Heepsy vs Meltwater vs Influencer Hero: Features, Pricing and Key Differences
The key differences between Heepsy, Meltwater (Klear), and Influencer Hero revolve around the scope and depth of each platform's features for influencer marketing.
Heepsy focuses on influencer discovery with strong filtering capabilities. However, it lacks campaign management and CRM features, requiring additional tools for outreach and performance tracking. Meltwater (Klear) combines influencer discovery with advanced campaign management and reporting tools, offering "True Reach" AI to ensure accurate performance metrics. It's best suited for larger brands needing an enterprise-level solution for influencer marketing.
Influencer Hero provides an all-in-one platform for influencer discovery, outreach automation, CRM, and performance tracking across multiple platforms. It's ideal for D2C brands and eCommerce teams looking to scale influencer programs with seamless integrations and tools for affiliate management and product gifting.
This article will compare Heepsy, Meltwater (Klear), and Influencer Hero to help you determine which platform best suits your brand's influencer marketing needs.
Heepsy vs Meltwater vs Influencer Hero Comparison
Feature
Heepsy
Meltwater (Klear)
Influencer Hero
Influencer Discovery / Database
Extensive database with filters for location, niche, engagement, and audience demographics.
30M+ influencers with advanced filters and “True Reach” AI for accurate audience reach.
450M+ influencers across multiple platforms with advanced filters, audience analytics, and lookalike search.
Core Focus
Influencer discovery and analytics.
Influencer discovery, campaign management, and reporting.
Heepsy and Influencer Hero both offer extensive influencer databases, with Heepsy focusing on discovery and analytics, while Influencer Hero provides deeper insights and seamless outreach integration. Meltwater (Klear) also offers a vast influencer database with advanced filters and "True Reach" AI to ensure accurate audience metrics, making it suitable for larger-scale campaigns.
2. Core Focus
Heepsy specializes in influencer discovery and analytics, whereas Meltwater (Klear) focuses on combining influencer discovery with campaign management and reporting. Influencer Hero stands out as an all-in-one platform that integrates discovery, outreach, CRM, and campaign tracking, catering to a full spectrum of influencer marketing needs.
3. Best For
Heepsy is ideal for agencies and marketers focused on data-driven influencer research, Meltwater (Klear) suits larger brands with advanced needs for campaign management, while Influencer Hero is perfect for D2C brands looking to manage multi-channel influencer campaigns and track ROI seamlessly.
4. Campaign Management & CRM
Heepsy lacks built-in campaign management and CRM tools, requiring external solutions for outreach. Meltwater (Klear) includes tools for outreach, collaboration, and payments within the platform, while Influencer Hero provides a comprehensive CRM with automated outreach, task tracking, and post-performance analytics.
5. Customer Support
Heepsy offers email-only support, and Meltwater (Klear) provides 24/7 support with dedicated consultants. Influencer Hero stands out with dedicated onboarding, live chat, and personalized account management, offering a more hands-on customer experience.
6. Pricing
Heepsy offers tiered pricing starting around $99/month, with its more advanced features requiring a higher-tier plan. Meltwater (Klear) has annual pricing, starting at $33,100/year with discounts, while Influencer Hero offers flexible plans starting from $649/month, covering all features within one comprehensive dashboard.
Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Heepsy and Meltwater
Heepsy excels in influencer discovery with its large database and advanced filtering tools, making it ideal for data-driven influencer research. However, it lacks built-in campaign management and CRM features, requiring brands to rely on external tools for outreach and tracking. Meltwater (Klear) offers a more robust solution with comprehensive influencer discovery, campaign management, and reporting tools. However, its focus on enterprise-level analytics and higher pricing makes it more suited for larger brands with complex needs.
Influencer Hero bridges the gap by offering the best of both worlds: the powerful influencer discovery and analytics of Heepsy combined with the campaign management, CRM, and eCommerce integrations of Meltwater. With features like automated outreach, AI-powered CRM workflows, gifting management, affiliate tracking, and integrations with Shopify, WooCommerce, and Meta Ads, Influencer Hero provides an all-in-one solution at a more accessible price point.
