Case Study: How Beau Bottles Drove $82K in Sales and Viral UGC Using Influencer Hero

August 29, 2025
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Published
August 29, 2025
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Updated
10 Min
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Reading
Peter Nettesheim
| Author
Inés Bertani
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Case Study: How Beau Bottles Drove $82K in Sales and Viral UGC Using Influencer Hero

Beau Bottles offers a unique and innovative idea full of color and personality. Their goal is to turn champagne bottles into unforgettable gifts with their amazing and luxurious wraps. The brand already had a great product. The problem? They weren’t able to reach a wider audience. Here’s where Influencer Hero came in.

In just 3 months, Beau Bottles scaled its influencer program to onboard 233 creators, generate 235 posts and drive more than $82K in sales, alongside 34,000 clicks and nearly 2M impressions.

Executed by influencer marketing agency NC Media, the campaign leveraged Influencer Hero to streamline discovery, outreach, tracking and licensing - giving Beau Bottles the tools to scale efficiently while maintaining full visibility into performance.

About the Brand & Campaign

  • Name: Beau Bottles
  • Industry: Gifting & Lifestyle Accessories
  • Objective: Expand brand awareness, reach new audiences, and generate a scalable flow of creator-made content
  • Markets Targeted: U.S. (primary focus)
  • Campaign Duration: First three months of the ongoing program
  • Sales Channels: E-commerce (with content repurposed for paid social ads)
  • Collaboration Model: Gifting + affiliate partnerships + UGC-for-ads stream
  • Influencer Strategy: Creators with 15K+ followers, strong engagement, and alignment with Beau Bottles colorful and celebratory aesthetic.

The Challenge: Boosting Awareness, Driving Conversions and Generating UGC at Scale

Beau Bottles had a standout product - luxurious wraps that turn bottles into unforgettable gifts - but their reach wasn’t scaling at the same pace as their vision. Despite strong branding, they faced three key challenges:

  • Limited Awareness: The brand needed to break through a crowded gifting market and get in front of new audiences who valued design, celebration, and premium experiences.
  • Scattered Influencer Outreach: Without a centralized system, influencer discovery, communication, and tracking were time-consuming and difficult to scale.
  • Need for Consistent Content: They wanted authentic content that they could actually use. To fuel both organic growth and paid campaigns, Beau Bottles needed a steady flow of UGC that matched their colorful, celebratory aesthetic.

The Solution: Scaling with Influencer Hero’s Platform & NC Media’s Execution

Beau Bottles adopted Influencer Hero’s all-in-one platform, enabling them to scale their influencer program, through influencer gifting,  with precision and efficiency.

Streamlined Discovery & Outreach

Using Influencer Hero’s database and automated outreach tools, Beau Bottles identified and connected with creators who matched their brand aesthetic and audience profile.

Centralized Campaign Management

Every stage of the collaboration — from applications and gifting logistics to affiliate tracking and licensing — was managed in one place, removing the friction of scattered tools and manual processes.

Content Pipeline for Ads

With licensing and usage rights built into the platform, Beau Bottles ensured a steady supply of creator-made content that could be repurposed into paid ads, keeping campaigns fresh and authentic.

Real-Time Tracking

Performance metrics like clicks, sales, and impressions were tracked natively in Influencer Hero, giving Beau Bottles clear visibility into ROI and the ability to optimize on the go.

Executed in partnership with NC Media, the campaign combined agency expertise with Influencer Hero’s technology — a formula that allowed Beau Bottles to scale quickly, stay organized, and convert influencer collaborations into measurable business results.

Results Overview

In just 3 months, Beau Bottles transformed influencer marketing into a reliable growth channel with Influencer Hero. The platform enabled the brand to track every stage of performance, giving full visibility into ROI while providing a consistent pipeline of creator content.

Key Outcomes:

  • 233 creators onboarded through streamlined outreach
  • 235 posts activated, generating authentic UGC aligned with the brand’s aesthetic
  • $82K+ in tracked sales attributed to influencer campaigns
  • 34,000+ clicks driven directly from creator content
  • ~2M estimated impressions across Instagram
  • A scalable library of ad-ready UGC secured with usage rights

Execution: Leading With Product-Market Fit and Creator Relationship

The strategy for Beau Bottles was built on one simple thought: influencers and audiences that genuinely loved the product. The warps themselves stood out - colorful, playful and perfect for celebration.

Through Influencer Hero, the agency was able to find the right creators and present them with a clear vision to onboard them quickly and authentically.

