Modash vs InBeat vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Modash, InBeat, and Influencer Hero lies in their scope and depth of influencer marketing capabilities. Influencer Hero stands out as an all-in-one influencer marketing platform that goes beyond discovery, offering end-to-end tools for outreach, gifting, affiliate tracking, and performance analytics—ideal for D2C brands and eCommerce teams that want to manage entire campaigns from one dashboard.
While Modash and InBeat help you find influencers, Influencer Hero helps you run and scale campaigns—from first contact to payout. In this article, we’ll dive deep into the comparison between Modash, InBeat, and Influencer Hero, exploring their features, pricing, pros, and cons to help you decide which platform fits your marketing goals best
Modash vs InBeat vs Influencer Hero Comparison
Features
Modash
InBeat
Influencer Hero
Platform Coverage
Supports Instagram, TikTok, and YouTube — good for cross-platform influencer discovery.
Limited to Instagram and TikTok only — best for micro-influencer searches.
Covers all major platforms: Instagram, TikTok, YouTube, and more — enabling full multi-platform campaigns.
Campaign Management
Focused on discovery; lacks built-in CRM or campaign management tools.
No campaign or relationship management — primarily a search and export tool.
End-to-end influencer CRM to manage outreach, gifting, affiliate links, content tracking, and payments in one place.
Integrations & Automation
Minimal integrations; data export is mostly manual via CSV.
Bulk export feature allows flexibility with spreadsheets but limited automation.
Deep integrations with Shopify, WooCommerce, and email tools — automates product gifting, code generation, and performance tracking.
Analytics & Reporting
Offers audience demographics, fake follower detection, and performance insights.
Advanced real-time analytics for clicks, sales, ROI, and influencer performance — ideal for D2C eCommerce tracking.
Affiliate & Discount Code Tracking
No affiliate tracking features.
No affiliate or discount link functionality.
Built-in affiliate and discount code tracking with automatic sales attribution and payout calculation.
1. Platform Coverage
Modash supports influencer discovery across Instagram, TikTok, and YouTube, giving brands broader search capabilities. InBeat is limited to Instagram and TikTok, which suits micro-influencer searches but lacks versatility. In contrast, Influencer Hero covers all major social platforms and connects directly with Shopify and WooCommerce, making it ideal for D2C eCommerce campaigns.
2. Campaign Management
Both Modash and InBeat primarily focus on influencer discovery and list building, without tools to manage outreach or track campaign progress. Influencer Hero, however, offers a built-in CRM, allowing users to handle outreach, gifting, affiliate tracking, and communication — everything from first contact to final payout in one platform.
3. Integrations and Automation
Modash and InBeat rely heavily on manual exports for campaign management, which limits scalability for growing teams. Influencer Hero automates critical steps like generating discount codes, sending products, and tracking sales through integrations with Shopify and WooCommerce — a major advantage for D2C brands.
4. Analytics and Reporting
While Modash provides robust audience analytics and fake follower detection, InBeat’s analytics are basic and engagement-focused. Influencer Hero takes it further, offering conversion-based reporting that tracks influencer performance, ROI, and sales in real time — essential for measuring actual campaign impact.
5. Affiliate and Discount Code Tracking
Neither Modash nor InBeat offers affiliate or discount code tracking, which limits brands’ ability to connect influencer content to revenue. Influencer Hero includes built-in affiliate and discount tracking features that automatically attribute sales, simplifying performance-based campaigns for D2C marketers.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Modash and Sprout Social
If you're running a D2C or Shopify-based business and want your influencer marketing to tie directly to sales, Influencer Hero is the clear choice. It automates product seeding, affiliate link generation, and revenue attribution inside your store (for example via the Shopify integration: sync catalogs, track conversions by influencer, and handle gifting workflows). Modash, while strong on discovery and analytics, often stops short of full campaign execution; InBeat is even more lightweight, focusing mostly on influencer search without any built-in tracking or eCommerce connection.
InBeat is attractive when you’re a small team or early-stage brand just getting started with influencer outreach and you need an affordable, frictionless search tool. But for brands that want to go beyond discovery—to run, monitor, and scale influencer programs with revenue insight—Influencer Hero gives you end-to-end control in one tool.