For brands looking to efficiently scale influencer programs, automate workflows, and track ROI across multiple platforms, Influencer Hero stands out as the most comprehensive, cost-effective solution for growing D2C and eCommerce teams.
Heepsy Overview
Heepsy is an influencer marketing platform designed to streamline the process of discovering and working with creators across Instagram, TikTok, and YouTube. The platform is particularly suited for eCommerce and D2C brands seeking an efficient, scalable solution for influencer identification, audience analytics, and campaign management.
With a focus on authenticity, Heepsy uses AI to detect fake followers, ensuring brands partner with genuine influencers who align with their target demographics.
Heepsy Standout Features
Extensive Creator Database: Heepsy offers access to over 50 million influencers globally, allowing brands to find creators based on various criteria, including niche, engagement, and audience demographics. This is especially useful for D2C brands looking to expand their influencer partnerships efficiently.
AI Tools for Detecting Fake Followers: Heepsy's AI-powered authenticity scoring helps brands identify influencers with real audiences, reducing the risk of fake engagement and optimizing ROI.
Advanced Search Filters: The platform provides powerful filters for audience demographics, brand mentions, and engagement rates, enabling brands to target influencers with precision.
Shopify Integration for Affiliate Tracking: Seamlessly integrates with Shopify to track affiliate links, conversions, and sales, making it a great tool for eCommerce brands looking for detailed campaign metrics. It also allows marketers to connect Shopify to TikTok shop seamlessly.
Campaign Management Dashboard: While not as feature-rich as some enterprise tools, Heepsy offers an easy-to-use dashboard to manage influencer lists, export data, and monitor campaign performance.
Best For
Heepsy is ideal for D2C and eCommerce brands looking for a budget-friendly solution to discover genuine influencers, track affiliate sales, and run targeted campaigns without needing complex software setups.
Pricing & Contract Length
There are different plans based on team size and campaign needs:
Free Plan: Lets you explore the discovery feature and preview influencer profiles.
Starter Plan:$89/month — Includes up to 15,000 results, 50 influencer profiles, and 50 outreach emails.
Plus Plan:$249/month — Offers 40,000 results, 1,000 advanced profiles, and 1,000 outreach emails. Adds bulk outreach, contact exports, media gallery, and campaign reporting.
Advanced Plan:$369/month — Includes 60,000 results, 3,000 profiles, and 3,000 outreach emails. Unlocks advanced filters, automated sales tracking, Shopify/WooCommerce integrations, product catalogs, and promo code tracking.
Heepsy offers monthly, 6-month, and annual commitments, with the higher tiers providing the most complete set of features for eCommerce teams.
Pros
Large database of 50M+ influencers across major platforms.
AI tools for detecting fake followers and ensuring audience authenticity.
Affordable for small to medium-sized businesses.
Shopify integration for affiliate and sales tracking.
User-friendly interface for quick influencer discovery.
Cons
Limited campaign management features compared to larger platforms.
No built-in payment processing for influencer payouts.
Sales tracking and integrations (like WooCommerce) are only available on higher-tier plans.
Reporting capabilities are basic compared to enterprise-level solutions.
Free Tools
Influencer Search Tool: Heepsy offers a free version of their influencer search tool, allowing brands to find influencers based on specific filters like location and engagement.
Fake Follower Checker: Heepsy’s free tool helps brands assess the authenticity of influencer audiences, which is crucial for filtering out influencers with fake followers.
Engagement Rate Calculator: Heepsy provides a free tool to calculate engagement rates, helping brands evaluate potential influencers before reaching out.
If you need more comprehensive features, such as full campaign management and advanced reporting, a paid plan would be necessary.
Meltwater Overview
Meltwater (formerly Klear)is a high-end influencer marketing and media intelligence platform designed for large brands and global agencies overseeing expansive influencer campaigns.
It integrates influencer discovery, relationship management, campaign analytics, and social listening, providing marketing teams with comprehensive data to make informed decisions and measure the true impact of their campaigns.
Meltwater Standout Features
AI-Powered Influencer Discovery: Meltwater’s platform connects brands with over 30 million influencers, including micro influencers, and leverages its proprietary True Reach™ technology to measure authentic audience engagement. This ensures brands collaborate with influencers who drive genuine results and measurable impact.
