Best influencer reporting tool

Ideal for analyzing and improving your influencer ROI

Track your most important campaign KPIs

Through our aggregated influencer campaign reporting tool you can track everything from conversions, clicks, impressions and earned media value.

See which influencers perform best

Through a simple influencer reporting table you can see which influencers performed best and reward them accordingly.

Track your outreach statistics

Through our influencer reporting tool you can track everything from reply rate, onboarding rate to your average posting rate.

All Data in one place

Gather all your influencer data in one central page

Create affiliate links & Discount codes

Conveniently track your influencer affiliate marketing performance through one central influencer page.

Dispatch products & Collect UGC 

Gather all your influencer specific data and manage the partnership from the deal page. Dispatch products and automatically access all posts.

Manage all communication

All communication is synched within the influencer page so you can keep track and automate communication using automated follow ups.

What are the most important influencer marketing metrics / KPIs to analyze?

Below are some of the most important KPIs which can make or break your influencer program.

ROAS - Return on Ad spend

Lets start with one of the most important bottom of the funnel (BOF) KPI which is return on ad spend. ROAS is calculated by dividing the revenue you generated by the cost of advertising and will provide you with a better understanding of your ROI. With influencer marketing your cost consist of influencer compensation (fixed & affiliate payments), Cost of Goods Sold for product gifting and shipping costs.

CAC - Customer Acquisition Cost

Another frequently used BOF KPI is customer acquisition cost. This metric is frequently used by recurring business models such as cosmetics or other subscription businesses as it provides are better understanding on how much you could spend to acquire a new customer whilst ROAS looks as a single conversion.

Impressions

One very obvious but often underrated top of funnel (TOF) KPI is impressions. Don't only look at conversions to understand the true impact of your influencer marketing efforts. You need to nurture your top of funnel in order to continue to convert people into paying customers. Make sure to value impressions and the number of people you reach in order to get a holistic and complete view of your marketing impact.

Earned Media Value

Earned media value is a frequently used metric to analyse your influencer marketing impact and is calculated by multiplying your impressions by a certain CPM (cost per mille). We often use a CPM of around $15 - $20 and justify this by explaining that the average CPM on Meta for paid social is around $10. Compared to a paid ad an influencer endorsement typically gets higher view rates and engagement hence the higher CPM.

what people say

Our users love us.