Modash Overview
Modash is an influencer marketing platform built for brands, agencies, and in-house marketing teams that want to scale influencer programs with data-backed discovery, campaign tracking, and audience analytics. Its core value is enabling brands to find relevant influencers across Instagram, TikTok, and YouTube, assess their authenticity (via metrics like fake-follower detection or audience demographics), and then monitor campaign performance — all in one interface. Modash claims a database of 350M+ creators across platforms.
Modash Standout Features
Here are five features that make Modash stand out — especially when considered from the perspective of e-commerce, growing D2C brands, and scaling influencer operations:
Advanced Discovery & Filtering: Modash offers robust filters by follower count, growth rate, engagement, hashtags, bio keywords, location, language, and niche interest — enabling brands to zero in on creator fits (for example, D2C skin-care brands targeting Spanish-speaking micro-influencers in LATAM).
AI-Powered Search (Natural Language / Visual Matching): Instead of only filtering by keywords or tags, you can input descriptive phrases (or even upload sample visuals) and Modash will return creators whose content matches your vision. This is especially handy for lifestyle, fashion, or aesthetics-driven brands looking for visual coherence.
Audience & Authenticity Analytics: For each creator, Modash shows demographic breakdowns (age, gender, location), engagement trends over time, and a fake-follower / audience quality score. Brands can filter out influencers with questionable audience makeup.
Campaign Monitoring & Shopify Integration: While Modash is stronger on discovery, it also allows brands to aggregate influencer posts, monitor content delivery, and tie in Shopify promo codes for tracking. This gives you visibility on how influencer content maps to actual eCommerce activity.
Modash Payments & API for Scale: For enterprise or high-volume brands, Modash offers built-in payments (handling creator invoicing, payouts across 36 currencies) plus an API to stream influencer data into your internal systems. This is ideal for scaling teams or agencies that want this as data infrastructure.
Best For
Modash is best for D2C and e-commerce brands (from startups to mid-size enterprises) that want powerful influencer discovery, campaign tracking, and affiliate workflows — without needing to stitch together multiple standalone tools.
Pricing & Contract Length
Essentials Plan: $299/month, or approximately $199/month if billed annually. Includes 2 team members, analysis of up to 300 influencer profiles, 150 email unlocks, tracking for 100 influencers, unlimited content collection, and discount code support.
Performance Plan: $599/month, or approximately $499/month if billed annually. Includes 5 team members, analysis of up to 800 influencer profiles, 400 email unlocks, tracking for 250 influencers, fan discovery, exports, and disclosure alerts.
Enterprise Plan: Custom pricing. Includes higher usage limits, SSO, custom domains, API access, and advanced payment capabilities.
Pros
Strong, multi-platform discovery with deep filters
AI-based and visual search adds creative alignment
Detailed audience and authenticity analytics
Partial campaign tracking (especially via Shopify)
Enterprise-grade features (payments, API) for scaling
Cons
Lacks full native campaign CRM (e.g., relationship workflows, gifting, affiliate link generation)
Export limits and email unlocks can become restrictive at higher scale
Pricing jumps steeply when scaling
The analytics are only as good as data availability — gaps may exist in smaller influencer accounts
API and payments add-on costs may be prohibitive for small brands
Free Tools
Free Influencer Search Tool: Modash offers a free preview of its influencer database (350M+ creators) where you can search and filter across Instagram, YouTube, and TikTok.
14-Day Free Trial: Full access to Essentials or Performance plans for 14 days with no credit card required.
InBeat Overview
InBeat is a creator marketing and influencer discovery platform designed to help brands, marketers, and agencies quickly locate relevant influencers on Instagram and TikTok. The platform focuses on simplifying the early stages of influencer marketing — searching, filtering, and preparing outreach lists — making it particularly attractive to startups, small D2C brands, and agencies that don’t have large internal marketing teams. Unlike all-in-one influencer CRMs, InBeat specializes in influencer discovery, contact exports, and quick list building, offering a simple, intuitive interface for teams that prioritize speed and cost-efficiency over advanced campaign management.
InBeat Standout Features
Deep Search & Filtering Engine: InBeat allows you to filter creators by metrics like follower count, engagement rate, language, location, and hashtags. This makes it perfect for D2C brands or Shopify stores running hyper-local campaigns, such as targeting creators within a specific city or demographic niche.
