Heepsy vs InBeat vs Influencer Hero: Features, Pricing and Key Differences 

When comparing Heepsy, InBeat, and Influencer Hero, the key differences lie in their influencer marketing features and scope. Heepsy excels in influencer discovery with advanced search filters for Instagram, TikTok, and YouTube, but lacks campaign management and CRM tools, requiring external resources for outreach and tracking. InBeat offers similar discovery features, such as lookalike profile search and bulk contact export, but is limited to Instagram and TikTok, and lacks advanced analytics and eCommerce integrations.

Influencer Hero, on the other hand, offers an all-in-one platform that combines influencer discovery, automated outreach, CRM, and performance tracking, with seamless integrations for eCommerce brands. Its AI-powered insights and customizable workflows make it ideal for scaling influencer marketing programs while maintaining personalized interactions with creators.

In this article, we will compare Heepsy, InBeat, and Influencer Hero to help you determine which platform best fits your brand’s influencer marketing needs, whether you're a small startup, a growing D2C brand, or a large enterprise looking for advanced campaign management.

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Heepsy vs InBeat vs Influencer Hero Comparison

1. Influencer Discovery / Database

InBeat offers a powerful influencer discovery engine focused on Instagram and TikTok, with filters and bulk contact export features designed for brands looking to quickly build outreach lists. Heepsy provides a broad influencer database with advanced filters like location, niche, and engagement; however, its features stop short of full campaign management. 

Influencer Hero goes further by combining deep influencer discovery across multiple platforms with verified contact details, automated outreach workflows and performance tracking.

2. Core Focus

InBeat is built for discovering and managing outreach workflows for small‑to‑medium brands and startups — simple, fast, affordable. Heepsy specialises in influencer discovery and analysis, great for brands doing research and influencer sourcing but less for full lifecycle management. Influencer Hero is an all‑in‑one platform designed for brands scaling their influencer marketing: discovery, outreach automation, CRM, affiliate/tracking integrations and analytics all in one system.

3. Best For

InBeat is ideal for small brands or startups that want to run influencer campaigns on Instagram/TikTok without heavy infrastructure. Heepsy is a fit for agencies or brands that need rich discovery tools and are willing to handle outreach/tracking via external tools. Influencer Hero is best for D2C eCommerce brands or agencies running multi‑channel influencer programmes, needing full workflow automation, attribution and scale.

4. Campaign Management & CRM

InBeat gives you discovery + export + simple campaign tracking workflows, but it lacks the deep CRM, gifting/affiliate management and full campaign automation of enterprise systems. Heepsy requires you to plug in external tools for outreach, CRM, influencer payments or affiliate tracking — it focuses on discovery not workflow. Influencer Hero delivers a complete CRM: tracks communications, segments influencers, handles gifting/affiliate codes, captures content/UGC, and reports on performance from discovery through to payment and ROI.

5. Customer Support

InBeat is known for good usability and onboarding for smaller teams, making it relatively easy to adopt. Heepsy offers email or standard support but doesn’t emphasise dedicated account management or high‑touch enterprise support. Influencer Hero stands out with dedicated onboarding, live chat, customer success managers and tailored support included in paid plans — ideal when scaling influencer operations.

6. Pricing

InBeat offers budget‑friendly pricing starting at low cost for discovery/outreach (e.g., ~$35/month for Growth) and scales with usage and features. Heepsy offers tiered pricing (free trial entry level up to mid tiers) focused on discovery workflows, making it affordable for smaller campaigns. Influencer Hero starts higher (e.g., $649/month for up to ~1,000 creators) and scales into the thousands/month for large programmes, reflecting its enterprise‑grade workflow and feature set.

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Which Tool Is Best for You? Why Brands Choose Influencer Hero Over Heepsy and InBeat

Heepsy excels in influencer discovery with its extensive database and advanced filtering tools, making it perfect for data-driven research. However, it lacks built-in campaign management and CRM features, requiring brands to rely on external tools for outreach and performance tracking. This can be cumbersome for brands looking to manage end-to-end campaigns.

InBeat offers excellent influencer discovery and outreach, with features like bulk contact export and a lookalike search. However, its focus is primarily on Instagram and TikTok, and it lacks the full-scale campaign management and analytics that many larger brands need. This makes it a solid choice for small brands but less suitable for scaling influencer programs.

Influencer Hero bridges the gap by combining the powerful influencer discovery and analytics of Heepsy with the comprehensive campaign management and CRM features of InBeat. With tools like automated outreach, AI-powered CRM workflows, gifting management, affiliate tracking, and integrations with Shopify and WooCommerce, Influencer Hero offers a complete, scalable solution for D2C brands at an accessible price point.

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Heepsy Overview 

Heepsy is a versatile influencer marketing platform that focuses on simplifying influencer discovery, audience analysis, and campaign tracking. Ideal for eCommerce and D2C brands, it connects businesses with creators across Instagram, TikTok, and YouTube. Heepsy emphasizes authenticity, leveraging AI to detect fake followers and ensure brands partner with genuine influencers who have a real impact on their target audiences.