Ryan Bailey
Canine Keeps
"Influencer Hero has been a gamechanger for my business. The platform itself is easy to navigate and does not require any prior experience with influencer marketing. The incorporation of AI into the platform is a great feature. I would definitely recommend Influencer Hero."
Mike Schulz
Maximondaen
"Up to now I have always looked for influencers by myself and reached out to them. This is a very tideous way and takes a lot of time to organise everything. With Influencer Hero this is now much easier. Everything is in one place, tracking is provided and templates make it easy to react in seconds. Thank you so much."
Diego Reyes
Barrinolas MX
"Absolutely thrilled with our experience so far! The support we've received from Peter has been outstanding. His friendly and approachable demeanor made the onboarding process smooth. Looking forward to exploring the potential of this platform."
Stefan Cai
Eco Boom
"Influencer Hero has a lot to offer. Peter was very knowledgeable and willing to help and answer all my questions in a very short period of time. We already started implementing the campaigns and we have hopes that we will see the results soon."
Garrett Peters
Duncan & Stone Paper Co
"Finding Influencer Hero could not come at a better time for our brand! We needed a system to find and partner with influencers, and they have been an amazing partner! Can't recommend them enough."
Jason Berndt
My Two Brows
"The app has a bunch of internal tools that help you reach out to influencers, keeps all the communication in one place and helps you track the status of the deals. They have a built in affiliate system so you can reward the influencers who are driving sales."
Christa Siladie
MyClassroomPARTY
"Peter was amazing when onboarding us! This software/app is going to save us so much time and make finding our influencers a breeze. We haven't used their chat feature yet, but it's so nice to know it's there if we need it."
Julie Deaulmerie
Billion Avenue
"This app is a tool that connects with potential influencers, sending out a gifting order that comes directly into your shopify, tracks the content and saves it for you to download. It has helped us reach new audiences and drive significant growth!"
Samantha Denis
Allyoos
"We love Influencer Hero! The platform has transformed the way we reach out to influencers and automate campaigns. Highly recommend it to any marketer looking to succeed with influencer marketing, save time and scale social marketing efficiently."
Luz Zambrano
CASUPO
"The team at Influencer Hero is extremely helpful! Their support and guidance has been easy to follow and clear. They have been in touch and providing resources to get our campaigns started right away."
Ryan Bailey
Canine Keeps
"Influencer Hero has been a gamechanger for my business. The platform itself is easy to navigate and does not require any prior experience with influencer marketing. The incorporation of AI into the platform is a great feature. I would definitely recommend Influencer Hero."
Mike Schulz
Maximondaen
"Up to now I have always looked for influencers by myself and reached out to them. This is a very tideous way and takes a lot of time to organise everything. With Influencer Hero this is now much easier. Everything is in one place, tracking is provided and templates make it easy to react in seconds.Thank you so much."
Diego Reyes
Barrinolas MX
"Absolutely thrilled with our experience so far! The support we've received from Peter has been outstanding. His friendly and approachable demeanor made the onboarding process smooth. Looking forward to exploring the potential of this platform."
Stefan Cai
Eco Boom
"Influencer Hero has a lot to offer. Peter was very knowledgeable and willing to help and answer all my questions in a very short period of time. We already started implementing the campaigns and we have hopes that we will see the results soon."
Garrett Peters
Duncan & Stone Paper Co
"Finding Influencer Hero could not come at a better time for our brand! We needed a system to find and partner with influencers, and they have been an amazing partner! Can't recommend them enough."
Jason Berndt
My Two Brows
"The app has a bunch of internal tools that help you reach out to influencers, keeps all the communication in one place and helps you track the status of the deals. They have a built in affiliate system so you can reward the influencers who are driving sales."
Christa Siladie
MyClassroomPARTY
"Peter was amazing when onboarding us! This software/app is going to save us so much time and make finding our influencers a breeze. We haven't used their chat feature yet, but it's so nice to know it's there if we need it."
Julie Deaulmerie
Billion Avenue
"This app is a tool that connects with potential influencers, sending out a gifting order that comes directly into your shopify, tracks the content and saves it for you to download. It has helped us reach new audiences and drive significant growth!"
Samantha Denis
Allyoos
"We love Influencer Hero! The platform has transformed the way we reach out to influencers and automate campaigns. Highly recommend it to any marketer looking to succeed with influencer marketing, save time and scale social marketing efficiently."
Luz Zambrano
CASUPO
"The team at Influencer Hero is extremely helpful! Their support and guidance has been easy to follow and clear. They have been in touch and providing resources to get our campaigns started right away."
Ryan Bailey
Canine Keeps
"Influencer Hero has been a gamechanger for my business. The platform itself is easy to navigate and does not require any prior experience with influencer marketing. The incorporation of AI into the platform is a great feature. I would definitely recommend Influencer Hero."
Mike Schulz
Maximondaen
"Up to now I have always looked for influencers by myself and reached out to them. This is a very tideous way and takes a lot of time to organise everything. With Influencer Hero this is now much easier. Everything is in one place, tracking is provided and templates make it easy to react in seconds. Thank you so much."
Diego Reyes
Barrinolas MX
"Absolutely thrilled with our experience so far! The support we've received from Peter has been outstanding. His friendly and approachable demeanor made the onboarding process smooth. Looking forward to exploring the potential of this platform."
Stefan Cai
Eco Boom
"Influencer Hero has a lot to offer. Peter was very knowledgeable and willing to help and answer all my questions in a very short period of time. We already started implementing the campaigns and we have hopes that we will see the results soon."
Garrett Peters
Duncan & Stone Paper Co
"Finding Influencer Hero could not come at a better time for our brand! We needed a system to find and partner with influencers, and they have been an amazing partner! Can't recommend them enough."
Jason Berndt
My Two Brows
"The app has a bunch of internal tools that help you reach out to influencers, keeps all the communication in one place and helps you track the status of the deals. They have a built in affiliate system so you can reward the influencers who are driving sales."
Christa Siladie
MyClassroomPARTY
"Peter was amazing when onboarding us! This software/app is going to save us so much time and make finding our influencers a breeze. We haven't used their chat feature yet, but it's so nice to know it's there if we need it."
Julie Deaulmerie
Billion Avenue
"This app is a tool that connects with potential influencers, sending out a gifting order that comes directly into your shopify, tracks the content and saves it for you to download. It has helped us reach new audiences and drive significant growth!"
Samantha Denis
Allyoos
"We love Influencer Hero! The platform has transformed the way we reach out to influencers and automate campaigns. Highly recommend it to any marketer looking to succeed with influencer marketing, save time and scale social marketing efficiently."
