9 Steps to find Tiktok Influencers in 2024: Key Strategies for Brands & Agencies

April 15, 2024
11 Min
Peter Nettesheim
| Author
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Finding the right TikTok influencers for your marketing campaign can significantly amplify your brand's presence on one of the most popular social platforms today. Here's a detailed guide on how you can utilize various tools and platforms, including Influencer Hero, to identify top TikTok influencers.

1. Influencer Hero

Influencer Hero is your go-to all-in-one influencer marketing platform that makes it easy for businesses to find and collaborate with the right influencers. Our platform is equipped with advanced influencer search tools, including niche, engagement rate, lookalike, and location filters, helping you quickly identify influencers who resonate with your brand’s core values and reach your target audience. Additionally, our comprehensive analytics and campaign management tools streamline the process of monitoring and optimizing your marketing campaigns for maximum impact. Experience the simplicity and effectiveness of Influencer Hero yourself by booking a demo with us today.

2. Tiktok

Step 1: Utilize TikTok’s Discover Feature

TikTok’s Discover page is an excellent starting point for finding influencers. It highlights trending hashtags on TikTok, sounds, and topics. By exploring these trends, you can identify which influencers are contributing to popular content and gaining significant traction. Pay attention to repeated appearances by certain creators in these trends, as this indicates high engagement and influence.

Step 2: Search Through Relevant Hashtags

Start by searching for hashtags that are relevant to your brand or industry. This could range from broad categories like #fashion and #tech to more niche interests like #sustainablefashion or #techreviews. Influencers often use specific hashtags to categorize their content, making it easier for like-minded audiences to find their videos. Review the top videos and creators associated with these hashtags to identify potential influencer partners.

Step 3: Analyze the For You Page (FYP)

TikTok’s For You page is curated based on user interaction, preferences, and viewing habits. Spend time on your FYP to understand what kind of content and which creators are being promoted by TikTok’s algorithm. Note that while the FYP is personalized, it often highlights popular content creators with high engagement rates across the platform.

Step 4: Engage with TikTok Analytics

If you have a TikTok Pro account, use the platform’s built-in analytics tools to gain insights into trending videos and popular content categories. Analytics can provide valuable data on viewer demographics, engagement rates, and more, helping you identify influencers who reach your target audience effectively.

Step 5: Follow Influencer Collaboration Hashtags

Certain hashtags like #TikTokMadeMeBuyIt or #ad are commonly used by influencers when posting sponsored content. Following these hashtags can help you identify which influencers are regularly collaborating with brands and how effective their sponsored content performs in terms of engagement and reach.

Step 6: Monitor Competitor Collaborations

Keep an eye on your competitors’ TikTok activities. Observing who they partner with can provide insights into which influencers might be most effective for your specific industry or audience. This can also help you gauge the impact of influencer partnerships on brand visibility and engagement.

Step 7: Direct Interaction and Community Engagement

Engage directly by commenting on posts or reaching out via TikTok’s direct messaging feature. Watching how influencers interact with their audience and handle direct communications can also give you an insight into their engagement levels and how they manage their community.

Before reaching out to potential TikTok influencers, it's beneficial to understand the mechanics behind successful content creation. Consider exploring tutorials or guidelines on how to make a video strategy that captivates and engages, ensuring that your collaboration proposals are well-informed and relevant to the platform's dynamic content landscape.

Step 8: Use TikTok Ads Manager

For a more targeted approach, use TikTok’s Ads Manager to run influencer ads. This tool allows you to target specific demographics and track the performance of ads, providing a deeper understanding of the influencer’s reach and the effectiveness of content in engaging with the desired audience.

3. Google Search

Leveraging Google search can be a surprisingly effective way to find articles, interviews, and lists of top TikTok influencers. Use specific keywords such as "top TikTok influencers in [niche/industry]" or "emerging TikTok stars in [country]." Google's rich snippets often highlight useful information directly in the search results, providing quick insights without needing to delve into individual websites.

4. Social Media Platforms

Platforms like Instagram, YouTube, and Twitter are fertile grounds for cross-platform influencers who also have a presence on TikTok. Many influencers share their TikTok content and TikTok challenges on other platforms, which can be a cue to explore their TikTok profile for potential collaborations.

5. Google Trends

Google Trends allows you to identify trending topics and hashtags related to TikTok and specific industries. By understanding what content is trending, you can pinpoint influencers who are actively engaging with popular topics or driving trends themselves.

6. Reddit

Reddit is an invaluable resource for discovering niche communities and the influencers who lead them. Search for subreddits related to TikTok or your specific market. Engage with these communities and look for mentions of popular TikTokers. Utilizing hashtags in Reddit search, such as #TikTokInfluencer or #TikTokTrends, can also help refine your search.

7. Podcasts

Podcasts focusing on digital marketing, social media, or specific industries often invite TikTok influencers as guests. Listening to these podcasts can provide deeper insights into an influencer’s expertise, personality, and audience engagement.

8. Events

Attending industry events, conferences, and meet-ups can provide direct access to influencers and their networks. These events often feature panels or talks with successful influencers, offering a chance to connect personally and discuss potential partnerships.

9. Finding Lookalike Influencers

After pinpointing a standout influencer, count on Influencer Hero's innovative lookalike feature to revolutionize your search for like-minded influencers. This cutting-edge tool analyzes audience demographics and content styles to pinpoint "lookalike influencers" who resonate with your target audience. Whether searching based on keywords or entering an ideal profile into our lookalike filter, the AI generates a list of similar influencer profiles, making it effortless to identify influencers with just a few clicks.

Conclusion: Maximize Your Efforts to Find Relevant TikTok Influencers

Finding the right TikTok influencers involves a blend of technology and strategic searching across multiple platforms, from dedicated tools like Influencer Hero to community-driven platforms like Reddit. By focusing on authentic engagement, strategic alignment, and comprehensive metrics, marketers can effectively enhance their brand's visibility and impact on TikTok.

How to find TikTok influencers using the platform's Discover feature?
What are the best practices for using hashtags to find TikTok influencers?
How can TikTok's For You Page help in finding top influencers?
What role does TikTok Analytics play in finding the right influencers?
How to monitor competitor collaborations to find TikTok influencers?

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