Bulk Contact Export: Users can export influencer contacts in bulk, including emails and profile links. This is highly useful for marketing teams that prefer handling outreach via spreadsheets or external email tools like Instantly or Lemlist, maintaining flexibility in how campaigns are executed.
Lookalike / Similar Profile Search: When you find a creator who fits your brand, InBeat’s lookalike feature helps identify similar influencers based on audience, hashtags, or content type. For example, a beauty brand launching a new product line can use this to quickly find multiple creators with matching aesthetics.
Free Marketing Toolkit: InBeat offers a collection of free marketing calculators (ROAS, CPM/CPA, Engagement Rate) and ad mockup generators for TikTok and Snapchat. These tools are particularly helpful for small D2C teams or new eCommerce brands planning budgets and creative assets before investing in paid campaigns.
Clean, Intuitive UI & Fast Support: InBeat is known for its user-friendly interface and strong customer support, which makes onboarding smooth for non-technical teams or brands new to influencer marketing. Its ease of use allows startups to get campaign-ready within hours rather than days.
Best For
InBeat is best for small brands, startups, or agencies focused on influencer discovery and outreach on Instagram and TikTok, especially those managing micro-influencer campaigns with lean teams and tight budgets.
Pricing & Contract Length
Free Plan: $0 (offers limited access to the toolkit and possibly limited search)
Growth Plan: ~$35/month (flat-rate)
Agency Plan: ~$200/month
Business Plan: ~$400/month
Pros
Simple, clean, and intuitive user interface
Affordable entry-level pricing for startups
Strong for micro-influencer discovery on Instagram and TikTok
Free toolkit helps with early-stage campaign planning
Highly responsive customer support
Cons
No campaign management, affiliate tracking, or CRM functionality
Limited to Instagram and TikTok — lacks YouTube, Pinterest, or LinkedIn coverage
Basic analytics without conversion tracking or advanced reporting
Not scalable for enterprise-level or multi-platform operations
Occasional data gaps in smaller influencer segments
Free Tools
ROAS Calculator
CPM / CPA / Engagement Rate Calculators
Ad Mockup Generators (TikTok, Snapchat, etc.)
Bounce Rate Calculator
Fake Follower / Engagement Estimate Tools
Influencer Hero Overview
Influencer Hero is an all-in-one influencer marketing platform built to help Shopify and Amazon eCommerce brands manage the entire influencer lifecycle — from discovery and outreach to gifting, affiliate tracking, and analytics. Unlike Modash or InBeat, which focus mainly on influencer discovery, Influencer Hero offers end-to-end campaign management tools that automate key workflows, such as sending gifts, generating discount codes, tracking sales, and handling payouts. This makes it a powerful solution for D2C brands and agencies looking to scale influencer and affiliate programs with measurable ROI and seamless integrations.
Influencer Hero Standout Features
All-in-One Influencer CRM: Influencer Hero centralizes your entire influencer workflow in one platform — discovery, outreach, gifting, affiliate tracking, and payments. This is especially useful for Shopify or WooCommerce brands that want to replace multiple tools (email, spreadsheets, analytics) with a single connected system.
Shopify, WooCommerce, and Amazon Integrations: The platform integrates directly with Shopify, WooCommerce, and Amazon, allowing automatic generation of affiliate links and discount codes. For eCommerce teams, this means you can track influencer-driven sales in real time and automate product seeding or payouts without leaving the dashboard.
Affiliate & Discount Code Tracking with Auto Payouts: Influencer Hero’s built-in affiliate tracking automatically attributes sales to influencers using codes or links. It also allows automated commission payouts, saving time for brands that run large-scale ambassador or affiliate programs.
Influencer Discovery Across All Major Platforms: The database includes millions of influencers across Instagram, TikTok, YouTube, and more, allowing D2C and enterprise brands to identify creators by niche, location, engagement, and performance metrics. This is ideal for brands that want a cross-platform influencer strategy rather than being limited to one or two channels.
Performance Analytics Dashboard: Influencer Hero provides end-to-end reporting — from content tracking to clicks, conversions, and ROI. Brands can easily see which creators drive real results, allowing them to reinvest in high-performing influencers. This is particularly valuable for data-driven eCommerce brands focused on measurable outcomes.
Best For
Influencer Hero is best for Shopify or Amazon eCommerce brands and D2C companies looking to manage discovery, outreach, affiliate tracking, and payments all in one place — with full automation and measurable performance analytics.