Comprehensive Campaign Analytics: Meltwater offers detailed insights into campaign performance, audience demographics, sentiment, and ROI—ideal for large-scale, multi-region campaigns and complex reporting needs.
Cross-Channel Media Intelligence: Meltwater stands out by integrating media monitoring and social listening, enabling brands to track PR coverage, news mentions, and social buzz. This feature is valuable for campaigns involving giveaways or media-driven influencer partnerships.
Collaboration & Workflow Tools: The platform’s centralized dashboards allow marketing teams to efficiently manage influencer contracts, briefs, deliverables, and reporting, promoting smoother collaboration across global teams.
Premium Account Management: Every Meltwater client receives personalized onboarding with a dedicated account manager and implementation specialist, alongside 24/7 support and strategy consultation throughout the partnership.
Best For
Meltwater (Klear) is best suited for large enterprise brands, PR agencies, and global marketing teams that prioritize advanced analytics, cross-channel reporting, and compliance monitoring. It’s ideal for organizations looking to manage both influencer relationships and media relations within one integrated ecosystem, particularly those incorporating micro influencers into broader campaigns.
Pricing & Contract Length
Tier 1 Plan: $50,000/year (includes 3 user seats, access to 300 influencers)
Tier 2 Plan: $73,000/year (includes 5 user seats, access to 1,000 influencers)
Both plans come with 2 dedicated consultants for one year, 1 implementation manager for 4–6 weeks of onboarding, unlimited support calls, 24/7 chat support, and full training resources.
An end-of-quarter discount is sometimes available — for example, pricing was reduced to $33,100/year for Tier 1 and $45,000/year for Tier 2 during recent promotions. Pricing is billed annually only, with no monthly billing option. Promotional flexibility may be offered if signed before the end of the quarter.
Pros
Access to a vast 30M+ influencer database, including micro influencers, with True Reach™ AI for precise audience engagement metrics.
Combines influencer marketing with media monitoring and PR insights for comprehensive reporting.
Advanced campaign reporting, sentiment analysis, and cross-channel tracking.
Exceptional onboarding and ongoing support tailored to enterprise needs.
Trusted by top brands and global agencies.
Cons
High annual pricing limits accessibility for smaller or mid-sized brands.
Longer onboarding process and setup, which may be time-consuming for fast-moving teams.
No direct integrations with Shopify or WooCommerce, limiting eCommerce tracking capabilities.
Overly complex for teams focusing solely on influencer campaigns without broader media relations needs.
Annual-only contracts reduce flexibility for brands seeking month-to-month options.
Free Tools
Meltwater does not offer broad free tools or a free plan for its full media intelligence product.
They do offer a “Data-Driven PR Toolkit” — a downloadable resource / template bundle (e.g. PR plan templates, reporting dashboards, outreach templates) — not software access.
Influencer Hero Overview
Influencer Hero is a comprehensive influencer marketing platform designed for D2C and eCommerce brands to manage every aspect of their influencer campaigns. From influencer discovery and outreach to campaign management, affiliate tracking, UGC collection, and payouts, the platform provides all the tools needed for a performance-driven influencer marketing strategy.
With integrations to Shopify, WooCommerce, and Amazon, Influencer Hero is a true performance-based solution that helps brands track measurable results from influencer collaborations.
Influencer Hero Standout Features
All-in-One Influencer Workflow: Influencer Hero consolidates influencer discovery, outreach, CRM, gifting, affiliate management, UGC tracking, and reporting into one platform. This makes it perfect for D2C brands and Shopify merchants who want to manage their entire influencer marketing campaign without using multiple tools.
Integrated Shopify & Amazon Tracking: Direct integrations with Shopify and Amazon allow brands to automatically generate unique discount codes and affiliate links for each influencer. Real-time tracking of sales, revenue, and ROI ensures that eCommerce brands can monitor performance effectively.
UGC Content Library: Influencer-generated content, including posts, stories, videos, and reels, is automatically collected into a centralized UGC library. This allows brands to filter, download, and repurpose content for ads or social proof, making it ideal for scaling paid campaigns with influencer assets.
