ALL-IN-ONE Influencer
Marketing Platform

Maximise ROI through our industry leading influencer management software. Learn how to Achieve 10X+ ROAS by becoming a Social First Brand.

Sourcing & Discovery

Find the best Influencers for your brand!

Find the right influencers using detailed filters

Stop wasting time and find relevant influencers with a couple of clicks using detailed filters.

Find creators who Already love your brand

Brand's existing influential customers are more likely to partner with you. Find them using our matching tool.

Access detailed analytics

Access detailed reports on each influencer detecting fake followers, detailed demographics, brand affinity and much more.

Automate outreach

The leading influencer marketing platform with Ai-powered personalisation

Create Drip Campaigns

Reach out to hundreds of influencers with a click of a button. Create drip campaigns with automatic follow ups.

CRM - Structured Influencer Workflow

Experience the most sophisticated influencer management software. Automated CRM to manage influencer relationships at scale.

Automate with ChatGPT

We are the leading Ai-powered influencer marketing software. Include an Ai generated personalised sentence in your outreach and streamline communication using chatGPT prompts.

Affiliates, Gifting & Payments

ALL-IN-ONE creator management

Affiliate Links & Discount Codes

Maximise your ROI by tracking clicks & conversions using personalised affiliate links and discount codes.


Save time by processing payments directly from our CRM. Creators have their own dashboard to keep track of earnings

Product gifting

Save time by dispatching products to influencers directly from our CRM which creates a $0 order in your store.

Content Library & UGC

Collect User Generated Content on autopilot

Automatic post capture

Never miss a post again. Our system automatically detects and collects influencer posts including story, reels and feed.

Content Library

View all posts save to favourites and filter based on influencer posts, customer posts and much more.

Download UGC

Directly download high quality videos / images from the content library and boost your conversion rate with high quality UGC.

Join 400+ Brands & 50+ Marketing Agencies

Integrate with your favourite apps

We automate the entire process for you. No more spreadsheets, kitting together multiple software products or manual outreach.

350+ Happy Customers

Enables affiliates, sending products and more


Drip campaigns and automated emails


Enables affiliates, sending products and more


Drip campaigns and automated emails


Enables affiliates, sending products and more


Drip campaigns and automated emails

what people say

Our users love us.

NY State of Mind

Influencer Hero has been the platform we were looking for! Great interface and easy to understand steps to connect with the type of influencers that represent our brand the most. Love the time saving features and data collection across the social media platforms. Also love how they handle all affiliate content and payouts. Definitely useful when scaling your brand. highly recommended.


We love Influencer Hero! The platform has transformed the way we reach out to influencers and automate campaigns. Highly recommend it to any marketer looking to succeed with influencer marketing, save time and scale social marketing efficiently.

Artisan Deli Market

Great software and amazing support! We had questions on how to best structure our influencer marketing campaign and were surprised about all the insights Influencer Hero can provide on how to succeed. Can only recommend!


Great app! We find it super easy to use and the search functionality for finding influencers is really thorough.


Ready to 10X your ROAS?
Book a Demo today!

Join 250+ brands & 50+ agencies. We help small businesses which are just starting out all the way to publicly traded companies working with Blue Chip Clients like Disney, TOYOTA and Samsung.

FAQ & Competitor Comparison

What is Influencer Hero?

Influencer Hero is a leading creator management software. The software covers influencer discovery, a CRM to effectively manage relationships, a full suite affiliate marketing platform and detailed analytics to track influencer performance & ROI.

Who Uses Influencer Hero?

Hundreds of the world’s fastest-growing D2C brands in various different industries, media & marketing agencies and various other businesses  which use influencer marketing to accelerate the growth of their businesses.

Influencer Hero VS Grin, Upfluence & CreatorIQ

As an end-to-end platform covering the entire spectrum of Influencer Marketing Influencer Hero offers the same capabilities as Grin, Creator IQ and Upfluence at a fraction of their cost. Starting at only $249 / month Influencer Hero makes Influencer Marketing accessible to any businesses independent of size and budget.

What Exactly Is An Influencer Marketing Platform?

An influencer marketing platform is a digital tool or software that facilitates collaboration between brands and influencers. It streamlines the process of finding, connecting with, and managing influencers for marketing campaigns. These platforms typically offer features such as influencer discovery, campaign management, and performance analytics.

What Are The Pros Of Influencer Hero?