Heepsy Standout Features

1. Extensive Creator Database: Heepsy provides access to a global network of over 50 million influencers, making it easy to find creators based on niche, engagement, and audience demographics across multiple platforms, including Instagram, TikTok, and YouTube.
2. AI-Powered Fake Follower Detection: Utilizing advanced AI, Heepsy helps brands ensure they are partnering with influencers who have authentic, engaged audiences by detecting and filtering out fake followers.
3. Advanced Search Filters: Brands can fine-tune their search based on a range of criteria, including demographics, engagement rates, and brand mentions, allowing for highly targeted influencer selection.
4. Shopify Integration for Affiliate Tracking: Heepsy integrates with Shopify, making it simple for eCommerce brands to track affiliate links, conversions, and sales generated by influencers, thus providing clear insights into campaign performance and ROI.
5. Campaign Management Dashboard: Heepsy features an intuitive, easy-to-use dashboard that allows brands to manage influencer lists, export data, and track campaign performance, making it ideal for businesses looking to run effective but straightforward campaigns.
   

Best For

Heepsy is perfect for D2C and eCommerce brands seeking an affordable yet powerful tool for discovering authentic influencers, tracking affiliate sales, and running focused campaigns. It’s especially useful for small to medium-sized businesses that want to scale their influencer marketing efforts without the complexity and high costs of enterprise-level platforms.

Pricing & Contract Length

There are different plans based on team size and campaign needs:

• Free Plan: Lets you explore the discovery feature and preview influencer profiles.
• Starter Plan: $89/month — Includes up to 15,000 results, 50 influencer profiles, and 50 outreach emails.
• Plus Plan: $249/month — Offers 40,000 results, 1,000 advanced profiles, and 1,000 outreach emails. Adds bulk outreach, contact exports, media gallery, and campaign reporting.
• Advanced Plan: $369/month — Includes 60,000 results, 3,000 profiles, and 3,000 outreach emails. Unlocks advanced filters, automated sales tracking, Shopify/WooCommerce integrations, product catalogs, and promo code tracking.

Heepsy offers monthly, 6-month, and annual commitments, with the higher tiers providing the most complete set of features for eCommerce teams.

Pros

• Extensive influencer database with over 50 million creators across major platforms.
• AI-powered tools to detect fake followers and ensure authentic engagement.
• Affordable pricing, especially for small and medium-sized businesses.
• Seamless Shopify integration for affiliate and sales tracking.
• User-friendly interface, perfect for quick influencer discovery.

Cons

• Lacks advanced campaign management tools compared to larger platforms.
• No built-in payment processing for influencer payouts.
• Sales tracking and integrations are limited to higher-tier plans.
• Basic reporting capabilities compared to more advanced enterprise-level solutions.

Free Tools

• Influencer Search Tool: Heepsy offers a free version of their influencer search tool, allowing brands to find influencers based on specific filters like location and engagement.
• Fake Follower Checker: Heepsy’s free tool helps brands assess the authenticity of influencer audiences, which is crucial for filtering out influencers with fake followers.
• Engagement Rate Calculator: Heepsy provides a free tool to calculate engagement rates, helping brands evaluate potential influencers before reaching out.

If you need more comprehensive features, such as full campaign management and advanced reporting, a paid plan would be necessary.

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InBeat Overview 

InBeat is a creator discovery and influencer marketing platform designed to help brands, marketers, and agencies quickly find and connect with creators on Instagram and TikTok. The platform is tailored for teams that need to independently manage influencer discovery and outreach without the complexity of large software or internal resources.

InBeat Standout Features

1. Deep Search & Filtering Engine: InBeat allows precise filtering by engagement rate, follower count, location, and hashtags—ideal for D2C brands running targeted micro-influencer campaigns on Instagram and TikTok.
2. Bulk Contact Export: Marketers can export influencer emails and social links in bulk, simplifying outreach management for teams that use spreadsheets or external CRMs.
3. Lookalike Search: Using AI-powered lookalike matching, InBeat helps brands scale campaigns by finding creators similar to those already identified, particularly useful for niche markets like beauty or fitness.
4. Free Marketing Toolkit: InBeat offers free tools such as ROAS, CPM, and CPA calculators, along with ad mockup generators for TikTok and Snapchat, making it ideal for small brands experimenting with paid ads.
5. Clean Interface & Responsive Support: The platform is known for its user-friendly interface and efficient onboarding, making it accessible for startups or smaller teams new to influencer marketing.

Best For

InBeat is best for small businesses, startups, and agencies that focus on Instagram and TikTok influencer discovery and outreach, rather than full-scale influencer management. It is particularly useful for teams looking for a quick, easy, and affordable way to find influencers and manage early-stage campaigns.

Pricing & Contract Length

• Free Plan: $0 — limited search access and toolkit.
• Growth Plan: ~$35/month.
• Agency Plan: ~$200/month.
• Business Plan: ~$400/month.

Pros

• Easy to set up and use with a clean, intuitive interface.
• Excellent discovery tools for micro-influencers on Instagram and TikTok.
• Bulk export feature for outreach management.
• Free calculators and ad mockup tools for campaign planning.
• Known for responsive customer support and easy onboarding.

