How to Find Influencers on Amazon and their Storefronts: The Ultimate Guide

"All linked in my Amazon storefront" is one of the most repetitive phrases in social media. Many influencers, regardless of their mainstream platform - whether TikTok, YouTube or Instagram - have one thing in common: They all have Amazon Storefronts.

With over 37% of Amazon traffic coming from Amazon influencers, Amazon influencer marketing has become a top choice for brands looking to increase their sales and gain visibility.

But how can you find Amazon influencers? Finding influencers' storefronts involves using the right hashtags as well as exploring Amazon's influencer program and social media channels. Let's explore the best ways and strategies to find the right influencers for your brand.

What is an Amazon Influencer?

An Amazon influencer is a content creator who promotes products on Amazon through their social media platforms, using their audience to drive sales and earn commissions (typically between 1% and 20%).

Influencers use social media platforms like Instagram, TikTok, YouTube, and blogs to share product reviews, recommendations and tutorials, helping brands increase their visibility and sales on Amazon.

Through the Amazon Influencer Program, they earn commissions by driving sales through their unique referral links.

5 Ways to Find Amazon Influencers and Their Storefronts

If you're dipping your toes into Amazon influencer marketing, finding the right creators can be time-consuming. However, there are a few hacks that can help you find and reach out to the right influencers more effectively.

The Quick Guide To Amazon Storefront Influence

Here are 5 ways to find influencers on Amazon:

1. Check Amazon Live

One of the easiest ways to find Amazon influencers is through Amazon Live.

Amazon Live is part of Amazon's brand marketing solution, which allows brands and influencers to engage with customers through live streaming.

To find Amazon influencers in Amazon Live, first go to browse.

Here, you'll be able to see different Amazon Live influencers based on categories and niches. Choose the ones that are related to your brand, and explore their profiles to see if they match.

For example, if you're a beauty brand, by clicking on the "Fashion and Beauty" category, you can see many Amazon beauty influencers and their profiles.

Keep in mind that you can't reach out to influencers on Amazon directly, but you can access their social media accounts by clicking on their profiles.

2. Use #founditonamazon on Amazon's Search Bar

You can find Amazon influencers on the platform's search bar. To do this, enter the hashtag #founditonamazon on the search bar, and explore the options available.

You can search by category and find a list of aggregated photos that have been tagged from influencer collections and favorite products.

3. Explore Amazon Finds

You can also look for influencers through Amazon Finds.

The easiest way to find the right influencers is by exploring the different categories.

For example, if you're searching for cooking influencers, simply click on the "Baking" category. You'll see various lists of influencers appear. Browse through these influencers until one catches your eye, then check out their storefront.

If you feel an influencer's storefront matches your product, and you'd like to work with them, you can Google their name to find their social media channels and reach out.

4. Use Relevant Hashtags on Social Media

Across the main social media platforms like Instagram and TikTok by looking for specific hashtags, you'll be able to find influencers often promoting their storefronts.

These are the most used hashtags to find Amazon influencers:

• #FoundItOnAmazon
• #Amazonstorefront
• #Amazoninfluencer
• #Amazondeals
• #Amazonfinds
• #Amazoninfluencerstore
• #amazoninfluencerprogram
• #amazonambassador

Here's an example of the different influencers you can find under the hashtag #amazonstorefront on TikTok:

Now, using the same #amazonstorefront on Instagram:

5. Look for Amazon Product Reviews

Keywords are also another useful strategy to target Amazon influencers. Most influencers do Amazon unboxings and product reviews on YouTube, Instagram and TikTok.

If you do a quick search of "(Product) Amazon review" or "(category) Amazon Finds," you're likely to find different creators.

For example, on YouTube, by searching for "Amazon kitchen Finds," you'll find videos like this:

When you find a creator who may match your brand, you can check out their profile to see their other videos and reviews. If you'd like to get in touch with them, you can find email addresses on YouTube by going to their profile and clicking "More" in their description.

Then you'll be able to click on "View email address"

Key Takeaway: Finding Amazon influencers is easier when you combine platform-native tools like Amazon Live and Amazon Finds with social media strategies such as using niche hashtags and searching for product reviews. These methods help you identify authentic creators and reach out through their linked social profiles for potential collaborations.

Explore this helpful Reddit post and dive further into locating influencer storefronts and browsing for potential partners by category, niche, or Amazon’s influencer directory.

6. Quick Google Search

How to find someone's Amazon storefront? Another easy and simple way to find someone's Amazon storefront is by searching their name + “Amazon storefront” on Google.

For brands running influencer discovery at scale, manually browsing storefronts and hashtags quickly hits a ceiling. As proxy infrastructure experts at GoProxies explain, a scraping API can automate the collection of publicly available storefront and creator data — handling IP rotation, JavaScript rendering, and CAPTCHAs in a single request — so teams can build niche influencer lists without triggering blocks. GoProxies notes that residential IPs are particularly useful for reducing blocks during large-scale web data collection, which matters on marketplaces as heavily protected as Amazon.

Easiest Way: Use Amazon Influencer Discovery Tools

Influencer discovery tools can be the most efficient way to quickly find Amazon influencers and their Amazon storefronts but they might come with an additional cost to access these software tools.

What Are Influencer Discovery Tools?

Influencer discovery tools are software providers which specialize in helping brands to find the right influencers. Some of these software providers have the tools to identify Amazon influencers.

Top Amazon Influencer Discovery Tools

Below are some of the best Amazon influencer discovery tools.

