikTok engagement rate, audience demographics and more. Our Tiktok engagement rate calculator provides an in-depth look at your TikTok performance, evaluating key metrics such as likes, comments, shares, and views.

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Does engagement rate correlate with conversion?

The median engagement rate across all TikTok influencer accounts is 1.31%
( calculated based on our own database, last updated Jan. 2024). As one of the north star metrics in digital marketing we decided to analyse the correlation between engagement rate and conversion based on over 10K influencer posts. Read the full report below.

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How to calculate engagement rate for TikTok Influencers

To calculate the engagement rate for TikTok influencers, sum up the total interactions (including likes, comments, etc.) from all posts on their profile, divide this by the number of posts to compute the average number of engagements per post and divide this number by the total number of followers. In the last step multiply the output by 100.

At Influencer Hero, we employ the latest 30 posts made by an influencer to assess their engagement rate.

What is a good TikTok influencer engagement rate?

To avoid comparing apples with oranges we have created a benchmark overview for you. Based on the data of 150M+ influencers we computed this overview so you can benchmark the influencers you want to work with.

Nano Small:
1K - 5K
Nano Medium:
5K - 10K
Micro Small:
10K - 50K
Micro Medium:
50K - 100K
100K - 500K
500K - 1M
> 4.21%
> 3.51%
> 3.49%
> 3.40%
> 3.26%
> 3.18%
> 2.91%
Above Average
2.18 - 4.21%
1.42 - 3.51%
1.07 - 3.49%
0.87 - 3.40%
1 - 3.26%
1.29 - 3.18%
1.43 - 2.91%
1.79 - 2.18%
1.11 - 1.42%
0.29 - 0.49%
0.5 - 0.87%
0.68 - 1%
0.96 - 1.29%
1.11 - 1.43%
Below Average
0.91 - 1.79%
0.38 - 1.11%
0.31 - 0.79%
0.15 - 0.5%
0.12 - 0.68%
0.23 - 0.96%
0.42 - 1.11%
< 0.42%

What is an Influencer engagement rate?

A TikTok influencers engagement rate is a vital metric that quantifies the level of interaction and participation an influencer receives from their audience on the TikTok platform. Due to TikTok's unique algorithm and content virality nature, engagement rates on this platform can sometimes eclipse those of traditional social media channels, making it an attractive arena for brands seeking to tap into highly engaged and responsive audiences.

A higher engagement rate on TikTok not only signifies an influencer's ability to create compelling content that resonates with their followers but also indicates their potential to drive meaningful interactions, making them effective partners for brands looking to enhance their visibility and connectivity with the platform's predominantly younger demographic.

The importance of TikTok engagement rates for Influencer marketeers

For influencer marketers, a high engagement rate on TikTok signifies that an influencer can not only reach a vast audience but also deeply connect and interact with them, prompting actions that go beyond passive content consumption. This metric is crucial in assessing which influencers can bring a brand's message to life in a way that resonates, drives brand awareness, and potentially increases sales through authentic and engaging content.

The dynamic and interactive nature of TikTok means content can quickly go viral, providing an exponential increase in visibility for marketed products or services. Consequently, influencer marketers prioritize TikTok engagement rates as a key indicator of an influencer's effectiveness and their ability to produce a tangible impact, ensuring marketing efforts are not just seen but felt, thus maximizing the return on investment in the vibrant and fast-moving TikTok ecosystem.

Factors which impact the engagement rate for TikTok influencers

For influencer marketers focusing on maximizing the impact of their campaigns, understanding the elements that are counted as part of engagement rates is crucial. Engagement encompasses various forms of interaction and interest shown by the audience towards the content put forth by influencers. Here are the key elements typically counted as part of engagement rates:

  • Likes: The number of likes a video receives is a direct indicator of viewer appreciation.
  • Comments: The quantity and quality of comments can provide insights into how engaging a piece of content is.
  • Shares: How often a video is shared across TikTok or to other platforms indicates its appeal and virality.
  • Views: While basic, the total count of views shows how many times a video has been watched, contributing to its overall engagement.
  • Followers Gained: The increase in followers after posting a video can reflect its impact on audience growth.
  • Video Completion Rate: The percentage of viewers who watched the video through to the end. High completion rates can indicate highly engaging content.
  • Profile Visits: The number of times users have visited a profile after watching a video can be a strong indicator of engagement.
  • Click-through Rate (CTR) on Links: For videos that include calls to action or links, the rate at which viewers click through is a direct measure of engagement.

These metrics are crucial for influencer marketers to assess and enhance their strategies on TikTok, ensuring they make the most out of their content and engage effectively with their audience.

What Can An Tiktok Influencer Do To Increase Their Engagement Rate?

