Top 10 Shopify Collabs (Dovetale) Alternatives for Effective Influencer Marketing | Reviews

March 1, 2024
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18 Min
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Peter Nettesheim
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Top 10 Shopify Collabs (Dovetale) Alternatives for Effective Influencer Marketing

In the dynamic and ever-evolving world of influencer marketing, selecting the right platform to streamline your strategy is In the dynamic landscape of influencer marketing, platforms like Shopify Collabs have paved the way for brands to seamlessly connect with influencers to boost their online presence. However, with diverse needs and specific marketing strategies, businesses often look for alternatives that might align better with their goals. Here, we delve into ten noteworthy alternatives to Shopify Collabs, each offering unique features and services that cater to different aspects of influencer marketing. Our evaluation is based on a range of criteria including platform coverage, key features, and the provision of agency services, to help you find the right fit for your influencer marketing needs.

<img src="shopify-collabs-lp.png" alt="Shopify collabs software landing page">

Criteria for Suggesting Shopify Collabs (Dovetale) Alternatives

Our comparison focuses on several key aspects:

SaaS and Agency Services

Platforms offering both software solutions and agency services provide a blend of technology and expert management.

Social Media Platform Coverage

The extent to which each platform supports major social networks such as Instagram, YouTube, TikTok, Facebook, and Pinterest.

Key Features

Including influencer discovery, CRM, outreach, reporting & analytics, gifting, content collection, and affiliate marketing capabilities.

Pricing and Commitments

Understanding the cost and commitment levels can help brands choose based on budget and flexibility needs.

<img src="ShopifyCollabs-alternatives.png" alt="Shopify Collabs software pricing comparison with top 10 alternatives">
Top 11 Influencer Software: price, commitment, and reviews

10 Alternatives to Shopify Collabs (Dovetale) for Effective Influencer Marketing:

  1. Influencer Hero
  2. Upfluence
  3. Traackr 
  4. CreatorIQ 
  5. Later (formerly Mavrck) 
  6. Grin
  7. Tagger
  8. Aspire
  9. Klear
  10. Influencity
<img src="ShopifyCollabs-alternatives.png" alt="Shopify Collabs software social media coverage comparison with top 10 alternatives">
Top 11 Influencer Software: Social Media Coverage

<img src="ShopifyCollabs-alternatives.png" alt="Shopify Collabs software features comparison with top 10 alternatives">
Top 11 Influencer Software: Features

1. Influencer Hero

<img src="Influencer-hero-software.png" alt="Influencer hero software landing page">

Services Offered:

SaaS and Agency Services

Platforms Coverage:

Comprehensive, including Instagram, YouTube, TikTok, Facebook, and Pinterest.

Key Features:

Influencer Hero stands out with its all-encompassing suite of features including influencer finder, CRM, automated outreach, reporting & analytics, influencer gifting, content & UGC collection, and affiliate marketing. This robust platform aims to streamline every aspect of influencer collaboration from discovery to analytics.

Shopify Collabs vs Influencer Hero:

Influencer Hero presents itself as a formidable contender to Shopify Collabs, offering a broad spectrum of features that cover the entire influencer marketing journey. Unlike Shopify Collabs, which focuses primarily on finding influencers within the Shopify ecosystem, Influencer Hero provides a more extensive toolkit. This includes integrated affiliate marketing and influencer gifting, features particularly appealing to brands looking for a comprehensive platform that not only finds influencers but also manages and analyses their impact effectively.

2. Upfluence

<img src="Upfluence-software.png" alt="Upfluence software landing page">

Services Offered:

SaaS and Agency Services

Platforms Coverage:

Extensive, covering Instagram, YouTube, TikTok, and Pinterest.

Key Features:

Upfluence excels with its influencer discovery, CRM capabilities, influencer outreach, detailed analytics, gifting, content collection, and affiliate payments. Its strength lies in the sophisticated analytics and influencer management tools, making it ideal for brands keen on data-driven influencer strategies.

