When Arabian Oud, the largest luxury fragrance house in the Middle East, set out to scale their influencer marketing efforts across Europe, Asia, and North America — they turned to NC Media, a trusted partner agency that built and executed the campaign using Influencer Hero’s end-to-end influencer marketing platform.
In just four months, the team activated over 280 influencers through a product gifting strategy, resulting in 500+ organic posts, 4.8M+ impressions, and more than $86K in Earned Media Value — all without fixed payments.
Arabian Oud needed to rapidly increase visibility in key international markets through influencer marketing — but faced several limitations:
The brand needed a solution that could enable cost-efficient influencer marketing with global coordination, smart automation, and data-driven re-engagement.
To meet these challenges, NC Media launched an always-on gifting campaign using Influencer Hero’s software suite — built for streamlined discovery, outreach, tracking, and content licensing.
With Influencer Hero, the team was able to:
This allowed them to focus their time on strategy, negotiation, and creative execution — while Influencer Hero handled the operational backend.
Using Influencer Hero’s advanced search filters, NC Media quickly identified creators across five key niches, based on:
Using Influencer Hero, the team built highly curated lists per market, significantly reducing time spent on manual research and increasing match quality — ensuring that each creator aligned with the brand's tone and audience.
Here are some examples of the creators:
@samantha_chevaliers (78.4K) : Fashion, Beauty and Lifestyle, working with recognized brands such as L’Oreal, Lancome and YSL. She got 12K views and almost 10K engagements.
@mateoolivaress from Spain (148K followers) shared an unboxing and review reel, which received over 42K views.
With over 7,200 influencers contacted during the campaign, manual outreach wasn’t an option. Influencer Hero’s email automation feature allowed NC Media to:
These sequences ran in the background, enabling the team to focus on high-potential replies and negotiations — leading to a 40% conversion rate from creators who initially declined the gifting offer.
Once creators began posting, Influencer Hero’s tracking engine automatically pulled in:
This allowed NC Media to:
They could also track UGC volume by market, making it easy to assess where more activations were needed to meet campaign goals.
NC Media used Influencer Hero’s CRM dashboard to:
This was crucial for ongoing strategies such as:
Result: NC Media reactivated dozens of creators with minimal effort, speeding up the campaign planning process for each new activation.
For instance, following the initial wave of collaborations, Arabian Oud launched a new campaign to promote its latest fragrance, Elle — a product created in partnership with the globally renowned Elle Magazine.
To support this launch, we reactivated influencers who had previously delivered strong content and who matched the fragrance’s fashion-forward positioning — focusing primarily on creators in the style and fashion space.
After identifying high-performing content, the team used Influencer Hero’s licensing request workflow to:
Through this process, NC Media secured 60+ high-quality pieces of influencer content with full usage rights — at no additional cost. These assets were then handed off to Arabian Oud’s paid media team, where they outperformed branded assets in Meta ads, resulting in:
Arabian Oud generated 500+ influencer posts, 4.8M+ impressions, and $86K+ in earned media value — all through a gifting-only campaign managed on Influencer Hero.
From discovery to tracking, IH made it possible to scale fast without compromising on quality.
Influencer Hero’s real-time post tracking and CRM tagging allowed the team to quickly identify top performers, secure usage rights, and re-engage creators for new launches and store openings — reducing onboarding time and increasing long-term campaign efficiency.
Thanks to IH’s automated email flows, NC Media was able to send thousands of personalized outreach messages without manual follow-up — converting even macro influencers through optimized templates and A/B-tested messaging.
The advanced discovery filters in Influencer Hero enabled hyper-local targeting by city, niche, and audience attributes — ensuring each activation was relevant to the market and aligned with brand goals.
Without Influencer Hero, managing a campaign across seven markets and 7,000+ outreach contacts would have been a logistical nightmare. The platform served as the central command center — handling discovery, outreach, performance analytics, CRM, and licensing in one place.
Arabian Oud’s campaign shows that high-impact influencer marketing doesn’t have to come with high fixed costs — when backed by the right strategy and the right platform.
With the help of Influencer Hero, NC Media was able to execute a complex, multi-market gifting campaign that delivered real business results:
By combining smart strategy with Influencer Hero’s all-in-one workflow — including influencer discovery, outreach automation, post tracking, CRM, and licensing — the team turned a product seeding campaign into a repeatable engine for brand growth.
Ready to scale your influencer program? Influencer Hero powers top agencies and in-house teams to run performance-driven influencer campaigns — from first outreach to final report. Let’s walk you through how it works. Book your free demo!
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