Influencer marketing stands out as a key strategy for connecting with audiences. This article presents the top 20 best and successful influencer marketing campaigns, highlighting how brands and influencers have effectively partnered to drive engagement and results.
We will evaluate the influencer marketing case studies based on useful data to share the case studies which provide the most value to marketers looking to learn and get insights on how to best manage influencer campaigns to maximize ROI and marketing impact.
This case study delves into an impactful influencer marketing strategy implemented during the Black Friday Cyber Monday (BFCM) period, a critical time for e-commerce profitability.
Identify and collaborate with 50-100 influencers per month, leading to significant sales through well-timed influencer posts. The focus was on leveraging top-performing influencers to maximize returns, emphasizing the importance of strategic partnerships and seasonality campaigns for e-commerce success.
$448K during Q4, including an impressive $34K revenue spike in a single day.
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This case study shows how an influencer marketing agency helped one of their clients to achieve a positive ROI within just a few months.
Use Upfluence, integrated with the agency clients' Shopify accounts, to drive brand awareness and sales through influential customers effectively.
An outstanding positive ROI of 19x, with $1.4M in sales in three months. Out of 15K potential collaborations, 20% replied and 80% of these agreed on a partnership, leading to approximately 2K collaborations.
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This case study shows how Ichigo Inc., a snacks and kawaii merchandise brand, leveraged Grin to generate buzz around their products, resulting in increased brand awareness, higher engagement rates, and ultimately, boosted sales.
Use Grin’s affiliate features to partner with TikTok and Instagram influencers who share Ichigo’s brand values, to launch its latest subscription box and drive engagement on social media platforms.
Ichigo was able to increase its creator roster by 30x within a year, as well as streamline most processes involved in influencer marketing.
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This case study is about how Influencer Hero partnered with a global beauty brand to execute a highly successful Mother's Day campaign, showcasing how Influencer Hero strategically selected influencers to promote the brand's products and engage their audiences in celebration of Mother's Day.
From influencer identification and campaign planning to content creation and performance analysis, the beauty brand partnered up with Influencer Hero to manage their campaign and then execute a Mother’s Day seasonality campaign.
The whole campaign drove $100K+ in merchandise with over $8K only during Mother’s Day weekend, and achieved a 8.2X ROAS during the seasonality campaign.
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This case study shows how Aspire helped multiple brands increase their impressions, earned media value, and overall brand awareness. It’s a comprehensive guide on different strategies they’ve executed depending on the desired result.
While this case study covers different brand examples, some strategies they all have in common are: nurturing long term relationships with influencers through affiliate and ambassador programs, requesting for content rights in order to reuse the posts and do paid ads. All of these tasks were performed in the Aspire software.
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This case study dives into the collaboration between Hey, Hei and Traackr, showcasing how the brand leveraged Traackr's platform to identify, engage, and manage influencers effectively for their launch.
From influencer discovery and relationship-building to campaign execution and performance measurement, this campaign focused on generating buzz around Hey, Hei’s launch. They even did some activities outside of the Traackr platform, such as taking the influencers out to dinners and creating special packages.
The brand achieved great brand awareness, including 8.41M+ impressions, 136K+ post reach, and a 2.03% average engagement rate that not only beat a competitor's average, but several influencers beat their own engagement rate personal best.
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This case study illustrates with Kinguin’s example how easily successful influencer campaigns can be managed with the right tools.
Kinguin needed to upscale their influencer program which had proven successful before in driving results. They turned to Upfluence for streamlining their processes and finding the right influencers to collaborate with.
With an increase of 600% in ambassador programs, Kinguin achieved a 25% increase in sales and an overall improval in operational efficiency.
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Similar to the Mother’s Day one, this case study shows how Influencer Hero helped one of its clients achieve extra ROI, and strengthen relationships with influencers on Father’s Day week.
To execute this Father’s Day campaign, Influencer Hero focused on finding influencers who aligned with the brand’s target audience, using Ai to create personalised messages and providing new affiliate discounts for this specific campaign.
The brand was able to identify top performing influencers and collect valuable UGC content for future use, as well as generating $30K in sales during the campaign.
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The case study focuses on how Belk, an American department store chain, utilised Later's social media marketing platform to streamline their content creation and scheduling process, leading to increased engagement and growth on their Instagram account.
In order to change Belk’s influencer marketing strategy and shift it from specific moments and products to always active, they partnered with Later to develop an extensive campaign. This included finding influencers in their niche and location, creating a brief and communicating with these influencers.
The creators shared 43 posts that generated 99K impressions and a 16% average engagement rate.
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This case study details how Blue Wheel utilized GRIN’s influencer management platform to enhance a haircare brand’s marketing strategy.
By collaborating with over 100 creators on TikTok and Instagram, they significantly boosted sales and brand visibility. Grin streamlined workflows, allowing the agency to efficiently manage campaigns and provide detailed performance reports.
The 130 creator posts generated 4M impressions, drove an increase of 165% ROI and over $2,000 average revenue per creator.
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This case study delves into the partnership between The Coalition for the Homeless and Upfluence to launch influencer marketing campaigns aimed at raising awareness and support for homelessness.
The 7 years long collaboration leveraged the influence of creators to engage audiences through authentic and impactful storytelling. These campaigns utilized influencer-generated content to highlight the Coalition's mission and drive engagement, resulting in increased visibility and support for the homeless community.
Specific numbers aren’t provided.