Luz Zambrano
CASUPO
"The team at Influencer Hero is extremely helpful! Their support and guidance has been easy to follow and clear. They have been in touch and providing resources to get our campaigns started right away."
Nima Adelkhani
Lavashak
"What an awesome all in one Platform! Easy to set, super easy to use and it streamlines everything. The customization of the flows is amazing. Tons of features that allow you to really make Influencer outreach and management a breeze!"
Nisha Btesh
Holagwapa
“I am getting so much more done with Influencer Hero by my side. It provides all the tools I need to run successful campaigns and achieve outstanding results. Love it!”
Brett Stein
NY State of Mind
"Influencer Hero has a great interface to connect with the type of influencers that represent our brand the most. Love the time saving features and data collection across the social media platforms. Also love how they handle all affiliate content and payouts. "
Michael Stone
Viola Grace Shop (Now: Happy wrap)
"Influencer Hero has been instrumental in helping us to build up our influencer marketing program. We highly recommend it to other businesses!"
Lincoln Lee, Anne Lee
Dermaesthetics Beverly Hills
"Peter was amazing at explaining the platform. He gave me great advice on how to use the platform effectively. The onboarding experience was amazing and the functionalities of the platform are on par with those of much higher-costing competitors."
Alice Lavignie Dziulko
MyLittleVendome
"Influencer Hero has made influencer management so efficient. I can easily make my selection based on stats and some exclusive tools, then you can contact them in one click, follow up, track the performance."
Evan Tate
Brutal Buddha
"Highly recommend Influencer Hero!! It has simplified our influencer marketing process and saved us so much time. It's a game changer for any marketer #staybrutal Team Brutal Buddha, www.brutalbuddhagear.com"
Debra Mastic
Fluff Trough
"I use a lot of Shopify apps and the Influencer Hero user interface is the easiest one to learn and set up! The onboarding process is perfect. This app is going to save my team so many labor hours. I could not be happier!"
Dawn (Furman) Gordon
Fingerboard Farm Market
"Influencer Hero has made influencer management so efficient. We can easily collaborate, track performance, and they offer excellent support!"
Tim Keaveney
Homethings
"Great app! We find it super easy to use and the search functionality for finding influencers is really thorough."
Harry Gordon
Artisan Deli Market
"Great software and amazing support! We had questions on how to best structure our influencer marketing campaign and were surprised about all the insights Influencer Hero can provide on how to succeed. Can only recommend!"
Nima Adelkhani
Lavashak
"What an awesome all in one Platform! Easy to set, super easy to use and it streamlines everything. The customization of the flows is amazing. Tons of features that allow you to really make Influencer outreach and management a breeze!"
Nisha Btesh
Holagwapa
“I am getting so much more done with Influencer Hero by my side. It provides all the tools I need to run successful campaigns and achieve outstanding results. Love it!”
Brett Stein
NY State of Mind
"Influencer Hero has a great interface to connect with the type of influencers that represent our brand the most. Love the time saving features and data collection across the social media platforms. Also love how they handle all affiliate content and payouts. "
Michael Stone
Viola Grace Shop (Now: Happy wrap)
"Influencer Hero has been instrumental in helping us to build up our influencer marketing program. We highly recommend it to other businesses!"
Lincoln Lee, Anne Lee
Dermaesthetics Beverly Hills
"Peter was amazing at explaining the platform. He gave me great advice on how to use the platform effectively. The onboarding experience was amazing and the functionalities of the platform are on par with those of much higher-costing competitors."
Alice Lavignie Dziulko
MyLittleVendome
"Influencer Hero has made influencer management so efficient. I can easily make my selection based on stats and some exclusive tools, then you can contact them in one click, follow up, track the performance."
Evan Tate
Brutal Buddha
"Highly recommend Influencer Hero!! It has simplified our influencer marketing process and saved us so much time. It's a game changer for any marketer #staybrutal Team Brutal Buddha, www.brutalbuddhagear.com"
Debra Mastic
Fluff Trough
"I use a lot of Shopify apps and the Influencer Hero user interface is the easiest one to learn and set up! The onboarding process is perfect. This app is going to save my team so many labor hours. I could not be happier!"
Dawn (Furman) Gordon
Fingerboard Farm Market
"Influencer Hero has made influencer management so efficient. We can easily collaborate, track performance, and they offer excellent support!"
Tim Keaveney
Homethings
"Great app! We find it super easy to use and the search functionality for finding influencers is really thorough."
Harry Gordon
Artisan Deli Market
"Great software and amazing support! We had questions on how to best structure our influencer marketing campaign and were surprised about all the insights Influencer Hero can provide on how to succeed. Can only recommend!"
Nima Adelkhani
Lavashak
"What an awesome all in one Platform! Easy to set, super easy to use and it streamlines everything. The customization of the flows is amazing. Tons of features that allow you to really make Influencer outreach and management a breeze!"
Nisha Btesh
Holagwapa
“I am getting so much more done with Influencer Hero by my side. It provides all the tools I need to run successful campaigns and achieve outstanding results. Love it!”
Brett Stein
NY State of Mind
"Influencer Hero has a great interface to connect with the type of influencers that represent our brand the most. Love the time saving features and data collection across the social media platforms. Also love how they handle all affiliate content and payouts. "
Michael Stone
Viola Grace Shop (Now: Happy wrap)
"Influencer Hero has been instrumental in helping us to build up our influencer marketing program. We highly recommend it to other businesses!"
Lincoln Lee, Anne Lee
Dermaesthetics Beverly Hills
"Peter was amazing at explaining the platform. He gave me great advice on how to use the platform effectively. The onboarding experience was amazing and the functionalities of the platform are on par with those of much higher-costing competitors."
Alice Lavignie Dziulko
MyLittleVendome
"Influencer Hero has made influencer management so efficient. I can easily make my selection based on stats and some exclusive tools, then you can contact them in one click, follow up, track the performance."
Evan Tate
Brutal Buddha
"Highly recommend Influencer Hero!! It has simplified our influencer marketing process and saved us so much time. It's a game changer for any marketer #staybrutal Team Brutal Buddha, www.brutalbuddhagear.com"
Debra Mastic
Fluff Trough
"I use a lot of Shopify apps and the Influencer Hero user interface is the easiest one to learn and set up! The onboarding process is perfect. This app is going to save my team so many labor hours. I could not be happier!"
Dawn (Furman) Gordon
Fingerboard Farm Market
"Influencer Hero has made influencer management so efficient. We can easily collaborate, track performance, and they offer excellent support!"
Tim Keaveney
Homethings
"Great app! We find it super easy to use and the search functionality for finding influencers is really thorough."
Harry Gordon
Artisan Deli Market
"Great software and amazing support! We had questions on how to best structure our influencer marketing campaign and were surprised about all the insights Influencer Hero can provide on how to succeed. Can only recommend!"