Cons

• Limited platform coverage (no YouTube, Pinterest, or LinkedIn).
• Lacks integrated analytics, affiliate tracking, or eCommerce features.
• Basic reporting and attribution capabilities.
• No gifting or product-seeding tools.
• Not designed for scaling large-scale, multi-platform influencer programs.

Free Tools

InBeat offers several free resources for campaign planning, including:

• ROAS, CPM, CPA, and Engagement Rate Calculators
• Ad Mockup Generators (TikTok, Snapchat)
• Bounce Rate Calculator
• Fake Follower and Engagement Estimation Tools

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Influencer Hero Overview

Influencer Hero is an all-in-one influencer marketing platform designed for D2C and eCommerce brands. It provides the necessary tools to manage influencer campaigns from start to finish, integrating influencer discovery, outreach, campaign management, affiliate tracking, UGC collection, and payouts. 

With seamless integrations to Shopify, WooCommerce, and Amazon, Influencer Hero enables brands to track real-time, measurable results from influencer collaborations, optimizing campaign performance.

Influencer Hero Standout Features

1. 450M+ Creator Database with Verified Contacts: Influencer Hero gives access to a global database of over 450 million influencers across Instagram, TikTok, YouTube, and more, with verified contact details, engagement data, and audience insights. This ensures scalability for D2C brands running large-scale or international campaigns without relying on third-party tools.
2. Automated Outreach & Influencer CRM: The platform includes an integrated CRM for managing influencer relationships, outreach sequences, follow-ups, and tracking deliverables. This is perfect for brands working with hundreds of creators across various campaigns.
3. Affiliate Tracking & Discount Code Management: Built for eCommerce performance marketing, Influencer Hero enables brands to generate affiliate links and discount codes while tracking influencer-driven sales in real time. This data-driven approach helps brands optimize ROI by identifying top-performing influencers.
4. UGC & Content Management: Brands can store, tag, and reuse user-generated content (UGC) directly within the platform, making it easy for Shopify, WooCommerce, or Amazon sellers to repurpose content in ads or product pages for higher conversion rates.
5. Analytics & Post-Tracking Dashboard: Influencer Hero offers real-time campaign analytics, tracking impressions, engagement, sales, and ROI across platforms. This feature helps performance-driven marketers measure the direct impact of influencer partnerships on revenue.

Best For

Influencer Hero is ideal for Shopify, WooCommerce, and Amazon D2C brands looking to scale influencer and affiliate programs with built-in automation, tracking, and integrations—all without the complexity and high cost typically associated with enterprise-level solutions.

Pricing & Contract Length

Based on sales and demo data, Influencer Hero offers the following plans:

• Standard Plan: $649/month – includes influencer discovery, outreach, CRM, and affiliate management.
• Pro Plan: $1,049/month – adds advanced automation, UGC library, and expanded platform integrations.
• Business Plan (Enterprise): $2,490/month – includes multi-store management, API access, and full customization.

Contracts are monthly or annual, with savings available for annual commitments.

Free Demo: Book a free demo with Influencer Hero today.

Pros

• True all-in-one platform covering the full influencer marketing lifecycle.
• Native Shopify, WooCommerce, and Amazon integration for real-time tracking.
• UGC Content Library for efficient content repurposing.
• Easy-to-use CRM with automated outreach and pipeline tracking.
• Transparent pricing, accessible to both small and enterprise-level brands.

Cons

• Currently focused on eCommerce-first businesses (not ideal for B2B influencer programs).
• Some advanced features may require a short learning curve

Free Tools

Influencer Hero offers a wide range of free influencer marketing tools. Among them, you will find:

• Free Fake Follower Scanner (IG, TikTok, YouTube)
• Free Engagement Rate Calculator (IG, TikTok, YouTube)
• Free Earned Media Value Calculator (IG, TikTok, YouTube)
• Free Influencer Finder for IG Followers‍
• Free Influencer Finder for Newsletter Followers‍
• Free Influencer Finder for Existing Customers‍
• Free Influencer Analytics Tool (IG, TikTok, YouTube)
• Free Lookalike Tool (IG, TikTok, YouTube)
• Free Follower Counter (IG, TikTok, YouTube)
• Free Competitor Report

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Final Thoughts on Heepsy vs InBeat vs Influencer Hero

When comparing Heepsy, InBeat, and Influencer Hero, Heepsy and InBeat excel at influencer discovery but lack full campaign management tools. Heepsy offers a strong database and AI tools for identifying influencers and detecting fake followers but lacks CRM, outreach, and reporting features. InBeat is good for Instagram and TikTok outreach but lacks multi-platform support and comprehensive analytics.

Influencer Hero, however, stands out as the most comprehensive solution. It combines influencer discovery, automated outreach, CRM, affiliate tracking, UGC collection, and performance analytics all in one platform. This makes it perfect for D2C and eCommerce brands who need to manage and scale influencer marketing programs efficiently.

If you're looking for a tool that streamlines your influencer marketing workflow and delivers measurable results, book a free demo with Influencer Hero to see how it can elevate your strategy.

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