Some of the key components of the strategy included:

  • Targeting influencers align with Beau Bottles’ colorful, celebratory, aesthetic, particularly those with a “Southern charm” vibe. Here’s an example of one of the influencers:

@homewithatwist (24K followers): Who is a lifestyle influencer that shares recipes, home decor and hosting tips.

  • Prioritizing creators with 15K+ followers but staying flexible to onboard smaller accounts when engagement and style were a perfect fit. One of the accounts that had a small following @colorhomecreations (8K) followers, posted a real that had over 9K views:
  • Launching gifting and affiliate campaigns on Instagram (Stories and posts) with personalized discount codes and commissions and incentives.
  • Requesting usage rights upfront so content could be repurposed into ad creatives.

Using Influencer Hero’s Application Forms to capture inbound interest and discover high-intent collaborators.

Because the product itself had such strong appeal, even larger influencers were excited to collaborate without requiring high upfront payments. This allowed Beau Bottles to scale quickly while keeping campaigns organic and authentic — often overdelivering on KOL onboarding each month.

As more content began flowing in, it became clear that simply letting posts live on creators’ feeds wasn’t enough. Usage rights became essential: securing them allowed Beau Bottles to repurpose content into paid ads.

To maximize impact, Influencer Hero streamlined rights management while NC Media coordinated with DOE’s Media (one of Influencer Hero’s agency partners), the brand’s paid media agency, to ensure content was performance-ready and amplified through advertising.

But not all influencers agreed to licensing after posting. To address this, the team launched a dedicated UGC-for-ads campaign, onboarding micro-influencers specifically for ad-friendly content. This ensured DOE’s Media had a consistent pipeline of fresh assets to fuel paid campaigns, without depending on post-collaboration permissions.

The Execution: Turning Creators into Brand Advocates

With a whole agency team backing up Beau Bottles's ideas and expectations, the execution time was significantly reduced and efficiency increased. By using Influencer Hero's end-to-end suit, resources were maximized and content started coming in quickly.

Here’s how it went:

  • 11,000 influencers were contacted from which +2,500 responded
  • 233 influencer were onboarded
  • 235 posts were generated, including high-performing stories, reels and static content
  • Not only gifting, but an exclusive UGC campaign targeting micro-influencers was done, specifically for ad-ready content.
  • Usage rights were requested and secure from gifting collaborations with the aim to repurpose content across paid and organic channels.
  • Enabled a strong inbound pipeline via the Application Forms feature, leading to hundreds of new influencer leads and even collaborations initiated via Instagram DMs
  • Received unexpected outreach from artists and boutiques interested in co-creating or stocking the wrapsReached out to over

What started as a single influencer campaign turned into something much bigger. By combining consistent outreach, building strong creator relationships and close partnership with the paid media agency, the project became a full content ecosystem.

Instead of stopping at one-time posts, we repurposed the best content, built long-term connections with top-performing creators, and opened the door to ongoing paid ad support.

The Results: +$82K in Sales and a Stream of High-Quality Content

The results speak for themselves:

  • Beau Bottles saw over $82K in sales thanks to this authentic and scalable influencer approach
  • The influencer content drove nearly 34,000 clicks to their site
  • The brand reached nearly 2 million estimated impressions
  • More than 9M followers were reached
  • Hundreds of influencers applied on their own through inbound channels

But more importantly, this project showed how influencer marketing becomes far more powerful when it’s part of a bigger picture. Content wasn’t just posted and forgotten, it was reused and repurposed, maximizing its potential.

Top-performers were identified so collaborations could be repeated exploring options such as ambassador opportunities. Usage rights were secured to extend the value of each post, and a steady stream of brand-aligned content flowing was kept. This ongoing collaboration between the brand, Influencer Hero, and DOE Media turned a single campaign into a long-term growth strategy that drives not just awareness, but sales, conversions and lasting creator partnerships.

Final Thoughts

What started as a simple gifting exchange quickly turned into a powerful and ongoing growth for Beau Bottles. By pairing strong influencer execution with paid media collaboration, Beau Bottles unlocked a system that keeps delivering results: from brand awareness and UGC to sales and long-term relationships.

By partnering with Influencer Hero, handling creator outreach and content management became a smooth process. And evolving the synergy with them and the media team, amplifying the best posts, the brand keeps growing stronger every day.

It’s only been three months, but we’ve already reworked the strategy and built strong partnerships. There’s still plenty of room to grow, and we’re already thinking about new initiatives. Staying flexible and context-aware will be key moving forward.

Want to achieve similar results? If you want to build a campaign that drives real sales and genuine buzz, let’s chat. We’re ready to help you scale your next influencer project. Schedule your live demo here.

FAQs
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