Top20 Best Influencer Marketing Campaign Case Studies

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Top20 Best Influencer Marketing Campaign Case Studies

In the evolving digital marketing landscape, influencer marketing stands out as a key strategy for connecting with audiences. This article presents the top 30 best influencer marketing campaigns, highlighting how brands and influencers have effectively partnered to drive engagement and results.

We will evaluate the influencer marketing case studies based on useful data to share the case studies which provide the most value to marketers looking to learn and get insights on how to best manage influencer campaigns to maximize ROI and marketing impact. 

1. BFCM Case Study: $400K+ in 2 months & $34K in 1 day

This case study delves into an impactful influencer marketing strategy implemented during the Black Friday Cyber Monday (BFCM) period, a critical time for e-commerce profitability.

Strategy:

Identify and collaborate with 50-100 influencers per month, leading to significant sales through well-timed influencer posts. The focus was on leveraging top-performing influencers to maximize returns, emphasizing the importance of strategic partnerships and seasonality campaigns for e-commerce success. 

Results:

$448K during Q4, including an impressive $34K revenue spike in a single day.

Key takeaways: 

  • Seasonality campaigns are a great opportunity to develop relationships with top performing influencers, and maximizing campaign ROI.

Access full influencer case study here

2. How Upfluence helped BeautyLab to generate $1.4M sales in just 6 months

This case study shows how an influencer marketing agency helped one of their clients to achieve a positive ROI within just a few months.

Strategy:

Use Upfluence, integrated with the agency clients' Shopify accounts, to drive brand awareness and sales through influential customers effectively.

Results:

An outstanding positive ROI of 19x, with $1.4M in sales in three months. Out of 15K potential collaborations, 20% replied and 80% of these agreed on a partnership, leading to approximately 2K collaborations.

Key takeaways:

  • Integrating influencer marketing tools with e-commerce platforms is crucial for efficient campaign management and sales tracking, as people are more likely to accept a partnership with a brand they already like.

Access full case study here.

3. Ichigo INC: How a startup subscription box service leverages brand love to grow its affiliate program

This case study shows how Ichigo Inc., a snacks and kawaii merchandise brand, leveraged Grin to generate buzz around their products, resulting in increased brand awareness, higher engagement rates, and ultimately, boosted sales.

Strategy:

Use Grin’s affiliate features to partner with TikTok and Instagram influencers who share Ichigo’s brand values, to launch its latest subscription box and drive engagement on social media platforms. 

Results: 

Ichigo was able to increase its creator roster by 30x within a year, as well as streamline most processes involved in influencer marketing.

Key takeaways:

  • Scaling an affiliate program isn’t possible without influencer marketing tools that can automate processes and provide extensive reports.

Access full case study here.

4. $100K+ Mothers Day Campaign Case Study

This case study is about how Influencer Hero partnered with a global beauty brand to execute a highly successful Mother's Day campaign, showcasing how Influencer Hero strategically selected influencers to promote the brand's products and engage their audiences in celebration of Mother's Day.

Strategy:

From influencer identification and campaign planning to content creation and performance analysis, the beauty brand partnered up with Influencer Hero to manage their campaign and then execute a Mother’s Day seasonality campaign.

Results:

The whole campaign drove $100K+ in merchandise with over $8K only during Mother’s Day weekend, and achieved a 8.2X ROAS during the seasonality campaign.

Key takeaways:

  • To understand the performance expectations in influencer marketing, it’s important to keep the Pareto Principle in mind: 20% of the influencers you work with generate 80% of your earnings. 
  • When doing gifting campaigns, following up with influencers after sending the product is crucial, as they aren’t obligated to share a post, but you can try to collect the posts by sending constant reminders. The amount of people who post, as well as how many times they share your product, will determine your campaign’s ROI.

Access full case study here.

5. How Aspire's Agency Drives Growth for the World’s Leading Brands

This case study shows how Aspire helped multiple brands increase their impressions, earned media value, and overall brand awareness. It’s a comprehensive guide on different strategies they’ve executed depending on the desired result.

Strategy:

While this case study covers different brand examples, some strategies they all have in common are: nurturing long term relationships with influencers through affiliate and ambassador programs, requesting for content rights in order to reuse the posts and do paid ads. All of these tasks were performed in the Aspire software.

Key takeaways:

  • Software-backed agencies can be the solution for any type of influencer marketing campaign, since they also have years of experience and can provide an end-to-end service.
  • Investing in paid advertisements to boost successful influencer content can significantly extend its reach. By leveraging the influencers' audiences and making the content appear more authentic, brands can achieve higher engagement and visibility.