Pricing & Contract Length
Influencer Hero offers monthly subscription plans with flexible options to fit different business sizes — no long-term contract required.
Standard Plan – $649/month: Up to 1,000 creators, includes all core features such as AI discovery, CRM, outreach, and analytics.
Pro Plan – $1,049/month: Up to 5,000 creators, ideal for growing D2C brands managing multiple campaigns.
Business Plan – $2,490/month: Up to 10,000 creators, includes advanced automation and reporting for enterprise-scale teams.
Custom & Agency Plan – Custom pricing: Tailored features and creator limits for large brands or agencies.
Pros
All-in-one influencer marketing suite (discovery, CRM, analytics, and payments).
Deep Shopify and WooCommerce integrations.
AI-powered automation for outreach and campaign management.
Advanced performance tracking with ROI dashboards.
Excellent customer support with dedicated onboarding and account managers.
Cons
Higher price point compared to entry-level tools like Social Cat.
Broad feature set may require onboarding time for smaller teams.
Free Tools
Influencer Hero offers a wide range of free influencer marketing tools. Among them, you will find:
Final Thoughts on Modash vs InBeat vs Influencer Hero
When comparing Modash, InBeat, and Influencer Hero, the biggest differences come down to scope and functionality. Modash stands out for its data depth and audience analytics, making it great for brands that prioritize influencer authenticity checks and multi-platform search. InBeat, on the other hand, focuses on simplicity and affordability, catering best to startups and small agencies that mainly need fast influencer discovery and outreach lists. Both tools perform well in their niches, but they primarily cover the discovery side of influencer marketing rather than the full campaign lifecycle.
Influencer Hero takes things a step further by offering a complete influencer marketing ecosystem — from finding creators to managing outreach, tracking affiliate sales, sending gifts, and automating payouts. Its direct Shopify, WooCommerce, and Amazon integrations make it the go-to solution for eCommerce and D2C brands looking to scale influencer and affiliate campaigns while tracking ROI in real time. If your goal is to manage influencer relationships efficiently and measure actual performance rather than vanity metrics, Influencer Hero provides the most value.
Ready to see how Influencer Hero can scale your influencer campaigns?Book a free demo todayand experience the difference firsthand.
FAQs
Which is better for influencer discovery — Modash, InBeat, or Influencer Hero?
All three handle discovery, but they skew differently. Modash is strongest on cross-platform data depth and audience analytics, useful when you need to vet creators precisely across Instagram, TikTok, and YouTube. InBeat is the fastest/lightest for Instagram and TikTok list-building, great for small teams that want quick outreach. Influencer Hero combines discovery with CRM, affiliate tracking, gifting, and payouts—better if you want discovery and full campaign execution in one place.
Does Influencer Hero offer more features than Modash and InBeat?
Yes. While Modash and InBeat primarily focus on finding creators and exporting contacts, Influencer Hero adds Shopify/WooCommerce/Amazon integrations, discount/affiliate code generation, gifting automation, content tracking, and auto-payouts—so D2C brands can connect influencer activity to revenue without juggling extra tools.
Which platform is best for small businesses or startups?
If budget and speed are top priorities, InBeat is the most accessible for early-stage teams running IG/TikTok micro-influencer campaigns. Modash suits small teams that need richer analytics and multi-platform filtering. If you plan to scale quickly (affiliate program, gifting, real ROI tracking), Influencer Hero saves time with automation and end-to-end workflows.
Can Modash, InBeat, or Influencer Hero integrate with Shopify or Amazon?
Influencer Hero offers native Shopify, WooCommerce, and Amazon integrations (codes, tracking, payouts), which is a major advantage for eCommerce brands. Modash and InBeat don’t provide direct store integrations; teams typically rely on spreadsheets or third-party tools for conversion tracking. This is why D2C marketers often choose Influencer Hero when revenue attribution matters most.
Which platform offers the best value for money — Modash, InBeat, or Influencer Hero?
When it comes to overall value, Influencer Hero, while priced higher — starting at $649/month — delivers the most complete solution. It combines influencer discovery, CRM, gifting, affiliate tracking, and eCommerce integrations in one tool. Based on our demo and client data, most Shopify and Amazon D2C brands find Influencer Hero the most cost-efficient long-term choice because it replaces multiple tools and centralizes influencer ROI tracking.