The main benefit of Influencer Hero is that you are able to turn your influencer marketing program into your most profitable revenue channel. By using automation and managing everything in one place your marketing team is able to save valuable time and focus on the things which move the needle.

What Is The Pricing Of Influencer Hero?

Starting at only $249 / month Influencer Hero offers an end-to-end influencer marketing platform accessible to all businesses.

View more FAQ's
What exactly is an influencer marketing platform?

An influencer marketing platform is a digital tool or software that facilitates collaboration between brands and influencers. It streamlines the process of finding, connecting with, and managing influencers for marketing campaigns. These platforms typically offer features such as influencer discovery, campaign management, and performance analytics.

Why are influencer marketing platforms important for brands?

Influencer marketing platforms are important for brands because they provide access to a vast network of influencers, enabling targeted audience reach and engagement. These platforms streamline campaign management processes, offer valuable data insights for optimization, and help brands scale their influencer marketing efforts effectively.

What are some key benefits of using influencer marketing platforms?

Using influencer marketing platforms offers several benefits, including streamlined campaign management, access to comprehensive analytics for data-driven decision-making, scalability, and cost-effectiveness. These platforms also facilitate efficient communication and collaboration between brands and influencers, ultimately driving better campaign results.

What challenges should brands consider when using influencer marketing platforms?

While influencer marketing platforms offer numerous advantages, brands should be aware of challenges such as maintaining transparency and authenticity, finding the right influencers for their brand, balancing creative freedom with brand guidelines, and effectively measuring ROI. Addressing these challenges through careful planning and strategy can help maximize the success of influencer marketing campaigns.

How do influencer marketing platforms help in reaching a targeted audience?

Influencer marketing platforms allow brands to search for and collaborate with influencers who have audiences that align with their target demographics and interests. By leveraging these platforms, brands can ensure that their marketing messages reach the right audience segments, leading to increased engagement and conversions.

Most Popular Blogs

D2C Brands
Marketing Agencies
Countries covered
Emails sent to influencers

The Importance of Influencer
Marketing Platforms

Influencer Hero Academy

What is influencer marketing and its importance in modern day marketing strategies

In today's fast-paced digital world, influencer marketing has emerged as a pivotal component of successful marketing strategies. At its core, influencer marketing involves partnering with prominent figures on social media platforms to improve brand outreach, credibility, and engagement. These influencers often have substantial followings, making their endorsements highly influential and capable of reaching niche audiences in a way traditional advertising can't.

The Importance of influencer marketing platforms

Influencer marketing platforms have become crucial for brands aiming to expand their reach and connect with audiences in authentic ways. These platforms serve as bridges between companies and influencers, streamlining the process of campaign management, from selection to analytics. By employing advanced algorithms, these influencer marketing software systems can match brands with influencers whose audience demographics and values align closely with the brand’s target market, ensuring higher engagement rates and a better return on investment. Moreover, they offer invaluable data insights, allowing marketers to track performance, understand consumer behavior, and adjust strategies in real-time. The use of influencer management software within these platforms further simplifies the complexities of influencer partnerships, enabling more efficient and effective campaigns.

Key Features of any influencer marketing platform

Understanding the key functionalities of an influencer marketing platform is crucial. Making sure that the influencer marketing software includes all the required features will impact your ROI. Below is an overview of the top 7 most important features an influencer management software should have:

Influencer Finder

The foundation of any successful influencer campaign is finding the right voices to amplify your brand. A sophisticated influencer finder tool uses analytics to sift through countless profiles, helping brands identify influencers with the ideal audience demographics and engagement rates. This ensures a natural and authentic alignment with the brand’s target market, enhancing the potential for genuine engagement.

Influencer CRM

Building and maintaining relationships with influencers is as crucial as finding them. An Influencer Customer Relationship Management (CRM) system allows brands to effectively manage these partnerships. It serves as a centralized hub for communication history, contract details, and campaign timelines, ensuring both the brand and the influencer stay on the same page throughout the collaboration.

Influencer Outreach

Engagement begins with effective communication. Automated Influencer Outreach tools simplify the initially daunting task of contacting potential influencer partners. By automating outreach and follow-up communications, brands can efficiently scale their efforts, allowing more time to be spent on strategy and creative collaboration.

Reporting & Analytics

Insight is key to iteration and improvement. Robust Reporting and Analytics features provide real-time metrics on campaign performance, from reach and engagement to conversions and ROI. Such data is invaluable for assessing the effectiveness of influencer partnerships and guiding future marketing strategies.