Shopify Collabs vs. Upfluence:

Compared to Shopify Collabs, Upfluence offers a more advanced analytical toolkit alongside its influencer discovery and management features. While Shopify Collabs focuses on leveraging the Shopify merchant community, Upfluence provides a broader range of services that are platform-agnostic, catering to a wide array of social media platforms. This makes Upfluence a versatile choice for brands operating across multiple social networks.

3.  Traackr

<img src="Traackr-software.png" alt="Traackr software landing page">

Services Offered:

Solely as a software platform without agency services

Platforms Coverage:

Supports Instagram, YouTube, Facebook, and Pinterest, but lacks TikTok integration.

Key Features:

Traackr is renowned for its influencer discovery, CRM, and analytics capabilities. However, it does not support automated influencer outreach, influencer gifting, content collection, or affiliate marketing, focusing instead on influencer relationship management and performance tracking.

Shopify Collabs vs. Traackr: 

Traackr positions itself differently from Shopify Collabs by emphasizing depth in influencer relationships and analytics over breadth in marketplace features. For businesses prioritizing long-term influencer relationships and detailed performance metrics, Traackr might offer a more tailored solution compared to Shopify Collabs' broader marketplace approach.

4.  CreatorIQ

<img src="CreatorIQ-software.png" alt="CreatorIQ software landing page">

Services Offered:

SaaS and Agency Services

Platforms Coverage:

Comprehensive, encompassing Instagram, YouTube, TikTok, Facebook, and Pinterest.

Key Features:

CreatorIQ is equipped with influencer discovery, CRM, outreach, analytics, gifting, content collection, and affiliate payments. It is especially noted for its powerful analytics and content management features, catering to brands that prioritize content-driven influencer marketing..

Shopify Collabs vs. CreatorIQ: 

CreatorIQ challenges Shopify Collabs by offering a more feature-rich platform that focuses on analytics and content management. Its comprehensive suite of tools supports brands in not only finding and managing influencers but also in leveraging influencer content to its fullest potential, making it a formidable option for content-centric brands.

5. Later (formerly Mavrck)

<img src="Later-software.png" alt="Later software landing page">

Services Offered:

SaaS and Agency Services

Platforms Coverage:

Wide, with support for Instagram, YouTube, TikTok, Facebook, and Pinterest.

Key Features:

Later excels in influencer discovery, CRM, outreach, analytics, gifting, content collection, and affiliate marketing. It stands out for its integration with TikTok Creator Marketplace and its emphasis on visual content planning and scheduling, making it ideal for visually driven brands.

Shopify Collabs vs. Later:

Later differentiates itself from Shopify Collabs through its visual content focus and TikTok Creator Marketplace integration. This makes it particularly appealing for brands that prioritize visual storytelling and are looking to tap into the TikTok influencer ecosystem, offering a distinct edge over Shopify Collabs in these areas.

6. Grin

<img src="Grin-software.png" alt="Grin software landing page">

Services Offered:

Primarily a software platform without agency services.

Platforms Coverage:

Grin supports Instagram, YouTube, and TikTok, focusing on the most impactful social media platforms for influencer marketing.

Key Features:

Grin specializes in influencer CRM, outreach, reporting & analytics, gifting, content & UGC collection, and affiliate payments. While it lacks an influencer finder tool, its strengths lie in managing and optimizing influencer relationships, making it suitable for brands with an existing network of influencers they wish to engage more effectively.

Shopify Collabs vs. Grin:

Grin sets itself apart from Shopify Collabs by emphasizing the management and optimization of existing influencer relationships. Its comprehensive suite of tools for CRM, content management, and affiliate marketing offers a robust solution for brands looking to deepen their engagement with influencers, in contrast to Shopify Collabs' focus on discovery within the Shopify ecosystem.

7. Tagger

<img src="Tagger-software.png" alt="Tagger software landing page">

Services Offered:

Exclusively a software platform without agency services.

Platforms Coverage:

Covers Instagram, YouTube, TikTok, and Facebook, offering a wide reach across major social networks.

