Later vs InBeat vs Influencer Hero: Features, Pricing and Key Differences
The main difference between Later, InBeat, and Influencer Hero lies in their focus and depth of capabilities. InBeat is ideal for small teams or startups that want a simple and fast way to discover and contact creators on TikTok and Instagram. Later, on the other hand, caters to mid-sized brands and agencies looking for a more structured campaign management system with advanced brand safety tools and built-in communication workflows.
Influencer Hero stands out as a complete end-to-end platform designed for D2C and eCommerce brands that need more than just discovery. It combines influencer search, outreach automation, CRM tracking, gifting, affiliate management, and storefront creation—all in one intuitive dashboard. Its automation and multi-platform support make it highly scalable for growing brands managing large influencer networks.
In this article, we’ll dive into the comparison between Later, InBeat, and Influencer Hero, analyzing their features, strengths, and ideal use cases to help you choose the right platform for your influencer marketing strategy.
Later vs InBeat vs Influencer Hero Comparison
Feature
Later
InBeat
Influencer Hero
Influencer Discovery / Database
15M+ verified creators across Instagram, TikTok, YouTube, and Facebook. Advanced filters for location, niche, engagement rate, content keywords, and campaign experience, plus AI-assisted related term search.
Focused on Instagram and TikTok discovery with precise filters for engagement, follower count, location, and hashtags. Includes AI-powered lookalike search and bulk contact export for easy outreach.
+450M creator database across 8 major platforms: Instagram, TikTok, YouTube, Facebook, Pinterest, Snapchat, X, and Twitch. Advanced AI-assisted search, fake follower detection, and brand follower matching.
Core Focus
Comprehensive influencer marketing platform for mid-sized brands and agencies seeking campaign management, gifting, and automation tools with built-in communication workflows.
Lightweight discovery platform for small brands and startups wanting a fast, easy way to find and contact micro-influencers without full-scale campaign management.
All-in-one influencer marketing suite for D2C and eCommerce brands focused on scaling outreach, gifting, affiliate tracking, and ROI through automation.
Best For
Mid-sized brands or agencies that prioritize campaign structure, brand safety, and efficient influencer communication.
Small businesses, startups, and agencies focused on discovery and outreach for Instagram and TikTok creators.
D2C and eCommerce teams seeking an affordable, scalable solution with automated outreach, CRM, gifting, and affiliate integrations.
Campaign Management & CRM
Full campaign management suite with creative briefs, deliverables, deadlines, and do’s/don’ts. Built-in email hub, branded application pages, and white-labeled outreach.
Basic influencer contact export and outreach management through external CRMs or spreadsheets. No integrated campaign CRM or automated workflows.
AI-powered CRM built for large-scale campaigns. Tracks communication, contracts, and deliverables with predictive analytics, visual boards, and automated follow-ups.
Reporting & Analytics
Real-time campaign-level analytics for engagement, impressions, and content count with API integrations for Meta, Instagram, and TikTok.
Basic performance estimation tools with free calculators for ROAS, CPM, and engagement rates but limited in-depth reporting or attribution.
Real-time ROI dashboards tracking clicks, affiliate sales, and content performance with predictive analytics and exportable reports.
Customer Support
Account management and support with 3 onboarding sessions and a 4–6 week setup period.
Clean interface and responsive customer support via chat and email, ideal for beginners.
Premium support with live chat, dedicated account manager, onboarding sessions, and in-platform help desk with guides and tutorials.
Pricing
Annual pricing starting at ~$28,500/year for self-serve, with hybrid and full-service options available.
Free plan available, with paid tiers from ~$35/month (Growth) to ~$400/month (Business).
Monthly plans (Standard, Pro, Business, Custom) with scalable contact limits and flexible commitments.
1. Influencer Discovery & Database
Later gives access to a database of over 15M+ verified creators across Instagram, TikTok, YouTube, and Facebook. It features AI-assisted search, content keyword filters, and visual previews for easy selection. InBeat focuses on Instagram and TikTok discovery, offering deep filters by engagement rate, location, and hashtags, plus AI-powered lookalike matching and bulk contact exports.
Influencer Hero has the largest database, and supports eight major platforms, combining advanced filters, fake follower detection, and brand follower matching, making it ideal for D2C brands connecting Shopify or WooCommerce for gifting and affiliate tracking.
2. Core Focus
Later is designed for mid-sized brands and agencies that want strong campaign management, brand safety, and automation without full-service dependency. InBeat caters to small teams and startups that need quick and simple influencer discovery and outreach without the complexity of full campaign tools.
Influencer Hero targets D2C and eCommerce brands, offering an all-in-one solution that automates outreach, integrates directly with eCommerce platforms, and supports affiliate, gifting, and ROI tracking.
3. Best For
Later suits mid-sized companies that value organized campaign workflows and in-platform communication tools. InBeat is perfect for small businesses or agencies running early-stage micro-influencer campaigns on Instagram and TikTok. Influencer Hero is best for growing D2C and eCommerce brands looking to automate influencer management, measure performance, and scale efficiently with CRM and AI-powered tools.
