Free TikTok Influencer Outreach Templates: Email Negotiation Templates

May 13, 2024
10 Min
Peter Nettesheim
| Author
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Free TikTok Influencer Outreach Templates: Email Negotiation Templates

In the ever-evolving landscape of influencer marketing, TikTok has emerged as a powerhouse platform, offering unparalleled opportunities for brands and creators to collaborate and connect with audiences in innovative ways. However, navigating the world of TikTok influencer collaborations requires more than just creative content—it demands advanced outreach tools and effective negotiation skills. In this article, we'll delve into the strategies and free templates for crafting compelling negotiation emails that can help you secure successful partnerships on TikTok.

Understanding the TikTok Landscape

TikTok's explosive growth has transformed it into a pivotal platform for influencer marketing. With its diverse user base and engaging content formats, brands are increasingly turning to TikTok to reach and resonate with their target audiences. After the outreach emails, negotiation emails play a crucial role in forging partnerships between brands and influencers on TikTok, serving as the initial point of contact where terms are discussed and agreements are made. Clear and concise communication is paramount in negotiation emails to ensure both parties are aligned on expectations and objectives.

Why Collaborate with TikTok Influencers

Collaborating with TikTok influencers presents a unique opportunity for brands to tap into the platform's vast and engaged audience. With over a billion active users worldwide, TikTok offers unparalleled reach and visibility, making it an ideal channel for brands to amplify their message and connect with potential customers in an authentic and impactful way. By partnering with TikTok influencers, brands can leverage their creativity, authenticity, and influence to create compelling content that resonates with audiences and drives meaningful engagement. From increasing brand awareness to driving sales and fostering brand loyalty, collaboration with TikTok influencers can unlock a myriad of benefits for brands looking to establish a presence on the platform and connect with the next generation of consumers.

Key Strategies for Crafting Effective Negotiation Emails

1. Establish Clear Objectives

Define your goals for the collaboration upfront to guide your negotiation strategy.

2. Research the Influencer

Gain insights into the values, audience demographics, and previous collaborations of the influencer to tailor your approach accordingly.

3. Personalization

Make your email stand out by personalizing it to the recipient, demonstrating genuine interest and understanding. Influencer Hero offers automatic AI-generated personalized sentences based on the latest social media posts to maximize your reply rates and also improve relationships.

4. Value Proposition

Clearly articulate the unique value proposition you bring to the collaboration, highlighting your creativity, authenticity, and ability to engage audiences on TikTok.

5. Clarity

Keep your email concise while conveying all necessary information, ensuring clarity and avoiding unnecessary clutter.

6. Call to Action

Clearly outline the desired next steps for the influencer, whether it's scheduling a call, or confirming agreement terms.

<img src="influencer-negotiation.png" alt="Influencer negotiation email for Tiktok">

Template if Influencer is Interested

Hi {{firstname}},

Thank you so much for your response. We're glad you're interested in this collaboration.

For this first collaboration, you would receive an
ENTER PRODUCT NAME to keep + ENTER % COMMISSION YOU OFFER commission and/or discount code in exchange for a Tiktok content.

If this trial video goes well, you can expect us to make an offer based on your video's performance which includes fixed payments or our brand ambassador program. 

If this works for you, please provide your shipping details including your full name and contact number so I can send you our

Looking forward to your response :)



Handling Budget Requests and Counteroffers in Influencer Collaborations

If an influencer asks for a budget or presents a counteroffer during negotiations, it's an opportunity to further refine the terms of the collaboration and reach a mutually beneficial agreement. Here's what you can do:

Evaluate the Request

Assess the influencer's request for a budget or their counteroffer carefully. Consider factors such as their audience reach, engagement rates, content quality, and overall value they bring to the collaboration.

Review Your Budget and Objectives

Revisit your budget allocation for influencer collaborations and evaluate whether you can accommodate the influencer's request within your financial constraints. Additionally, clarify your objectives for the collaboration and how the influencer's proposed terms align with them.

Communicate Transparently

Engage in open and transparent communication with the influencer. Express appreciation for their interest and effort while discussing your budget limitations or concerns. Clearly articulate your expectations, objectives, and any constraints you may have.