Key Features:

Tagger shines with its influencer discovery, CRM, outreach, reporting & analytics, and affiliate marketing capabilities. Acquired by Sprout Social, it benefits from integration with broader social media management tools, enhancing its analytics and management features.

Shopify Collabs vs. Tagger:

Tagger, now under the Sprout Social umbrella, provides a comprehensive analytics and management platform that rivals Shopify Collabs. Its broad platform coverage and integration with Sprout Social's tools present a compelling option for businesses seeking extensive social media and influencer analytics, in contrast to Shopify Collabs' marketplace model.

8. Aspire

<img src="Aspire-software.png" alt="Aspire software landing page">

Services Offered:

Offers both a software platform and agency services, catering to a broader range of client needs.

Platforms Coverage:

Extensive, including Instagram, YouTube, TikTok, Facebook, and Pinterest, offering broad social media engagement opportunities.

Key Features:

Aspire is known for its influencer discovery, CRM, outreach, reporting & analytics, gifting, content & UGC collection, and affiliate marketing. It stands out for its comprehensive service offering, making it a versatile tool for brands looking for an all-in-one influencer marketing solution.

Shopify Collabs vs. Aspire :

Aspire offers a compelling alternative to Shopify Collabs by providing a full spectrum of influencer marketing tools along with agency services. Its extensive platform coverage and robust feature set, including both discovery and management tools, make it well-suited for brands seeking a comprehensive approach to influencer marketing beyond the Shopify ecosystem.

9. Klear

<img src="Klear-software.png" alt="Klear software landing page">

Services Offered:

Primarily a software platform, Klear does not offer agency services.

Platforms Coverage:

Supports Instagram, YouTube, and TikTok, focusing on the platforms with the highest influencer engagement.

Key Features:

Klear excels in influencer discovery, CRM, outreach, reporting & analytics, gifting, and affiliate marketing. It also offers social listening capabilities, allowing brands to monitor influencer content and audience engagement in real-time.

Shopify Collabs vs. Klear:

Klear distinguishes itself from Shopify Collabs with its advanced social listening and analytics capabilities. For brands that value real-time monitoring and engagement tracking, Klear provides a suite of tools that enhance the ability to analyze influencer performance and audience reactions, offering a more data-driven approach to influencer marketing.

10. Influencity

<img src="Influencity-software.png" alt="Influencity software landing page">

Services Offered:

A software platform without agency services, focusing on providing comprehensive influencer marketing tools.

Platforms Coverage:

Influencity supports Instagram, YouTube, and TikTok, catering to the most popular platforms for influencer marketing.

Key Features:

The platform is strong in influencer discovery, CRM, and reporting & analytics. However, it does not support automated influencer outreach, influencer gifting, content collection, or affiliate marketing, focusing more on discovery and relationship management.

Shopify Collabs vs. Influencity:

Influencity competes with Shopify Collabs by offering a robust discovery and CRM system that is on par with other industry leaders. Its focus on discovery and analytics makes it a strong candidate for brands that prioritize finding the right influencers and managing those relationships effectively, though it may lack some of the more comprehensive management features of Shopify Collabs.

Final Takeaways: Considering Other Options for Influencer Marketing Beyond Shopify Collabs

In conclusion, while Shopify Collabs offers a streamlined approach to connecting with influencers within the Shopify ecosystem, alternatives like Influencer Hero, Upfluence, Traackr, CreatorIQ, and Later provide diverse functionalities catering to a broader range of marketing needs. From advanced analytics, comprehensive platform coverage, to additional agency services, these alternatives present robust solutions for brands seeking to enhance their influencer marketing strategies. Whether your focus is on deep analytics, extensive social media reach, or a blend of software and agency services, there's a Shopify Collabs alternative that fits your brand's unique requirements, making your influencer marketing journey both effective and impactful.

FAQs
What are the best alternatives to Shopify Collabs for influencer marketing?
Can I find influencers outside of the Shopify ecosystem using these alternatives?
Do these Shopify Collabs alternatives offer analytics and reporting?
Are there any Shopify Collabs alternatives that also offer agency services?
How do I choose the right Shopify Collabs alternative for my brand?

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