4. Campaign Management & CRM
Later offers a complete campaign management suite with briefs, deliverables, deadlines, and branded creator application pages. All outreach is white-labeled and stored within the platform for seamless communication. InBeat focuses on discovery and contact export, lacking a full CRM system but providing flexible outreach options for spreadsheet-based teams.
Influencer Hero’s AI-powered CRM is built for large-scale campaigns, automating follow-ups, tracking deliverables, and providing predictive analytics to optimize campaign outcomes.
5. Customer Support
Later includes three onboarding sessions and dedicated account management, though setup can take 4–6 weeks. InBeat provides a clean, easy-to-use interface and responsive support, especially suited for small teams. Influencer Hero offers premium support with a dedicated account manager, live chat, and in-platform tutorials, ensuring brands get up and running fast.
6. Pricing
Later’s self-serve plan starts around $28,500 per year, with professional service tiers reaching $50–60K annually. InBeat offers a free plan, with paid tiers from $35/month (Growth) to $400/month (Business). Influencer Hero provides monthly plans starting at $649, scaling based on contact volume—offering enterprise-grade automation at a much more accessible price.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Later and InBeat
When comparing Later, InBeat, and Influencer Hero, the biggest differences come down to scope and scalability. Later provides a strong all-in-one solution for mid-sized brands focused on campaign management and creator collaboration, but its pricing and longer onboarding can be limiting for smaller, fast-paced teams. InBeat is simple and affordable, perfect for startups that only need creator discovery and outreach—but it lacks deeper automation, CRM, and eCommerce integrations.
Influencer Hero bridges the gap by combining Later’s structured campaign tools with InBeat’s simplicity, adding enterprise-level functionality like AI-powered outreach, affiliate tracking, and Shopify/WooCommerce gifting automation. It supports eight platforms and automates the full influencer lifecycle, from discovery to ROI tracking.
For brands that want to scale efficiently, automate workflows, and measure real performance, Influencer Hero stands out as the most complete, cost-effective all-in-one platform—ideal for D2C and eCommerce teams looking to maximize results without the complexity or cost of enterprise systems.
Later Overview
Lateris a comprehensive influencer marketing and social media management platform designed for brands that need scalable campaign management and creator discovery. Originally known for its social scheduling capabilities, it now offers an end-to-end solution that helps marketing teams source, manage, and analyze influencer partnerships.
Its main purpose is to help D2C and enterprise eCommerce brands streamline influencer collaboration, gifting, and performance tracking within one centralized tool.
Later Standout Features
15M+ Verified Creator Database: Later provides access to over 15 million contactable creators, complete with verified emails and deep filters (platform, audience demographics, niche, and engagement). This is ideal for agencies and D2C brands running multi-market influencer programs.
AI-Driven Creator Discovery: Later uses AI in different stages, but also to enhance creator search, surfacing related keywords and providing brand safety scores to flag fake followers or risky content—perfect for regulated industries and brands concerned about reputation management.
Advanced Campaign Workflows: Teams can customize briefs, define deliverables, and manage outreach directly inside Later. This helps marketing departments run both simple gifting campaigns and large-scale paid collaborations efficiently.
White-Labeled Communication Hub: Later’s built-in communication tools allow teams to manage outreach through branded email templates and automatic follow-ups—ideal for large in-house teams managing hundreds of influencer conversations simultaneously.
Shopify-Integrated Gifting & Analytics: Later integrates with Shopify to enable product seeding directly from store inventory. Combined with its native performance tracking, it’s especially valuable for Shopify eCommerce brands wanting end-to-end data visibility.
Best For
Later is best for mid-sized to enterprise D2C brands and agencies that run multiple influencer campaigns at scale and need advanced creator discovery, campaign tracking, and data reporting tools with optional managed service support.
Pricing & Contract Length
Based on internal demo data and sales information:
Essentials Package – ~$28,500/year: Includes full access to the platform with unlimited users and campaigns, account manager support, and initial setup guidance. Contract: Annual commitment (12-month).
Pro Package – ~$50,000–$60,000/year: Adds weekly consultation with Later’s team, custom creator sourcing, and dedicated campaign management (minimum 20 service hours/month). Contract: Annual commitment.
Full-Service Campaign (3–4 months): Later handles sourcing, outreach, content review, and reporting—ideal for brands testing influencer marketing without internal teams. Contract: 3–4 month project, custom pricing.
Later offers a Free plan for its social-media scheduling module: 1 social set, 1 user, 30 posts per social profile (as per review)
For the influencer-marketing side, there is no publicly listed fully free tier for “Later Influence” (you must contact for quote)
Additionally, Later provides free resources (blogs, guides) for creators and brands (not exactly tool functionality, but knowledge-based).
InBeat Overview
InBeat is a creator discovery and influencer marketing platform designed to help brands, marketers, and agencies quickly find and contact creators on Instagram and TikTok. It’s built for teams that want to handle influencer search and outreach independently, without needing a large internal team or complex software.
With tools for filtering by engagement, location, and hashtags, InBeat simplifies the top of the funnel—making it easier to identify, shortlist, and contact influencers for early-stage campaigns.