Automated CRM & Outreach Tools: Influencer Hero offers automated email sequences, influencer pipeline management, and custom campaign templates. This streamlines communication, saves time on manual follow-ups, and ensures consistent outreach across multiple collaborations.
Performance Analytics & Reporting Dashboard: Campaign performance metrics such as engagement rate, conversions, ROI, and affiliate performance are tracked and displayed in an intuitive dashboard, enabling brands to evaluate influencer ROI and optimize their partnerships.
Best For
Influencer Hero is best for eCommerce and D2C brands using Shopify or Amazon that want to scale influencer and affiliate marketing through a fully integrated, performance-driven platform.
Pricing & Contract Length
Based on sales and demo data, Influencer Hero offers the following plans:
Standard Plan: $649/month – includes influencer discovery, outreach, CRM, and affiliate management.
Pro Plan: $1,049/month – adds advanced automation, UGC library, and expanded platform integrations.
Business Plan (Enterprise): $2,490/month – includes multi-store management, API access, and full customization.
Contracts are monthly or annual, with savings available for annual commitments.
Final Thoughts on Heepsy vs Meltwater vs Influencer Hero
When comparing Heepsy, Meltwater (Klear), and Influencer Hero, the first two are strong at influencer discovery and analytics but lack the full suite of tools needed for end-to-end campaign management. Heepsy excels at helping brands find influencers with its vast database and AI-driven insights, but it lacks robust CRM, outreach, and reporting features. Meltwater offers a more comprehensive solution, but it’s better suited for enterprise-level organizations due to its complexity and high pricing.
Influencer Hero stands out as the most complete solution among the three, combining influencer search, automated outreach, CRM, affiliate tracking, UGC collection, and performance analytics — all in one platform. Unlike Heepsy and Meltwater, Influencer Hero helps brands not only discover influencers but also manage the entire process from campaign planning to ROI tracking. It’s perfect for D2C and eCommerce brands looking to scale their influencer marketing efforts with a comprehensive, performance-driven platform.
If you’re looking for a tool that streamlines your influencer marketing workflow, scales with your brand’s growth, and provides measurable results, book a free demo with Influencer Hero today to see how it can elevate your influencer marketing strategy.
FAQs
Is Influencer Hero suitable for Shopify and Amazon brands?
Yes, Influencer Hero integrates directly with Shopify, WooCommerce, and Amazon, offering automatic affiliate tracking, code generation, and real-time sales attribution. This makes it a great fit for eCommerce and D2C brands, providing more comprehensive features than Heepsy or Meltwater for those using these platforms.
Can I track influencer performance using these platforms?
Heepsy focuses on engagement metrics but lacks detailed campaign insights. Meltwater offers in-depth campaign analytics, but Influencer Hero provides the most comprehensive performance tracking — including post-performance analytics, affiliate link data, and automated reports, giving brands complete visibility into ROI.
Why do brands prefer Influencer Hero over Heepsy and Meltwater?
Brands choose Influencer Hero because it centralizes the entire influencer marketing process — from influencer discovery and outreach automation to CRM, affiliate tracking, and performance analytics. Unlike Heepsy and Meltwater, it’s designed for brands that want to scale their influencer marketing efforts efficiently and track real-time results in one unified dashboard.
What is the main difference between Heepsy, Meltwater, and Influencer Hero?
Heepsy is focused on influencer discovery and analytics, making it ideal for brands looking for data-driven insights. Meltwater combines influencer discovery with advanced campaign analytics and media monitoring, but it’s geared more towards large enterprises. Influencer Hero, however, brings everything together — influencer discovery, outreach automation, CRM, affiliate tracking, and post-performance reporting — making it the most comprehensive solution for managing influencer campaigns from start to finish.
What makes Influencer Hero different from other influencer marketing platforms?
Influencer Hero differentiates itself by offering a complete suite of tools in one place. While platforms like Heepsy and Meltwater focus on specific aspects of influencer marketing, Influencer Hero combines influencer discovery, CRM, automated outreach, affiliate tracking, UGC collection, and performance analytics. It's designed for D2C and eCommerce brands that want to scale their influencer marketing, track ROI, and manage campaigns seamlessly without needing multiple platforms.