Influencer Gifting

Product-based campaigns can significantly benefit from an Influencer Gifting feature. This automates the dispatch process by connecting directly to CMS platforms like Shopify or WooCommerce. It ensures timely and trackable delivery of products to influencers, which is vital for coordinated launch efforts or unboxing content.

Content & UGC Collection

User-Generated Content (UGC) is gold in modern marketing. An automatic Content & UGC Collection feature aggregates all influencer-generated content in one place, allowing brands to easily access and repurpose authentic posts, stories, or videos. This not only saves time but also enriches the brand’s content library with genuine, influencer-backed assets.

Affiliate Marketing

The ability to tie influencer efforts directly to sales via affiliate marketing is a game-changer. Integrated Affiliate Marketing functionalities provide influencers with unique tracking links or codes, enabling brands and influencers alike to measure the direct impact of their collaborations on sales. This transparency motivates influencers by aligning their success with tangible rewards, fostering a productive and mutually beneficial relationship.

In conclusion, the value of an influencer marketing platform lies in its ability to simplify, streamline, and enhance every aspect of influencer collaborations. By offering tools that cover everything from discovery and management to analysis and reward, these platforms allow brands to fully exploit the potential of influencer marketing. Through judicious use of these features, brands can not only boost their marketing efforts but also foster authentic connections with their audiences, leading to sustained growth and success.

The importance of social media platform coverage for influencer marketing software

Diversifying across various social media platforms like Instagram, TikTok, and YouTube is paramount. Each platform caters to unique audience demographics and content consumption habits, thus offering brands distinct avenues to engage with potential customers. Instagram's visually-rich environment is perfect for storytelling and brand visuals, while TikTok's short-form video format excels in viral trends and reach amongst younger audiences. YouTube's long-form content, on the other hand, allows for in-depth storytelling and product demonstrations. Embracing multiple platforms enables brands to maximize their online presence, tailor content strategies to specific audience preferences, and significantly enhance their overall digital footprint and engagement metrics.

Why every influencer marketing software should cover Instagram

With Instagram being a cornerstone of modern social media, its inclusion in any influencer marketing software is non-negotiable. The platform's vast and diverse user base offers unparalleled access to various demographics, making it an invaluable asset for targeted marketing strategies. Influencer marketing platforms optimized for Instagram enable brands to harness the full potential of visual storytelling, engaging with audiences on a level that other platforms may not provide. Moreover, the specific functionalities of influencer management software, such as analytics and collaboration tools, are crucial for navigating the intricacies of Instagram's dynamic environment. Thus, covering Instagram is essential for maximizing the efficacy and reach of influencer marketing efforts.

Why every influencer marketing software should cover TikTok

In the rapidly evolving digital landscape, TikTok has emerged as a critical channel for dynamic and engaging content, making its integration into any **influencer marketing software** essential. The platform's unique format excels in capturing the attention of younger audiences with its short, viral videos, offering **influencer marketing platforms** a golden opportunity to tap into the zeitgeist in real-time. Additionally, **influencer management software** that accommodates TikTok's distinctive content can empower brands with the tools necessary for viral success, including trend analytics and engagement tracking. This ensures that marketing efforts are not only seen but are impactful, leveraging TikTok's massive, highly engaged user base for unparalleled brand visibility and influence.

Why every influencer marketing software should cover Youtube

YouTube's role as a premier video-sharing platform underscores its importance in any influencer marketing software strategy. With its extensive reach and the ability to present longer-form content, YouTube offers a unique space for in-depth storytelling and product demonstrations, unseen on platforms like Instagram or TikTok. The videos will also rank in the SERP providing additional benefits from an SEO perspective. The evergreen nature of the content is a major benefit as videos can continue to drive clicks and conversions over a longer period of time compared to platforms like Instagram and Tiktok where the impact is shorter lived. These capabilities make it vital for influencer marketing platforms to include YouTube-specific functionalities, enabling brands to engage with audiences more deeply and build lasting relationships. Furthermore, influencer management software that supports YouTube analytics and performance tracking aids in refining strategies for greater impact.

Influencer Hero: The ultimate influencer marketing platform/software

Influencer Hero is designed to streamline every aspect of influencer partnerships, our comprehensive software covers discovery, outreach, CRM, gifting, affiliate marketing, UGC collection and reporting, ensuring your campaigns are as impactful as possible. From pinpointing the perfect influencer with our advanced finder to effortlessly managing collaborations via our robust CRM, Influencer Hero offers you an unparalleled level of control and insight. With our platform, brands can navigate the vast digital landscape with ease, harnessing the power of influencer marketing to reach new heights. 