InBeat Standout Features
Deep Search & Filtering Engine: InBeat allows precise filtering by engagement rate, follower count, location, and hashtags — perfect for D2C brands running targeted micro-influencer campaigns.
Bulk Contact Export: Marketers can export influencer emails and social links in bulk, which is helpful for teams managing outreach through spreadsheets or external CRMs.
Lookalike Search: With AI-powered lookalike matching, InBeat finds creators similar to those you already like, making it ideal for scaling campaigns in specific niches like beauty or fitness.
Free Marketing Toolkit: InBeat provides free tools such as ROAS, CPM, and CPA calculators, plus ad mockup generators for TikTok and Snapchat — great for small brands experimenting with ads.
Clean Interface & Responsive Support: Its easy onboarding and customer support make it approachable for startups or smaller marketing teams new to influencer marketing.
Best For
InBeat is best for small businesses, startups, and agencies that mainly focus on Instagram and TikTok discovery and outreach, rather than full-scale influencer management.
Pricing & Contract Length
Free Plan: $0 — limited search access and toolkit. Growth Plan: ~$35/month. Agency Plan: ~$200/month. Business Plan: ~$400/month.
Pros
Easy setup and user-friendly interface.
Strong discovery tools for micro-influencers on TikTok and Instagram.
Bulk export for flexible outreach management.
Helpful free calculators and ad mockup tools.
Good reputation for responsive support.
Cons
Limited platform coverage (no YouTube, Pinterest, or LinkedIn).
No integrated analytics, affiliate, or eCommerce features.
Basic reporting and attribution capabilities.
Lacks gifting or product-seeding tools.
Not ideal for scaling large-scale or multi-platform influencer programs.
Free Tools
InBeat offers several free resources for campaign planning, including:
ROAS, CPM, CPA, and Engagement Rate Calculators
Ad Mockup Generators (TikTok, Snapchat)
Bounce Rate Calculator
Fake Follower and Engagement Estimation Tools
Influencer Hero Overview
Influencer Hero is an all-in-one influencer marketing platform built for D2C and eCommerce brands to manage every part of their influencer programs — from discovery and outreach to affiliate tracking, gifting, and analytics.
The platform integrates influencer search, CRM, affiliate management, and UGC tracking into one intuitive dashboard. It supports both Shopify and non-Shopify stores, helping brands automate influencer management, measure ROI, and scale their campaigns efficiently — without juggling multiple tools.
Influencer Hero Standout Features
450M+ Creator Database with Verified Contacts: Gain access to a global database of over 450 million creators across Instagram, TikTok, YouTube, and more — each with verified contact details, engagement metrics, and audience demographics. This massive dataset makes scaling influencer discovery and outreach simple for D2C brands running large or international campaigns.
Automated Outreach & Influencer CRM: Manage every stage of communication in one place — from automated outreach sequences to deliverable tracking. The built-in CRM allows brands to tag influencers (gifted, paid, affiliate), organize conversations, and keep track of campaign progress effortlessly.
Affiliate Tracking & Discount Code Management: Create unique affiliate links and discount codes for each creator while tracking real-time sales and commissions. These insights help identify top-performing influencers and optimize ROI through data-driven decision-making.
UGC & Content Management: Save, tag, and reuse influencer-generated content directly in the platform — perfect for eCommerce brands repurposing UGC in ads, social media, or product pages to boost conversions.
Analytics & Post-Tracking Dashboard: Get comprehensive performance reports on engagement, reach, sales, and ROI. This lets marketers clearly see how influencer partnerships contribute to overall revenue.
Best For
Influencer Hero is best for Shopify, WooCommerce, and Amazon D2C brands looking to scale influencer and affiliate programs with built-in automation, tracking, and integrations — all without enterprise-level pricing or complexity.
Pricing & Contract Length
Based on sales and demo data, Influencer Hero offers the following plans:
Standard Plan: $649/month – includes influencer discovery, outreach, CRM, and affiliate management.
Pro Plan: $1,049/month – adds advanced automation, UGC library, and expanded platform integrations.
Business Plan (Enterprise): $2,490/month – includes multi-store management, API access, and full customization.
Contracts are monthly or annual, with savings available for annual commitments.
Final Thoughts on Later vs InBeat vs Influencer Hero
When comparing Later, InBeat, and Influencer Hero, the main differences come down to automation, integrations, and campaign depth. Later offers strong influencer discovery and campaign organization for mid-sized brands but lacks advanced outreach automation or affiliate tracking. InBeat focuses purely on influencer discovery and outreach, making it simple but limited for brands that need end-to-end campaign execution and reporting.
Influencer Hero combines the discovery strength of Later and InBeat with built-in automation, gifting, affiliate tracking, and real-time ROI analytics. Designed for D2C and eCommerce brands, it connects influencer activity directly to sales through Shopify and TikTok Shop integrations.
If you want an all-in-one influencer marketing solution that’s powerful, easy to use, and focused on measurable results, Influencer Hero offers the most complete option. Book a free demo to see how it can simplify your influencer marketing workflow and drive growth.