For TikTok influencers aiming to enhance their interaction with followers and increase their overall engagement rate, there are several strategies that can be adopted. Below is a comprehensive list of strategies TikTok influencers can use to boost their engagement on the platform:

  • Post High-Quality Content: Ensure your videos are of high quality, both visually and in terms of content, to capture and retain the audience's attention on TikTok.
  • Engage With Your Audience: Make an effort to reply to comments on your videos, engage with your followers’ content, and actively participate in the TikTok community to foster a strong connection with your audience.
  • Use Trending Hashtags: Incorporate trending and relevant hashtags in your post descriptions to increase the discoverability of your content and attract more engagement.
  • Participate in Challenges: Join in on popular TikTok challenges or create your own to encourage viewer participation and increase engagement.
  • Consistent Posting Schedule: Maintain a regular posting routine to keep your audience engaged and looking forward to your next video.
  • Leverage TikTok’s Features: Use the platform’s features such as Duet, Stitch, and Filters creatively to enhance your content’s appeal and encourage interaction.
  • Collaborate with Other TikTokers: Partner with other creators to tap into new audiences, bringing fresh engagement to your content.
  • Include Calls to Action: Prompt your viewers to like, comment, share, or follow at the end of your videos to boost engagement.
  • Share Behind-The-Scenes Content: Giving viewers a look behind the scenes can make your content more relatable and boost engagement.
  • Track Analytics: Regularly monitor your TikTok analytics to understand what content performs best and refine your strategy for higher engagement.
  • Optimize Posting Times: Share your videos when your audience is most active on TikTok to maximize views and engagement.

These strategies can help TikTok influencers increase their engagement rate by creating content that not only captures the audience's attention but also encourages active participation and sharing.

How to use the TikTok engagement rate calculator to find influencers for your brand

Using an TikTok engagement rate calculator can significantly streamline the process of finding the right influencers for your brand by providing a quantifiable measure of an influencer’s ability to engage their audience. Before wasting time on negotiation and influencer reach out, simply type in the influencer in our free Instagram engagement rate checker and make sure that the influencer has a good engagement rate. We typically recommend an engagement rate of 2% and higher when working with influencers.

Factors which impact the engagement rate for TikTok influencers

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FAQ & Competitor Comparison

What is TikTok influencer engagement rate?

The engagement rate of an TikTok influencer is a measure indicating the frequency at which a TikTok influencers audience engages with their posts. A higher rate of engagement is sought after, as it demonstrates the creator's followers have a keen interest in their content.

How do you calculate engagement rate for TikTok influencers?

The engagement rate for TikTok influencers is determined through the following equation:
Engagement Rate (%) = (Sum of Engagements / Total Followers) * 100.
This formula can be utilized for individual posts or to calculate a cumulative average for an entire profile.

What is a high engagement rate for TikTok influencers?

Benchmarks for engagement rates are influenced by multiple elements, with key factors being the platform used, the size of the follower base, and the specific market niche. As a general benchmark:

  • Average 0.65% - 2.2%
  • Good: 2.2% - 3.9%
  • High: >3.9%

Make sure to compare TikTok influencer's engagement rates against those of peers with a similar following size and audience composition, rather than relying on broad standards.

How is the role of TikTok engagement rate pivotal in assessing the success of influencer marketing strategies?

The engagement rate for TikTok influencers serves as a critical barometer in influencer marketing, quantifying how actively an influencer's audience interacts with their content. This metric goes beyond mere follower numbers, offering insights into how compelling the audience finds the influencer's content and, by extension, how influential they truly are. A robust engagement rate signifies that the audience is not only vast but also engaged and potentially more receptive to marketing messages. Thus, for brands and marketers aiming to leverage influencer partnerships for promotional efforts, prioritizing influencers with high engagement rates ensures that their campaigns resonate more deeply with a committed and interested audience. This strategic focus enhances campaign visibility, fosters trust, and ultimately drives higher conversion rates, making the engagement rate a linchpin in maximizing the return on investment in influencer marketing endeavors.

What are the main factors that determine the level of engagement an TikTok influencer receives on their content?

Several key elements play a crucial role in shaping an influencer's engagement rate, affecting how audiences interact with their posts. First and foremost, content relevance and quality stand as paramount factors; content that resonates with the influencer's audience or provides value tends to garner more likes, comments, and shares. The frequency and timing of posts also significantly impact engagement rates, as consistent posting at optimal times when the audience is most active can boost interaction. Additionally, the authenticity of the influencer, including their ability to foster a genuine connection with their followers, encourages more meaningful engagement. The influencer's niche or industry plays a role as well, with certain sectors naturally fostering more active online communities. Lastly, the use of effective hashtags and engaging captions can attract a broader audience and encourage more interaction. Understanding these factors is essential for influencers aiming to boost their engagement rates and for brands seeking to collaborate with influencers who can genuinely connect with their target demographic.