Access full case study here.

6. Hey, Hei: Influencer Marketing Case Study

This case study dives into the collaboration between Hey, Hei and Traackr, showcasing how the brand leveraged Traackr's platform to identify, engage, and manage influencers effectively for their launch. 

Strategy:

From influencer discovery and relationship-building to campaign execution and performance measurement, this campaign focused on generating buzz around Hey, Hei’s launch. They even did some activities outside of the Traackr platform, such as taking the influencers out to dinners and creating special packages.

Results:

The brand achieved great brand awareness, including 8.41M+ impressions, 136K+ post reach, and a 2.03% average engagement rate that not only beat a competitor's average, but several influencers beat their own engagement rate personal best.

Key takeaways:

  • Special packaging and personalization details are essential in engaging influencers and building a relationship with them. This also increases the chances of posting and the quality of the post, as influencers feel appreciated by the brand.
  • Brands shouldn’t stick to influencers who also share their niche, which in this case is food and beverages. Related niches such as entertainment, “things to do in” and others, can bring a larger number of collaborators that also have the potential to promote the brand.

Access full case study here.

7. How Gaming marketplace, Kinguin, used influencer marketing to increase sales by 25% in 3 months

This case study illustrates with Kinguin’s example how easily successful influencer campaigns can be managed with the right tools. 

Strategy:

Kinguin needed to upscale their influencer program which had proven successful before in driving results. They turned to Upfluence for streamlining their processes and finding the right influencers to collaborate with.

Results:

With an increase of 600% in ambassador programs, Kinguin achieved a 25% increase in sales and an overall improval in operational efficiency.

Key takeaways:

  • Finding influencers that match your brand can be an arduous task, unless it’s done through finder tools.

Access full case study here.

8. $30K Father’s Day Campaign Case Study

Similar to the Mother’s Day one, this case study shows how Influencer Hero helped one of its clients achieve extra ROI, and strengthen relationships with influencers on Father’s Day week.

Strategy:

To execute this Father’s Day campaign, Influencer Hero focused on finding influencers who aligned with the brand’s target audience, using Ai to create personalised messages and providing new affiliate discounts for this specific campaign. 

Results:

The brand was able to identify top performing influencers and collect valuable UGC content for future use, as well as generating $30K in sales during the campaign.

Key takeaways:

  • Using AI-powered tools for personalized outreach increases engagement rates with influencers, helps build stronger connections and improve collaboration success.
  • Monitoring the campaign's performance in real-time using detailed analytics allows for quick optimization. Furthermore, identifying top-performing influencers and strategies ensures the best ROI.

Access full case study here

9. How Belk's student-athlete influencer program on Instagram exceeded industry benchmarks.

The case study focuses on how Belk, an American department store chain, utilised Later's social media marketing platform to streamline their content creation and scheduling process, leading to increased engagement and growth on their Instagram account. 

Strategy:

In order to change Belk’s influencer marketing strategy and shift it from specific moments and products to always active, they partnered with Later to develop an extensive campaign. This included finding influencers in their niche and location, creating a brief and communicating with these influencers.

Results:

The creators shared 43 posts that generated 99K impressions and a 16% average engagement rate.

Key takeaways:

  • Smaller campaigns can drive a lot of performance if executed properly.
  • While seasonality campaigns and product launch provide good excuses for exclusive affiliate programs and expanding a campaign’s ROI, ever-present influencer campaigns can increase awareness and overall brand performance.

Access full case study here.

10. Blue Wheel Media Influencer Marketing Case Study

This case study details how Blue Wheel utilized GRIN’s influencer management platform to enhance a haircare brand’s marketing strategy.

Strategy:

By collaborating with over 100 creators on TikTok and Instagram, they significantly boosted sales and brand visibility. Grin streamlined workflows, allowing the agency to efficiently manage campaigns and provide detailed performance reports.

Results:

The 130 creator posts generated 4M impressions, drove an increase of 165% ROI and over $2,000 average revenue per creator.

Key takeaways:

  • Paid campaigns can be the most effective in terms of getting all the promised posts and influencers following the creative brief, but they don’t always generate more sales than gifting campaigns.

Access full case study here.

11. Coalition for the Homeless: Gifted Campaigns to Raise Awareness

This case study delves into the partnership between The Coalition for the Homeless and Upfluence to launch influencer marketing campaigns aimed at raising awareness and support for homelessness. 

Strategy:

The 7 years long collaboration leveraged the influence of creators to engage audiences through authentic and impactful storytelling. These campaigns utilized influencer-generated content to highlight the Coalition's mission and drive engagement, resulting in increased visibility and support for the homeless community​.