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FAQ & Competitor Comparison

What is an influencer report?

An influencer report is a document that provides insights and analytics on the performance of influencer marketing campaigns. It typically includes data such as reach, engagement, impressions, conversions, and ROI generated by influencers.

How do I track my influencer?

To track your influencer's performance effectively, start by assigning unique tracking links or affiliate codes specific to each influencer's promotions. This makes it easier to monitor the direct traffic and conversions they generate. Additionally, incorporate UTM parameters into your URLs, which will allow you to track campaign performance meticulously within Google Analytics, giving you insights into various metrics such as click-through rates and conversion rates. For a more comprehensive analysis, consider using influencer tracking tools or software like Influencer Hero. These platforms provide real-time analytics and performance metrics, enabling you to assess the impact of your influencer collaborations accurately and make data-driven decisions for future campaigns.

How to measure influencer marketing success?

To measure the success of your influencer marketing efforts, it's crucial to track key performance indicators (KPIs) including reach, engagement rate, the volume of conversions, and overall return on investment (ROI). These quantitative metrics offer a clear picture of how well your campaign is performing against its objectives. Additionally, don't overlook qualitative metrics such as changes in brand sentiment, audience feedback, and the quality of the content being produced. These insights can provide depth to your understanding of the campaign's impact. Finally, compare the campaign's performance against your predefined goals and industry benchmarks. This comparison will help you determine the campaign's relative success and identify areas for improvement in future initiatives.

What are the best influencer reporting tools?

The best influencer reporting tools on the market that can help you track the success of your influencer marketing campaigns include Influencer Hero, AspireIQ, CreatorIQ, and Traackr. These platforms are renowned for their comprehensive analytics and reporting features, offering detailed insights into campaign performance, influencer effectiveness, and audience engagement. Additionally, tools like Hootsuite and Socialbakers also provide valuable metrics and reporting capabilities, allowing for effective monitoring of social media campaigns and influencer activities. By utilizing these tools, brands can make data-driven decisions to optimize their influencer marketing strategies.

How do you know if an influencer has fake followers?

To determine if an influencer has fake followers, start by examining their follower growth for any irregular patterns, including unexplained spikes or drops, which may indicate the purchase of followers. Next, scrutinize their engagement metrics — likes, comments, and shares — in relation to their follower count. A low engagement rate compared to a high number of followers could suggest a lack of genuine interaction. Additionally, consider using dedicated influencer auditing tools or services. These platforms are designed to assess the authenticity of an influencer’s audience and can help identify potential fake followers, offering a clearer insight into the influencer's genuine reach and impact.