Negotiate with Flexibility

Negotiate with flexibility and a willingness to find common ground. Explore alternative solutions or adjustments to the collaboration terms that can accommodate both parties' needs. This may involve offering additional perks or benefits in lieu of a higher budget or revisiting certain deliverables.

Seek Win-Win Solutions

Strive to achieve a win-win outcome where both you and the influencer feel satisfied with the terms of the collaboration. Focus on creating value for both parties and fostering a positive working relationship that can lead to future opportunities.

Template if Influencer Asks for a Budget

Hi {{firstname}},

Thank you for your reply.

We completely understand that you don’t work on an affiliate basis. However, we hope you understand that the first Tiktok video is only to get a better understanding of the match towards the brand.

We work with a wide variety of different compensation packages which include fixed payments and long-term brand ambassador programs. We have been collaborating with creators for a few years now and from our experience, we know that the performance varies widely which is why we work with an initial Tiktok video in order for us to make a fair offer. 

Based on the results of this initial video we would be making you an offer that includes one or a combination of the before mentioned packages.

Usually, we only send out the
ENTER INITIAL PRODUCT OFFERED, however, because we value your work and accommodation, we'd love to offer ENTER UPDATED OFFER

Please let me know if I can send you the

Looking forward to hearing from you.



Templates for Follow-Up

1st Negotiation Follow-up (No Response)

Hi {{ firstname|default(influencer_handle) }},

How are you? I hope you’re having a great week!

I just want to make a quick follow-up on our offer. We would like to send you our

If you're still interested, please provide your shipping details including your full name and contact number so we can send you the product.

Also, please feel free to browse through the website if you want to know more about our brand:

Looking forward to hearing from you!



2nd Negotiation Follow-Up

Hi {{ firstname|default(influencer_handle) }},

I hope you’re having a great week!

I just want to make a quick follow-up on our offer. I know our offer is below what you usually receive for this kind of collaboration. However, we are looking for longer term brand collaborations which is why we need this initial post to see the match towards the brand. If everything goes well with the initial Tiktok video post, you can expect us to make an offer based on the video's performance.

Usually, we only send out the
ENTER INITIAL PRODUCT OFFERED, however, because we value your work and accommodation, we'd love to offer ENTER UPDATED OFFER

If you're interested, please provide your shipping details including your full name and contact number so I can send you the product.

Looking forward to hearing from you!



Navigating Rejection from Influencers

Encountering rejection and counteroffers is a natural aspect of negotiation, presenting opportunities for growth and refinement in your approach. Here are some key strategies to effectively handle such situations:

Maintaining Positive Relationships

Despite a rejection, it's crucial to preserve positive relationships with the other party. Express gratitude for their consideration and leave the door open for future collaboration opportunities.

Understanding the Why

Seek feedback or clarification on the reasons behind the rejection. Understanding their perspective can provide valuable insights for refining your approach in future negotiations.

Template if Influencer Declines

Hi {{ firstname|default(influencer_handle) }},

Thank you for your honest response. We understand and respect your decision. For feedback purposes, would you mind letting me know your reason for declining?




In the dynamic realm of influencer marketing, mastering the art of negotiation emails is essential for fostering successful collaborations on TikTok. By employing the strategies outlined in this article and utilizing the provided templates, brands can navigate negotiations with confidence and clarity, ultimately forging partnerships that drive meaningful results. From understanding the TikTok landscape to handling budget requests and counteroffers with finesse, effective negotiation lays the groundwork for impactful collaborations that resonate with audiences and elevate brand presence on the platform. Additionally, leveraging tools like Influencer Hero can streamline the process of managing influencer marketing campaigns and negotiating with influencers, empowering brands to optimize their strategies and maximize their impact on TikTok. Embrace the opportunities presented by TikTok influencer collaborations, and unlock the full potential of your marketing initiatives in this thriving digital ecosystem.

What role does personalization play in negotiation emails?
What should I do if an influencer asks for a budget or presents a counteroffer?
Why is it important to understand the TikTok landscape before negotiating with influencers?
What benefits can leveraging Influencer Hero offer in managing influencer marketing campaigns?
How to send negotiation emails effectively?

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