• Influencer Hero: An all in one influencer management platform covering, influencer search for Amazon, outreach, CRM, affiliate, UGC and more.
• AspireIQ: A comprehensive platform that connects brands with Amazon influencers, offering detailed analytics and campaign management.
• Influence.co: Search for influencers who specialize in Amazon promotions, with profiles showcasing their reach and engagement.
• Upfluence: An advanced tool that integrates with Amazon to help brands find and collaborate with relevant influencers.
• Klear: Provides robust search and analytics features to identify top Amazon influencers across various categories.

How To Find Amazon Influencers Using An Influencer Discovery Tool

Below is an example of how to find Amazon influencers using the Influencer Hero discovery tool.

• Use the lookalike filter to find influencers in a specific category. For this example we used: crowded_kitchen, a food and cooking influencer in the US.
• Add influencer location, in this example US
• Add any other filter to specify your search from age, gender, engagement rate to conversion enhancing filters
• And most importantly add the #amazon, #amazonstorefront or #amazoninfluencer to identify influencers on Amazon

In the example above we were able to identify 8,515 Amazon influencers in the food and cooking niche which are based in the US.

When opening the social media profile of these influencers you will see that all of them are active on Amazon. Julianna_claire for example has a beautifully designed Amazon storefront.

You can also use our AI Search filter, by searching for queries like: Food influencer amazon storefront

How To Manage Your Amazon Influencer Campaign With Influencer Hero

Once you have identified the influencers you want to work with, follow the steps below to manage your campaign end to end.

• Add the influencers to a campaign
• Prepare your outreach flow including follow ups and automate your outreach
• Manage your campaign progress through a centralized CRM
• Automatically track UGC through the UGC content library.

How To Find Niche Influencers On Amazon

If you're looking to work with niche Amazon influencers, here are five easy ways to find them:

1. Use Amazon's Influencer Program: Search for influencers directly through Amazon’s Influencer Program. This platform allows you to discover influencers who have a dedicated storefront on Amazon, making it easier to find those relevant to your niche.

2. Explore Social Media: Explore social media platforms where influencers link their Amazon storefronts or review products. Look for hashtags like #AmazonFinds or #AmazonInfluencer to identify niche-specific influencers.

3. Analyze Reviews: Review the product feedback section on Amazon. Influencers often leave detailed reviews with their profile linked, providing a way to connect with them.

4. Third-Party Tools: Use influencer marketing tools that integrate with Amazon. These tools help filter influencers based on niche, reach, and engagement metrics.

5. Check Influencer Marketplaces: Platforms like Influence.co or AspireIQ list influencers who frequently collaborate on Amazon product promotions, helping you find niche influencers effectively.

How To Follow Amazon Influencers?

To keep track of all the Amazon influencers you’d like to work with, it is useful to follow them on Amazon.

Here’s how to follow influencers on Amazon:

• When you see an influencer you like on Amazon Live, you’ll see a yellow button that says “+Follow”

• On Amazon Find, you’ll see a blue button that says “Follow” next to the influencer’s page name.

• Another way is to Google the influencer’s storefront “(influencer’s name) Amazon storefront”, go to the storefront and click on the blue “Follow” button.

Once you’ve followed several influencers you’d like to work with, you can find the list on “Accounts & Lists.”

Why Work With Amazon Influencers?

Influencer marketing allows brands to increase their brand awareness, ROI, trust, fostering brand loyalty and many other benefits, making it one of the most preferred strategies among marketers.

Brands are looking to expand their influencer marketing strategies by looking into other useful platforms like Amazon. Here’s how partnering with Amazon influencers can be beneficial to your brand:

• Increased Sales - Influencers drive direct traffic to product pages through their Amazon storefronts and promotional content. Most influencer-driven purchases happen on Amazon. Recent data shows that 94% of social media users who purchased products promoted by influencers did so on Amazon.
• Enhanced Visibility - Amazon influencers have established audiences that trust their recommendations. Collaborating with them can significantly increase your brand's exposure and help you reach a wider, targeted audience.
• Authentic Promotion - Influencers provide genuine reviews and recommendations based on their personal experiences. This authenticity enhances your brand's credibility and resonates more effectively with potential customers, as 39% of marketers reported influencer marketing generates the highest ROI compared to other strategies.

Lastly, be sure to explore our comprehensive guide on Amazon Inspire for brands.

How To Find Amazon Influencer Storefront That I Follow

To find the storefronts of influencers you follow on Amazon there are two main ways: Through the app or using a specific link.

1) Using A Link

Nowadays, the only way you can view who you follow on Amazon and their storefront through the website is from a direct link.

First log into your Amazon and then click on the following link: https://www.amazon.com/gp/profile/follow/recommendations

There, you’ll see a list of the people you follow.

2) Through The App

You can see the storefronts of the influencers you follow on Amazon by opening the Amazon Shopping App, and following these next steps:

• Tap the person icon at the bottom of the screen (third from left)
• Scroll to the bottom of the page. Find the “Following”, and tap on “See more updates”
• Tap on “Who you follow” and see the list of the Amazon influencers you’re following.

Find The Right Influencers For Your Brand

Working with influencers can be the strategy you need to take your brand to the next level. Through hashtags, Amazon Find and Amazon Live, you can match with Amazon creators who perfectly align with your brand.

There are other useful strategies to streamline your influencer marketing. Platforms like Influencer Hero offer an all-in-one solution for finding influencers from the main social media platforms, accessing detailed reports, managing all your campaigns and more.

Want to know more? Book a demo!