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This case study focuses on how Leatherman, a well-known brand for multipurpose tools, utilized the Partnerize platform to enhance its partnership marketing strategy. Leatherman faced challenges with its previous affiliate marketing provider, which led to stagnation and limited growth in reaching new audiences. Their provider focused heavily on bottom-of-the-funnel partnerships, primarily involving coupon sites, which did not align with Leatherman’s goals to diversify and expand its customer base.
Leatherman used Partnerize's recruitment and activation engine to find and engage right-fit content partners. By implementing dynamic commissioning and Preferred Partner solutions, they ensured an increased audience reach and incremental revenue.
Content and Content syndication partner traffic and revenue contribution have both increased by 11% and 7% respectively.
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This case study highlights how f'real foods partnered with Later to enhance their TikTok influencer marketing strategy. They aimed to boost brand awareness and engagement among Gen-Z by leveraging authentic, high-energy TikTok creators.
F’real joined forces with Later to find influential Gen-Z content creators on TikTok, to then create the most popular videos among the target audience: memes, life hacks, and challenges. This resulted in enhanced brand awareness, including f’real’s TikTok account becoming verified and getting journalistic attention.
The campaign resulted in significant success: 21.4 million impressions, 7.8 million engagements, and a 36.45% average engagement rate.
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This case study follows how Olivida, a renowned skincare brand in the Netherlands, achieved a 7.2X Return on Ad Spend (ROAS) using Influencer Hero. By integrating influencer marketing into their strategy, Olivida overcame challenges with high competition in Meta ads.
They employed automated gifting campaigns, affiliate marketing, and user-generated content (UGC) for paid social ads. This approach reduced their customer acquisition costs and boosted their overall marketing effectiveness, identifying top-performing influencers and fostering long-term brand ambassador relationships.
Not only did they achieve a stunning 7.2X ROAS within their initial campaign, but they were also able to identify 7 top performing influencers who have been welcomed to their Brand Ambassador program for a long term partnership, further increasing ROI. Furthermore, Olivida was able to reduce their avg. CAC by >150%, and taking their recurring business model and high CLTV into account it opened up a path to sustainable growth. Finally, by re-utilising Influencer-generated content for their Meta paid social ads, they were able to increase their Meta ROAS for cold acquisitions from 1.1X to a profitable 2.6X.
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The case study on Brandbassador highlights how Naked and Thriving, an organic skincare brand, achieved a 215% ROI within their first month of using the platform.
Naked and Thriving addressed challenges in influencer marketing by leveraging Brandbassador's automated tools and expert team to manage micro-influencer campaigns. The focus was on generating IGC and UGC content for better engagement in paid media.
The collaboration resulted in a significant increase in reach, with 350 ambassadors and 8.68 million total reach in under four months. Naked and Thriving also saw a 215% increase in ROI by using the platform.
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This Later case study describes how a fashion retailer leveraged an influencer ambassador program to achieve a 168% ROI in sales.
The strategy focused on driving in-store and online sales by connecting influencer content to purchasing behaviour, using personalised promo codes, expanding their micro-influencer network by 10x and incorporating brand employees and consumer advocates. They also amplified influencer-generated content across various channels, including social media, email campaigns, retail stores, and digital billboards.
The campaign generated 46 million impressions and 2.3 million engagements, showcasing the effectiveness of influencer-generated content in driving both online and offline sales, particularly among their target audience of U.S.-based men aged 20-30.
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The case study on Ubiquitous highlights how Bloom Nutrition redefined influencer marketing by achieving significant success, using TikTok to share relatable content and connect it directly to their storefront.
They partnered with lifestyle influencer Gabbie Eagen and utilized a strategy that emphasized creative freedom and natural product integration. This allowed for more cost-effective videos and followed TikTok’s rule of avoiding ads and making TikToks instead. Later on, on the day of their product launch on Amazon, they partnered with more influencers who redirected people to the Amazon store in their videos.
The campaign resulted in a successful 5.5 million views, a $1.47 CPM, and the Bloom product even became an Amazon bestseller.
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The case study of BrandsMart USA details how the company collaborated with Word on the Block to promote the grand opening of a new store in Augusta, Georgia.
They focused on creating viral content on TikTok by engaging 10 local influencers to produce 20 videos. Word on the Block was in charged of finding the influencers, organising travel and collecting the content.
This strategy achieved over 1 million impressions and a 14.4% engagement rate, effectively driving awareness and traffic for the new store.
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This case study dives into a collaboration between Influencer Hero and a client for a Youtube influencer marketing campaign.
The campaign involved identifying and collaborating with 240 influencers to promote a product via YouTube videos, as well as gifting products and providing affiliate details for exclusive discounts.
The campaign resulted in significant engagement and revenue growth, achieving $106.7K in attributed sales by December. This was thanks to 150 influencers who posted videos, out of the 240 onboarded.
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The case study details how Mari + Gold, a marketing agency, utilised GRIN’s Creator Management platform to enhance their influencer marketing campaigns. These tools enabled them to manage multiple campaigns efficiently and foster long-term creator relationships.
Mari+Gold partnered with Grin to use their influencer finder in order to search for niche influencers, and to manage the whole campaign through the platform.
By leveraging GRIN’s tools for communication and analytics, the agency achieved significant results, including a 4.5x increase in engagements, 480+ new creator partnerships, a 2,000% increase in link clicks, and an 88% email open and click rate.
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