Results:

Specific numbers aren’t provided.

Key takeaways:

  • Influencer marketing can effectively raise awareness for important social causes, which in this case has been demonstrated with a tangible impact on public engagement and support for the Coalition for the Homeless.
  • Sustained influencer partnerships can lead to deeper engagement and more consistent messaging.

Access the full case study here.

12. Made of mettle: How the king of multipurpose tools taps the Partnerize platform for right-fit partner discovery & recruitment

This case study focuses on how Leatherman, a well-known brand for multipurpose tools, utilized the Partnerize platform to enhance its partnership marketing strategy. Leatherman faced challenges with its previous affiliate marketing provider, which led to stagnation and limited growth in reaching new audiences. Their provider focused heavily on bottom-of-the-funnel partnerships, primarily involving coupon sites, which did not align with Leatherman’s goals to diversify and expand its customer base.

Strategy:

Leatherman used Partnerize's recruitment and activation engine to find and engage right-fit content partners. By implementing dynamic commissioning and Preferred Partner solutions, they ensured an increased audience reach and incremental revenue.

Results:

Content and Content syndication partner traffic and revenue contribution have both increased by 11% and 7% respectively.

Key takeaways:

  • Affiliate capabilities are key in influencer marketing, so it’s crucial to find the right tools for your business, that can meet your needs and go above and beyond.

Access full case study here.

13. How f'real foods partnered with Later to activate TikTok creators to increase engagement and sales

This case study highlights how f'real foods partnered with Later to enhance their TikTok influencer marketing strategy. They aimed to boost brand awareness and engagement among Gen-Z by leveraging authentic, high-energy TikTok creators. 

Strategy:

F’real joined forces with Later to find influential Gen-Z content creators on TikTok, to then create the most popular videos among the target audience: memes, life hacks, and challenges. This resulted in enhanced brand awareness, including f’real’s TikTok account becoming verified and getting journalistic attention.

Results:

The campaign resulted in significant success: 21.4 million impressions, 7.8 million engagements, and a 36.45% average engagement rate.

Key takeaways:

  • TikTok’s vibrant platform can significantly boost brand visibility among target demographics like Gen-Z.
  • Social listening and communicating to your audience in the same way they would is crucial for success. To go viral and get exposure, is key to follow the same trends your audience is participating in.

Access full case study here.

14. How Olivida achieved 7.2X ROAS using Influencer Hero

This case study follows how Olivida, a renowned skincare brand in the Netherlands, achieved a 7.2X Return on Ad Spend (ROAS) using Influencer Hero. By integrating influencer marketing into their strategy, Olivida overcame challenges with high competition in Meta ads. 

Strategy:

They employed automated gifting campaigns, affiliate marketing, and user-generated content (UGC) for paid social ads. This approach reduced their customer acquisition costs and boosted their overall marketing effectiveness, identifying top-performing influencers and fostering long-term brand ambassador relationships.

Results:

Not only did they achieve a stunning 7.2X ROAS within their initial campaign, but they were also able to identify 7 top performing influencers who have been welcomed to their Brand Ambassador program for a long term partnership, further increasing ROI. Furthermore, Olivida was able to reduce their avg. CAC by >150%, and taking their recurring business model and high CLTV into account it opened up a path to sustainable growth. Finally, by re-utilising Influencer-generated content for their Meta paid social ads, they were able to increase their Meta ROAS for cold acquisitions from 1.1X to a profitable 2.6X. 

Key takeaways:

  • Influencer marketing can go beyond affiliate programs or one-time-partnerships, and turn into the foundation of Paid Ads.
  • Effective influencer partnerships can drastically reduce customer acquisition costs.

Access full case study here

15. A Recipe for Micro-Influencer Success: Platform + a Team of Social Media Experts

The case study on Brandbassador highlights how Naked and Thriving, an organic skincare brand, achieved a 215% ROI within their first month of using the platform. 

Strategy:

Naked and Thriving addressed challenges in influencer marketing by leveraging Brandbassador's automated tools and expert team to manage micro-influencer campaigns. The focus was on generating IGC and UGC content for better engagement in paid media.

Results:

The collaboration resulted in a significant increase in reach, with 350 ambassadors and 8.68 million total reach in under four months. Naked and Thriving also saw a 215% increase in ROI by using the platform.

Key takeaways:

  • Influencer marketing agencies can help lessen the brand’s load and drive real results, especially the ones who are software-backed. 
  • For campaigns focusing on content and brand expansion, micro influencers can be the answer.

