Free Tiktok Influencer Outreach Templates: Partnership Request Email Templates

May 13, 2024
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10 Min
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Peter Nettesheim
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Free Tiktok Influencer Outreach Templates: Partnership Request Email Templates

In today's digital age, TikTok has emerged as a pivotal platform for marketing, particularly among younger audiences. Its unique format and massive reach offer unparalleled opportunities for brands to enhance visibility and engagement. Partnering with the right influencers on TikTok can improve a brand's message into viral territory, but this requires a strategic approach to influencer outreach. This article dives deep into the best practices for crafting effective outreach emails, ensuring that brands can successfully connect with TikTok influencers to maximize their marketing efforts.

Understanding TikTok Influencer Outreach

Reaching out to influencers on TikTok involves more than just sending a generic email; it requires a nuanced understanding of the platform's unique environment and the specific influencer’s audience. A successful outreach strategy starts with identifying influencers who resonate with your brand’s values and have an engaged audience that matches your target demographic. It’s crucial to approach influencers as professional partners and offer them value, whether it’s through creative freedom, financial compensation, or exclusive access to products. Effective outreach on TikTok means recognizing and respecting the influencer’s influence and craft, and proposing collaborations that are mutually beneficial.

Understanding TikTok's Unique Audience

TikTok's user base predominantly consists of Gen Z and younger millennials, a demographic known for its preference for authenticity and engagement over traditional advertising. Influencers on TikTok have mastered the art of connecting with this audience through creative and relatable content. For brands, this means choosing influencers who not only reflect their values but also resonate with their target consumers.

Preparing to Reach Out

Before sending out any emails with influencer outreach tools, brands must do their homework. This involves identifying influencers whose followers align with the brand's target market and whose content style complements the brand's identity. Setting clear objectives for the campaign—whether it's increasing brand awareness, launching a new product, or driving sales—is crucial for conveying your goals to the influencer.

Components of an Effective Outreach Email

1. Personalized Introduction

Start with a tailored greeting that demonstrates familiarity with the influencer's content.

2. Purpose Statement

Clearly articulate why you are reaching out and what you admire about their work.

3. Value Proposition

Outline the benefits of the partnership for the influencer, such as exposure, financial incentives, or product access.

4. Detailed Offer

Provide clear details about what you are offering, including compensation, project expectations, and timelines.

5. Call-to-Action

End with a specific request, such as scheduling a call, asking for a reply, or directing them to additional information.

6. Professional Tone

Maintain a friendly yet professional tone that respects the influencer as a potential business partner.

How to Use an Influencer Email Template

Select a Suitable Template

Choose a template that aligns with the tone and style of both your brand and the influencer's content.

Customize Details

Modify the template with the influencer's name, relevant personal touches, and specific references to their past work. Influencer Hero offers automatic AI-generated personalized sentences based on the latest social media posts to maximize your reply rates and also improve relationships.

Fill in Key Information

Insert specific details about the collaboration, including the type of partnership, product links, expected outcomes, and any creative freedoms. The information within the brackets {{ }} is a customized placeholder that will be automatically populated when you send the outreach emails using Influencer Hero outreach tools.

Review and Edit

Before sending, review the email to ensure it addresses all necessary points and is free from errors, maintaining a professional appearance.

Influencer Outreach Templates

<img src="influencer-outreach.png" alt="Influencer outreach email for Tiktok">
SUBJECT: {{ firstname|default(influencer_handle) }} – ENTER YOUR BRAND NAME Partnership

Hi {{ firstname|default(influencer_handle) }},

{{personalized_sentence}}

My name is
ENTER YOUR NAME and I’m from ENTER YOUR COMPANY NAME. We are ADD ONE SENTENCE DESCRIPTION ABOUT YOUR BRAND

We are looking for potential partnerships and we love the video content on your TikTok account {{influencer_handle}}!

It would be awesome if you could test our
ENTER YOUR PRODUCT. 

HIGHLIGHT YOUR USP AND YOUR PRODUCT IN ONE SENTENCE


I’m happy to send you one
ENTER YOUR PRODUCT for you to test and share with your followers. We also offer a 20% commission or a discount code to give out to your followers. Please get back to me if you are interested in this opportunity.