How Influencer Hero is unique compared to other softwares

Influencer Hero sets itself apart as the ultimate influencer marketing platform by offering an exhaustive suite of features at a fraction of the cost of competitors like Grin, Upfluence, and Aspire.
Pricing - With prices starting at just $249/month and flexible month-to-month contracts, it’s designed to deliver unparalleled value without locking brands into long-term
Efficiency - From efficient influencer search, automated outreach, and comprehensive CRM, to sophisticated affiliate marketing, seamless gifting, dynamic UGC collection, and insightful reporting & analytics – Influencer Hero covers every critical aspect of influencer marketing. 
What truly distinguishes Influencer Hero is its intuitive structure and user-friendly interface, making it not just an all-encompassing platform but also an effortlessly navigable tool for brands of all sizes aiming to maximize their influencer marketing strategies.

Top 5 Use cases of an Influencer Marketing Software

Influencer Marketing Platform for Beauty & Cosmetics
In the beauty and cosmetics industry, an influencer marketing platform can revolutionize brand visibility. By leveraging influencer marketing software, brands connect with beauty influencers who create authentic, engaging content that resonates with their audience. The influencer management software not only streamlines collaboration but also measures the impact of partnerships, ensuring each campaign drives meaningful engagement, increases brand awareness, and boosts sales within the highly competitive beauty market.

Influencer Marketing Platform for Home & Lifestyle
For home & lifestyle brands, utilizing an influencer marketing platform can significantly enhance their market presence. By employing influencer marketing software, these brands can collaborate with influencers who specialize in home decor, DIY, and lifestyle content, creating tailored, relatable campaigns. This effective use of influencer management software allows for the efficient organization and analysis of campaign data, ensuring that each collaboration effectively captivates the target audience, elevates brand aesthetics, and ultimately drives consumer interest in their home & lifestyle products.

Influencer Marketing Platform for travel & leisure
In the travel and leisure sector, an influencer marketing platform can transform the way businesses like hotels optimize vacant rooms. By integrating influencer marketing software, hotels can invite influencers for stays, effectively turning potential loss from room vacancies into strategic marketing opportunities. This strategic collaboration, is bset facilitated by the use of influencer management software which allows businesses to effectively organise and manage these partnerships. Influencers can share their experiences with their followers, showcasing the property's amenities and unique offerings. This approach not only enhances online visibility but also positions the hotel as a desirable destination, attracting more guests and converting vacant room challenges into compelling, cost-effective marketing wins.

Influencer Marketing Platform for the automotive industry
In the automotive sector, leveraging an influencer marketing platform can drive brand engagement and showcase vehicle features in real-world scenarios. Automotive companies can sponsor road trips for influencers, who then film their entire journey, utilizing the car. This innovative approach, which is best organised by influencer marketing software, turns a simple test drive into an immersive storytelling experience. By employing influencer management software, brands can efficiently organize these partnerships, ensuring the content is not only engaging but also highlights the vehicle's capabilities, comfort, and technology. This strategy creates authentic, relatable content that resonates with potential customers, enhancing brand visibility and appeal in the competitive automotive market.

Influencer Marketing Platform for the Fashion industry
In the fashion industry, adopting an **influencer marketing platform** like Influencer Hero can significantly amplify a brand's presence. With **influencer marketing software**, fashion brands gain the ability to directly dispatch products to influencers through seamless integration with their online store. This method, facilitated by sophisticated **influencer management software**, streamlines the collaboration process, making it easy for brands to get their latest collections into the hands of trendsetters. Influencers can then create authentic, stylish content that showcases the products in action, engaging their audience and driving interest back to the brand. This approach not only enhances brand visibility but also cultivates a direct link between the buzzing online fashion community and the brand's latest offerings.


Influencer Hero is a powerful Influencer marketing software enabling you to manage influencer relationships at scale and max. ROI. By combining essential tools like influencer search, outreach, management, and analytics into one intuitive, cost-effective solution, it addresses the common challenges faced by marketers today. Against the backdrop of pricier alternatives like Grin, Upfluence and Aspire, Influencer Hero distinguishes itself not only with its affordability but also through its ease of use and comprehensive feature set. 
To learn how to achieve 10X+ ROAS with influencers schedule a free consultation today!