Access full case study here

16. How a popular fashion retailer ambassador program drove a 168% ROI in online & in-store sales using Later.

This Later case study describes how a fashion retailer leveraged an influencer ambassador program to achieve a 168% ROI in sales. 

Strategy:

The strategy focused on driving in-store and online sales by connecting influencer content to purchasing behaviour, using personalised promo codes, expanding their micro-influencer network by 10x and incorporating brand employees and consumer advocates. They also amplified influencer-generated content across various channels, including social media, email campaigns, retail stores, and digital billboards.

Results:

The campaign generated 46 million impressions and 2.3 million engagements, showcasing the effectiveness of influencer-generated content in driving both online and offline sales, particularly among their target audience of U.S.-based men aged 20-30.

Key takeaways:

  • Influencer marketing’s versatility, as it isn’t restricted to collaborating with influencers with high following, but it can also include micro influencers who can really drive brand awareness and loyal customers who are willing to create content for you.
  • Describes a phenomenon that isn’t very common in influencer marketing: influencers driving more offline/in store sales than online.

Access full case study here

17. How Bloom’s Unique Approach to Influencer Marketing Unlocked a $1.47 CPM, 5.5M+ Views, and Amazon’s Bestseller List

The case study on Ubiquitous highlights how Bloom Nutrition redefined influencer marketing by achieving significant success, using TikTok to share relatable content and connect it directly to their storefront. 

Strategy:

They partnered with lifestyle influencer Gabbie Eagen and utilized a strategy that emphasized creative freedom and natural product integration. This allowed for more cost-effective videos and followed TikTok’s rule of avoiding ads and making TikToks instead. Later on, on the day of their product launch on Amazon, they partnered with more influencers who redirected people to the Amazon store in their videos.

Results:

The campaign resulted in a successful 5.5 million views, a $1.47 CPM, and the Bloom product even became an Amazon bestseller. 

Key takeaways:

  • Importance of testing a partnership’s match before committing to working with an influencer
  • Granting influencers creative autonomy helps leverage authentic content to build brand trust and recognition.
  • While the collaboration is impressive, it’s also important to note that Bloom has been performing influencer marketing since 2017. Therefore, building a campaign with such magnitude can take some time.

Access full case study here.

18. Created Buzz Around The Grand Opening of its New Store Location

The case study of BrandsMart USA details how the company collaborated with Word on the Block to promote the grand opening of a new store in Augusta, Georgia. 

Strategy:

They focused on creating viral content on TikTok by engaging 10 local influencers to produce 20 videos. Word on the Block was in charged of finding the influencers, organising travel and collecting the content.

Results:

This strategy achieved over 1 million impressions and a 14.4% engagement rate, effectively driving awareness and traffic for the new store.

Key takeaways:

  • Even brands in smaller towns can take advantage of influencer marketing, where local influencers can make a campaign more relatable and effective for the target audience.

Access full case study here.

19. $100K Youtube Influencer Campaign Case Study

This case study dives into a collaboration between Influencer Hero and a client for a Youtube influencer marketing campaign.

Strategy:

The campaign involved identifying and collaborating with 240 influencers to promote a product via YouTube videos, as well as gifting products and providing affiliate details for exclusive discounts.

Results:

The campaign resulted in significant engagement and revenue growth, achieving $106.7K in attributed sales by December. This was thanks to 150 influencers who posted videos, out of the 240 onboarded.

Key takeaways:

  • YouTube's long-term content visibility contributes to sustained results.
  • Gifting campaigns can be cost-effective and they have multiple other benefits, such as testing an influencer’s performance before committing to a more formal partnership. However, they do not ensure a 100% posting rate.
  • Again, the Pareto rule must be taken into account in every campaign, as it is most likely that 20% of the influencers will make for 80% of the revenue.

Access full case study here.

20. Mari + Gold Influencer Marketing Agency Case Study

The case study details how Mari + Gold, a marketing agency, utilised GRIN’s Creator Management platform to enhance their influencer marketing campaigns. These tools enabled them to manage multiple campaigns efficiently and foster long-term creator relationships.

Strategy:

Mari+Gold partnered with Grin to use their influencer finder in order to search for niche influencers, and to manage the whole campaign through the platform.

Results:

By leveraging GRIN’s tools for communication and analytics, the agency achieved significant results, including a 4.5x increase in engagements, 480+ new creator partnerships, a 2,000% increase in link clicks, and an 88% email open and click rate.

Key takeaways:

  • Long-term partnerships can be better than one-time partnerships, as they give creators a chance to share multiple posts over time and build genuine brand affinity. 
  • Robust analytics capabilities are key for successful campaign management.

Access full case study here.

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