Can I send you one of the
ENTER YOUR PRODUCT?

Thanks!


Best,

ENTER YOUR NAME

Timing and Content of Follow-Up Emails

Follow-up emails are a vital part of effective influencer outreach, optimally sent about one week after your initial contact if you've yet to receive a response. This timing strikes a balance between demonstrating your keen interest and avoiding excessive persistence. Such emails should gently remind the influencer of your earlier communication and reiterate your continued interest in their work. Include a concise recap of your original proposal to refresh their memory and emphasize the benefits of collaborating. It's also beneficial to inquire if they require any further information or clarification about the collaboration details, which can encourage a response or start a conversation. Conclude with a courteous expression of gratitude for their time and consideration, underscoring your respect for their professionalism. To streamline this process and potentially increase your reply rates by up to 40%, Influencer Hero provides A/B tested follow-up templates and an automated email flow system that automates the sending of follow-up emails.

Influencer Follow-Up Templates

<img src="influencer-outreach-follow-up.png" alt="Influencer outreach email for Tiktok">

1st Follow-Up

SUBJECT: {{ firstname|default(influencer_handle) }} – Partnership Invitation

Hi {{ firstname|default(influencer_handle) }},

I hope you are doing great! 

Our campaign is about to start, and I wanted to make a quick follow up on our offer. 

We are really impressed by the quality of your Tiktok account, and it would be amazing if you would agree to join our campaign.


HIGHLIGHT YOUR BRAND USP IN ONE SENTENCE


If you're interested, please reply to this email with your shipping details so we could send you, our products.

Looking forward to hearing from you!


Best,


ENTER YOUR NAME

2nd Follow-Up

SUBJECT: {{ firstname|default(influencer_handle) }} – Partnership Invitation 

Hi {{ firstname|default(influencer_handle) }},

Just wanted to quickly follow up on my previous email as I haven’t received a reply yet. Would you be interested in this opportunity? 

We would love to work with you, and we are looking for long term partnerships! 

Can we send you some of our products so you can experience the quality of our
ENTER YOUR PRODUCT


Best,


ENTER YOUR NAME

3rd Follow Up

SUBJECT: {{ firstname|default(influencer_handle) }} – Partnership Invitation Last Email 

Hi {{ firstname|default(influencer_handle) }},

Would be great if you could let me know in case you are not interested so I can take a note of this. 

In case you are interested we would love to carry on. We’ve worked with hundreds of individuals who love our products and it would be awesome if you could experience the same! You can see our reviews here.
HYPERLINK TO REVIEWS IF AVAILABLE OR USE OTHER SOCIAL PROOF.

Looking forward to hearing from you! :)


Best,


ENTER YOUR NAME

Common Mistakes to Avoid

Many brands make the error of sending generic, impersonal messages that fail to engage influencers. Avoid this by customizing each email and clearly stating the unique benefits of your proposal. Don’t be vague about the collaboration terms and be sure to follow up, as persistence—when done right—can demonstrate your commitment and professionalism.

Measuring the Success of Your Outreach

Utilizing analytic tools can help you understand open and response rates, providing insights into how your outreach strategy is performing. Further, evaluating the influencer's engagement rates post-campaign can offer valuable data on how effective the collaboration was in achieving your marketing objectives. Influencer Hero offers advanced reporting and analytics tools to analyze and track your campaign success.

Conclusion

Mastering the art of the outreach email is crucial for successful influencer collaborations on TikTok. By personalizing communication, aligning with influencers whose audiences match your brand’s target demographic, and following best practices, brands can significantly enhance their marketing impact. Implementing these strategies will not only improve your outreach efforts but also deepen your engagements, driving meaningful results in your digital marketing campaigns.

FAQs
How often should I follow up with a TikTok influencer if they don't respond to my initial email?
Can I use the same email template for all influencers?
What are the key components of an effective follow-up email?
How important is the timing of sending outreach emails?
What should I do if an influencer declines my collaboration proposal?

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