Once an influencer has agreed to collaborate with you, after succeeding in the influencer outreach and negotiation stages, you enter the awaiting post stage. During this stage, it’s essential to structure your communication effectively to maximize your posting rate and, therefore, your influencer campaign’s ROI.
For example, sending strategic follow-ups while waiting for influencers to share their TikTok content is key to keeping them on track and engaged, ensuring campaigns progress smoothly and conclude the collaboration successfully.
The Awaiting Post stage is a crucial moment in your TikTok influencer marketing campaign, where you've already provided the product to the influencer, after effective negotiation, and are now awaiting their content creation. During this phase, your focus is on:
This is also the time to gather initial feedback on the product and offer the influencer an open channel for questions or concerns they might have.
In order to understand how to structure your campaign, and how to properly communicate to influencers, we always refer to the 4 stages of your influencer campaign.
This is the first step of your influencer campaign where you contact a new influencer for the first time. It is important to craft your outreach the right way to maximise your reply rate. You can read more about effective outreach strategies and access our influencer outreach templates here.
Once an influencer replies you will typically move to the negotiation stage where there can be two outcomes. 1. The influencer agrees to your proposal or 2. The influencer asks for more money. To access the right negotiation strategies as well as templates for your Tik Tok influencer campaign read our full article on influencer negotiation templates.
Once you agree to the terms with the influencers you move into the awaiting post stage. This is a crucial moment where you should follow up with the influencer to make sure that they will post.
In this article we will cover everything you need to know to optimise your communication in this stage of your influencer campaign.
Once the influencer has completed the post you ideally want to build a long lasting relationship to continue to benefit from the partnership. You can read more about the right ways to build relationships and access the templates for this stage of your Tik Tok influencer campaign here.
Congratulations! If you’ve reached this stage of the collaboration, it means that you have successfully reached out to an influencer and got them to accept your offer through an efficient negotiation process.
However, your work doesn’t end here. The awaiting post stage is crucial to concluding the collaboration and effectively collecting the influencer’s post. It’s essential to maintain communication throughout the whole process to keep the non-posting rate as low as possible.
The first thing to do during this phase is to send out the product to the influencer and make sure it arrives safely. You need to previously ask for the influencer's address details and then send them the product by creating an order on your store. Alternatively, some influencer marketing tools, like Influencer Hero, directly integrate with your CMS, such as Shopify, so you can dispatch products from your CRM, making this process much easier and streamlined.
After dispatching the product, it’s also essential to share their custom affiliate link and discount code with the influencer, which can also be created within the same platform.
Below, you'll find customizable templates to assist you in managing your communications effectively during this stage of the collaboration:
Hi {{firstname}},
Thank you for providing your shipping details. The ENTER PRODUCT NAME is on its way and should be arriving in a few days!
You can use the following custom link and discount code to share with your followers.
Link: {{custom_link}}
Discount code: {{discount_code}}
Looking forward to your video!
Best,
ENTER YOUR NAME
Once you get notification, either in your Shopify or through an integrated CRM like Influencer Hero that the product has been delivered, it is a good moment to quickly check in with the influencer. This can lead to faster posting and decrease the non posting rate in affiliate & gifting campaigns.
Hi {{firstname}},
How are you doing? I saw that the package has been delivered :)
Regarding the tiktok content, here are your custom link and discount code again for reference.
LINK: {{custom_link}}
Discount code: {{discount_code}}
Your custom link and discount code will be used to track the number of clicks and referrals. Based on this information, we offer different packages and brand ambassador programs.
Could you tell me on which date you are planning to upload?
That way I can check your account as I am super excited to see the video myself :)
Best,
ENTER YOUR NAME
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Influencers receive numerous offers with different posting requirements, which can sometimes lead to delays or misunderstandings. Follow-up emails play a crucial role in managing influencer marketing campaigns effectively.
Whether you’re in the initial outreach, or you’re waiting for an influencer's Tik Tok post, it's essential to maintain clear communication and check in regularly. Follow-ups help keep influencers on track and attentive to your campaign's schedule. They also provide a chance to reiterate the terms of your agreement and offer any additional support if necessary.
Use these customizable templates to make follow ups easier:
Hi {{firstname}},
How are you? I hope you're having a great week!
I wanted to make a quick follow up on the ENTER PRODUCT NAME. Have you gotten to use it already? :) I hope you like it! We’re all so eager to hear your thoughts on it.
Looking forward to hearing from you!
Best,
ENTER YOUR NAME
Hi {{firstname}},
How’s it going? It’s been a while since I heard from you.
I hope you’ve gotten to test the ENTER PRODUCT NAME. Could you give me an estimate on when you will be able to make the video?
Looking forward to hearing from you. :)
Best,
ENTER YOUR NAME
Hi {{firstname}},
I hope everything is well.
I just wanted to check if we're still on for the TikTok video. I'm sure your schedule's pretty packed. If you could make a simple video using the ENTER PRODUCT NAME that would be great.
Here are your custom link and discount code again for your reference.
LINK: {{custom_link}}
Discount code: {{discount_code}}
Please let me know. Looking forward to hearing from you.
Best,
ENTER YOUR NAME
Influencer marketing platforms like Influencer Hero can streamline the follow-up process by setting up automatic email flows. You simply type in the email body and subject, and the rest of the job is instantly done for you.
Additionally, there's no need to personalize each email by adding the name or affiliate information, as the shortcuts provided in our templates are automatically filled in with the influencer’s details.
Once the influencer has posted, you move on to the final step of your influencer collaboration, where you assess the performance of the influencer’s content and overall result. This evaluation allows you to understand the success of your campaign and start building long- lasting relationships with the high potential influencers to maximise the impact of your influencer program.
Access the right strategies and templates for campaign closing and relationship today!
Successfully navigating the awaiting post stage is essential for maximizing the impact of your TikTok influencer campaign. At this point, your primary goal is to ensure that influencers post the agreed-upon content, which requires constant and appropiate communication and strategic follow-ups.
Leveraging tools like Influencer Hero can streamline these processes, integrating with your CMS and automating communications to reduce manual workload. By staying engaged with influencers, reminding them of the campaign details, and providing support, you can significantly lower the non-posting rate and enhance your campaign’s ROI.
Remember, the awaiting post stage is not just about waiting; it’s about proactive engagement. By using the provided templates and maintaining clear communication, you ensure that influencers remain committed and that your campaign progresses smoothly.
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